5+ Best Affiliate Software For Fintech In 2023

Nick Cotter
November 9, 2023
min read
Affiliate Marketing
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With a keen focus on the financial tech sector, here's my roundup of the best affiliate software tailored for fintech in 2023. Enhance your fintech's affiliate strategy with these leading solutions.

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What Is Affiliate Tracking Software for Fintech?

Best Fintech Affiliate Software of 2023:

Don't have time? Here’s our shortlist of the 5 best fintech affiliate software I'm ranking through our extensive research and use:

Platform Company Name Best fit for: Base Price: Free Trial? Demo
Offer18 Logo
Best Fit For: Performance Marketing Toolkit $49/month true Try it
Impact Logo
Best Fit For: Unified Partnership Automation $30/month true Try it
Best Fit For: Decentralized Affiliate Platform $99/month false Try it
GrowthHero Logo
Best Fit For: Ease of Shopify Integration $49/month true Try it
FirstPromoter Logo
Best Fit For: SaaS Affiliate Platform $49/month true Try it
Featured partner sponsors
Featured Partner
Image of Everflow Affiliate Marketing Software
Everflow is a Partner Marketing platform for managing your partnerships, tracking all marketing channels, and amplifying your performance.
Get Started →
Featured Partner
Image of Kademi PRM Software
Kademi is an all-in-one partner relationship management platform built for B2B organizations needing a highly customizable partner channel program.
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Our Reviews of the Best Affiliate Marketing Software for Fintech:

Here is our list of the best Fintech affiliate marketing software:


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out of 5

$ Base Price: $49/month

The affiliate marketing network Offer18 has quickly improved and is currently regarded as one of the greatest affiliate marketing platforms worldwide. With a large number of affiliates, advertisers, agencies, and adnetworks on its side, Offer18 continuously highlights the value of giving customers the best affiliate marketing tool, and many more are anticipated to sign up in the near future.

  • Affiliate & Advertiser Dashboard
  • Affiliate Referral
  • Chat Integration for Affiliate
  • Affiliate & Advertiser Billing
  • Affiliate & Advertiser Manager
  • Event Based Payouts
  • It's very easy to work with, and it saves you a lot of time when running an affiliate program.
  • They offer custom onboarding
  • They have a good messaging system to communicate with your partners.
  • There tends to be a large with their "real-time" tracking capabilities at some points.
  • The UI could use a few improvements from the affiliate standpoint.
  • Sometimes the users don't receive password reset emails, or they end up in the SPAM folders.
  • Cake
  • Valista
  • Afftrack

Free Trial: true

Ideal For: Mid Market Businesses

Best Fit For: Performance Marketing Toolkit

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out of 5

$ Base Price: $30/month

Impact was founded in 2008 by a few founders who had extensive experience within the partnership marketing world. In fact, Impact makes managing your media and relationships with partners. It is explicitly designed for advertisers who want a better affiliate marketing platform. The Impact is a comprehensive automation platform that automates everything from tracking, nurturing, and engaging with customers to ensuring they are taken care of after purchase.

  • Tracking At Your Fingertips: The ability to track your partner's interaction is a big plus for the Impact program and a feature not always seen with partner programs. Tracking is a vital part of what is needed to maximize the value of a partner program. Impact is an advanced tool for tracking all interfaces, from desktop to mobile and, ultimately, mobile apps. Whether you're a web designer, mobile developer, or even a marketer, there is something for you here. Impact lets you get a clear picture of the actual results of a business partnership. With that information, you can better reward or penalize your partners.
  • Solid Migration Assistance: Impact is designed to conveniently and effectively transfer your information from one affiliate network to another. Your affiliate account will stay intact by managing a seamless transition, and your conversions will remain unchanged. Not only this, but it can also help you to migrate your existing affiliate programs. Impact allows you to set up new partner programs as they become available to your channel partners and expand them as necessary. Because Impact only focuses on technology, there are no conflicts of interest. Eventually, the service you get is out of the world!
  • Fraud Protection: Impact has a unique fraud detection technology that helps protect you from any fraudulent behavior from partners. In addition, Impact has a machine learning algorithm that can detect fraud, review your traffic, and evaluate your performance. The machine-learning algorithms used by Impact can detect spam and other suspicious activity, flagging the traffic as potentially malicious and allowing you to take appropriate action.
  • They provide hands on custom custom integrations, but also offer a "Starter Package" which uses turnkey integrations with Shopify, BigCommerce and many other ecommerce platforms for an easy DIY integration.
  • Managing hundreds of partner relationships within the Impact platform is easy. Impact offers very customized solutions based on the business use cases and allows for brands to easily adjust contracts, terms, tracking requirements and much more.
  • Through Impact's vast partner recruitment network, brands are able to easily curate lists, recruit partners, and negotiate terms -- all within just a short period of time. No more spreadsheets and keeping track of hundreds of partnership term changes across your computer.
  • Impact added live chat functionality within the platform, but it can still use some improvements to the message management. If you have ongoing conversations and negotiations with more than ten partners, it might get a bit overwhelming to manage these chat messages in the portal.
  • The Impact influencer discovery network is still fairly new, so double check the creator engagement metrics within the platform before attempting to recruit partners.
  • Although Impact has a large publisher and influencer database you can utilize to recruit partners, you'll still need to thoroughly vet out the potential partnerships to ensure they're the right fit for your brand.
  • Shopify
  • HubSpot
  • BigCommerce

Free Trial: true

Ideal For: Small, Mid-Market and Enterprise Businesses

Best Fit For: Unified Partnership Automation

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out of 5

$ Base Price: $99/month

HOQU affiliate marketing software is a tool that you can use to help you manage your affiliate program. It helps you keep track of all the information you need about your affiliates so that you can make sure they're doing what they're supposed to be doing and also pay them for their efforts. It's important for affiliate managers to use this kind of software because it helps them stay organized and on top of things. It also ensures that your company doesn't miss out on paying commissions when they're due just because a few things got lost in the shuffle!

