7+ Best CPA Affiliate Tracking Software in 2023

Nick Cotter
November 9, 2023
min read
Affiliate Marketing
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With hands-on evaluation, I present the leading CPA (Cost Per Action) affiliate tracking software for 2023. If performance-based marketing is your arena, this guide is your map to the best tools.

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What Is CPA Affiliate Software?

Best CPA Affiliate Marketing Software of 2023:

Don't have time? Here’s our shortlist of the 5 best cpa affiliate marketing software I'm ranking through our extensive research and use:

Platform Company Name Best fit for: Base Price: Free Trial? Demo
Kiflo Logo
Best Fit For: Multi-Channel Partnership Automation $99/month true Try it
RedTrack.io Logo
Best Fit For: Ad Tracking & Conversions $83/month true Try it
Voluum Logo
Best Fit For: Ad Performance Tracker $499/month true Try it
Reditus Logo
Best Fit For: SaaS Affiliate Programs $0/month true Try it
AnyTrack Logo
Best Fit For: Multi-platform Conversion Data $50/month true Try it
Featured partner sponsors
Featured Partner
Image of Everflow Affiliate Marketing Software
Everflow is a Partner Marketing platform for managing your partnerships, tracking all marketing channels, and amplifying your performance.
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Featured Partner
Image of Kademi PRM Software
Kademi is an all-in-one partner relationship management platform built for B2B organizations needing a highly customizable partner channel program.
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Our Reviews of the Best CPA Affiliate Tracking Software:

Here is our list of the best CPA affiliate tracking software.


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out of 5

$ Base Price: $99/month

Kiflo is one of the leading partner management software solutions for small and medium-sized businesses that want to accelerate channel revenue. They’ve built a clean UI with many features and integrations for SaaS partner managers and their partners to access and grow the relationship together – it’s no wonder they’re a leading PRM solution on G2.But, what truly sets Kiflo apart from many other partner management solutions is the capability for their customers to scale out their partner program across referral, reseller, and affiliate channels. With Kiflo, you can minimize software costs, mitigate tracking errors, and truly grow a profitable partnership program for your business.

  • Partner Portal
  • Asset Management
  • Lead & Deal Registration
  • Partner Onboarding
  • CRM Integration
  • Partner KPIs
  • They’re one of the most affordable partner management solutions on the market, with no long-term contract commitments.
  • You’re able to scale out your partnership program across referrals, resellers, and affiliate partnerships. With Kiflo, you no longer need to have separate affiliate software outside of your PRM solution.
  • Kiflo provides a seamless and automated partner onboarding experience to get your partners quickly activated and bought into your brand solution.
  • Their platform doesn’t provide a learning management solution (LMS) for your partners to follow, learn, and become a “certified partner” through their portal.
  • Currently, Kiflo doesn’t offer up features for building out co-branded marketing assets with your partners.
  • There is currently no way to set specific user role types (partner manager, VP partnerships, sales rep, etc.) within the Kiflo platform.
  • HubSpot
  • Salesforce
  • Zapier

Free Trial: true

Ideal For: Small Business

Best Fit For: Multi-Channel Partnership Automation

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out of 5

$ Base Price: $83/month

RedTrack.io is a software that allows you to manage your affiliate marketing program. It helps you keep track of your affiliate relationships, track their performance, and easily communicate with them. As an affiliate manager, RedTrack.io is important because it allows you to more easily manage your relationship with affiliates and communicate with them about the success or failure of their campaigns.

  • Real-time data reporting
  • Customizable & flexible reports
  • Accurate tracking
  • No data sampling
  • Referral program management
  • Real-time cost updates
  • It's easy to set up and use. You can get started in minutes, without needing any technical knowledge or assistance from an IT team. This makes it easier to get results faster!
  • It offers flexibility in how you run your program—you can choose to focus on specific goals or campaigns rather than just signing up as many new users as possible. This ensures that you're able to optimize revenue while keeping your efforts focused on what matters most.
  • It makes it easy for affiliates to recommend products they know will work well for them (and their audience), which means they'll be more likely to promote those products over others they might not be as familiar with yet.
  • The pricing model is a bit more expensive than other solution on the market.
  • They do not have a publisher affiliate network to build publisher relationships with.
  • The iOS app interface has been known to run into a few bugs here and there.
  • TikTok
  • Google Ads
  • Facebook

Free Trial: true

Ideal For: Mid Market Businesses

Best Fit For: Ad Tracking & Conversions

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out of 5

$ Base Price: $499/month

Voluum is a software that allows you to optimize your marketing campaigns. It tracks, manages, and optimizes all your traffic sources in one place. With its AI-powered tools, Voluum helps you automate your traffic optimization and collaboration features enable you to work together on different access levels. With banking-standard infrastructure and secure data storage, Voluum helps you achieve higher ROI.

