6+ Best Referral Link Generators & Tools in 2023

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Nick Cotter
Referral Marketing
February 23, 2023
-
10
min read

Are you looking for the best referral link generators and tools to help promote your business online? If so, you're in luck! There are a variety of referral link generators and tools available to help you quickly and easily create referral links to share with your target audience. From automated link creation to easy tracking and analytics, these seven+ referral link generators and tools are the perfect way to boost your referral campaigns. With features like automated link shortening and link targeting, you'll be able to quickly create referral links and get them out to the right people. Plus, you can track the progress of your referral links and easily analyze the performance of your campaigns. With these amazing referral link generators and tools, you can quickly and easily promote your business and get the results you want.

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Kademi
Kademi is an all-in-one partner relationship management platform built for B2B organizations needing a highly customizable partner channel program.
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Everflow
Everflow is a Partner Marketing platform for managing your partnerships, tracking all marketing channels, and amplifying your performance.
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The Best Referral Link Software of 2023:

Here’s our shortlist of the best referral link software I'm ranking through our extensive research and use:

  1. Everflow
  2. Kademi
  3. Voluum
  4. Rebrandly
  5. TinyURL
  6. LinkTrackr

Our Reviews of the Best Referral Link Generator:

Here is a list of the best referral link generators:

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Everflow

Growann's Software Review:
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4.4
out of 5

Everflow is a Partner Marketing platform for managing your partnerships, tracking all marketing channels, and amplifying your performance.

Take ownership of your growth: Quickly onboard and manage your affiliates, influencers, referral partners, and strategic partners. Consolidate your partnership and performance channels allowing you to understand the true value from each traffic source, control your attribution, and optimize towards your best performers. Get the attribution and analytics that are the keys to accelerating your revenue.

  • Track every channel: Everflow's tracking starts when users reach your website, letting you consolidate your performance reporting for affiliates, influencers, referrals, and media buying. Having all of this data in one place makes it easy for you to analyze and understand the value from each source of traffic.
  • Attribute unlimited events: Everflow lets you go beyond the sale or lead, and track every engagement that delivers value from your campaigns. Start paying your partners on CRM pipeline stages, approved leads, subscription renewals, and upsells. Understand your traffic better by analyzing engagement around newsletter signups, pricing page visits, and community activity.
  • Scale your partnerships: Better data and attribution empowers you to align your payouts with the partners that drive your best customers, motivating them to ramp up their promotions. Onboard your own partners in a few clicks, give them the tools to be successful and keep growing by discovering new relevant partners in Everflow's marketplace.
  • Tracks every channel and provides unlimited partner management
  • Powerful integrations with CRMs, Shopping Carts, and full access API
  • Makes it easy to view and optimize performance on the placement level
  • Vast number of capabilities can be overwhelming
  • Doesn't provide a massive marketplace for affiliates
  • Lacks robustness for emailer campaigns
The pricing starts at $750 per month for unlimited access to the platform. You must contact Everflow for a customized plan for more in-depth onboarding and dedicated customer success manager.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$750/month
Pricing Plan 2:
CUSTOM
  • Shopify
  • HubSpot
  • Optizmo
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Kademi

Growann's Software Review:
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4.5
out of 5

Kademi is an all-in-one partner relationship management platform built for B2B organizations needing a highly customizable partner channel program. The team at Kademi knows to build a highly successful and profitable channel program, you need a partner management solution that’s seamless to set up and can be customized to the specific needs of your business – whether that’s a reseller, distributor, referral, or even affiliate partnership. Partnership leaders rejoice – The Kademi platform offers easy to use and code-free solutions with drag and drop partner portal editor, mitigating the time and resources needed from developers. The Kademi platform doesn’t end at a PRM solution – offering additional valuable features like its sales incentive software, an in-platform learning management solution, and commerce & payment handling from its extensive eco-system of modular features. It’s no wonder premier brands like OPPO and Zoetis trust the Kademi platform to power their partner channel programs.

