7+ Best CPA Affiliate Tracking Software in 2023

Image of author Nick Cotter
Nick Cotter
Affiliate Marketing
January 16, 2023
-
10
min read

Stay ahead of the game in 2023 with the top CPA affiliate tracking software. From real-time analytics to customizable reporting, these software options will provide you with the tools you need to optimize your affiliate marketing campaigns and skyrocket your revenue. We've tested these software options on multiple platforms and with various campaigns to ensure they deliver on their promises and provide you with the best results.

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What is the Best CPA Affiliate Tracking Software:

Here is our list of the best CPA affiliate tracking software.

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Everflow

Growann's Software Review:
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4.4
out of 5

Everflow is a Partner Marketing platform for managing your partnerships, tracking all marketing channels, and amplifying your performance.

Take ownership of your growth: Quickly onboard and manage your affiliates, influencers, referral partners, and strategic partners. Consolidate your partnership and performance channels allowing you to understand the true value from each traffic source, control your attribution, and optimize towards your best performers. Get the attribution and analytics that are the keys to accelerating your revenue.

  • Tracks every channel and provides unlimited partner management
  • Powerful integrations with CRMs, Shopping Carts, and full access API
  • Makes it easy to view and optimize performance on the placement level
  • Vast number of capabilities can be overwhelming
  • Doesn't provide a massive marketplace for affiliates
  • Lacks robustness for emailer campaigns
The pricing starts at $750 per month for unlimited access to the platform. You must contact Everflow for a customized plan for more in-depth onboarding and dedicated customer success manager.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$750/month
Pricing Plan 2:
CUSTOM
  • Shopify
  • HubSpot
  • Optizmo
Get started →Get a quote →
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Image of RedTrack.io logo

RedTrack.io

Growann's Software Review:
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4.0
out of 5

RedTrack.io is a software that allows you to manage your affiliate marketing program. It helps you keep track of your affiliate relationships, track their performance, and easily communicate with them. As an affiliate manager, RedTrack.io is important because it allows you to more easily manage your relationship with affiliates and communicate with them about the success or failure of their campaigns.

  • It's easy to set up and use. You can get started in minutes, without needing any technical knowledge or assistance from an IT team. This makes it easier to get results faster!
  • It offers flexibility in how you run your program—you can choose to focus on specific goals or campaigns rather than just signing up as many new users as possible. This ensures that you're able to optimize revenue while keeping your efforts focused on what matters most.
  • It makes it easy for affiliates to recommend products they know will work well for them (and their audience), which means they'll be more likely to promote those products over others they might not be as familiar with yet.
  • The pricing model is a bit more expensive than other solution on the market.
  • They do not have a publisher affiliate network to build publisher relationships with.
  • The iOS app interface has been known to run into a few bugs here and there.
Pricing for RedTrack.io can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from $83/month up to $624/month.
Best Fit For:
Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$83/month
Pricing Plan 2:
$624/month
  • TikTok
  • Google Ads
  • Facebook
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Image of Voluum logo

Voluum

Growann's Software Review:
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4.3
out of 5

Voluum is a software that allows you to optimize your marketing campaigns. It tracks, manages, and optimizes all your traffic sources in one place. With its AI-powered tools, Voluum helps you automate your traffic optimization and collaboration features enable you to work together on different access levels. With banking-standard infrastructure and secure data storage, Voluum helps you achieve higher ROI.

  • Has a ton of software integrations with other platforms.
  • Granular link tracking testing is available for all plans.
  • In-depth traffic source tracking is amazing.
  • Pricing isn’t built for low-budget individuals/teams.
  • You can’t display more than 3 dimensions within the interface.
  • It can take some time to learn the platform's ins and outs.
Voluum pricing starts off at $89/month for individual users and then can increase up to $1,999/month for enterprise businesses.
Best Fit For:
Mid Market & Enterprise Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$499/month
Pricing Plan 2:
$1,999/month
  • Facebook
  • TikTok
  • Google Ads
Get started →Get a quote →
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Image of Reditus logo

Reditus

Growann's Software Review:
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.1
out of 5

Reditus is a platform for affiliate marketers in the B2B SaaS sector. With their unique marketplace, you can reach out to new prospective affiliates and grow your business beyond your own network. As with any other affiliate management tool, you can manage relationships, keep track of metrics that are relevant to your business, and initiate payouts towards affiliates when they've reached certain thresholds.

