Best Lead Distribution Management Software

I've personally tested the latest lead distribution and routing software of 2024, and I'm excited to share the top picks that truly revolutionized my workflow.

Nick Cotter

January 22, 2025

min read

Best Lead Distribution Software:

Don't have time? Here’s our shortlist of the 4 best lead distribution software we're ranking through our extensive research and use:

Company Name	Best fit for:	Base Price:	Free Trial?	Demo
Kademi	Best Fit For: Global Channel Partner Management	Custom	30 days	Demo
impact.com	Best Fit For: Unified Partnership Automation	$30/mo	30 days	Demo
Kiflo	Best Fit For: Multi-Channel Partnership Automation	$399/mo	14 days	Demo
PartnerStack‎	Best Fit For: SaaS Partnership Channels	Custom	No Trial	Demo

Compare Lead Distribution Software Features:

We've researched the 4 most important software features and compared our shortlist:

Software Feature
Partner Onboarding & Training	✓	✓	✓	✓
Lead Distribution & Deal Registration	✓	✓	✓	✓
Partner Performance Tracking	✓	✓	✓	✓
Marketing Development Funds (MDF) Management	✓	✓	×	×
Collaborative Planning & Goal Setting	✓	✓	✓	✓

Our Reviews of the Best Lead Distribution & Routing Software:

Our analysts assess software with impartiality. Clicks may generate a commission that funds our evaluations. Discover our commitment to transparency and our review approach.

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Kademi

4.5

out of 5

$ Base Price: Custom

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Our opinion on Kademi

Choosing Kademi means you can expect everything you'd want in partner management software from managing partner deals, calculating commissions, and enabling partners with training and resources. Where Kademi stands out though is in driving engagement with partners, something a lot of businesses struggle with.

The team at Kademi put a lot of emphasis on helping customers achieve program objectives. To do this, they have an impressive toolset to automatically onboard and nurture partners towards program goals, from registering deals to hitting sales targets and completing training. They can also incentivize and shape behavior by awarding points for completing training or attending webinars. These points can then be redeemed in reward stores or used in online games, which is a unique and exciting feature most PRMs don’t support.

I loved their drag-and-drop portal builder, which allows you to experiment and build a fully functional and bespoke portal from the ground up without any coding, or you can just use one of their templates. The level of code-free customization you can achieve with Kademi is impressive, not just in the user interface but also in your program workflows. For instance, if you have a very specific deal registration approval workflow, Kademi will most likely be able to support it.

Their tools to track partner performance and handle data and reporting are standout. They offer configurable bi-directional synchronization with Salesforce and HubSpot, and their beautiful reporting tools allow you to set up rich, interactive dashboards in both the admin console and the partner portal targeting different users and use cases. They are also a SOC 2 Type 2 certified company and invest significant time and resources into securing their customers' data.

What type of company would benefit from Kademi the most?

Their breadth of experience supporting manufacturers, distributors, and tech companies, has positioned Kademi as a truly agnostic PRM.

Companies that are in their growth stage, or who have an established partner ecosystem, would benefit the most from Kademi.

What we like:

Highly customizable from your portal user interface to specific program workflows.
Ready to go bi-direction synchronization with Salesforce and Hubspot, and robust features to manage partner data including segmentation and personalization.
Powerful tools to automate and scale a partner program.

What we don't like:

They might be a bit too pricey for startups, but definitely check out their $850 startup package.
If you're only looking to launch a simple affiliate program, you won’t benefit from what Kademi has to offer.
They don’t provide a partner database, but do offer tools to invite and onboard partners.

Unique product features:

Highly customizable user interface and program workflows.
Can automatically calculate and payout multi-currency commission and MDF rebates through third parties.
Have integrated AI across their platform from chat bots to automated reporting.
Have a number of pre-configured program solution templates which get installed in just a few minutes and provide ready-to-go programs.
Incorporate gamification and points into your program to elevate it to the next level.
Impressive reporting tools to track partner deals, performance, but also surface interactive reporting for partners in the portal.
Multilingual portals with automated translation.
Multi-tenanted meaning you can host your data in the US, EU, or APAC.

Free Trial: 30 days

Ideal For: SMEs

Best Fit For: Global Channel Partner Management

Product features we found most useful:

✓

Partner Onboarding & Training

✓

Lead Distribution & Deal Registration

✓

Partner Performance Tracking

✓

Marketing Development Funds (MDF) Management

✓

Collaborative Planning & Goal Setting

Full Kademi software review

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impact.com

4.4

out of 5

$ Base Price: $30/mo

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Our Opinion on impact.com

impact.com's platform comes with a robust set of strengths, such as providing customized integrations with popular ecommerce platforms (e.g., Shopify, BigCommerce), facilitating the management of hundreds of partner relationships through easy-to-adjust contracts and tracking requirements, and streamlining partner recruitment and negotiation through its expansive network. However, it does face challenges like the need for improvements in live chat functionality for managing multiple partner conversations and the relative newness of its influencer discovery network, necessitating cautious vetting of partners. Unique features setting impact.com apart include advanced tracking capabilities across various interfaces, solid migration assistance for seamless transitions between affiliate networks without loss of data or conversions, and an innovative fraud protection system powered by machine learning algorithms to detect and mitigate fraudulent activities, ensuring a secure and efficient partner management experience.