Best Referral Marketing Software & Program Tracking Tools

From a plethora of options, I've distilled the best referral marketing software of 2023. Power your word-of-mouth strategies with these expert picks.

Best Referral Marketing Software:

Don't have time? Here’s our shortlist of the 4 best referral marketing software we're ranking through our extensive research and use:

Platform Company Name Best fit for: Base Price: Free Trial? Demo
Upfluence Logo
Best Fit For: Influencer Search & Management Custom 7 days Demo
Tracknow Logo
Best Fit For: SMBs in ecommerce & gaming $79/mo 14 days Demo
Referral Rock Logo
Best Fit For: Referral, Affiliate, Influencer Programs $200/mo Growth Based Demo
Viral Loops Logo
Best Fit For: Various Referral Campaign Types $49/mo 14 days Demo

Compare Referral Marketing Software Features:

We've researched the 4 most important software features and compared our shortlist:

Software Feature
Upfluence Logo
Tracknow Logo
Referral Rock Logo
Viral Loops Logo
Referral Program Design & Customization
Reward & Incentive Management
Referral Tracking & Attribution
Integration with E-commerce Platforms
Automated Email & Notification Triggers
Looking for an affiliate agency? Click here to see our rankings.

Our Reviews of the Best Referral Software:

Nick Cotter
October 10, 2024
-
10
min read
Our analysts assess software with impartiality. Clicks may generate a commission that funds our evaluations. Discover our commitment to transparency and our review approach.
Image of Upfluence logo
Sponsored
Upfluence simplifies collaborations to drive sales and ROI. Focus on choosing the right influencers, optimizing inventory, and product seeding with detailed shipping automation. Automate communicating, negotiating, and hiring Influencers in just a few guided clicks.
Image of Upfluence logo

Upfluence

Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.6
out of 5

$ Base Price: Custom

Sponsored

Product description

Our take

Free Trial: 7 days

Ideal For: SMEs

Best Fit For: Influencer Search & Management

Product features we found most useful:

Influencer Discovery & Vetting

Campaign Creation & Management

Content Approval Workflows

Payment & Contract Management

Performance Tracking & ROI Analysis
Image of Tracknow logo

Tracknow

Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.4
out of 5

$ Base Price: $79/mo

Sponsored

Product description

Our take

Free Trial: 14 days

Ideal For: SMBs

Best Fit For: SMBs in ecommerce & gaming

Product features we found most useful:

Partner Communication Tools

Commission Management

Advanced Reporting & Analytics

Partner Tiers & Categorization

Automated Email & Notification Triggers
Image of Referral Rock Logo

Referral Rock

Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.4
out of 5

$ Base Price: $200/mo

Sponsored

Product description

Our take

Free Trial: Growth Based

Ideal For: SMBs

Best Fit For: Referral, Affiliate, Influencer Programs

Product features we found most useful:

Referral Program Design & Customization

Reward & Incentive Management

Referral Tracking & Attribution

Integration with E-commerce Platforms

Automated Email & Notification Triggers
Image of Viral Loops logo

Viral Loops

Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.3
out of 5

$ Base Price: $49/mo

Sponsored

Product description

Our take

Free Trial: 14 days

Ideal For: SMBs

Best Fit For: Various Referral Campaign Types

Product features we found most useful:

Ambassador Recruitment & Onboarding

Campaign Management Tools

Content Creation & Distribution Tools

Performance & Engagement Analytics

Reward & Incentive Structures
Image of Referral Candy logo

Referral Candy

Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.4
out of 5

$ Base Price: $59/mo

Sponsored

Product description

Our take

Free Trial: 14 days

Ideal For: SMBs

Best Fit For: E-commerce Referral Program

Product features we found most useful:

Referral Program Design & Customization

Reward & Incentive Management

Referral Tracking & Attribution

Integration with E-commerce Platforms

Automated Email & Notification Triggers
Image of Extole logo

Extole

Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.3
out of 5

$ Base Price: Custom

Sponsored

Product description

Our take

Free Trial: No Trial

Ideal For: SMEs

Best Fit For: Customer Referral Program

Product features we found most useful:

Referral Program Design & Customization

Reward & Incentive Management

Referral Tracking & Attribution

Integration with E-commerce Platforms

Automated Email & Notification Triggers
Image of Referral Factory logo

Referral Factory

Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.3
out of 5

$ Base Price: $95/mo

Sponsored

Product description

Our take

Free Trial: 14 days

Ideal For: SMBs

Best Fit For: Referral Marketing Campaigns

Product features we found most useful:

Referral Program Design & Customization

Reward & Incentive Management

Referral Tracking & Attribution

Integration with E-commerce Platforms

Automated Email & Notification Triggers
Image of Friendbuy logo

Friendbuy

Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.1
out of 5

$ Base Price: $249/mo

Sponsored

Product description

Our take

Free Trial: 30 days

Ideal For: SMBs

Best Fit For: Consumer Referral Platform

Product features we found most useful:

Referral Program Design & Customization

Reward & Incentive Management

Referral Tracking & Attribution

Integration with E-commerce Platforms

Automated Email & Notification Triggers
Image of Genius Referrals logo

Genius Referrals

Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.1
out of 5

$ Base Price: $89/mo

Sponsored

Product description

Our take

Free Trial: 30 days

Ideal For: SMBs

Best Fit For: Custom Referral Strategies

Product features we found most useful:

