Kademi is an all-in-one partner relationship management platform built for B2B organizations needing a highly customizable partner channel program. The team at Kademi knows to build a highly successful and profitable channel program, you need a partner management solution that’s seamless to set up and can be customized to the specific needs of your business – whether that’s a reseller, distributor, referral, or even affiliate partnership. Partnership leaders rejoice – The Kademi platform offers easy to use and code-free solutions with drag and drop partner portal editor, mitigating the time and resources needed from developers. The Kademi platform doesn’t end at a PRM solution – offering additional valuable features like its sales incentive software, an in-platform learning management solution, and commerce & payment handling from its extensive eco-system of modular features. It’s no wonder premier brands like OPPO and Zoetis trust the Kademi platform to power their partner channel programs.
- Partner portals
- Deal registration
- B2B loyalty
- Sales incentive software
- Channel partner training (LMS)
- Partner onboarding & Enablement
- K-Journey: Kademi “K-Journeys,” also known as workflows, allow organizations to build automated flows to nurture and engage partners. Their flow builder is visually appealing, making it easy to set up flows to help partners, admins, and sales reps with daily tasks and quickly move them along their partnership journeys. Easily one of our favorite features.
- Deal Registration: With Kademi’s deal registration feature, you can onboard new partners and enable them to register deals easily. The dealer dashboard is highly customizable, showing several metrics from; active deals, deals won, pending payouts, and so much more.
- Sales Incentive Program: Build incentive programs for your channel partners to access within their secure partner portal. You can add dynamic components and leaderboards based on your channel partners' pacing toward their sales targets. Your channel partners can also file sales claims to be reviewed and approved within the portal.
- Although Kademi does have the ability to launch an affiliate program within their partner management solution, they do not currently have access to an internal network of publishers or other potential affiliate or influencer partnerships. You will need to research and recruit these partners outside of their platform to join your affiliate program.
- If you’re a new startup or small business with a tight budget and a single-person partnerships team, their solution likely won’t be the best fit for you. Their PRM solution works best for organizations that need a customizable program and has invested in channel sales and partnerships.
- For partnership professionals who haven’t built a channel program on PRM software before, you’ll likely need to commit to their onboarding training program to set up your program correctly. Or you can also use one of their go-to agencies and consultants to help you set up your channel program.
PartnerStack is one of the best platforms for building a partnership channel, but it’s built explicitly for B2B SaaS companies. This is one of my favorite PRM solutions because it allows you to grow your partnership channel in different directions. Their platform helps B2B businesses to recruit all kinds of partners, whether that’s an agency, reseller, influencers, affiliates, etc. Also, PartnerStack has the most straightforward, easy-to-understand, and clean product designs I have seen within the space.
- Automate Your Partner Recruitment: PartnerStack provides businesses with the tools needed to fully automate recruitment, which is a vital part of a successful partner program. By using PartnerStack, you will recruit channel partners into your program while rewarding them automatically for the conversion they make. This way, your partners, as well as you, will get to generate more revenue. The process is counter-wise, and everyone gets to benefit from it. Besides, this feature also helps build a scalable method to engage with your partners.
- Custom Onboarding For Every Partner: How many times have you forgotten to generate essential notification emails to your partners? It has happened way too many times. But worry not, as this will not occur with PartnerStack. PartnerStack enables you to organize custom onboarding for each partner of yours, so you’re able to set everyone up for success within the relationship.
- Exact Payout Timings: PartnerStack has another fantastic feature of automating your partner's payout based on their performance. There's no need to remember dates and timings; you just have to leave all the work onto PartnerStack. There's nothing to worry about! Whether you are thinking of delivering a bonus to your partner or just want them to have the intended revenue, partner stack will do it all for you. PartnerStack automatically generates your partner's shares and pays them out on time.
- Straightforward to use interface.
- Seamless integration process.
- Marketplace that provides program exposure.
- Pricing is at the higher end of the prm software space.
- They have a massive partnership network, but you cannot reach out to prospective marketplace partners directly through the platform.
- They lack the ability to analyze granular SaaS metrics within the dashboard reporting.
If you’re looking for an all-in-one, highly customizable partner relationship management platform, look no further than Channeltivity. The Channeltivity PRM offers everything you need to integrate, launch, and scale your referral, reseller, and distributor partnership programs. With that said, what I believe truly sets them apart from other PRM solutions is the number of features they’ve built and the degree to which you can customize their solution to fit the needs of your business. From their intuitive interface, seamless integrations across Salesforce and HubSpot, and remarkable channel support team, over 40,000 channel professionals depend on Channeltivity to grow their partner programs.
- Partner Portal
- Deal Registration
- Referral & Commission Management
- Lead Distribution
- Co-Branded Collateral
- Salesforce & HubSpot Integrations. Open API.
- Partner Portal: Channeltivity has built a remarkable partner portal to enable and drive partner engagement through its resources library, email notifications, and training and certification capabilities. You can also easily customize their portal's branding, appearance, and widgets for specific types of platform users.
