7+ Best Creator Management Platforms & Software in 2022

Image of author Nick Cotter
Nick Cotter
Creator Management
November 16, 2022
-
10
min read

If you’re an agency owner, brand partnerships manager, or marketing leader, you know that choosing the proper creator management software is essential to your program’s success. From creator research to negotiations, the best creator management software can help you streamline processes, drive revenue, and exceed your targets. In this guide, we’ve reviewed, tested, and ranked the best creator management software, giving you the best options for your business.

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Brandbassador
Brandbassador is a community management software that helps eCommerce brands build and grow ambassador programs.
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Everflow
Everflow is a Partner Marketing platform for managing your partnerships, tracking all marketing channels, and amplifying your performance.
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What is the Best Creator Management Platform?

Here is our list of the best creator management software:

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Brandbassador

Growann's Software Review:
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4.4
out of 5
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Brandbassador is a community management software that helps eCommerce brands build and grow ambassador programs. The platform makes it easy for you to communicate with your ambassadors, manage their activities, incentives them with rewards, and track results. It is infinitely scalable and brands can search for thousands of new ambassadors to expand their community with advanced filtering tools. The platform is easy for brands to navigate while their mobile app allows ambassadors to participate in marketing tasks on-the-go.

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Best Fit For:

Small Business & Mid Market Businesses
  • Manage an unlimited number of ambassador relationships
  • Gamify community engagement through a mobile app
  • Collect and curate user-generated content
  • Track ROI and analytics
  • Discover new brand ambassadors
  • Generate affiliate sales through discount codes and tracking links
  • The platform is straightforward to use when managing your influencer and brand ambassador community.
  • Everything is centralized within one platform, so you’re able to easily work across your ambassador campaigns, finances, payouts, social media platforms, and more.
  • You’re able to easily track the ROI and success rate of your community program and identify which of your ambassadors or influencers are top performers.
  • At first, understanding the software can be cumbersome, but with extensive onboarding and ongoing support from Brandbassador’s Customer Success team, the platform becomes more intuitive and straightforward. Then you’ll be able to use its many features to get the full benefit from your brand’s community programs.
  • It’s a bit on the expensive side for ambassador program software, but it’ll likely pay for itself when you implement the team's recommendations.
  • The app itself can be a bit glitchy at times, which can be frustrating for ambassadors to access Missions. But Brandbassador’s product team jumps on these issues right away.
  • Pricing for Brandbassador can vary greatly depending on what types of features and needs your team is looking for. That said, pricing for Brandbassador is not disclosed on their website, so you need to request a demo with their team to gain the most accurate software pricing.
  • Shopify
  • Adobe Commerce (formerly Magento)
  • Centra and more
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HypeAuditor

Growann's Software Review:
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4.4
out of 5
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HypeAuditor is an all-in-one AI powered influencer marketing platform that provides everything from influencer analytics, discovery, competition analysis, market landscape, campaign management, and more. With HypeAuditor you can easily discover the best influencers for your brand. The platform uses AI to analyze your audience's preferences, interests and demographics to find relevant influencers. The HypeAuditor dashboard makes it easy to manage your campaigns: You can schedule content for multiple channels at once or even launch a new campaign directly from the platform. You can also track your ROI and analyze the performance of each influencer using the built-in tracking tools.

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Best Fit For:

Small Business & Mid Market Businesses
  • Influencer Analytics
  • Influencer Discovery
  • Campaign Management
  • Trends & Rankings
  • Competitor Analysis
  • Market Landscape
  • Their in-depth analytics covering influencer profiles is next level! You’re able to really drill down and decipher which content creators would be best for your company.
  • Any new features that are added during your plan will be added on at no additional cost!
  • Their media planner links save you a ton of time when working with influencers across several different campaigns.
  • Their platform is a bit expensive so it might not be the best fit for small businesses just tapping into influencer marketing.
  • There have been minor bugs reported through the platform but their product team is quick to jump on these issues.
  • Some reports, depending on the size, can take quite some time to render.
  • Pricing for HypeAuditor can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from $833/month up to $999/month.
  • Shopify
  • Instagram
  • YouTube
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Afluencer

Growann's Software Review:
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4.4
out of 5
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Afluencer is one of the top influencer marketing platforms where influencers and brands come together to create compelling co-branded partnerships. It's easy to find and discover new influencers that match your brand, see what they've been working on recently, and even check out their audience demographics. Once you've found a few people that seem like a good fit for your campaign, you can easily get in touch with them through direct messaging or email. The platform also makes it easy to create a branded campaign that is integrated into existing content so that your brand stays consistent across all channels.

