Impact was founded in 2008 by a few founders who had extensive experience within the partnership marketing world. In fact, Impact makes managing your media and relationships with partners. It is explicitly designed for advertisers who want a better affiliate marketing platform. The Impact is a comprehensive automation platform that automates everything from tracking, nurturing, and engaging with customers to ensuring they are taken care of after purchase.


- Tracking At Your Fingertips: The ability to track your partner's interaction is a big plus for the Impact program and a feature not always seen with partner programs. Tracking is a vital part of what is needed to maximize the value of a partner program. Impact is an advanced tool for tracking all interfaces, from desktop to mobile and, ultimately, mobile apps. Whether you're a web designer, mobile developer, or even a marketer, there is something for you here. Impact lets you get a clear picture of the actual results of a business partnership. With that information, you can better reward or penalize your partners.
- Solid Migration Assistance: Impact is designed to conveniently and effectively transfer your information from one affiliate network to another. Your affiliate account will stay intact by managing a seamless transition, and your conversions will remain unchanged. Not only this, but it can also help you to migrate your existing affiliate programs. Impact allows you to set up new partner programs as they become available to your channel partners and expand them as necessary. Because Impact only focuses on technology, there are no conflicts of interest. Eventually, the service you get is out of the world!
- Fraud Protection: Impact has a unique fraud detection technology that helps protect you from any fraudulent behavior from partners. In addition, Impact has a machine learning algorithm that can detect fraud, review your traffic, and evaluate your performance. The machine-learning algorithms used by Impact can detect spam and other suspicious activity, flagging the traffic as potentially malicious and allowing you to take appropriate action.
- They provide hands on custom custom integrations, but also offer a "Starter Package" which uses turnkey integrations with Shopify, BigCommerce and many other ecommerce platforms for an easy DIY integration.
- Managing hundreds of partner relationships within the Impact platform is easy. Impact offers very customized solutions based on the business use cases and allows for brands to easily adjust contracts, terms, tracking requirements and much more.
- Through Impact's vast partner recruitment network, brands are able to easily curate lists, recruit partners, and negotiate terms -- all within just a short period of time. No more spreadsheets and keeping track of hundreds of partnership term changes across your computer.
- Impact added live chat functionality within the platform, but it can still use some improvements to the message management. If you have ongoing conversations and negotiations with more than ten partners, it might get a bit overwhelming to manage these chat messages in the portal.
- The Impact influencer discovery network is still fairly new, so double check the creator engagement metrics within the platform before attempting to recruit partners.
- Although Impact has a large publisher and influencer database you can utilize to recruit partners, you'll still need to thoroughly vet out the potential partnerships to ensure they're the right fit for your brand.
- Shopify
- HubSpot
- BigCommerce



Everflow is a Partner Marketing platform for managing your partnerships, tracking all marketing channels, and amplifying your performance.
Take ownership of your growth: Quickly onboard and manage your affiliates, influencers, referral partners, and strategic partners. Consolidate your partnership and performance channels allowing you to understand the true value from each traffic source, control your attribution, and optimize towards your best performers. Get the attribution and analytics that are the keys to accelerating your revenue.
- Track every channel: Everflow's tracking starts when users reach your website, letting you consolidate your performance reporting for affiliates, influencers, referrals, and media buying. Having all of this data in one place makes it easy for you to analyze and understand the value from each source of traffic.
- Attribute unlimited events: Everflow lets you go beyond the sale or lead, and track every engagement that delivers value from your campaigns. Start paying your partners on CRM pipeline stages, approved leads, subscription renewals, and upsells. Understand your traffic better by analyzing engagement around newsletter signups, pricing page visits, and community activity.
- Scale your partnerships: Better data and attribution empowers you to align your payouts with the partners that drive your best customers, motivating them to ramp up their promotions. Onboard your own partners in a few clicks, give them the tools to be successful and keep growing by discovering new relevant partners in Everflow's marketplace.
- Tracks every channel and provides unlimited partner management
- Powerful integrations with CRMs, Shopping Carts, and full access API
- Makes it easy to view and optimize performance on the placement level
- Vast number of capabilities can be overwhelming
- Doesn't provide a massive marketplace for affiliates
- Lacks robustness for emailer campaigns
- Shopify
- HubSpot
- Optizmo