Referral Program Design & Customization

Reward & Incentive Management

Referral Tracking & Attribution

Integration with E-commerce Platforms

Automated Email & Notification Triggers
Image of Referral SaaSquatch logo

SaaSquatch

Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.1
out of 5

$ Base Price: $500/mo

Sponsored

Product description

Our take

Free Trial: No Trial

Ideal For: SMEs

Best Fit For: Loyalty & Growth Automation

Product features we found most useful:

Referral Program Design & Customization

Reward & Incentive Management

Referral Tracking & Attribution

Integration with E-commerce Platforms

Automated Email & Notification Triggers
Image of VYPER logo

VYPER

Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.1
out of 5

$ Base Price: $149/mo

Sponsored

Product description

Our take

Free Trial: Growth Based

Ideal For: SMBs

Best Fit For: Growth Hacking Toolkit

Product features we found most useful:

Referral Program Design & Customization

Reward & Incentive Management

Referral Tracking & Attribution

Integration with E-commerce Platforms

Automated Email & Notification Triggers
Image of InviteReferrals logo

InviteReferrals

Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.4
out of 5

$ Base Price: $99/mo

Sponsored

Product description

Our take

Free Trial: 14 days

Ideal For: SMBs

Best Fit For: Tailored Referral Campaigns

Product features we found most useful:

Referral Program Design & Customization

Reward & Incentive Management

Referral Tracking & Attribution

Integration with E-commerce Platforms

Automated Email & Notification Triggers

Referral Marketing Software Pricing:

Compare the various referral marketing software prices:

Platform Free Trial? Base Price Platform Users
Upfluence 7 days Custom SMEs
Tracknow 14 days $79/mo SMBs
Referral Rock Growth Based $200/mo SMBs
Viral Loops 14 days $49/mo SMBs

Referral Marketing Software Reviews.

Compare the various referral marketing software reviews:

Software Features Performance User Experience GrowScore
Upfluence 4.5 4.4 4.6 4.6
Tracknow 4.4 4.4 4.4 4.4
Referral Rock 4.5 4.4 4.4 4.4
Viral Loops 4.2 4.3 4.3 4.3

How we Choose the Best Referral Tracking Software:

Our Evaluation Goal:

Our primary objective is to equip you with in-depth, actionable insights about referral marketing software options, enabling you to make informed decisions that align with your business needs.

In-Depth Research and Analysis Methodology:

Our dedicated in-house team employs a rigorous research methodology, combining firsthand testing with comprehensive market analysis. We strive to personally test each referral marketing software, but when direct access is limited, we ensure the integrity of our reviews through meticulous third-party information validation and extensive research, keeping our evaluations accurate and up-to-date.

Detailed Evaluation Criteria:

  • Usability: We assess how intuitive and user-friendly the application is, considering the learning curve for new users and overall user experience.
  • Design: Our analysis covers the software's design aesthetics, user interface, and the impact on user engagement and productivity.
  • Features: We examine the range and depth of functionalities offered, evaluating how well the software meets diverse business needs.
  • Pricing: Our reviews consider the software's cost relative to its value proposition, analyzing pricing structures and ROI potential.
  • Scalability: We evaluate the software's ability to adapt and scale with a business, considering factors like customization capabilities and modular architecture.
  • Pros & Cons: Our balanced insights highlight what each software excels at and areas where it falls short, aiding in a holistic evaluation.
  • Integrations: We assess the ease of integration with existing ecosystems, looking at compatibility with other tools and platforms.
  • Company's Tenure: The vendor's market presence and experience are considered, reflecting on their stability and reliability in the industry.
  • External Feedback: We compile and analyze feedback from various review platforms to gauge user satisfaction and market reputation.
  • Onboarding & Customer Support: Our evaluation prioritizes companies that offer comprehensive onboarding processes and a variety of continuous support options, enhancing user adoption and satisfaction.

Commitment to Transparency and Reader Engagement:

We conclude our evaluation process with a pledge to transparency, openly disclosing any affiliations or partnerships. We encourage our readers to share their experiences or suggest referral marketing software for future reviews, fostering a collaborative community dialogue.

What Is Referral Tracking Software?

Referral tracking software is a digital tool that enables businesses to monitor, manage, and analyze their referral programs, tracing the origin and progress of referrals made by customers or partners.

Features to look for in Referral Marketing Software

Who should use Referral Tracking Software?

Referral Tracking Software FAQs

How do you do referral marketing?

How to select a referral marketing software?

What are the benefits of using referral software?

How do you reward your referral partners?

Should you start a referral program?

Nick Cotter
Founder & CEO

With over 7 years navigating the intricate realms of marketing, and specifically B2B partner marketing, Nick has forged collaborations with top-tier tech brands, prominent agencies, and some of the industry's foremost B2B publishers and content creators. His deep immersion in both marketing landscapes showcases a trajectory of expertise and innovation. Identifying a significant void in specialized resources, he founded Growann.

The aspiration? Deliver unparalleled insights and guidance, carving out a dedicated space where the broader marketing and B2B partner marketing communities can flourish.