  • Partner portals
  • Deal registration
  • B2B loyalty
  • Sales incentive software
  • Channel partner training (LMS)
  • Partner onboarding & Enablement
  • K-Journey: Kademi “K-Journeys,” also known as workflows, allow organizations to build automated flows to nurture and engage partners. Their flow builder is visually appealing, making it easy to set up flows to help partners, admins, and sales reps with daily tasks and quickly move them along their partnership journeys. Easily one of our favorite features.
  • Deal Registration: With Kademi’s deal registration feature, you can onboard new partners and enable them to register deals easily. The dealer dashboard is highly customizable, showing several metrics from; active deals, deals won, pending payouts, and so much more.
  • Sales Incentive Program: Build incentive programs for your channel partners to access within their secure partner portal. You can add dynamic components and leaderboards based on your channel partners' pacing toward their sales targets. Your channel partners can also file sales claims to be reviewed and approved within the portal.
  • Although Kademi does have the ability to launch an affiliate program within their partner management solution, they do not currently have access to an internal network of publishers or other potential affiliate or influencer partnerships. You will need to research and recruit these partners outside of their platform to join your affiliate program.
  • If you’re a new startup or small business with a tight budget and a single-person partnerships team, their solution likely won’t be the best fit for you. Their PRM solution works best for organizations that need a customizable program and has invested in channel sales and partnerships.
  • For partnership professionals who haven’t built a channel program on PRM software before, you’ll likely need to commit to their onboarding training program to set up your program correctly. Or you can also use one of their go-to agencies and consultants to help you set up your channel program.
Pricing for Kademi can vary greatly depending on what types of features and needs your team is looking for. That said, pricing for Kademi can vary from $500/month to $1250/month.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$500/month
Pricing Plan 2:
CUSTOM
  • XTRM
  • Shopify
  • Xero
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Voluum

Growann's Software Review:
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4.3
out of 5

Voluum is a software that allows you to optimize your marketing campaigns. It tracks, manages, and optimizes all your traffic sources in one place. With its AI-powered tools, Voluum helps you automate your traffic optimization and collaboration features enable you to work together on different access levels. With banking-standard infrastructure and secure data storage, Voluum helps you achieve higher ROI.

  • Voluum will help you find bots, spiders, and bad actors that can deflate your numbers by identifying suspicious clicks and visits in your reports.
  • Traffic Distribution AI is an automated system that analyzes your data over the course of a day, then distributes your visitors across campaigns to maximize revenue.
  • Manage all of your affiliate conversion tracking with one platform. Easily monitor your ad campaign metrics such as visits, clicks, costs & profits.
  • Has a ton of software integrations with other platforms.
  • Granular link tracking testing is available for all plans.
  • In-depth traffic source tracking is amazing.
  • Pricing isn’t built for low-budget individuals/teams.
  • You can’t display more than 3 dimensions within the interface.
  • It can take some time to learn the platform's ins and outs.
Voluum pricing starts off at $89/month for individual users and then can increase up to $1,999/month for enterprise businesses.
Best Fit For:
Mid Market & Enterprise Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$499/month
Pricing Plan 2:
$1,999/month
  • Facebook
  • TikTok
  • Google Ads
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Rebrandly

Growann's Software Review:
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4.1
out of 5

Rebrandly is an easy-to-use tool that lets you shorten, customize, and track links.

Link shortening is a technique used to make web addresses easier to remember and share. When you shorten a link, you're just taking the long address and making it shorter so that it's easier to use on social media or in emails.

When you create a new Rebrandly account, you can choose to create your own personal link or customize one of our pre-made templates. Depending on whether you want a static link or one that tracks clicks, we have options for both!

  • A simple link builder that lets you create custom links with your own domain name or a subdomain.
  • With Rebrandly's analytics, you can see and evaluate the performance of your campaigns in real-time.
  • With Rebrandly, you can route traffic to the right place, based on your knowledge of which sites convert best.
  • Simple and easy-to-understand analytics dashboard for all types of users!
  • Link retargeting capabilities through platforms like Facebook, Twitter, etc.
  • You have a dedicated onboarding team to help you get set up with ease.
  • There could be more sorting and filtering options added to the UI.
  • Sometimes it can take a little while to hear back from their customer support team.
  • It can sometimes crash on different operating systems.
Rebrandly offers a free account to get started, but pricing can reach $499/month for additional features.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$0/month
Pricing Plan 2:
$417 /month
  • Zapier
  • HubSpot
  • Buffer
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TinyURL

Growann's Software Review:
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4.0
out of 5

TinyURL helps you create shorter links. Whenever you want to share a link on social media, you probably want it to be as short as possible. That's where TinyURL comes in. It allows you to take a long URL and convert it into a shorter one—one that doesn't have all those extra letters and numbers that nobody wants to type out.