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Best Fit For:

Mid Market & Enterprise Businesses
  • Influencer Relationship Management
  • Direct Messaging
  • Influencer Discovery
  • Advanced Search Features
  • Payment Capabilities
  • 15K+ influencers
  • It’s a great platform for connecting influencers and content creators. They make it so easy to initiate conversions and begin brainstorming campaigns.
  • They’ve taken the time to really understand who their creators are and which companies best match up with their audience.
  • They have a ton of filtering options to nail down exactly which content creators would fit best for your audience.
  • You’re able to try out the program for free before making any long-term commitments to their platform.
  • They do not currently have an iOS app that you can use.
  • They have far more options when it comes to b2c and not B2B engagements.
  • Pricing for Afluencer can vary greatly depending on what types of features and needs your team is looking for. That said, pricing for Afluencer is not dislosced on their website, so you need to request a demo with their team to gain the most accurate software pricing.
  • Shopify
  • BigCommerce
  • Instagram
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Grin

Growann's Software Review:
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4.4
out of 5
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GRIN was founded with a mission: to empower brands in their journey to become household names through authentic content creator relationships. Their team has worked with some of the biggest brands across all industries—from tech and fashion to food and travel—and they've learned that there's no one-size-fits-all way to work with influencers. That's why they built GRIN as a completely customizable solution, where you can create as many different types of campaigns as you need. You can also use their templates to get started quickly if that's what you need.

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Best Fit For:

Mid Market & Enterprise Businesses
  • Relationship Management
  • Discover & Recruit
  • Reporting & Analytics
  • Content Management
  • Product Seeding
  • Payments
  • With Grin you can manage most of your creator communities, such as; affiliates, influencers, athletes, PR & communications, and more.
  • They have amazing capabilities to discover and recruit influencers for your brand. Clean and accurate in-app messaging capabilities to begin conversations.
  • Handling payouts for creators can get messy and cumbersome, but not with Grin. With Grin you can track all of your payments made to your creators with ease, analyze payment history, and pay per creator or campaign.
  • If you're a small brand with minimal budget, Grin may not be the best solution for your business.
  • Some users have reported not having deep enough insights and analytics into their campaigns and content with creators.
  • Grin still tends to have some glitches within the platform, but their customer support and product teams are quick to jump on these issues.
  • Pricing for Grin can vary greatly depending on what types of features and needs your team is looking for. That said, pricing for Grin is not dislosced on their website, so you need to request a demo with their team to gain the most accurate software pricing.
  • Shopify
  • WooCommerce
  • Magento
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BrandChamp

Growann's Software Review:
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4.2
out of 5
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If you're looking for a way to recruit, manage, reward, and track the performance of your ambassador marketing program, look no further than BrandChamp. Their software makes it easy to get started with an ambassador program that will give you the best results. They have a large number of features that allow you to customize your program and make it work for you. BrandChamp was designed to take the hassle out of managing your ambassador program. It automatically generates reports on every aspect of your ambassador program so you can see exactly how it's going. You can also use BrandChamp to create custom reports or export data in any format you want.

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Best Fit For:

Small Business & Mid Market Businesses
  • Referral Links & Discount Codes
  • Cash & Point Rewards
  • Collect Pics, Videos & Reviews
  • Create Social Activities
  • Build A Rewards Catalog
  • Real-Time Analytics
  • They have an incredible customer support team, so you can count on launching successful campaigns.
  • Their unique automations make it seamless to launch and grow an ambassador program for your brand.
  • The platform is quite straightforward and intuitive to use for the most part. Getting up and starting to recruit ambassadors for your program should be relatively easy for most.
  • They could allow for more communication channels within their application to chat with ambassadors.
  • On the expensive side for most newer companies.
  • You're not able to cash in a number of rewards together, so it'd be a nice value-add feature for consumers.
  • Pricing for BrandChamp can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from $195/month up to $1200/month.
  • Shopify
  • WooCommerce
  • Google Analytics
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Influencity

Growann's Software Review:
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4.3
out of 5
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Influencity enables you to discover, manage and collaborate with influencers in a very simple way. The platform is composed of a database of thousands of influencers, which includes bloggers, celebrities and social media stars. Thanks to its advanced AI algorithms, Influencity can find the perfect match for your brand or product through its automated matching system. The system is able to select the best influencers based on their audience size, engagement rate and other specific criteria that match your needs. You can even set up campaigns in less than 5 minutes! Influencity also offers an analytics dashboard where you can track all your campaigns in real time.

