10+ Best PRM Software [Partner Management Software Solutions] in 2022

If you're a channel partner manager, you know that choosing the best PRM software, also known as partner relationship management software is not easy, especially if you want it to integrate seamlessly into your team's day-to-day. The thing though, there are many different choices available to manage your ecosystem partners, with varying ranges of price and features. But, at the end of the day, your PRM software should help you and your business save time and track your ecosystem partners with ease. We've created this comparison page for channel managers to provide an overview of the best PRM software and share our top-rated partner relationship management software reviews. Whether you're a channel manager for a small business or enterprise company and plan to start a partner referral program, reseller channel, affiliate program, or just need a nice partner portal for your partner ecosystem -- this is for you.

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What is the Best PRM Software in 2022?

Let's dive into our list of the best PRM software a channel manager and partner marketers can use to manage all of your ecosystem partners in 2022.


PartnerStack is one of the best platforms for building a partnership channel, but it’s built explicitly for B2B SaaS companies. This is one of my favorite PRM solutions because it allows you to grow your partnership channel in different directions. Their platform helps B2B businesses to recruit all kinds of partners, whether that’s an agency, reseller, influencers, affiliates, etc. Also, PartnerStack has the most straightforward, easy-to-understand, and clean product designs I have seen within the space.

  • Automate Your Partner Recruitment: PartnerStack provides businesses with the tools needed to fully automate recruitment, which is a vital part of a successful partner program. By using PartnerStack, you will recruit channel partners into your program while rewarding them automatically for the conversion they make. This way, your partners, as well as you, will get to generate more revenue. The process is counter-wise, and everyone gets to benefit from it. Besides, this feature also helps build a scalable method to engage with your partners.
  • Custom Onboarding For Every Partner: How many times have you forgotten to generate essential notification emails to your partners? It has happened way too many times. But worry not, as this will not occur with PartnerStack. PartnerStack enables you to organize custom onboarding for each partner of yours, so you’re able to set everyone up for success within the relationship.
  • Exact Payout Timings: PartnerStack has another fantastic feature of automating your partner's payout based on their performance. There's no need to remember dates and timings; you just have to leave all the work onto PartnerStack. There's nothing to worry about! Whether you are thinking of delivering a bonus to your partner or just want them to have the intended revenue, partner stack will do it all for you. PartnerStack automatically generates your partner's shares and pays them out on time.
  • Straightforward to use interface.
  • Seamless integration process.
  • Marketplace that provides program exposure.
  • Pricing is at the higher end of the prm software space.
  • They have a massive partnership network, but you cannot reach out to prospective marketplace partners directly through the platform.
  • They lack the ability to analyze granular SaaS metrics within the dashboard reporting.
  • ‎There are lots of options for different plans, which are customized to each businesses’ needs. You will typically need to have a conversation with someone at PartnerStack to obtain a quote, but overall, they are expected to range from $1,000+ per month.
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Impact was founded in 2008 by a few founders who had extensive experience within the partnership marketing world. In fact, Impact makes managing your media and relationships with partners. It is explicitly designed for advertisers who want a better affiliate marketing platform. The Impact is a comprehensive automation platform that automates everything from tracking, nurturing, and engaging with customers to ensuring they are taken care of after purchase.

