Best Influencer Marketing Software & Management Platforms

Having scrutinized numerous platforms, I bring you the best influencer marketing software of 2023. For brands and agencies seeking impactful influencer collaborations, this guide is your compass.

Best Influencer Marketing Software:

Don't have time? Here’s our shortlist of the 5 best influencer marketing software we're ranking through our extensive research and use:

Company Name	Best fit for:	Base Price:	Free Trial?	Demo
Upfluence	Best Fit For: Influencer Search & Management	Custom	No Trial	Demo
Influencermarketing AI	Best Fit For: Agencies and mid-to-large brands	$499/mo	7 days	Demo
Afluencer	Best Fit For: Influencer Partnership Finder	Custom	Growth Based	Demo
HypeAuditor	Best Fit For: Influencer Authenticity Checker	$299/mo	No Trial	Demo
Grin	Best Fit For: End-to-end Influencer Strategy	$999/mo	No Trial	Demo

Compare Influencer Marketing Software Features:

We've researched the 5 most important software features and compared our shortlist:

Software Feature
Influencer Discovery & Vetting	✓	✓	✓	✓	✓
Campaign Creation & Management	✓	✓	✓	✓	✓
Content Approval Workflows	✓	✓	✓	✓	✓
Payment & Contract Management	✓	✓	✓	✓	✓
Performance Tracking & ROI Analysis	✓	✓	✓	✓	✓

Our Reviews of the Best Influencer Marketing Platform:

Nick Cotter

April 8, 2024

min read

Our analysts assess software with impartiality. Clicks may generate a commission that funds our evaluations. Discover our commitment to transparency and our review approach.

Sponsored

Upfluence simplifies product seeding with detailed shipping automation. Focus on choosing the right influencers, optimizing inventory, and boosting your campaign's ROI. Automate communicating, negotiating and hiring Influencers in just a few guided clicks.

Free trial

Upfluence

4.6

out of 5

$ Base Price: Custom

Sponsored

Our opinion on Upfluence

Upfluence stands as a robust and comprehensive influencer marketing platform, notable for its extensive database of over 3 million influencers across various social platforms. It excels in offering detailed analytics and a wide array of tools for campaign management, from discovery through to payment. While its rich feature set makes it a powerful tool for brands looking to capitalize on influencer marketing, this complexity also introduces a learning curve that might deter newcomers. Despite this, its integrated systems for communication, content review, and payment streamline the process considerably, presenting a compelling solution for both influencer and affiliate marketing campaigns. However, the platform could benefit from expanding its payment options to accommodate a broader range of preferences. Overall, Upfluence is a valuable asset for brands aiming to optimize their influencer marketing efforts, provided they can navigate its sophisticated interface.

What we like:

Robust Influencer Discovery: Upfluence's powerful search engine, with access to over 3 million influencers across various social media platforms, impressed me. Its precise filtering capabilities ensured I could find the right influencer fit for my brand, accounting for factors like niche, geography, and audience demographics.
Comprehensive Data Analytics: Upfluence's data analytics are top-notch, providing clear insights into influencer and affiliate campaign performance, engagement statistics, and potential ROI. This helped me evaluate campaign effectiveness and make necessary adjustments in real-time.
Efficient Workflow: The integrated workflow system, with capabilities for direct influencer outreach, collaboration, content review, and payment processing, all within the same platform, significantly streamlined my operations. This one-stop solution made managing multiple influencer campaigns much less daunting.

What we don't like:

Learning Curve: As a comprehensive tool with a multitude of features, Upfluence requires a learning curve to get the most out of the platform. For newcomers to influencer marketing, the initial setup and familiarization process might be overwhelming.
Influencer payouts: While Upfluence provides both PayPal and ACH payments to influencers, it would be nice to see a few other options influencers can choose from.
Campaigns: Although you’re still able to run affiliate campaigns within Upfluence, the platform is definitely more tailored to launching influencer campaigns.

Unique product features:

Influencer Search Engine: Access to a vast database of influencers across multiple platforms with precise search filters.
Campaign Management: End-to-end campaign management features for streamlining all aspects of an influencer marketing campaign.
Integrated Communication: The ability to communicate directly with influencers within the platform, simplifying outreach and negotiation processes.
Content and Payment Management: Tools to manage content approvals and handle payments, providing a comprehensive workflow for influencer collaboration.
Deep Analytics: In-depth performance analytics for campaigns and influencers to help evaluate success and adjust strategies as necessary.