  • Voluum will help you find bots, spiders, and bad actors that can deflate your numbers by identifying suspicious clicks and visits in your reports.
  • Traffic Distribution AI is an automated system that analyzes your data over the course of a day, then distributes your visitors across campaigns to maximize revenue.
  • Manage all of your affiliate conversion tracking with one platform. Easily monitor your ad campaign metrics such as visits, clicks, costs & profits.
  • Has a ton of software integrations with other platforms.
  • Granular link tracking testing is available for all plans.
  • In-depth traffic source tracking is amazing.
  • Pricing isn’t built for low-budget individuals/teams.
  • You can’t display more than 3 dimensions within the interface.
  • It can take some time to learn the platform's ins and outs.
  • Facebook
  • TikTok
  • Google Ads

Free Trial: true

Ideal For: Mid Market & Enterprise Businesses

Best Fit For: Ad Performance Tracker

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out of 5

$ Base Price: $0/month

Reditus is a platform for affiliate marketers in the B2B SaaS sector. With their unique marketplace, you can reach out to new prospective affiliates and grow your business beyond your own network. As with any other affiliate management tool, you can manage relationships, keep track of metrics that are relevant to your business, and initiate payouts towards affiliates when they've reached certain thresholds.

  • B2B SaaS Marketplace: with the focus on B2B SaaS and their marketplace they really have a great niche. Allowing affiliates to earn higher recurring commissions and help SaaS companies to find new relevant affiliates. As a SaaS you never lose control who joins your program.
  • Entry Level Pricing: Reditus wants to be accessible for B2B SaaS companies at any stage, this is shown in their pricing model. When you grow your pricing will increase as well.
  • Customer Support: They offer live chat, not just to SaaS companies but also to partners. When partners do well, SaaS companies do well, and eventually, Reditus will do well.
  • Marketplace option
  • Robust tracking
  • Value-based pricing
  • Doesn’t come with a messaging feature
  • Does not natively integrate with Zapier
  • You are not able to white label the platform
  • HubSpot
  • WordPress
  • Stripe

Free Trial: true

Ideal For: Small Business & Mid Market Businesses

Best Fit For: SaaS Affiliate Programs

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out of 5

$ Base Price: $50/month

AnyTrack is an all-in-one conversion tracking and marketing analytics platform. It enables marketers to measure, analyze, and optimize their online campaigns across multiple marketing channels, including Google Ads, Facebook Ads, Bing Ads, and more.AnyTrack provides users with a variety of features to help them optimize their campaigns and maximize their ROI. These features include real-time analytics and reporting, automated conversion tracking, A/B testing, multi-channel attribution, and more. AnyTrack also offers several integrations with popular marketing tools, such as Google Analytics, WordPress, Zapier, and more. This allows users to easily export data, create custom reports, and track conversions across multiple platforms. Overall, AnyTrack is a powerful and comprehensive marketing analytics and conversion tracking platform that can help marketers improve their campaigns and maximize their ROI.

  • One key feature of AnyTrack.io is its ability to track user-level data across multiple marketing channels and user touchpoints. This helps marketers accurately attribute conversions and understand user journeys, providing valuable insights into user behavior.
  • Automated Event Tracking: AnyTrack allows you to automatically track any events on your website without writing code.
  • Conversion Optimization: AnyTrack automatically optimizes your website to drive more conversions.
  • Advanced Targeting & Segmentation: AnyTrack allows you to segment and target visitors based on their behaviors.
  • Multi-Device Tracking: AnyTrack automatically tracks your visitors across multiple devices and platforms.
  • Advanced Reporting & Analytics: AnyTrack provides advanced reporting and analytics to give you a better understanding of your website’s performance.
  • Multi-channel tracking: Anytrack.io allows you to track data from all of your marketing channels, including website, social media, email, and advertising. This allows you to see the big picture of how your marketing is performing and identify areas for improvement.
  • Accurate attribution: The platform uses advanced algorithms to attribute revenue to the right channels, so you can understand which channels are driving the most conversions and revenue.
  • Optimization: Anytrack.io provides the ability to optimize your marketing campaigns by setting goals, tracking progress, and making data-driven decisions to improve your results.
  • Data integration: Integrating data from different sources can be a challenge and may require technical skills.
  • Complexity: The platform is quite complex, with a lot of features, functionalities and integrations. It may take a while to get used to it and learn how to use it effectively.
  • Cost: Anytrack.io may be costly for small businesses or start-ups, because of the complexity of the platform and the amount of data it can handle.
  • Impact
  • Taboola
  • Shopify

Free Trial: true

Ideal For:

Best Fit For: Multi-platform Conversion Data

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out of 5

$ Base Price: CUSTOM

Acquisio is an online advertising platform that provides search marketing, display advertising, and data-driven insights to help businesses succeed in the digital landscape. It enables businesses to create, manage, and optimize their digital marketing campaigns with cutting-edge technology and expert services. Acquisio offers a suite of products including Bid and Budget Management, which helps businesses automate their search marketing by setting bids and budgets for keywords and campaigns; Ad Builder, which simplifies the creation of display ads; and Insights and Analytics, which provides actionable insights into campaign performance. The platform also provides advanced targeting options to help businesses reach their ideal customers, as well as reporting tools to measure the success of campaigns. Additionally, Acquisio offers specialized services such as account optimization, campaign setup and support, and training to help businesses get the most out of their digital marketing efforts. Overall, Acquisio is a comprehensive platform that enables businesses to maximize the return on their digital marketing investments.