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Best Fit For:

Small Business & Mid Market Businesses
  • Access more than 70 million influencers
  • Influencer KPIs
  • Build out an influencer database
  • Influencer forecasting
  • Full Influencer Campaign Management
  • Comprehensive Analytics
  • They’re priced on the lower end of the market so SMBs will have access to using their platform for influencer management.
  • There are roughly 70 million influencers across the globe you can discover through their platform.
  • It’s a great solution for marketing agencies working with clients to build out influencer campaigns
  • Being able to search by a specific influencer's name would be a great value-add.
  • There are still a number of filters they lack when it comes to TikTok.
  • The platform can take some time to get used to when reaching out to influencers on the platform.
  • Pricing for Influencity can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from $148/month up to $998/month.
  • TikTok
  • Instagram
  • YouTube
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Influence4You

Growann's Software Review:
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4.3
out of 5
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Influence4You is a leading Influencer Marketing platform with more than 160,000 subscribed influencers and access to 100 million profiles. They help brands find the right influencers for their marketing campaigns, manage accounts and payments, and measure the performance of their influencer marketing programs. With Influence4You, you can: Find the right influencers using their search function by keyword or hashtag, use filters like follower count, engagement rate, audience demographics and location to narrow down your search results, and contact influencers directly from within the platform.

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Best Fit For:

Small Business & Mid Market Businesses
  • Geolocation of influencers
  • Advanced Fraud Detection
  • Direct Messaging with Influencers
  • 100M+ profiles
  • Influencer Contract Management
  • Payment Capabilities
  • You’re able to build out as many projects as you’d like, build out specific budgets, and customize contracts.
  • You can pay influencers right through their platform, cleaning up the need to go through third-party apps.
  • They have over 200,000 influencer profiles within their database to sort and filter through.
  • They’re definitely on the more expensive side for an influencer marketing platform.
  • Not all geographies will have the right influencers for your brand.
  • You’re not always guaranteed to be connected with influencers within the platform. There’s still a lot of negotiation and communication done outside of their platform.
  • Pricing for Influence4You can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from $1250/month up to $1600/month.
  • TikTok
  • Instagram
  • YouTube
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Brandbassador
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Software Rankings:

The factors we use to rank software:

Ranking disclosure: We review software, compare products, and connect with users to help them find the right tool for their business. Some of the software that appear on our site are from companies from which Growann.com receives compensation. This compensation may influence the order in which the products appear, but we will not add a recommended vendor to the list we haven't researched thoroughly. Not all vendors in this category are listed within Growann.com's ranking link so be sure to due your due diligence before making any final purchase decisions.

Ranking and review factors:

  • Ease of use for application users
  • Design of the UI
  • Features available
  • Pricing
  • Scalability
  • Pros/cons
  • Integrations available
  • Number of years in business
  • Feedback across other review aggregate sites

What is a creator management platform?

A content creator management platform is a way for brands to manage their relationships with the creators who create content for them. Using a content creator management platform lets you keep track of the people creating content for your brand and ensure they're getting paid fairly and promptly. You can also make sure that they're posting only high-quality content, and keep an eye on their other relationships with other brands so they stay on your toes.

What is a content creator?

A content creator is a person who creates and publishes content. In the case of influencer marketing, that could be a blogger, a vlogger, or even a YouTuber. Their content can be in any format—a written post, article, video, or image. Brands often pay them to create content that features their product or brand in some way. This can be done in several ways: they may work directly with the brand to develop the idea for the post, they may have total creative control over what goes into their post, or they may work with an agency that represents brands and helps them create posts.

How do you manage a creator?

You can manage your relationships with creators either through creator management software or through 1-1 interactions (email, phone, in-person). Many creators prefer to work with brands with 1-1 interactions to ensure they’re promoting a reputable brand to their audience. You will want to build genuine relationships, establish rules of engagement, and set expectations upfront when working directly with creators.

How much does creator management software cost?

Creator management software can range anywhere from $50/month to $1,500/month for more in-depth platforms. You will want to choose software that best fits the needs of your business, budget, and team.

How do you discover new creators to work with?

Finding new influencer creators to work with is an enjoyable process. We find our new talent by searching through all the different platforms they're on, and then when we find someone doing something really cool, we reach out. Sometimes it's as simple as just reaching out with a message on their Instagram or Twitter account saying, "Hey, I'm interested in working together." But sometimes, we'll do more research by looking at their website, blog, or even googling them. You can also use creator management software to help discover creators who are open to partnering with new brands, which helps to save a ton of time and streamline several processes.

How do creators get paid?

Influencer creators get paid in a few different ways. The brand pays some influencers they're working with, and others make money through their own channels. When brands work with influencers, they usually pay a flat fee or a percentage of the product's sales. Influencers who create their own channels may be able to make money through sponsorships, but they also have the option of selling their products directly to consumers via their own e-commerce store.

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