  • Tracking At Your Fingertips: The ability to track your partner's interaction is a big plus for the Impact program and a feature not always seen with partner programs. Tracking is a vital part of what is needed to maximize the value of a partner program. Impact is an advanced tool for tracking all interfaces, from desktop to mobile and, ultimately, mobile apps. Whether you're a web designer, mobile developer, or even a marketer, there is something for you here. Impact lets you get a clear picture of the actual results of a business partnership. With that information, you can better reward or penalize your partners.
  • Solid Migration Assistance: Impact is designed to conveniently and effectively transfer your information from one affiliate network to another. Your affiliate account will stay intact by managing a seamless transition, and your conversions will remain unchanged. Not only this, but it can also help you to migrate your existing affiliate programs. Impact allows you to set up new partner programs as they become available to your channel partners and expand them as necessary. Because Impact only focuses on technology, there are no conflicts of interest. Eventually, the service you get is out of the world!
  • Fraud Protection: Impact has a unique fraud detection technology that helps protect you from any fraudulent behavior from partners. In addition, Impact has a machine learning algorithm that can detect fraud, review your traffic, and evaluate your performance. The machine-learning algorithms used by Impact can detect spam and other suspicious activity, flagging the traffic as potentially malicious and allowing you to take appropriate action.
  • Massive variety of companies using the platform.
  • Supports CRM integration and migration services if needed.
  • Easy to manage thousands of partners at scale.
  • Typically require a 12-month contract commitment.
  • Custom integrations can take time if you do not have a developer on staff.
  • Influencer network features need a bit of work.
  • ‎Pricing is not specified on the site. You can ask for the quoted price and other deal registrations for a specific plan on their website.
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Everflow is a Partner Marketing platform for managing your partnerships, tracking all marketing channels, and amplifying your performance.

Take ownership of your growth: Quickly onboard and manage your affiliates, influencers, referral partners, and strategic partners. Consolidate your partnership and performance channels allowing you to understand the true value from each traffic source, control your attribution, and optimize towards your best performers. Get the attribution and analytics that are the keys to accelerating your revenue.

  • Track every channel: Everflow's tracking starts when users reach your website, letting you consolidate your performance reporting for affiliates, influencers, referrals, and media buying. Having all of this data in one place makes it easy for you to analyze and understand the value from each source of traffic.
  • Attribute unlimited events: Everflow lets you go beyond the sale or lead, and track every engagement that delivers value from your campaigns. Start paying your partners on CRM pipeline stages, approved leads, subscription renewals, and upsells. Understand your traffic better by analyzing engagement around newsletter signups, pricing page visits, and community activity.
  • Scale your partnerships: Better data and attribution empowers you to align your payouts with the partners that drive your best customers, motivating them to ramp up their promotions. Onboard your own partners in a few clicks, give them the tools to be successful and keep growing by discovering new relevant partners in Everflow's marketplace.
  • Tracks every channel and provides unlimited partner management
  • Powerful integrations with CRMs, Shopping Carts, and full access API
  • Makes it easy to view and optimize performance on the placement level
  • Vast number of capabilities can be overwhelming
  • Doesn't provide a massive marketplace for affiliates
  • Lacks robustness for emailer campaigns
  • The pricing starts at $750 per month for unlimited access to the platform. You must contact Everflow for a customized plan for more in-depth onboarding and dedicated customer success manager.
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Tune is a partner marketing management platform that helps businesses easily streamline recruitment, onboarding, and activation of high value business partners. Their PRM platform is trusted by hundreds of leading brands like Shopify, Groupon, Nord VPN because of the customized partner experience they allow their customers to build out for their partners. Through the Tune platform, you’ll be able to work smarter and build trust with your revenue driving partnerships.

  • Partners Program Customization: Tune can provide every kind of partner program according to your requirements. This is one of the key features often lacking at other partner relationship management platforms, but Tune has put this first when building the platform because they understand every program needs some form of customization. Tune also provides its users with a variety of partnerships. These partnerships might include influencers, publishers, media buyers, and many more other networks.
  • Tracking Solutions: Tune provides some of the most accurate tracking solutions. Through their platform, you can track, evaluate and improve the performance of your partners, all with just a few clicks. You can also have help for tracking from mobile measurement without SDK.
  • Partner Management Tools: Often finding the right partners for your business might not be an easy task for you, but Tune PRM, provide you with the necessary tools to build an effective outreach strategy. Their platform provides you the ability to easily automate workflows and payout partners with ease, so you can focus on the more strategic growth of the partner channel management.
  • Straightforward tracking process for CRM.
  • Open API for connecting to your tech stack, which is really important for seamless partner management.
  • Fantastic fraud protection technology.
  • Do not have access to robust affiliate network.
  • Customer success manager does not support you with the scale plan.
  • No affiliate network if you want to scale out an affiliate channel.
  • ‎Pricing can vary from $599+ per month. Additional deal registration might depend on each feature, and you can ask for the quoted price on their price.
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Allbound helps companies manage and sclae their partner programs. It is a robust PRM platform that gives partnership managers total control over their program, from partner on-boarding to training and engagement. Allbound provides a customizable portal where your partners can log in and access everything they need to promote your company's products or services successfully. Your partners will be able to learn about your company, register for an event, access sales tools like case studies, datasheets, and presentations, get social sharing functionality for promoting your content on Twitter and LinkedIn, view recordings of webinars, share articles, and more. In addition to the self-service portal for partners, you will also get a partner marketing dashboard where you can track your partner program performance and monitor ROI.

