Turn trusted voices into your next B2B growth channel.

Grow your B2B SaaS revenue through affiliate and creator programs. We handle strategy, partner recruitment, and ongoing management.

Illustrative software article, creator video, and newsletter recommending your product and leading to a new customer.

B2B SaaS experience

BookYourData OfficeTimelineShipBob Nulab Laxis AI
● RESULTS

Strategy is useful. Commercial progress is better.

Growann evaluates affiliate work by the quality and business impact it creates—not by vanity metrics or network size alone.

Partner quality

Recruit around audience fit and credible influence.

Program activation

Turn joined partners into visible, useful placements.

$

Revenue impact

Connect channel activity to conversion and growth.

Selected experience spans B2B SaaS teams in logistics, productivity, AI, collaboration, and data.Discuss your program →

Affiliate and creator programs.Built and managed.

Nick Cotter, founder and principal consultant at Growann
Nick CotterFounder & Principal Consultant
FOUNDER-LED

Senior expertise without the agency layers.

I’m Nick Cotter, founder of Growann. I bring 10+ years in B2B SaaS marketing to building and running your affiliate and creator program—from strategy to day-to-day execution.

Strategy and
execution
PartnerStack Certified Partner — Bronze
More about Nick
CLIENT OUTCOME

How a productivity SaaS grew partner revenue 245% in its first 90 days.

PRODUCTIVITY SAAS / NEW PROGRAM LAUNCH

Built to generate customers—not just signups.

Growann developed the partner strategy, operating model, tracking foundation, recruitment motion, and activation plan—then managed the program toward commercial outcomes.

01
BuildStrategy, economics and infrastructure
02
ActivateRecruitment, enablement and placements
03
GrowOptimization tied to customer outcomes
90-DAY CHANNEL GROWTH

Partner channel growth over the first 90 days

INDEXED · AUG = 100
+245%+118%
AUGSEPOCT
Partner-attributed revenueNew paid customers
+245%

Partner-attributed monthly revenue

August to October

+118%

New paid customers

August to October

+346%

Partner-attributed signups

August to October

MEASUREMENT NOTE

Growth compares August with October. Results anonymized at the client’s request.

GUIDES & SOFTWARE REVIEWS

Make better partner program decisions.

Ready to build your next growth channel?

Let’s talk about your goals and where partners could fit.

Let’s talk ↗