Free Trial: No Trial

Ideal For: SMEs

Best Fit For: Influencer Search & Management

Product features we found most useful:

✓

Influencer Discovery & Vetting

✓

Campaign Creation & Management

✓

Content Approval Workflows

✓

Payment & Contract Management

✓

Performance Tracking & ROI Analysis

Full Upfluence software review

Free Trial →

Influencermarketing AI

4.4

out of 5

$ Base Price: $499/mo

Sponsored

Free Trial: 7 days

Ideal For: SMBs

Best Fit For: Agencies and mid-to-large brands

Product features we found most useful:

✓

Influencer Discovery & Vetting

✓

Campaign Creation & Management

✓

Content Approval Workflows

✓

Payment & Contract Management

✓

Performance Tracking & ROI Analysis

Full Influencermarketing AI software review

Free Trial →

Afluencer

4.4

out of 5

$ Base Price: Custom

Sponsored

Free Trial: Growth Based

Ideal For: SMEs

Best Fit For: Influencer Partnership Finder

Product features we found most useful:

✓

Influencer Discovery & Vetting

✓

Campaign Creation & Management

✓

Content Approval Workflows

✓

Payment & Contract Management

✓

Performance Tracking & ROI Analysis

Full Afluencer software review

Free Trial →

HypeAuditor

4.4

out of 5

$ Base Price: $299/mo

Sponsored

Free Trial: No Trial

Ideal For: SMBs

Best Fit For: Influencer Authenticity Checker

Product features we found most useful:

✓

Influencer Discovery & Vetting

✓

Campaign Creation & Management

✓

Content Approval Workflows

✓

Payment & Contract Management

✓

Performance Tracking & ROI Analysis

Full HypeAuditor software review

Free Trial →

Grin

4.5

out of 5

$ Base Price: $999/mo

Sponsored

Our opinion on Grin

Grin shines in orchestrating diverse creator communities, including affiliates, influencers, athletes, and PR efforts. Its robust suite for influencer discovery and recruitment stands out, ensuring brands connect with the ideal voices. The platform streamlines communication via an intuitive in-app messaging system and simplifies financial transactions with creators through easy-to-use payment tracking and analysis tools.

Despite its strengths, Grin's pricing model may place it out of reach for smaller brands on tighter budgets. Additionally, some users desire more detailed analytics for evaluating campaign performance and content effectiveness. Nevertheless, Grin distinguishes itself with proactive customer support and a development team eager to address and resolve any technical issues, maintaining platform integrity.

What we like:

Comprehensive Creator Management: Grin offers a versatile platform that seamlessly integrates various creator communities into one manageable ecosystem. Whether it's affiliates, influencers, athletes, or PR communications, Grin handles it all with efficiency and ease.
Influencer Discovery & Recruitment: Grin's robust discovery tools are a game-changer for brands looking to connect with the right influencers. Its system not only identifies potential matches but also facilitates the initial engagement with clean, precise in-app messaging capabilities.
Simplified Payout Process: The often tedious task of managing payouts to creators is streamlined with Grin. The platform provides an intuitive system for tracking payments, analyzing payment history, and executing transactions on a per-creator or campaign basis, removing the usual hassle and complexity.

What we don't like:

Cost Prohibitive for Small Brands: The pricing model may be challenging for smaller entities or those with tight budgets, making it less accessible for emerging brands.
Analytics Could Be Deeper: While Grin provides some analytics, there's a noted need for more profound insights into campaign performance and content effectiveness.
Occasional Glitches: Users have reported sporadic technical issues, though Grin's responsive customer support and product teams are proactive in resolving such matters.

Unique product features:

Robust Relationship Management: Facilitates stronger connections with your creator community.
Advanced Discover & Recruit Tools: Leverages powerful search capabilities to find and engage with potential brand ambassadors.
Enhanced Reporting & Analytics: Offers detailed insights into campaign performance and ROI.
Efficient Content Management: Streamlines content organization and accessibility.
Innovative Product Seeding: Provides mechanisms for product distribution among creators for promotional purposes.
Payout Simplification: Grin demystifies the payment process, offering tools for easy tracking and analysis of payments on a per-creator or campaign basis, making financial management hassle-free.

Free Trial: No Trial

Ideal For: SMEs

Best Fit For: End-to-end Influencer Strategy

Product features we found most useful:

✓

Influencer Discovery & Vetting

✓

Campaign Creation & Management

✓

Content Approval Workflows

✓

Payment & Contract Management

✓

Performance Tracking & ROI Analysis

Full Grin software review

Free Trial →

Influence4You

4.3

out of 5

$ Base Price: €590/mo

Sponsored

Free Trial: Growth Based

Ideal For: SMEs

Best Fit For: Influencer Campaign Manager

Product features we found most useful:

✓

Influencer Discovery & Vetting

✓

Campaign Creation & Management

✓

Content Approval Workflows

✓

Payment & Contract Management

✓

Performance Tracking & ROI Analysis

Full Influence4You software review

Free Trial →

Influencity

4.3

out of 5

$ Base Price: $168/mo

Sponsored

Free Trial: 7 days

Ideal For: SMBs

Best Fit For: Comprehensive Influencer Data

Product features we found most useful:

✓

Influencer Discovery & Vetting

✓

Campaign Creation & Management

✓

Content Approval Workflows

✓

Payment & Contract Management

✓

Performance Tracking & ROI Analysis

Full Influencity software review

Free Trial →

Heepsy

4.2

out of 5

$ Base Price: €59/mo

Sponsored

Free Trial: Growth Based

Ideal For: SMBs

Best Fit For: Influencer Vetting & Analysis

Product features we found most useful:

