7+ Best Creator Management Platforms & Software in 2023

Image of author Nick Cotter
Nick Cotter
Creator Management
February 23, 2023
-
10
min read

Are you looking for the best creator management platforms and software to help you manage and grow your business in 2023? If so, you have come to the right place! Here we have listed the top 7+ creator management software and platforms that can help you maximize your online presence. These platforms and software provide you with advanced tools and features that can help you better manage your workflow, streamline processes, and maximize performance. With these platforms, you can easily keep track of your content creators, manage your tasks, and analyze your progress. Plus, you can also take advantage of their additional features such as collaboration tools, analytics, marketing automation, and more. With these platforms, you can easily ensure that your online presence is growing and helping you reach your goals.

Featured partner sponsors
Featured Partner
Image of Everflow Affiliate Marketing Software
Everflow
Everflow is a Partner Marketing platform for managing your partnerships, tracking all marketing channels, and amplifying your performance.
Get Started →

The Best Creator Management Software of 2023:

Here’s our shortlist of the best creator management software I'm ranking through our extensive research and use:

  1. Everflow
  2. HypeAuditor
  3. Afluencer
  4. Grin
  5. BrandChamp
  6. Influencity

Our Reviews of the Best Creator Management Platform:

Here is our list of the best creator management software:

Sponsored badge
Image of Everflow logo

Everflow

Growann's Software Review:
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.4
out of 5

Everflow is a Partner Marketing platform for managing your partnerships, tracking all marketing channels, and amplifying your performance.

Take ownership of your growth: Quickly onboard and manage your affiliates, influencers, referral partners, and strategic partners. Consolidate your partnership and performance channels allowing you to understand the true value from each traffic source, control your attribution, and optimize towards your best performers. Get the attribution and analytics that are the keys to accelerating your revenue.

  • Track every channel: Everflow's tracking starts when users reach your website, letting you consolidate your performance reporting for affiliates, influencers, referrals, and media buying. Having all of this data in one place makes it easy for you to analyze and understand the value from each source of traffic.
  • Attribute unlimited events: Everflow lets you go beyond the sale or lead, and track every engagement that delivers value from your campaigns. Start paying your partners on CRM pipeline stages, approved leads, subscription renewals, and upsells. Understand your traffic better by analyzing engagement around newsletter signups, pricing page visits, and community activity.
  • Scale your partnerships: Better data and attribution empowers you to align your payouts with the partners that drive your best customers, motivating them to ramp up their promotions. Onboard your own partners in a few clicks, give them the tools to be successful and keep growing by discovering new relevant partners in Everflow's marketplace.
  • Tracks every channel and provides unlimited partner management
  • Powerful integrations with CRMs, Shopping Carts, and full access API
  • Makes it easy to view and optimize performance on the placement level
  • Vast number of capabilities can be overwhelming
  • Doesn't provide a massive marketplace for affiliates
  • Lacks robustness for emailer campaigns
The pricing starts at $750 per month for unlimited access to the platform. You must contact Everflow for a customized plan for more in-depth onboarding and dedicated customer success manager.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$750/month
Pricing Plan 2:
CUSTOM
  • Shopify
  • HubSpot
  • Optizmo
Get started →Get started →
Image of software rating badge
Sponsored badge
Image of HypeAuditor logo

HypeAuditor

Growann's Software Review:
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.4
out of 5

HypeAuditor is an all-in-one AI powered influencer marketing platform that provides everything from influencer analytics, discovery, competition analysis, market landscape, campaign management, and more. With HypeAuditor you can easily discover the best influencers for your brand. The platform uses AI to analyze your audience's preferences, interests and demographics to find relevant influencers. The HypeAuditor dashboard makes it easy to manage your campaigns: You can schedule content for multiple channels at once or even launch a new campaign directly from the platform. You can also track your ROI and analyze the performance of each influencer using the built-in tracking tools.

  • Influencer Analytics
  • Influencer Discovery
  • Campaign Management
  • Trends & Rankings
  • Competitor Analysis
  • Market Landscape
  • Their in-depth analytics covering influencer profiles is next level! You’re able to really drill down and decipher which content creators would be best for your company.
  • Any new features that are added during your plan will be added on at no additional cost!
  • Their media planner links save you a ton of time when working with influencers across several different campaigns.
  • Their platform is a bit expensive so it might not be the best fit for small businesses just tapping into influencer marketing.
  • There have been minor bugs reported through the platform but their product team is quick to jump on these issues.
  • Some reports, depending on the size, can take quite some time to render.
Pricing for HypeAuditor can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from $833/month up to $999/month.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$833/month
Pricing Plan 2:
$999/month
  • Shopify
  • Instagram
  • YouTube
Get started →Get started →
Image of software rating badge
Sponsored badge
Image of Afluencer logo

Afluencer

Growann's Software Review:
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.4
out of 5

Afluencer is one of the top influencer marketing platforms where influencers and brands come together to create compelling co-branded partnerships. It's easy to find and discover new influencers that match your brand, see what they've been working on recently, and even check out their audience demographics. Once you've found a few people that seem like a good fit for your campaign, you can easily get in touch with them through direct messaging or email. The platform also makes it easy to create a branded campaign that is integrated into existing content so that your brand stays consistent across all channels.

