About the author

Nick Cotter

Nick Cotter is the founder and principal consultant at Growann. He brings 10+ years of experience in B2B SaaS marketing and helps teams build and improve affiliate and partner programs.

Email

nick@growann.com

7 Essential Elements for a Successful B2B SaaS Affiliate Program [2025 Strategy]

Affiliate Marketing

How to Find B2B Influencers (Expert Tips From B2B Creator)

Influencer Marketing

The Truth About B2B Influencers (And Why Most People Get It Wrong)

Influencer Marketing

How to Conduct a SaaS Affiliate Program Audit: A Step-by-Step Guide

Affiliate Marketing

7 SaaS Affiliate Recruitment Metrics Your Affiliate Program Is Missing

Affiliate Marketing

Launching Your First SaaS Affiliate Program: A Step-by-Step Guide

Affiliate Marketing

Top Benefits of Affiliate Marketing for SaaS Companies

Affiliate Marketing

Our 4 Step Approach to Get Affiliates to Promote Your Brand (On Their Blog)

Affiliate Marketing