  • Marketplace option
  • Robust tracking
  • Value-based pricing
  • Doesn’t come with a messaging feature
  • Does not natively integrate with Zapier
  • You are not able to white label the platform
Reditus provides customers with a free account to start, but pricing can grow up to $89/month for more advanced features.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$0/month
Pricing Plan 2:
$89/month
  • HubSpot
  • WordPress
  • Stripe
Get started →Get a quote →
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AnyTrack is an all-in-one conversion tracking and marketing analytics platform. It enables marketers to measure, analyze, and optimize their online campaigns across multiple marketing channels, including Google Ads, Facebook Ads, Bing Ads, and more.AnyTrack provides users with a variety of features to help them optimize their campaigns and maximize their ROI. These features include real-time analytics and reporting, automated conversion tracking, A/B testing, multi-channel attribution, and more. AnyTrack also offers several integrations with popular marketing tools, such as Google Analytics, WordPress, Zapier, and more. This allows users to easily export data, create custom reports, and track conversions across multiple platforms. Overall, AnyTrack is a powerful and comprehensive marketing analytics and conversion tracking platform that can help marketers improve their campaigns and maximize their ROI.

  • Multi-channel tracking: Anytrack.io allows you to track data from all of your marketing channels, including website, social media, email, and advertising. This allows you to see the big picture of how your marketing is performing and identify areas for improvement.
  • Accurate attribution: The platform uses advanced algorithms to attribute revenue to the right channels, so you can understand which channels are driving the most conversions and revenue.
  • Optimization: Anytrack.io provides the ability to optimize your marketing campaigns by setting goals, tracking progress, and making data-driven decisions to improve your results.
  • Data integration: Integrating data from different sources can be a challenge and may require technical skills.
  • Complexity: The platform is quite complex, with a lot of features, functionalities and integrations. It may take a while to get used to it and learn how to use it effectively.
  • Cost: Anytrack.io may be costly for small businesses or start-ups, because of the complexity of the platform and the amount of data it can handle.
Pricing for AnyTrack can vary greatly depending on what types of features and needs your team is looking for. That said, pricing for AnyTrack can vary from $50/month to $300/month. For more in-depth pricing plans and custom solutions needed, contact the team at AnyTrack for more information.
Best Fit For:
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$50/month
Pricing Plan 2:
$300/month
  • Impact
  • Taboola
  • Shopify
Get started →Get a quote →
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Acquisio is an online advertising platform that provides search marketing, display advertising, and data-driven insights to help businesses succeed in the digital landscape. It enables businesses to create, manage, and optimize their digital marketing campaigns with cutting-edge technology and expert services. Acquisio offers a suite of products including Bid and Budget Management, which helps businesses automate their search marketing by setting bids and budgets for keywords and campaigns; Ad Builder, which simplifies the creation of display ads; and Insights and Analytics, which provides actionable insights into campaign performance. The platform also provides advanced targeting options to help businesses reach their ideal customers, as well as reporting tools to measure the success of campaigns. Additionally, Acquisio offers specialized services such as account optimization, campaign setup and support, and training to help businesses get the most out of their digital marketing efforts. Overall, Acquisio is a comprehensive platform that enables businesses to maximize the return on their digital marketing investments.

  • Acquisio provides businesses with a comprehensive solution for managing and optimizing digital advertising campaigns across multiple channels and devices. The platform offers a wide range of tools and features that can help businesses optimize their campaigns and improve their return on investment.
  • The platform's Automated Workflows can save businesses valuable time by streamlining advertising operations and freeing up resources for other important tasks.
  • The Smart Alerts feature allows businesses to identify and address issues or opportunities in real-time, allowing them to react promptly and make data-driven decisions that can improve the performance of their campaigns.
  • A potential disadvantage of using Acquisio is the learning curve associated with the platform. It offers a wide range of advanced features that may require a certain level of technical knowledge to set up and use effectively. This may make it challenging for businesses new to digital advertising to fully utilize the platform's capabilities.
  • Another potential pitfall is the cost. The platform's pricing model might not be suitable for small businesses or businesses with tight budgets.
  • The platform's heavy reliance on AI and machine learning algorithms may lead to suboptimal results if the data input is not accurate or if the business goals are not properly defined. This could lead to optimization recommendations that do not align with the business' needs.
Pricing for Acquisio is not currently listed on their website, therefore, is not publicly known. The team at Acquisio customizes each solution for their customers, so you'll need to contact their sales team to obtain a proper and accurate quote!
Best Fit For:
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
CUSTOM
Pricing Plan 2:
CUSTOM
  • Meta
  • Amazon
  • Google
Get started →Get a quote →
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Rewardful

Growann's Software Review:
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.0
out of 5

Rewardful is an affiliate marketing software that helps affiliate managers run their affiliate programs. It's used all over the world, and it's a great tool for any affiliate manager to have since it makes managing the program easier. One of the most important benefits is that Rewardful allows you to keep track of your affiliates' performance in a simple and straightforward way. You can see how many sales each affiliate has made, how much money they've earned for your company, and what kinds of promotions they're running—all in one place.