- Platform integrations & security: They have built seamless integrations into Salesforce and HubSpot and provide an open API – giving you everything you need to transfer data and customize your integrations. They regularly perform third-party audits and security testing, holding a SOC 2 certificate, so you know your data is protected.
- Highly customizable PRM: Channeltivity understands every business has different needs for features, integrations, and workflows. This is why they’ve built a partner management solution that is one of the most customizable platforms on the market.
- If you’re restricted when it comes to software budget, particularly for small businesses with a new partnerships team, Channeltivity may not be the best fit for your business as they’re priced and built out for mid-market, enterprise businesses.
- Their platform can run almost all types of partnerships through their portal, but if you’re looking to run an affiliate program in parallel with your referral and reseller partnerships, you will need to purchase additional third-party affiliate tracking software.
- Although their platform offers additional features like email marketing, training and certification, MDF management, you will need to pay additional costs for these features if your partnership program requires them.
PartnerPortal.io is a web-based application that software companies and agencies can use to manage their partners. Through PartnerPortal.io, you can track your onboard partners, register leads, distribute commissions, create co-marketing materials, send messages—and so much more. PartnerPortal.io can serve as both a PRM solution and an easy-to-use partner portal for your partners to access on a regular basis.
- Register Partners
- Commission tracking
- They provide a simple to use interface so you can get up and running with a partner program within a days time.
- Their pricing model is lower than other competitors so it makes it attrative to smaller businesses.
- Having the ability to message partner directly within the interface is a huge bonus.
- It can be confusing how to manually add partners into your dashboard at first.
- They don't have the ability to provide partners with tracking links yet.
- Their UI could use some improvements in comparison to their competitors.
Partnerhub is a first-of-its-kind partnerships operations platform for top SaaS and digital agencies. It's like a PRM in that you can manage your entire program from one place, but unlike most PRMs, your partners are also using it to manage their other partnerships. Partnerhub is a place where digital agencies and tech solutions come together to find, vet, deploy and enable as many partnerships as you can handle.
Most PRM's are great for two things; push communication like email blasts or distributing assets, and distributing commissions payouts. Partnerhub covers finding partners, activating them, ongoing communication, project collaboration, document sharing, one-time rewards, automated messaging / alerts, and tracking referrals. Along with integrations with top CRMs and Marketing Automation solutions, most users of Partnerhub find it to be a one-stop shop for their program success.
- Finding new partners to grow your customer base doesn't have to be hard. Partnerhub helps you find new partners based on overlapping customer profiles with other companies in their network.
- You can set up live co-marketing offers (guest blogs, webinars, etc.) to share with your partners to get the ball rolling with your partnerships.
- Have headaches tracking partnership referrals? Partnerhub has taken care of this from lead submission to closed-won deal, every point in the referral journey is tracked.
- In-platform chat feature to streamline communication between all of your partners.
- Able to easily set up spiffs for your partners and payout whenever!
- Partnership network to connect you with companies with similar customer profiles.
- Not able to set up custom link tracking in the platform.
- You need to handle all payouts, W9s, billing, etc. for your partners.
- No branded landing pages to provide your partners.
Impact was founded in 2008 by a few founders who had extensive experience within the partnership marketing world. In fact, Impact makes managing your media and relationships with partners. It is explicitly designed for advertisers who want a better affiliate marketing platform. The Impact is a comprehensive automation platform that automates everything from tracking, nurturing, and engaging with customers to ensuring they are taken care of after purchase.
- Tracking At Your Fingertips: The ability to track your partner's interaction is a big plus for the Impact program and a feature not always seen with partner programs. Tracking is a vital part of what is needed to maximize the value of a partner program. Impact is an advanced tool for tracking all interfaces, from desktop to mobile and, ultimately, mobile apps. Whether you're a web designer, mobile developer, or even a marketer, there is something for you here. Impact lets you get a clear picture of the actual results of a business partnership. With that information, you can better reward or penalize your partners.
- Solid Migration Assistance: Impact is designed to conveniently and effectively transfer your information from one affiliate network to another. Your affiliate account will stay intact by managing a seamless transition, and your conversions will remain unchanged. Not only this, but it can also help you to migrate your existing affiliate programs. Impact allows you to set up new partner programs as they become available to your channel partners and expand them as necessary. Because Impact only focuses on technology, there are no conflicts of interest. Eventually, the service you get is out of the world!
- Fraud Protection: Impact has a unique fraud detection technology that helps protect you from any fraudulent behavior from partners. In addition, Impact has a machine learning algorithm that can detect fraud, review your traffic, and evaluate your performance. The machine-learning algorithms used by Impact can detect spam and other suspicious activity, flagging the traffic as potentially malicious and allowing you to take appropriate action.