  • Sales Enablement Playbooks: Allbound compels users to sell their services using actionable playbooks. With this software, partner managers and sales reps will have the opportunity to give their partners prompt access to different available sales plays based on the stage of their deal. These sales plays will be based on your organization's type of products, geographies, and stages. From this, marketers will allow their partners to lead prospects purchasing the playbooks confidently.
  • Partner Onboarding: The onboarding feature is used to onboard new partners. It includes a dashboard that allows you to track the progress of your partners through different stages of the process and alerts you when they need your attention. This feature also allows you to send automated email sequences that nurture your partners through the onboarding process and increase their engagement with your company. This can be customized based on different sales cycle stages or specific roles within a partner organization (e.g., Account Executive vs. Marketing Manager).
  • Partner Co-Selling & Deal Management: Allbound PRM has some of the best features when it comes to co-selling with your channel partners to help move deals down the pipeline. Everything from deal registration, lead distribution, commissions overview, and an in-platform messaging feature to communicate and form proposals with your partnerships.
  • Allbound PRM’s partner co-marketing features allow you to quickly scale up your partner marketing across hundreds (if not thousands) of your different partnerships. Everything from; co-branding, partner prospect pages, playbooks, content management tools, and more.
  • The partner onboarding process is streamlined and automated, so you can get your high-value partners up and running in no time.
  • With Allbound’s channel analytics dashboard, you’ll always be able to answer the question: Which partner helped to drive this deal forward?
  • They could use some more filtering options for their pipeline analytics, so you can drill down even further into different geos.
  • They could provide users with more customization regarding the dashboard view for admins and partner users.
  • You’ll need to use an additional 3rd party affiliate tracking system if you want to run an affiliate program on top of your partnership program.
  • Pricing for Allbound PRM software depends on the needs for your partnership program. That said, we've seen pricing start around $2,000/month for their basic module features, but check with their sales team for their most up to date pricing.
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Partnerize is another terrific partnership management platform. This platform supports an end-to-end platform that automates all of your hectic tasks. The platform is simple and easy to understand. Founded in 2010, Partnerize aims to automate the partners’ tracking, calculation, and paying conveniently. It is a SaaS-based automated platform. It gives some real-time tools to help your business in the longer run.

  • On-Board Guiding: Guided partner onboarding is a great way to onboard new channel partners into your program. It is done by ensuring that your partners are correctly set up for the new program before using it. The on-board guiding feature will ensure that the beginners' interface is simple to understand. This way, you can reduce the time it takes for a new partner portal to get up and running, and they can easily navigate the interface.
  • Easy To Track Growth: Partnerize makes it really easy to keep track of your partner's growth. You will be able to know how much revenue has been generated and the pace of your business. Partnerize also makes it easy to deliver tracking links to your partners. The link created will help you to generate tracking links for each campaign. This feature is helpful for influencers, especially in the social media domain.
  • Customized Plans: As one shoe doesn't fit all in the same way, a specific partnership program might not suit everyone. With Partnerize, you don't have to face anything like this. Partnerize gives its users customized programs according to their region or other preferences. Partnerize promises to offer predictability at a fixed price. Overall it provides flexibility for services, prices, and also innovation.
  • Clean user interface and easy to understand partner experience.
  • User-friendly and easy to customize the dashboard features and interactions.
  • Advanced automation for managing thousands of different types of partnerships.
  • Connecting with new partners is a bit time-consuming.
  • They do not have a robust partner marketplace for you to reach out to new partners.
  • The dashboard can be a bit clunky and overwhelming at points in the management.
  • ‎Partnerize hasn't disclosed a proper pricing plan for its services. For a quoted price plan, you can contact their website.
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‎Impartner PRM

Impartner is a tool that helps organizations manage and track their relationships with their partners. It allows partners to manage their relationships in a centralized location and provides organizations with the ability to track and measure the effectiveness of their partnerships.The platform offers a range of features. These include tools to manage communication, agreements, and collaboration. Relationship management platforms can help partners better manage their relationships and improve communication, agreements, and cooperation.