  • Influencer Relationship Management
  • Direct Messaging
  • Influencer Discovery
  • Advanced Search Features
  • Payment Capabilities
  • 15K+ influencers
  • It’s a great platform for connecting influencers and content creators. They make it so easy to initiate conversions and begin brainstorming campaigns.
  • They’ve taken the time to really understand who their creators are and which companies best match up with their audience.
  • They have a ton of filtering options to nail down exactly which content creators would fit best for your audience.
  • You’re able to try out the program for free before making any long-term commitments to their platform.
  • They do not currently have an iOS app that you can use.
  • They have far more options when it comes to b2c and not B2B engagements.
Pricing for Afluencer can vary greatly depending on what types of features and needs your team is looking for. That said, pricing for Afluencer is not dislosced on their website, so you need to request a demo with their team to gain the most accurate software pricing.
Best Fit For:
Mid Market & Enterprise Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
CUSTOM
Pricing Plan 2:
CUSTOM
  • Shopify
  • BigCommerce
  • Instagram
Get started →Get started →
Image of software rating badge
Sponsored badge

GRIN was founded with a mission: to empower brands in their journey to become household names through authentic content creator relationships. Their team has worked with some of the biggest brands across all industries—from tech and fashion to food and travel—and they've learned that there's no one-size-fits-all way to work with influencers. That's why they built GRIN as a completely customizable solution, where you can create as many different types of campaigns as you need. You can also use their templates to get started quickly if that's what you need.

  • Relationship Management
  • Discover & Recruit
  • Reporting & Analytics
  • Content Management
  • Product Seeding
  • Payments
  • With Grin you can manage most of your creator communities, such as; affiliates, influencers, athletes, PR & communications, and more.
  • They have amazing capabilities to discover and recruit influencers for your brand. Clean and accurate in-app messaging capabilities to begin conversations.
  • Handling payouts for creators can get messy and cumbersome, but not with Grin. With Grin you can track all of your payments made to your creators with ease, analyze payment history, and pay per creator or campaign.
  • If you're a small brand with minimal budget, Grin may not be the best solution for your business.
  • Some users have reported not having deep enough insights and analytics into their campaigns and content with creators.
  • Grin still tends to have some glitches within the platform, but their customer support and product teams are quick to jump on these issues.
Pricing for Grin can vary greatly depending on what types of features and needs your team is looking for. That said, pricing for Grin is not dislosced on their website, so you need to request a demo with their team to gain the most accurate software pricing.
Best Fit For:
Mid Market & Enterprise Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
CUSTOM
Pricing Plan 2:
CUSTOM
  • Shopify
  • WooCommerce
  • Magento
Get started →Get started →
Image of software rating badge
Sponsored badge
Image of BrandChamp logo

BrandChamp

Growann's Software Review:
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.2
out of 5

If you're looking for a way to recruit, manage, reward, and track the performance of your ambassador marketing program, look no further than BrandChamp. Their software makes it easy to get started with an ambassador program that will give you the best results. They have a large number of features that allow you to customize your program and make it work for you. BrandChamp was designed to take the hassle out of managing your ambassador program. It automatically generates reports on every aspect of your ambassador program so you can see exactly how it's going. You can also use BrandChamp to create custom reports or export data in any format you want.

  • Referral Links & Discount Codes
  • Cash & Point Rewards
  • Collect Pics, Videos & Reviews
  • Create Social Activities
  • Build A Rewards Catalog
  • Real-Time Analytics
  • They have an incredible customer support team, so you can count on launching successful campaigns.
  • Their unique automations make it seamless to launch and grow an ambassador program for your brand.
  • The platform is quite straightforward and intuitive to use for the most part. Getting up and starting to recruit ambassadors for your program should be relatively easy for most.
  • They could allow for more communication channels within their application to chat with ambassadors.
  • On the expensive side for most newer companies.
  • You're not able to cash in a number of rewards together, so it'd be a nice value-add feature for consumers.
Pricing for BrandChamp can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from $195/month up to $1200/month.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$195/month
Pricing Plan 2:
$1200/month
  • Shopify
  • WooCommerce
  • Google Analytics
Get started →Get started →
Image of software rating badge
Sponsored badge
Image of Influencity logo

Influencity

Growann's Software Review:
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.3
out of 5

Influencity enables you to discover, manage and collaborate with influencers in a very simple way. The platform is composed of a database of thousands of influencers, which includes bloggers, celebrities and social media stars. Thanks to its advanced AI algorithms, Influencity can find the perfect match for your brand or product through its automated matching system. The system is able to select the best influencers based on their audience size, engagement rate and other specific criteria that match your needs. You can even set up campaigns in less than 5 minutes! Influencity also offers an analytics dashboard where you can track all your campaigns in real time.