  • AI-Assisted Optimization: Acquisio's platform uses advanced AI algorithms to analyze and optimize campaigns, providing highly targeted and effective optimization recommendations that are tailored to the business' specific goals.
  • Cross-Device and Cross-Channel Performance: Acquisio allows businesses to track and optimize their campaigns across multiple devices and channels, providing a comprehensive view of their digital advertising performance.
  • Automated Workflows: Acquisio allows businesses to create custom automated workflows that streamline their advertising operations, saving time and effort.
  • Advanced Bid Management: Acquisio offers advanced bid management tools that allow businesses to optimize their bids in real-time, based on the performance of their campaigns.
  • Customizable Dashboards: Acquisio allows businesses to create custom dashboards, making it easy to view the metrics that are most important to them.
  • Smart Alerts: The platform provides smart alerts, which are triggered by anomalies or unusual changes in performance, allowing businesses to quickly identify and address issues.
  • Acquisio provides businesses with a comprehensive solution for managing and optimizing digital advertising campaigns across multiple channels and devices. The platform offers a wide range of tools and features that can help businesses optimize their campaigns and improve their return on investment.
  • The platform's Automated Workflows can save businesses valuable time by streamlining advertising operations and freeing up resources for other important tasks.
  • The Smart Alerts feature allows businesses to identify and address issues or opportunities in real-time, allowing them to react promptly and make data-driven decisions that can improve the performance of their campaigns.
  • A potential disadvantage of using Acquisio is the learning curve associated with the platform. It offers a wide range of advanced features that may require a certain level of technical knowledge to set up and use effectively. This may make it challenging for businesses new to digital advertising to fully utilize the platform's capabilities.
  • Another potential pitfall is the cost. The platform's pricing model might not be suitable for small businesses or businesses with tight budgets.
  • The platform's heavy reliance on AI and machine learning algorithms may lead to suboptimal results if the data input is not accurate or if the business goals are not properly defined. This could lead to optimization recommendations that do not align with the business' needs.
  • Meta
  • Amazon
  • Google

Free Trial: false

Ideal For:

Best Fit For: Search & Social Ad Management

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out of 5

$ Base Price: $29/month

Rewardful is an affiliate marketing software that helps affiliate managers run their affiliate programs. It's used all over the world, and it's a great tool for any affiliate manager to have since it makes managing the program easier. One of the most important benefits is that Rewardful allows you to keep track of your affiliates' performance in a simple and straightforward way. You can see how many sales each affiliate has made, how much money they've earned for your company, and what kinds of promotions they're running—all in one place.

  • Live customer support
  • Free migration
  • 2-way Stripe sync
  • Cross subdomain tracking
  • Custom rewards
  • Percentage-based commissions
  • Get remarkable insights into the performance of your partners and campaigns.
  • Track the performance of specific activities in each campaign, such as email sign-ups or social shares.
  • The ability to create custom campaigns with unique tracking URLs for each campaign.
  • You're not able to pay affiliates directly through the interface.
  • You can only customize the affiliate dashboard so much to fit your brand.
  • There is currently no in-app messaging feature to chat with your affiliates 1-1.
  • MemberSpace
  • Stripe
  • Leadpages

Free Trial: true

Ideal For: Small Business & Mid Market Businesses

Best Fit For: SaaS Affiliate Management

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CPA Affiliate Marketing Software Pricing.

Compare the various cpa affiliate marketing software prices:

Platform Free Trial? Pricing #1 Pricing #2
Kiflo true $99/month $799/month
RedTrack.io true $83/month $624/month
Voluum true $499/month $1,999/month
Reditus true $0/month $89/month
AnyTrack true $50/month $300/month

CPA Affiliate Marketing Software Reviews.

Compare the various cpa affiliate marketing software reviews:

Software Customer Support Performance Value Total Product Rating
Kiflo 4.5 4.4 4.3 4.4
RedTrack.io 4.4 4.4 4.2 4
Voluum 4.1 4.7 4 4.3
Reditus 4.2 4.4 4.5 4.1
AnyTrack 4.2 4.3 4.3 4.3

What is CPA?

What is CPA Affiliate Tracking Software?

What Should you Know About CPA Marketing?

What’s the Purpose of CPA Affiliate Tracking?

What to Look for in a CPA Affiliate Tracking Software?

What are Some of the Benefits of CPA Affiliate Tracking Software?

Important Features to Look For in CPA Affiliate Marketing Software:

There's a lot to pay attention to when it comes to software purchasing decisions. Here’s how we selected the best cpa affiliate marketing software:

Nick Cotter

Founder & CEO

With over 7 years navigating the intricate realms of marketing, and specifically B2B partner marketing, Nick has forged collaborations with top-tier tech brands, prominent agencies, and some of the industry's foremost B2B publishers and content creators. His deep immersion in both marketing landscapes showcases a trajectory of expertise and innovation. Identifying a significant void in specialized resources, he founded Growann.

The aspiration? Deliver unparalleled insights and guidance, carving out a dedicated space where the broader marketing and B2B partner marketing communities can flourish.