  • Certification And Training: Impartner provides its users with thorough digital training. Even if you are not a beginner with their training and certification courses, you will understand all the criteria. Besides, these courses will create a better engaging environment among you and your ‎partners. The reason is that when your partners can understand what they are ‎up to, this way, they will work much more effectively.‎
  • Program Compliance Manager: This feature reduces the administration time by automating all the tasks you have to do manually. Some of the tasks included are calculating the revenue, assigning them tasks, and most importantly, setting up requirements for each task. Because of this feature, you will be able to say goodbye to those hectic tasks of sorting out every task by hand. Whatever requirements you place for each task will be shared with your partners simultaneously.
  • Multi-Module System: Using Impartner PRM, you can add as many module systems as you want. With Impartner, adding modules is simple, and it accelerates and grows the sales of your business channels. This classic web application provides several functionalities to manage all the aspects of working with a partner. These aspects might include the recruitment of the partners and evaluating the sales generated by them.
  • ‎The interface is easy to understand.
  • Modules are tremendous and have integrated SFDC.
  • Excellent customer service team that responds instantly.
  • Customization is a bit complex.
  • Pricing can be a bit higher than other platforms on the market.
  • No affiliate network if you want to scale out an affiliate channel.
  • ‎The price is expected to start from $2000 per month. However, they have different customized pricing plans for your business needs.
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Salesforce PRM

The Salesforce PRM Platform is a cloud-based platform that enables organizations to manage customer relationships and interactions. The platform provides a centralized hub for managing customer data, communication, and engagement activities. It enables organizations to manage their customer relationships and interactions. The platform provides a centralized hub for managing customer data, communication, and engagement activities.

  • Manage Business Processes: The application allows companies to manage their business process by tracking partner lifecycle from initiation through procurement, renewal, and recognition. It also provides a platform for users to develop customized workflows for managing each stage of partner relationships. The workflow customizations allow capturing information necessary for making decisions about partners. It includes contacting prospects, account reviews, sales readiness reviews, and more.
  • Easy Integration: Users can integrate existing systems (Salesforce or external applications) and PRM. It helps exchange data about partners' records, including names, job titles, etc., through standard APIs (application programming interface). Once integrated with Salesforce, the applications bring partner details right into Salesforce CRM while allowing access only to authorized users.
  • Manage Partner Profiles: It allows companies to manage their partner's profiles by tracking contact information, services, products the channel partners offer, certifications details, etc. You can also customize a "view" of each partner type, including what is important for that specific group of contacts within the organization. Plus, it improves user experience when working with different partners such as vendors, consultants, and business partners.
  • Great for tracking campaigns to nurture leads, including creating campaigns from activities.
  • Efficient prospects and contacts management that come into your org via marketing efforts (i.e., form submissions).
  • You can create sales pipelines and forecasts that connects directly into your CRM.
  • Do not have a way to track leads through the pipeline. So, if a lead is created outside of PRM it will not be tracked from initial creation to closed opportunity.
  • UI is not as clean as other software on the market.
  • No affiliate network if you want to scale out an affiliate channel.
  • ‎The price for Salesforce PRM Starts From $10 to $25 per ‎month, per user. There are other deal registrations for which you have to request ‎a quoted price from Salesforce ‎PRM.‎
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Elioplus PRM

Elioplus PRM is a partner relationship management software platform, designed specifically for B2B SaaS companies. By encouraging partners to register deals, distribute leads, manage your content, collaborate in real-time and many more features, Elioplus allows you to supercharge your partner network.

