Turn trusted voices into your next B2B growth channel.

Growann is a B2B SaaS affiliate marketing agency and consultancy. We design, launch, recruit for, and manage partner programs that become trusted channels for growth.

Illustrative software article, creator video, and newsletter recommending your product and leading to a new customer.

Brands we’ve worked with over the years

BookYourData
Office Timeline
ShipBob
Nulab
Laxis
Treasury Software
MarketerHire

Affiliate and creator programs.Built and managed.

Nick Cotter, founder and principal consultant at Growann
Nick CotterFounder & Principal Consultant
FOUNDER-LED

Senior expertise without the agency layers.

I’m Nick Cotter, founder of Growann. I bring 10+ years in B2B SaaS marketing to building and running your affiliate and creator program—from strategy to day-to-day execution.

◎Strategy and
execution
PartnerStack Certified Partner — Bronze
More about Nick →
CLIENT OUTCOME

How a productivity SaaS grew monthly partner revenue 245% from August to October 2025.

PRODUCTIVITY SAAS / NEW PROGRAM LAUNCH

Built to generate customers—not just signups.

Growann designed the partner strategy and operating model, established tracking, and developed recruitment and activation plans—then managed the program.

01
BuildStrategy, economics and infrastructure
02
ActivateRecruitment, enablement and placements
03
GrowOptimization tied to customer outcomes
AUGUST–OCTOBER 2025

Monthly partner channel performance

INDEXED · AUG 2025 = 100
+245%+118%
AUGSEPOCT
Partner-attributed revenueNew paid customers
+245%

Partner-attributed monthly revenue

August to October 2025

+118%

New paid customers

August to October 2025

+346%

Partner-attributed signups

August to October 2025

MEASUREMENT NOTE

Percentages compare October 2025 with August 2025; they do not represent cumulative growth across the period. The chart shows relative change, with August indexed to 100. Client identity, revenue amounts and customer counts remain confidential.

GUIDES & SOFTWARE REVIEWS

Make better partner program decisions.

Ready to build your next growth channel?

Let’s talk about your goals and where partners could fit.

Let’s talk ↗