- They provide hands on custom custom integrations, but also offer a "Starter Package" which uses turnkey integrations with Shopify, BigCommerce and many other ecommerce platforms for an easy DIY integration.
- Managing hundreds of partner relationships within the Impact platform is easy. Impact offers very customized solutions based on the business use cases and allows for brands to easily adjust contracts, terms, tracking requirements and much more.
- Through Impact's vast partner recruitment network, brands are able to easily curate lists, recruit partners, and negotiate terms -- all within just a short period of time. No more spreadsheets and keeping track of hundreds of partnership term changes across your computer.
- Impact added live chat functionality within the platform, but it can still use some improvements to the message management. If you have ongoing conversations and negotiations with more than ten partners, it might get a bit overwhelming to manage these chat messages in the portal.
- The Impact influencer discovery network is still fairly new, so double check the creator engagement metrics within the platform before attempting to recruit partners.
- Although Impact has a large publisher and influencer database you can utilize to recruit partners, you'll still need to thoroughly vet out the potential partnerships to ensure they're the right fit for your brand.
Impartner PRM (Partner Relationship Management) is a software tool made to assist businesses in managing and improving their programs and relationships with channel partners. It gives businesses a consolidated platform to handle partner management and communication, rework partner onboarding and training procedures, monitor partner performance, and reward and incentivize top-performing partners. Impartner PRM aims to increase revenue and profitability, partner engagement, and the overall partner ecosystem.
- Partner Portal: A centralized platform for partners to access information, resources, and tools.
- Partner Onboarding: Automates and streamlines the process of onboarding new partners, including training and certification.
- Partner Performance Tracking: Provides real-time visibility into partner performance metrics and allows companies to set goals and track progress.
- Deal Registration: Enables partners to register and track leads, opportunities, and deals, and provides real-time visibility into the status of each deal.
- Partner Incentives and Rewards: Offers a range of incentives and rewards to motivate and engage partners, including loyalty programs, sales contests, and other recognition programs.
- Channel Marketing Automation: Helps companies automate and scale their channel marketing programs, including lead generation, demand generation, and campaign management.
- Improved Partner Engagement: Impartner PRM helps organizations build stronger relationships with their partners, resulting in increased engagement and better performance.
- Increased Partner Efficiency: By streamlining the onboarding process, automating workflows, and providing partners with the resources they need, Impartner PRM helps partners work more efficiently and effectively.
- Better Visibility into Partner Performance: Impartner PRM provides real-time visibility into partner performance metrics, allowing companies to monitor progress, set goals, and track results.
- Implementation Challenges: Implementing a new PRM platform can be complex and time-consuming, and requires careful planning and preparation.
- Cost: Impartner PRM can be expensive, especially for large organizations with many partners. The cost of implementation, training, and ongoing support should be carefully considered before making a decision.
- You'll need to purchase another third party software to run your affiliate program, on top of IMpartner.
- Microsoft Dynamics
Tune is a partner marketing management platform that helps businesses easily streamline recruitment, onboarding, and activation of high value business partners. Their PRM platform is trusted by hundreds of leading brands like Shopify, Groupon, Nord VPN because of the customized partner experience they allow their customers to build out for their partners. Through the Tune platform, you’ll be able to work smarter and build trust with your revenue driving partnerships.
- Partners Program Customization: Tune can provide every kind of partner program according to your requirements. This is one of the key features often lacking at other partner relationship management platforms, but Tune has put this first when building the platform because they understand every program needs some form of customization. Tune also provides its users with a variety of partnerships. These partnerships might include influencers, publishers, media buyers, and many more other networks.
- Tracking Solutions: Tune provides some of the most accurate tracking solutions. Through their platform, you can track, evaluate and improve the performance of your partners, all with just a few clicks. You can also have help for tracking from mobile measurement without SDK.
- Partner Management Tools: Often finding the right partners for your business might not be an easy task for you, but Tune PRM, provide you with the necessary tools to build an effective outreach strategy. Their platform provides you the ability to easily automate workflows and payout partners with ease, so you can focus on the more strategic growth of the partner channel management.
- Straightforward tracking process for CRM.
- Open API for connecting to your tech stack, which is really important for seamless partner management.
- Fantastic fraud protection technology.
- Do not have access to robust affiliate network.
- Customer success manager does not support you with the scale plan.
- No affiliate network if you want to scale out an affiliate channel.
Partner Fleet's turnkey marketplace platform makes it simple to launch with partners and boost participation. They help partner teams increase sales, connect and grow their programs, customers, and return on investment by creating interconnected microsites, partner marketplaces, and partner portals.
- Partner directory
- Partner portal
- Partner microsite
- You're able to easily build out a partner directory for your partners to customize.
- Launch a partner microsite to show off your partnership programs and acquire new partners.
- Provide your partner's development teams with a developer portals to collaborate together.
- They're a newer application so there will likely be a few bugs to sort through.
- No way to track deal flow and down funnel metrics.
- They have a small customer service team today.