  • Deal Management: Enable your partners to register deals and collaborate with them in each deal by adding notes and documents as you move forward. Set specific timeframes for your partners, track all your current and past deals from a single place, and accept or reject deals right from our system. Triggered notifications will help your partners keep track of their deadlines.
  • Lead Distribution: Elioplus PRM helps you to distribute leads to your partners seamlessly. You can upload a new lead, or pull it from your marketing automation or CRM platform and send it to your partners. Their system will automatically update the status of every lead in both your portal and your CRM so that you have the correct data for use on all of your applications.
  • Integrate your CRM: They offer one-step integration between your CRM and partner management system, so you can pull data from your CRM that you want to distribute to your partners, receive new deals without the manual process or check for duplicate deals without leaving your partner portal. When your partners make a status change then all the deals and leads will be automatically updated on your CRM, so, you won’t miss a thing or view outdated information.
  • Everything can be customizable in a very affordable pricing
  • Easy to use interface for your partner managers
  • Access to all features with no extra cost
  • Doesn’t have an in-app messaging feature
  • Partner login page isn’t as customizable as I’d like it to be
  • They don’t have an affiliate network to access
  • Software Pricing: Elioplus provides customers with a free account to start (up to 25 partners), but pricing can grow up to $498/month for programs with higher volume of partners.
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Partnerhub is a first-of-its-kind partnerships operations platform for top SaaS and digital agencies. It's like a PRM in that you can manage your entire program from one place, but unlike most PRMs, your partners are also using it to manage their other partnerships. Partnerhub is a place where digital agencies and tech solutions come together to find, vet, deploy and enable as many partnerships as you can handle.

Most PRM's are great for two things; push communication like email blasts or distributing assets, and distributing commissions payouts. Partnerhub covers finding partners, activating them, ongoing communication, project collaboration, document sharing, one-time rewards, automated messaging / alerts, and tracking referrals. Along with integrations with top CRMs and Marketing Automation solutions, most users of Partnerhub find it to be a one-stop shop for their program success.

  • Finding new partners to grow your customer base doesn't have to be hard. Partnerhub helps you find new partners based on overlapping customer profiles with other companies in their network.
  • You can set up live co-marketing offers (guest blogs, webinars, etc.) to share with your partners to get the ball rolling with your partnerships.
  • Have headaches tracking partnership referrals? Partnerhub has taken care of this from lead submission to closed-won deal, every point in the referral journey is tracked.
  • In-platform chat feature to streamline communication between all of your partners.
  • Able to easily set up spiffs for your partners and payout whenever!
  • Partnership network to connect you with companies with similar customer profiles.
  • Not able to set up custom link tracking in the platform.
  • You need to handle all payouts, W9s, billing, etc. for your partners.
  • No branded landing pages to provide your partners.
  • Partnerhub provides customers with a free account to start and join their network.
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PartnerPortal.io is a web-based application that software companies and agencies can use to manage their partners. Through PartnerPortal.io, you can track your onboard partners, register leads, distribute commissions, create co-marketing materials, send messages—and so much more. PartnerPortal.io can serve as both a PRM solution and an easy-to-use partner portal for your partners to access on a regular basis.

  • Register Partners
  • Commission tracking
  • Analytics
  • They provide a simple to use interface so you can get up and running with a partner program within a days time.
  • Their pricing model is lower than other competitors so it makes it attrative to smaller businesses.
  • Having the ability to message partner directly within the interface is a huge bonus.
  • It can be confusing how to manually add partners into your dashboard at first.
  • They don't have the ability to provide partners with tracking links yet.
  • Their UI could use some improvements in comparison to their competitors.
  • Pricing for PartnerPortal.io can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from $0/month up to $999/month.
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The factors we use to rank software:

Ranking disclosure: We review software, compare products, and connect with users to help them find the right tool for their business. Some of the software that appear on our site are from companies from which Growann.com receives compensation. This compensation may influence the order in which the products appear, but we will not add a recommended vendor to the list we haven't researched thoroughly. Not all vendors in this category are listed within Growann.com's ranking link so be sure to due your due diligence before making any final purchase decisions.