This is one of the leading affiliate software designed to help people build their customized affiliate programs. It helps advertisers to create referral or affiliate links. Also, it directs the successive generation of revenue as well as commissions. The app also tracks affiliated commissions over the SaaS or ecommerce website.
- Customized Pay-outs: You can customize the sign-up form used to register new affiliates. It involves deciding what information you'll get and the final look of the form. Moreover, Tapfiliate supports six languages. Therefore, it allows your international affiliates to feel at ease and enjoy convenience simultaneously.
- Build Your Customized Affiliate Program: You can create your customized affiliate program with Tapfiliate. In other words, the Tapfiliate logo is nowhere to be found. Rather, you get to personalize your affiliate website with your marketing logo. Plus, you can go on and customize your affiliate dashboard to match your brand's preferences.
- Advanced Affiliate Reporting: In your dashboard, you can quickly build and track affiliate campaigns and access well-organized reports. You can check how many clicks, views, conversions, and conversations your campaign received in this section. You can also look at a specific date or a timeline over a week, month, or year. Furthermore, you can observe how popular your program is worldwide. Last but not least, you can also filter your results and alter your affiliate programs.
- This affiliate software is straightforward to use. Setup and integration are very easy.
- The pricing is reasonable compared to other affiliate programs.
- Tapfiliate enables users to have more than one group of affiliates simultaneously.
- A learning curve might be involved at first. But when the app is mastered, the interface seems like a breeze.
- Their are limitations with the conversion tracking.
- No affiliate network if you want to scale out an affiliate channel.
- Stripe
- Shopify
- Squarespace



Circlewise is an affiliate marketing software that allows you to easily manage your affiliate links and campaigns. It's a great tool for beginners, but it also offers plenty of advanced features for experienced marketers. The app makes it easy to create and manage your affiliate links, track their performance, and drive revenue for your partner channel. You can add custom UTMs and keywords to your links, set up different types of campaigns, and build out highly advanced reports.
- Branding
- Publisher Recruitment
- Publisher Support
- Publisher Payouts
- Dedicated account manager
- Migration assistance
- Affiliate program creation: You can easily set up your own affiliate program in minutes with just a few clicks.
- Analytics: You'll see all the numbers behind your business, including earnings and commission payments.
- Run multiple affiliate programs at once, with different commission rates and different product categories.
- Getting in touch with their customer support teams at times can be a bit difficult.
- Having more information on publishers who join your affiliate program would be nice.
- An increase in B2B publishers would be better as many are b2c focused right now.
- Singular
- AppsFlyer
- Adjust



Refersion is an affiliate marketing software that helps you run your affiliate program. It's designed to be easy to use, and it can help you manage your affiliates from anywhere—even on the go. Affiliate managers use Refersion because it makes running an affiliate program simple and easy. The software comes with a built-in dashboard where you can see how many sales have been made, which affiliates are performing well, and where your money is going. You can easily view all of this information in real-time, so you know what's happening at all times.
- Affiliate Discovery & Recruiting
- Campaigns & Management
- Payments & Taxes
- Advanced Offers & Commissions
- Attribution & First Party Trackin
- Data Insights & Privacy
- You can track how much each affiliate has earned, as well as their specific conversion rate.
- The UI and navigation of Refersion are pretty easy to use for most users.
- They have built-in affiliate/referral pay and affiliate research features to help grow your program.
- You have to reach out to someone at Refersion to pull specific reports for your affiliates.
- They are a bit on the higher side of affiliate software as you scale up your program.
- Users have run into a few issues with setting up complex commission payout rules.
- Klaviyo
- Shopify
- BigCommerce