  • Get remarkable insights into the performance of your partners and campaigns.
  • Track the performance of specific activities in each campaign, such as email sign-ups or social shares.
  • The ability to create custom campaigns with unique tracking URLs for each campaign.
  • You're not able to pay affiliates directly through the interface.
  • You can only customize the affiliate dashboard so much to fit your brand.
  • There is currently no in-app messaging feature to chat with your affiliates 1-1.
Pricing for Rewardful can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from $29/month up to $299/month.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$29/month
Pricing Plan 2:
$299/month
  • MemberSpace
  • Stripe
  • Leadpages
Get started →Get a quote →
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Software Rankings:

CPA Affiliate Tracking Software Pricing Table Comparisons:

Below we dive into the different prices across the CPA affiliate tracking software market.

Platform Free Trial? Pricing #1 Pricing #2
Everflow false $750/month CUSTOM
Platform Free Trial? Pricing #1 Pricing #2
RedTrack.io true $83/month $624/month
Platform Free Trial? Pricing #1 Pricing #2
Voluum true $499/month $1,999/month
Platform Free Trial? Pricing #1 Pricing #2
Reditus true $0/month $89/month
Platform Free Trial? Pricing #1 Pricing #2
AnyTrack true $50/month $300/month
Platform Free Trial? Pricing #1 Pricing #2
Acquisio false CUSTOM CUSTOM
Platform Free Trial? Pricing #1 Pricing #2
Rewardful true $29/month $299/month

CPA Affiliate Tracking Software Review Table Comparisons:

Below we dive into the different benefits and pitfalls of the cpa affiliate tracking software market. We share our different ratings for all of the various cpa tracking software, and what you should be paying attention to when you vet out this solution for your business.

Software Customer Support Performance Value Total Product Rating
Everflow 4.4 4.6 4.2 4.4
Software Customer Support Performance Value Total Product Rating
RedTrack.io 4.4 4.4 4.2 4
Software Customer Support Performance Value Total Product Rating
Voluum 4.1 4.7 4 4.3
Software Customer Support Performance Value Total Product Rating
Reditus 4.2 4.4 4.5 4.1
Software Customer Support Performance Value Total Product Rating
AnyTrack 4.2 4.3 4.3 4.3
Software Customer Support Performance Value Total Product Rating
Acquisio 4.2 4.3 4.1 4.2
Software Customer Support Performance Value Total Product Rating
Rewardful 4.3 4.1 4.3 4

The factors we use to rank software:

Ranking disclosure: We review software, compare products, and connect with users to help them find the right tool for their business. Some of the software that appear on our site are from companies from which Growann.com receives compensation. This compensation may influence the order in which the products appear, but we will not add a recommended vendor to the list we haven't researched thoroughly. Not all vendors in this category are listed within Growann.com's ranking link so be sure to due your due diligence before making any final purchase decisions.

Ranking and review factors:

  • Ease of use for application users
  • Design of the UI
  • Features available
  • Pricing
  • Scalability
  • Pros/cons
  • Integrations available
  • Number of years in business
  • Feedback across other review aggregate sites

What is CPA?

CPA stands for "Cost Per Action" or "Cost Per Acquisition". It is a type of online advertising model in which the advertiser pays a fee each time a user takes a specific action, such as making a purchase, filling out a form, or signing up for a free trial. CPA advertising is typically used to generate leads and sales for a business, and is considered more performance-based than other types of online advertising, such as cost-per-impression (CPM) or cost-per-click (CPC).

What is CPA Affiliate Tracking Software?

CPA (Cost Per Action) affiliate tracking software is a tool that is used to track the performance of affiliate marketing campaigns that use the CPA pricing model. The software allows affiliates to track their clicks, conversions, and earnings in real-time, and provides detailed reports on the performance of their campaigns. It also allows affiliate managers to track the performance of their affiliates, and make adjustments to their campaigns as needed to improve results. The software typically integrates with the advertiser's platform and can be used to track and manage multiple campaigns across different networks.

What Should you Know About CPA Marketing?

