Overview Provided by: Nick Cotter
Updated on:
November 15, 2022
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Impact Reviews & Product Information.

What is Impact?

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Impact is a software solution that allows you to easily track your partner's marketing metrics and optimize your campaigns. It does this by creating a direct connection between the affiliate networks you work with and your own analytics software. Every time someone clicks on an affiliate link or makes a purchase using one, Impact tracks that event and sends it directly to your analytics software, where it will be displayed in real-time. Unlike other solutions, Impact's approach is platform-agnostic—it works with any network on the market—and it increases efficiency by removing duplicate data entries from the mix.

Key Features of Impact:

  • Tracking At Your Fingertips: The ability to track your partner's interaction is a big plus for the Impact program and a feature not always seen with partner programs. Tracking is a vital part of what is needed to maximize the value of a partner program. Impact is an advanced tool for tracking all interfaces, from desktop to mobile and, ultimately, mobile apps. Whether you're a web designer, mobile developer, or even a marketer, there is something for you here. Impact lets you get a clear picture of the actual results of a business partnership. With that information, you can better reward or penalize your partners.
  • Solid Migration Assistance: Impact is designed to conveniently and effectively transfer your information from one affiliate network to another. Your affiliate account will stay intact by managing a seamless transition, and your conversions will remain unchanged. Not only this, but it can also help you to migrate your existing affiliate programs. Impact allows you to set up new partner programs as they become available to your channel partners and expand them as necessary. Because Impact only focuses on technology, there are no conflicts of interest. Eventually, the service you get is out of the world!
  • Fraud Protection: Impact has a unique fraud detection technology that helps protect you from any fraudulent behavior from partners. In addition, Impact has a machine learning algorithm that can detect fraud, review your traffic, and evaluate your performance. The machine-learning algorithms used by Impact can detect spam and other suspicious activity, flagging the traffic as potentially malicious and allowing you to take appropriate action.

Top Platform Integrations:

  • Shopify
  • HubSpot
  • BigCommerce

Benefits of the Software:

  • They provide hands on custom custom integrations, but also offer a "Starter Package" which uses turnkey integrations with Shopify, BigCommerce and many other ecommerce platforms for an easy DIY integration.
  • Managing hundreds of partner relationships within the Impact platform is easy. Impact offers very customized solutions based on the business use cases and allows for brands to easily adjust contracts, terms, tracking requirements and much more.
  • Through Impact's vast partner recruitment network, brands are able to easily curate lists, recruit partners, and negotiate terms -- all within just a short period of time. No more spreadsheets and keeping track of hundreds of partnership term changes across your computer.

Drawbacks of the Software:

  • Impact added live chat functionality within the platform, but it can still use some improvements to the message management. If you have ongoing conversations and negotiations with more than ten partners, it might get a bit overwhelming to manage these chat messages in the portal.
  • The Impact influencer discovery network is still fairly new, so double check the creator engagement metrics within the platform before attempting to recruit partners.
  • Although Impact has a large publisher and influencer database you can utilize to recruit partners, you'll still need to thoroughly vet out the potential partnerships to ensure they're the right fit for your brand.

Frequently Asked Questions

What Does Impact do, and How do You Use it?

Impact partnership cloud is a program companies use to manage their partner relationships. Companies use it to minimize the time spent on relationship management and maximize the business impact from those partners. Here are some ways businesses use the Impact partnership cloud. Manage and grow your partner network: you can get new partners quickly, and you can track their success with a dashboard. Manage your customer experience: you can easily share content, provide training, and support your partners throughout the sales process. Measure the impact of your partnerships: track the performance of all your partners in one place, so you can quickly see how they're performing.

What does Impact Software Cost?

Brands who need a custom integration, platform migration, or further hands-on assistance with onboarding will need to contact Impact for pricing. For brands on the "Starter Package," you can expect to pay $30 monthly + 3% usage fee on partner payouts.

Does Impact have an affiliate network?

Impact does have an affiliate network for you to reach out to prospective affiliates. They have a well established network with 40,000+ publishers/affiliates/influencers you can reach out to directly through their platform.