  • Link management services by TinyURL.com allow you to manage long URLs in your email marketing, social media, and other customer communications.
  • Unlike other link tracking software out there, with TinyURL, you can create branded and custom short URLs that your customers or users will trust.
  • TinyURL's analytics dashboard provides you with a broad array of information, including data points that show how your marketing campaigns are performing across channels, regions, countries, and more.
  • You can get started right away with their URL link builder without the need to create an account.
  • The signup and analytics tracking process is really straightforward to use for most users.
  • Their pricing is definitely eye-catching for most users and scales nicely as you grow too.
  • Their UI could use some improvements compared to other link tracking platforms.
  • You are not able to view analytics with the free version of their software.
  • Some platforms don’t like the formatting of TinyURLs’ link builder.
TinyURL provides customers with a free account to start, but pricing can grow up to $1499/month for users that need millions of API credits.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$0/month
Pricing Plan 2:
CUSTOM
  • Pipedream
  • API
Get started →Get started →
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LinkTrackr

Growann's Software Review:
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4.1
out of 5

LinkTrackr is the perfect link tracking software for you if you are looking to track links and view their data. With their easy-to-use interface, you can quickly set up a link tracker and start tracking links in just minutes.

  • Create campaigns to track and identify the source of your conversions by identifying which banner ads, solo email ads, links on your website, and other marketing strategies are most effective.
  • LinkTrackr's automatic conversion tracking system helps you avoid duplicate conversions and identify the most profitable traffic sources.
  • LinkTrackr's reports provide you with information on how much revenue a conversion has generated; the profit generated by that conversion, your return on investment and many other KPIs you’d like to measure.
  • You’re able to cloak your affiliate links if needed.
  • They seem to have easy-to-use A/B split testing capabilities.
  • A URL rotator that allows you to split traffic across different partner URLs.
  • Their customer support is not listed within the pricing of the platform.
  • They only provide a few payment gateways for payment.
  • Integrating their software can be confusing for some not “tech-savvy”
LinkTrackr prices start at $7/month (billed annually) with their most expensive plans at $47/month (billed annually).
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$7/month
Pricing Plan 2:
$47/month
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  • Facebook Ads
  • Cj Affiliate
Get started →Get started →
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Software Rankings:
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Important Features to Look For in Referral Link Software:

Link Generator Pricing Comparisons:

Below we showcase the difference in pricing between all of the link generators in our list.

Platform Free Trial? Pricing #1 Pricing #2
Everflow false $750/month CUSTOM
Kademi true $500/month CUSTOM
Voluum true $499/month $1,999/month
Rebrandly true $0/month $417 /month
TinyURL true $0/month CUSTOM

Link Generator Review Comparisons:

Below we showcase the difference in performance between all of the link generators in our list.

Software Customer Support Performance Value Total Product Rating
Everflow 4.4 4.6 4.2 4.4
Kademi 4.4 4.6 4.6 4.5
Voluum 4.1 4.7 4 4.3
Rebrandly 4.3 4.2 4.1 4.1
TinyURL 4.3 4.3 4.3 4

How do I Create a Referral Link?

What is a Referral URL Generator?

Is a Referral Link the Same as an Affiliate Link?

What is a Referral ID?

How Do You Track Your Referral Links?

What’s an Example of a Referral Link?

Factors we use to Rank Referral Marketing:

Similar Categories to Referral Marketing

Nick Cotter

Founder & CEO

As a seasoned professional with over 7 years of experience in B2B partner marketing, Nick has a deep understanding of the industry and a proven track record of success. Throughout my career, I have worked with some of the most prominent technology brands and agencies, honing my skills and knowledge in the field. However, despite my success, I realized that there were limited resources available to support professionals like me in the field of partner marketing. That's why I founded Growann - to provide valuable insights, guidance, and support to individuals and organizations in the B2B partner marketing space.