  • Automation tools
  • Dedicated account manager
  • Full-cycle impression tracking
  • Smartlinks
  • Offers marketplace
  • Unified account
  • You can manage all your affiliate marketing activities in one place.
  • Use a single platform for all your marketing activities (SEO, PPC, and social).
  • Maximize the performance of your affiliate campaigns with effective reporting.
  • There’s no in-app messaging features to chat directly with affiliates 1-1 to discuss strategy.
  • Your affiliates, depending on their experience in the space, may not a few articles of guides to show them the platform.
  • You’ll need to still collect and manage the tax information on your own.
  • Mailchimp
  • HubSpot
  • Mailerlite

Free Trial: false

Ideal For: Small Business & Mid Market Businesses

Best Fit For: Decentralized Affiliate Platform

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out of 5

$ Base Price: $49/month

GrowthHero is an affiliate marketing platform that helps you manage your affiliate relationships. It gives you the ability to track and manage your affiliates, track their performance, and manage all of your affiliate banners in one place. It's important to use GrowthHero because it makes managing your affiliates easier. You can create custom banners, integrate them with your website, and have better insight into the performance of each affiliate.

  • Affiliate Hunt
  • Marketplace Listings
  • Partner Portal
  • Fraud Prevention
  • Email Templates
  • Partner Tiers
  • It lets you see what percentage of affiliates are making sales for each campaign or product, so you can easily identify those who are doing well and those who aren't pulling their weight.
  • It allows you to see detailed information about each affiliate's performance during each campaign period so that you can see where they succeeded and where they struggled, allowing you to better personalize their strategy going forward.
  • It allows you to easily send out emails to all of your affiliates at once, saving you time when sending out updates or important news about upcoming promotions or deals.
  • There's currently no in-app messaging feature to have 1-1 chat with affiliates.
  • Some users have been having issues with the tracking pixel, therefore, having to manually add transactions.
  • Post-purchase modal can only be customized so much.
  • PayPal
  • Zapier
  • Klaviyo

Free Trial: true

Ideal For: Small Business & Mid Market Businesses

Best Fit For: Ease of Shopify Integration

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out of 5

$ Base Price: $49/month

FirstPromoter is an affiliate marketing software that helps you run your affiliate program. If you're an affiliate manager, you know how important it is to have great software that helps you manage your affiliates, keep track of their performance, and communicate with them. That's why FirstPromoter is such a great choice for anyone looking for an easy-to-use and affordable solution for their affiliate program management needs.

  • Branded affiliate dashboard
  • One-click Paypal payouts
  • Two-sided rewards
  • Personalized referral link
  • Recurring commissions
  • In-depth analytics
  • Easy management of everything from affiliate customer acquisition to payouts.
  • Automated reporting so you don't have to keep track of metrics yourself
  • An intuitive interface makes it easy for affiliates to use the software
  • They provide a very basic sign-up page for your affiliates that doesn't allow full brand customization.
  • There is currently no in-application terms and conditions creator.
  • More integrations across different platforms would be a great value-add.
  • Stripe
  • Zapier
  • Paddle

Free Trial: true

Ideal For: Small Business & Mid Market Businesses

Best Fit For: SaaS Affiliate Platform

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Fintech Affiliate Software Pricing.

Compare the various fintech affiliate software prices:

Platform Free Trial? Pricing #1 Pricing #2
Offer18 true $49/month $349/month
Impact true $30/month $500/month
HOQU false $99/month $499/month
GrowthHero true $49/month $199/month
FirstPromoter true $49/month $149/month

Fintech Affiliate Software Reviews.

Compare the various fintech affiliate software reviews:

Software Customer Support Performance Value Total Product Rating
Offer18 4.2 4.5 4.2 4.2
Impact 4.3 4.5 4.5 4.4
HOQU 4.5 4.2 4.2 4
GrowthHero 4.2 4.3 4.2 4.2
FirstPromoter 4.4 4.1 4.3 4.3

How do you recruit affiliates for your Fintech business?

Can you run an affiliate program for a fintech business?

How much does third party affiliate software cost for fintech?

What type features do you need for Fintech affiliate software?

Can you run a referral program for a fintech business?

How do you pay your affiliate partners for your Fintech business?

Important Features to Look For in Fintech Affiliate Software:

There's a lot to pay attention to when it comes to software purchasing decisions. Here’s how we selected the best fintech affiliate software:

Nick Cotter

Founder & CEO

With over 7 years navigating the intricate realms of marketing, and specifically B2B partner marketing, Nick has forged collaborations with top-tier tech brands, prominent agencies, and some of the industry's foremost B2B publishers and content creators. His deep immersion in both marketing landscapes showcases a trajectory of expertise and innovation. Identifying a significant void in specialized resources, he founded Growann.

The aspiration? Deliver unparalleled insights and guidance, carving out a dedicated space where the broader marketing and B2B partner marketing communities can flourish.