  • Access more than 70 million influencers
  • Influencer KPIs
  • Build out an influencer database
  • Influencer forecasting
  • Full Influencer Campaign Management
  • Comprehensive Analytics
  • They’re priced on the lower end of the market so SMBs will have access to using their platform for influencer management.
  • There are roughly 70 million influencers across the globe you can discover through their platform.
  • It’s a great solution for marketing agencies working with clients to build out influencer campaigns
  • Being able to search by a specific influencer's name would be a great value-add.
  • There are still a number of filters they lack when it comes to TikTok.
  • The platform can take some time to get used to when reaching out to influencers on the platform.
Pricing for Influencity can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from $148/month up to $998/month.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$148/month
Pricing Plan 2:
$998/month
  • TikTok
  • Instagram
  • YouTube
Get started →Get started →
Image of software rating badge
Sponsored badge
Image of Influence4You logo

Influence4You

Growann's Software Review:
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.3
out of 5

Influence4You is a leading Influencer Marketing platform with more than 160,000 subscribed influencers and access to 100 million profiles. They help brands find the right influencers for their marketing campaigns, manage accounts and payments, and measure the performance of their influencer marketing programs. With Influence4You, you can: Find the right influencers using their search function by keyword or hashtag, use filters like follower count, engagement rate, audience demographics and location to narrow down your search results, and contact influencers directly from within the platform.

  • Geolocation of influencers
  • Advanced Fraud Detection
  • Direct Messaging with Influencers
  • 100M+ profiles
  • Influencer Contract Management
  • Payment Capabilities
  • You’re able to build out as many projects as you’d like, build out specific budgets, and customize contracts.
  • You can pay influencers right through their platform, cleaning up the need to go through third-party apps.
  • They have over 200,000 influencer profiles within their database to sort and filter through.
  • They’re definitely on the more expensive side for an influencer marketing platform.
  • Not all geographies will have the right influencers for your brand.
  • You’re not always guaranteed to be connected with influencers within the platform. There’s still a lot of negotiation and communication done outside of their platform.
Pricing for Influence4You can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from $1250/month up to $1600/month.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$1250/month
Pricing Plan 2:
$1600/month
  • TikTok
  • Instagram
  • YouTube
Get started →Get started →
Image of software rating badge
Featured Partners:
Software Rankings:
Disclaimer:
Each sponsored placement is distinguished with a distinctive blue ribbon, ensuring that you are aware of and informed about the content you're consuming.

Important Features to Look For in Creator Management Software:

Creator Management Platform Pricing Comparison Tables:

In this section, we will be comparing the pricing options for creator management platforms. By presenting the information in the form of comparison tables, it will be easy for readers to see the differences in pricing between the different software options and make an informed decision about which one is the best fit for their needs and budget. We will be examining a variety of factors, including the cost of the software, any additional fees or charges, and any discounts or promotions that are currently being offered. By the end of this section, readers should have a comprehensive understanding of the various creator management platform pricing options and be able to choose the one that is most suitable for their business.

Platform Free Trial? Pricing #1 Pricing #2
Everflow false $750/month CUSTOM
HypeAuditor true $833/month $999/month
Afluencer true CUSTOM CUSTOM
Grin false CUSTOM CUSTOM
BrandChamp false $195/month $1200/month

Creator Management Platform Aggregated Review Comparison Tables:

As a business owner or marketer looking for a creator management platform to help manage and optimize your content creation and distribution, it's important to have the right tools. Aggregated review comparison tables can be a useful resource for quickly comparing different options. These tables gather together reviews from various sources and present them in an easy-to-read format, allowing you to get a sense of overall sentiment towards a particular software product. In this section, we'll provide a comparison table that examines key factors for a range of creator management platform software products, including customer support, software performance, and value. This comparison table can help you make an informed decision or better understand the market.

Software Customer Support Performance Value Total Product Rating
Everflow 4.4 4.5 4.2 4.4
HypeAuditor 4.1 4.5 4.5 4.4
Afluencer 4.3 4.7 4.1 4.4
Grin 4.2 4.7 4.4 4.4
BrandChamp 4.1 4.4 4.5 4.2

What is a creator management platform?

What is a content creator?

How do you manage a creator?

How much does creator management software cost?

How do you discover new creators to work with?

How do creators get paid?

Factors we use to Rank Creator Management:

Similar Categories to Creator Management

Nick Cotter

Founder & CEO

As a seasoned professional with over 7 years of experience in B2B partner marketing, Nick has a deep understanding of the industry and a proven track record of success. Throughout my career, I have worked with some of the most prominent technology brands and agencies, honing my skills and knowledge in the field. However, despite my success, I realized that there were limited resources available to support professionals like me in the field of partner marketing. That's why I founded Growann - to provide valuable insights, guidance, and support to individuals and organizations in the B2B partner marketing space.