The channel has no clear owner
You need consistent execution across recruitment, partner communications, campaigns, and reporting.
ONGOING PROGRAM MANAGEMENT
B2B affiliate program management for SaaS
An affiliate management agency for SaaS teams that need someone to own the work. Growann runs partner strategy, recruitment, activation, campaigns, and reporting—with Nick Cotter leading the engagement.
Founder-led by Nick Cotter · B2B SaaS focus
A program with an accountable operator.
Your team stays close to the product. Growann owns the partner motion.
WHEN TO BRING IN GROWANN
Does this match your situation?
Partners join but stay inactive
You need onboarding, usable assets, and specific opportunities that move beyond signup.
The program needs a reset
You want the partner mix, offer, and operating priorities reviewed before adding more activity.
WHAT THE ENGAGEMENT INCLUDES
Concrete work, clearly scoped.
The proposal defines which deliverables apply to your program. The examples below show the kind of work we can scope together.
Program operating plan
Partner priorities, offer and commission reviews, campaign planning, and clear responsibilities.
Recruitment and activation pipeline
Research, qualification, outreach, onboarding, and follow-up with relevant partners.
Campaign and partner coordination
Content placements, creator collaboration, partner communications, and activation opportunities.
Performance review and next actions
Partner activity, qualified demand, and customer outcomes where tracking permits, with data gaps called out.
CLIENT OUTCOME · PROGRAM LAUNCH AND MANAGEMENT
How a productivity SaaS grew partner revenue 245% in its first 90 days.
PRODUCTIVITY SAAS / NEW PROGRAM LAUNCH
Built to generate customers—not just signups.
Growann developed the partner strategy, operating model, tracking foundation, recruitment motion, and activation plan—then managed the program toward commercial outcomes.
+245%
Partner-attributed monthly revenue
August to October
+118%
New paid customers
August to October
+346%
Partner-attributed signups
August to October
MEASUREMENT NOTE
Growth compares August with October. Results anonymized at the client’s request.
HOW WE WORK
A clear path from context to action.
Assess
Review your existing program, buyer journey, partner mix, offer, platform, and measurement.
Plan
Agree priorities, ownership, campaigns, and the reporting available from your systems.
Operate
Run recruitment, onboarding, partner communications, and agreed campaign activity.
Improve
Review partner performance, investigate constraints, and adjust the next cycle of work.
OWNERSHIP & MEASUREMENT
Know who does what—and what gets measured.
What you contribute
Product and customer insight, platform access, creative and offer approvals, and a point of contact who can make decisions.
How we assess progress
Relevant partners recruited and activated, live placements, qualified leads, pipeline influence, customers, and revenue where attribution is available.
WORK DIRECTLY WITH NICK
Senior involvement from the first decision.
Nick Cotter is Growann’s founder and principal consultant, with 10+ years in B2B SaaS marketing. He leads the work connecting partner strategy, program operations, and measurement.
PartnerStack Certified Partner — Bronze
BEFORE WE WORK TOGETHER
Questions worth answering.
What does an affiliate management agency do?
It runs the agreed operating work of your affiliate program: partner recruitment, onboarding, activation, communications, campaigns, commission reviews, and performance reporting. Growann focuses on B2B SaaS buying journeys and relevant partner audiences.
How is management different from consulting?
Management includes ongoing execution. Consulting provides diagnosis, strategy, and guidance for your internal team. Choose consulting when you have the capacity to implement; choose management when you need an owner for the operating work.
Can you take over an existing program?
Yes. We start by reviewing the current offer, partners, platform, tracking, and available data. The assessment determines which parts to retain and which need attention.
Which affiliate platforms can you work with?
Growann has experience with PartnerStack, impact.com, Everflow, Rewardful, and Tapfiliate. Platform access, integrations, and tracking requirements are reviewed during scoping. Nick Cotter is a PartnerStack Certified Partner — Bronze.
How are fees and scope determined?
Management is scoped around the program’s starting point, partner types, markets, campaign needs, and your internal capacity. The proposal defines responsibilities, fee structure, and reporting. Ask for a written scope before deciding.
How soon can we judge progress?
The assessment identifies what can be measured and which dependencies affect delivery. Early operating indicators and customer outcomes are reviewed separately; a B2B sales cycle can delay revenue evidence. We agree checkpoints during scoping rather than promise a fixed result date.
CHOOSE THE RIGHT ENGAGEMENT
Need a different kind of support?
01
Need strategic direction?
Explore consulting →02Starting a new program?
Explore program launch →03Need focused recruitment?
Explore recruitment →Use the affiliate agency comparison to evaluate service models and scope.
Compare affiliate agencies →LET’S TALK ABOUT YOUR PROGRAM
Discuss program management.
Share your product, target buyers, program stage, and the work you need help with. We’ll discuss the right scope and what your team needs to contribute.
Start a conversation