✓

Influencer Discovery & Vetting

✓

Campaign Creation & Management

✓

Content Approval Workflows

✓

Payment & Contract Management

✓

Performance Tracking & ROI Analysis

Full Heepsy software review

Free Trial →

Intellifluence

4.2

out of 5

$ Base Price: $0/mo

Sponsored

Free Trial: Growth Based

Ideal For: SMBs

Best Fit For: Influencer Marketplace

Product features we found most useful:

✓

Influencer Discovery & Vetting

✓

Campaign Creation & Management

✓

Content Approval Workflows

✓

Payment & Contract Management

✓

Performance Tracking & ROI Analysis

Full Intellifluence software review

Free Trial →

Izea

4.2

out of 5

$ Base Price: $165/mo

Sponsored

Free Trial: No Trial

Ideal For: SMEs

Best Fit For: Influencer & Content Marketing

Product features we found most useful:

✓

Influencer Discovery & Vetting

✓

Campaign Creation & Management

✓

Content Approval Workflows

✓

Payment & Contract Management

✓

Performance Tracking & ROI Analysis

Full Izea software review

Free Trial →

Influencer Marketing Software Pricing:

Compare the various influencer marketing software prices:

Platform	Free Trial?	Base Price	Platform Users
Upfluence	No Trial	Custom	SMEs
Influencermarketing AI	7 days	$499/mo	SMBs
Afluencer	Growth Based	Custom	SMEs
HypeAuditor	No Trial	$299/mo	SMBs
Grin	No Trial	$999/mo	SMEs

Influencer Marketing Software Reviews.

Compare the various influencer marketing software reviews:

Software	Features	Performance	User Experience	GrowScore
Upfluence	4.5	4.5	4.6	4.6
Influencermarketing AI	4.1	4.5	4.5	4.4
Afluencer	4.3	4.7	4.1	4.4
HypeAuditor	4.1	4.5	4.5	4.4
Grin	4.5	4.5	4.4	4.5

How we Choose the Best Influencer Marketing Platform:

Our Evaluation Goal:

Our primary objective is to equip you with in-depth, actionable insights about influencer marketing software options, enabling you to make informed decisions that align with your business needs.

In-Depth Research and Analysis Methodology:

Our dedicated in-house team employs a rigorous research methodology, combining firsthand testing with comprehensive market analysis. We strive to personally test each influencer marketing software, but when direct access is limited, we ensure the integrity of our reviews through meticulous third-party information validation and extensive research, keeping our evaluations accurate and up-to-date.

Detailed Evaluation Criteria:

Usability: We assess how intuitive and user-friendly the application is, considering the learning curve for new users and overall user experience.
Design: Our analysis covers the software's design aesthetics, user interface, and the impact on user engagement and productivity.
Features: We examine the range and depth of functionalities offered, evaluating how well the software meets diverse business needs.
Pricing: Our reviews consider the software's cost relative to its value proposition, analyzing pricing structures and ROI potential.
Scalability: We evaluate the software's ability to adapt and scale with a business, considering factors like customization capabilities and modular architecture.
Pros & Cons: Our balanced insights highlight what each software excels at and areas where it falls short, aiding in a holistic evaluation.
Integrations: We assess the ease of integration with existing ecosystems, looking at compatibility with other tools and platforms.
Company's Tenure: The vendor's market presence and experience are considered, reflecting on their stability and reliability in the industry.
External Feedback: We compile and analyze feedback from various review platforms to gauge user satisfaction and market reputation.
Onboarding & Customer Support: Our evaluation prioritizes companies that offer comprehensive onboarding processes and a variety of continuous support options, enhancing user adoption and satisfaction.

Commitment to Transparency and Reader Engagement:

We conclude our evaluation process with a pledge to transparency, openly disclosing any affiliations or partnerships. We encourage our readers to share their experiences or suggest influencer marketing software for future reviews, fostering a collaborative community dialogue.

What Is an Influencer Marketing Platform?

Influencer Marketing Platform FAQs

Similar Categories to Influencer Marketing

Affiliate recruitment software

Marketing Analytics Software

Payments Software

Performance Marketing Software

PPC Management Software

Click Fraud Software

Embedded Integration Platforms

Sales Compensation Software

Customer loyalty Software

Referral Marketing Software

Copywriting Software

Partner Portal Software

Account Mapping Software

Partner Ecosytem Software

Affiliate Marketing Software

Link Tracking Software

Partner Management Software

Nick Cotter

Founder & CEO

With over 7 years navigating the intricate realms of marketing, and specifically B2B partner marketing, Nick has forged collaborations with top-tier tech brands, prominent agencies, and some of the industry's foremost B2B publishers and content creators. His deep immersion in both marketing landscapes showcases a trajectory of expertise and innovation. Identifying a significant void in specialized resources, he founded Growann.

The aspiration? Deliver unparalleled insights and guidance, carving out a dedicated space where the broader marketing and B2B partner marketing communities can flourish.

Best Influencer Marketing Software & Management Platforms