LeadDyno is software that helps you manage your affiliate marketing campaigns. It helps you keep track of all the leads that come in, so you know exactly where they're coming from and how they're being converted. When you have LeadDyno, you can see how many people are clicking on your links and which links are performing best. This information is crucial for making the most of your affiliate marketing partnerships, so you can continue to reinvest in your partners! You can also use LeadDyno's reporting features to analyze what kind of affiliate ads are working best, so you can optimize your site even further.
- One Click Integration
- Customize Your Affiliate Portal
- Multiple Tracking Options
- Send Affiliates Newsletter
- View Data for Vistors, Leads and Sales
- Bulk Pay Affiliates
- Ease of use—no need to spend hours learning how to use the software because it's designed for users of all skill levels.
- Flexibility—you have complete control over how many features you want to use or not use.
- Versatility—you can use LeadDyno as an all-in-one solution or as part of a larger affiliate/referral program.
- It would be agreat if they could clean up some parts of their UI.
- The graphs and charts on the main dashboard are a bit outdated and confusing at times.
- They don’t have an affiliate network of publishers you can reach out to directly.
- Shopify
- HubSpot
- Stripe



Affise is the best affiliate and partner marketing software for affiliate managers who are looking for a way to track their affiliate performance and automate their program. Affise gives you the ability to manage your entire affiliate program, from start to finish, in one place. You can see who's converting visitors into customers, what they're buying, how much they're spending on your site, and so much more. Plus, it has a built-in CRM that lets you keep track of all of your affiliates, so you can find out how they're doing and follow up with them when needed.
- Custom commission
- Bonus program
- Analytics
- Automation
- Fraud Protection
- Promo codes tracking
- Affise is designed to be as easy to use as possible, so you don't have to spend time learning how to use an unfamiliar interface.
- Affise has built-in reporting tools that help you keep track of what's happening with your program at all times!
- Affise has an intuitive design that allows you to quickly find information about your program and its affiliates.
- They are on the more expensive side of affiliate marketing software.
- Some users have reported issues with their in-app pages lagging and loading slowly.
- They don't have a publisher network you can use to reach out to prospective affiliate partners to help grow your channel.
- HubSpot
- Tipalti
- Shopify


Cake Partner Relationship Management Software (PRM software) helps businesses manage their relationships with their partners. Plus, it helps companies manage their partnerships by providing them with a platform to manage their relationships. In addition, it will include keeping track of their partnership agreements, tracking communication and progress, and managing conflict.
- Integrated Solutions: CAKE is one the most powerful partner marketing softwares on the market today. With CAKE, you'll gain a 360-degree view of your customers, prospects, leads, and revenue. They have a vast network of integration partners to help you get ramped up quickly with a new program launch.
- Intelligent Lead Routing: It helps to maximize the gains while generating more significant revenue. Cake's Intelligent lead routing is a lead generation process that uses algorithms to identify leads that are the most likely to convert and generate the highest revenue. By identifying and targeting leads that have the most significant potential to generate revenue, intelligent lead routing helps businesses maximize their gains while generating more revenue.
- Transparent Marketing: Using Cake's transparent marketing, you will be able to dive into the world of digital marketing. This means that you will understand everything regarding your channel partner's marketing campaigns. CAKE offers a solution called “Multi-Channel Marketing Solution” (MMS). It provides real-time measurement across all the channels partners that make up the marketing funnel to give a thorough analysis of the effectiveness of all digital campaigns.
- The conversion setup is easy to understand.
- Top-notch customizable tracking program.
- Responsive support system.
- Visual reporting channel program needs a bit of an upgrade.
- The amount of features they have can be a bit overwhleming when building out a program from scratch.
- No affiliate network if you want to scale out an affiliate channel.
- Dialogtech
- Google Ads
- Tipalti