CPA (Cost Per Action) marketing is a form of online advertising where the advertiser pays a commission to the publisher (affiliate) for each specific action that is taken as a result of the publisher's marketing efforts. Some common actions include sales, leads, and sign-ups. CPA marketing can be an effective way for advertisers to acquire new customers, and for publishers to monetize their website or social media following. Here are a few things to know about CPA marketing: CPA offers can vary widely in terms of the action required and the payouts offered. It's important to carefully review the terms of an offer before promoting it. CPA marketing can be more cost-effective for advertisers than other forms of online advertising, such as pay-per-click (PPC) advertising, because they only pay when a specific action is taken. CPA marketing requires a significant amount of traffic to be successful, as the publisher needs to generate a large number of clicks in order to generate a significant number of conversions. CPA marketing can be more difficult to scale than other forms of online advertising, as the publisher needs to continuously find new offers and generate new traffic in order to maintain their earnings. CPA networks acts as a middleman between advertisers and publishers, they offer a variety of offers and track the performance of the publisher. It's important to comply with legal and ethical guidelines, such as the Federal Trade Commission's guidelines for online advertising and disclosures, to avoid legal issues.

What’s the Purpose of CPA Affiliate Tracking?

The purpose of CPA (Cost Per Action) affiliate tracking is to measure and analyze the performance of affiliate marketing campaigns that use the CPA pricing model. CPA affiliate tracking software allows affiliates to track the number of clicks, conversions, and earnings from their campaigns in real-time, and provides detailed reports on the performance of their campaigns. This information can be used to optimize campaigns, improve conversion rates and increase earnings. Additionally, CPA affiliate tracking can be used by affiliate managers to track the performance of their affiliates, and make adjustments to their campaigns as needed to improve results. This can include offering new offers, adjusting commission rates, or providing additional support and resources to help affiliates increase their earnings.

What to Look for in a CPA Affiliate Tracking Software?

When looking for a CPA (Cost Per Action) affiliate tracking software, there are several key features and capabilities to consider: Traffic distribution: This feature allows affiliates to track where their traffic is coming from and distribute it to different offers or campaigns based on performance. Bot blacklisting: Bot traffic can skew performance metrics and cost advertisers money, so it's important to have a bot blacklisting system in place to filter out invalid traffic. Payment processing: The software should have a built-in payment processing system that allows affiliates to receive payments quickly and easily. URL shortener: A URL shortener can help to make links more manageable and easy to share on social media. Real-time support: Real-time support is essential for affiliates and affiliate managers who need help with their campaigns, especially when they are just starting. Page targeting: This feature allows affiliates to target specific pages on a website, which can increase the chances of conversions. Integrations: The software should integrate with different networks and platforms, such as Google Analytics, AdWords, Facebook Ads and so on, so that affiliates can track and manage multiple campaigns from a single platform. Fraud detection: Fraud detection feature can help to identify and prevent fraudulent activities, such as click fraud, and keep the network clean. Customizable tracking link: Customizable tracking link allows the affiliates to customize their links to match the brand or the campaigns.

What are Some of the Benefits of CPA Affiliate Tracking Software?

CPA (Cost Per Action) affiliate tracking software can provide a number of benefits for both affiliates and affiliate managers. Here are a few examples: Increased earnings: By tracking clicks, conversions, and earnings in real-time, affiliates can quickly identify campaigns that are not performing well and optimize them to increase their earnings. Improved campaign performance: Detailed reporting on campaign performance can help affiliates to identify issues and make adjustments to improve conversion rates and increase revenue. Greater efficiency: By tracking and managing multiple campaigns across different networks from a single platform, affiliates can save time and increase their efficiency. Automation: Automation features can save time and help to increase the earnings by automating some of the tasks such as redirecting traffic to different offers based on performance and automatically pausing low-performing campaigns. Better affiliate management: Affiliate managers can use CPA affiliate tracking software to track the performance of their affiliates, approve new affiliates, set commission rates, and provide resources and support to help affiliates increase their earnings. Fraud detection: Fraud detection feature can help to identify and prevent fraudulent activities, such as click fraud, and keep the network clean. Better targeting: Page targeting, retargeting and customizable tracking link features can help to increase the chances of conversion by targeting specific pages, retargeting visitors and customizing the links to match the brand or the campaigns. Scalability: The software can handle a large number of campaigns and a high volume of traffic, allowing for growth and scalability. Overall, CPA affiliate tracking software can help affiliates to optimize their campaigns, increase their earnings, and manage their affiliates more effectively. It can also help affiliate managers to track the perform

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