Ranking and review factors:

  • Ease of use for application users
  • Design of the UI
  • Features available
  • Pricing
  • Scalability
  • Pros/cons
  • Integrations available
  • Number of years in business
  • Feedback across other review aggregate sites

What Is PRM Software?

Partner relationship management software, also known as a PRM solution, is a tool that helps companies manage their relationships with partners. PRM software helps you do the following: 1) Automate and streamline the effort it takes for recruiting partners. 2) Centralize your ecosystem partners' data, so you can always access it when you need it. 3) Manage partner relationships at scale, even if you have thousands of partners (and even if they're spread across the globe). 4) Be able to easily run partner marketing campaigns for a new partner. 5) Partner managers can track deal registration, channel sales, partner commissions, partner performance, partner engagement, partner onboarding, and simplify partner tracking.

How to Choose the Best PRM Software?

Once you understand what partner management software is and why you may need one to run your partner program, the next step is to select the best PRM software for your organization. Because partner management software systems vary in features and capabilities, here are some guidelines on choosing one that can best help you achieve your business goals: 1) Choose a PRM tool that integrates with your current systems so your channel management team gets this adopted across departments with ease. If your organization has other complex systems (such as a CRM or marketing automation), make sure the vendor offers seamless integration with those too. 2) Choose a system that is easy to use for your channel manager. The success of any partner management software implementation depends on user adoption-both yours and those of your channel partner. Make sure the interface is intuitive and easy to learn so you don't run into churn with a potential partner. 3) Your PRM solution should enable you to grow your partner ecosystem if necessary. Not all organizations intend to grow their channels rapidly, but if growth is in your future plans, it's important to choose a scalable system whose capabilities can accommodate more partners over time. 4) Choose a PRM platform that can track channel enablement metrics like; partner sales (direct sales), recruiting partners, partner marketing, partner engagement, sales enablement and partner commissions.

What Does Partner Management (PRM) Software Do?

While there are many tools on the market that can help you with channel management processes, many of them provide only partial features. Partner management software (PMS), however, is a fully-loaded solution that allows partner managers to achieve all of the following: Identify and recruit new channel partners through automation and reporting; Automate partner onboarding with a branded partner portal, knowledge base, and reduced paperwork; Manage partner activity and relationships through centralization of communications; Consolidate partner sales tracking, partner performance and reconciliation of partner commissions across partners for accurate accounting. In other words, your PMS is a one-stop solution for managing revenue as well as your entire partner ecosystem.

What are the Benefits of Partner Management (PRM) Software?

There are many benefits that come to implementing a partnership management solution for your small business or large organization, also known as PRM software, for your partnerships team, including, but not limited to: Improved partner experience, better partner relationships, increased partner loyalty, easier partner engagement, better partner training and onboarding, better partner marketing and co-marketing, improved partner sales, increased partner revenue, higher partner ROI (return on investment), improved partner communications and collaboration.

What Is Partner Management?

Partner management is the process of recruiting partners, engaging, and nurturing relationships with the goal to drive business growth for both parties. Partner management is often confused with customer relationship management (CRM), but the two are different: CRM focuses on managing relationships between a company and its customers, while partner management entails identifying, engaging, and maintaining relationships with external partners. If you have a potential partner, your business' channel partner manager needs to be building long-term partner relationships. How can you manage your relationships with them if you can't keep track of who they are, their goals, or their expectations? Similarly, how can you fulfill those expectations if you don't know them? The obvious answer to all of these questions is that you can't. Keeping track of each partner is crucial to understanding where the relationship stands at a given time.

What is the Difference Between CRM and PRM software?

The main difference between a CRM (like Salesforce CRM) and PRM software is that customer relationship management (CRM) is a term that refers to the practices, strategies, and technologies that companies use to manage and analyze customer interactions and data to improve business relationships. A partner relationship management, or PRM software, helps to automate the interactions between sellers and their partners. The goal of the PRM solution is to manage a company's network of relationships with channel partners. The software helps streamline order processing, sales tracking, commission payment and also acts as a hub for sales enablement and channel enablement content. It also provides analytical tools to help partners make better decisions about running their businesses.

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