When readers buy services featured on our site, we often receive affiliate commissions that assist in funding our work.

7+ Best Link Tracking Software [Free + Paid] for 2023

Image of author Nick Cotter
Nick Cotter
Link Tracking
July 4, 2023
-
10
min read

As a digital marketer, I know the importance of tracking links. It's crucial to know where your traffic is coming from, which links are converting, and which ones need improvement. That's why I've compiled a list of the 7+ best link tracking software for 2023. Whether you're looking for a free or paid option, these tools will help you optimize your links and drive more traffic to your website. From click tracking to conversion tracking, these software solutions have it all. So, let's dive in and find the perfect link tracking software for your needs.

Featured partner sponsors
Featured Partner
Image of Kiflo PRM Software
Kiflo
Kiflo is one of the leading partner management solutions for SMBs. With the Kiflo platform, you can run all different kinds of partner programs, from affiliate, referral, to reseller partnerships.
Get Started →

The Best Link Tracking Software of 2023:

Here’s our shortlist of the best link tracking software I'm ranking through our extensive research and use:

  1. Kiflo
  2. Trackdesk
  3. Voluum
  4. ClickMeter
  5. LinkTrackr
  6. Bitly

Our Reviews of the Best Link Tracking Software:

Here is our list of the best link tracking software and tools:

Best Fit For: Multi-Channel Partnership Automation
Image of Kiflo logo

Kiflo

Growann's Software Review:
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.4
out of 5

Kiflo is one of the leading partner management software solutions for small and medium-sized businesses that want to accelerate channel revenue. They’ve built a clean UI with many features and integrations for SaaS partner managers and their partners to access and grow the relationship together – it’s no wonder they’re a leading PRM solution on G2.But, what truly sets Kiflo apart from many other partner management solutions is the capability for their customers to scale out their partner program across referral, reseller, and affiliate channels. With Kiflo, you can minimize software costs, mitigate tracking errors, and truly grow a profitable partnership program for your business.

  • Partner Portal
  • Asset Management
  • Lead & Deal Registration
  • Partner Onboarding
  • CRM Integration
  • Partner KPIs
  • They’re one of the most affordable partner management solutions on the market, with no long-term contract commitments.
  • You’re able to scale out your partnership program across referrals, resellers, and affiliate partnerships. With Kiflo, you no longer need to have separate affiliate software outside of your PRM solution.
  • Kiflo provides a seamless and automated partner onboarding experience to get your partners quickly activated and bought into your brand solution.
  • Their platform doesn’t provide a learning management solution (LMS) for your partners to follow, learn, and become a “certified partner” through their portal.
  • Currently, Kiflo doesn’t offer up features for building out co-branded marketing assets with your partners.
  • There is currently no way to set specific user role types (partner manager, VP partnerships, sales rep, etc.) within the Kiflo platform.
Pricing for Kiflo can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from $149/month up to $799/month.
Best Fit For:
Small Business
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$149/month
Pricing Plan 2:
$799/month
  • HubSpot
  • Salesforce
  • Zapier
Get started →
Image of software rating badge
Best Fit For: Free SaaS Affiliate Platform
Image of Trackdesk logo

Trackdesk

Growann's Software Review:
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.5
out of 5

Trackdesk is a FREE affiliate software that allows you to start building your affiliate, referral, and partnership marketing program with $0 initial investment. You can enjoy all the features you need to launch totally for FREE until you reach $5,000 in monthly revenue.Gaining traction in the early stages of your business could be challenging. With Trackdesk, you do not need to worry about upfront investment until you see the revenue! What's even better? Once you need to upgrade to the paid plan, you'll find the best offer on the market, with prices as low as $67/month, already waiting for you! Why would you pay more, when you can pay less for the same? Trackdesk offer a complete hassle-free migration, taking care of the end-to-end transition from your current solution.Whether you're a small startup or an established enterprise, Trackdesk has got you covered. Trackdesk elimitaded all the barriers blocking your from starting your affiliate program. With Trackdesk you can unlock the potential for exponential growth.

  • Unlimited Affiliates
  • Unlimited Clicks
  • Unlimited Conversions
  • All integrations in FREE
  • Bulk auto payouts via Wise & PayPal
  • Affiliate management capabilities
  • The Trackdesk user interface is clean, easy to understand, and navigate from both the admin and affiliate partner dashboards. Partners can grab their referral links, track conversions, and review their commissions within a few easy clicks. You’re also able to easily edit your T&Cs and update partners whenever a change is made to your program.
  • Trackdesk provides their customers with automated email flows that are sent out to their affiliate partners when they sign up for your program, receive their first commission, and when any adjustments are made to the affiliate program. This is important to keep your partners excited and motivated to promote your offering to their audience. Once you need to manage the affiliate payouts, you can do it effortless via Wise and PayPal bulk auto payouts.
  • They provide an easy-to-follow quick setup guide where you can get your program up and running in under 15 minutes, especially given they have native integrations with companies like Zapier, Shopify, Magento, Stripe, Chargebee, and WooCommerce.
  • Currently, the Trackdesk team does not have a way to communicate with affiliate partners via in-platform messaging. You will need to send out email communications to your partners to update them.
  • The Trackdesk team does not offer a partner marketplace to research, recruit, and activate new affiliate partners into your program. Therefore, your affiliate team will be responsible for manual partner outreach for your program.
  • As of today, you’re unable to set up customized tracking links with additional utm parameters to analyze within their analytics dashboard. You will need to use the standard tracking link you use to set up your program.
Trackdesk offer fully packed FREE package. Now you do not need to worry about the cost, until you build your affiliate program. There are no hidden traps. You can start growing your affiliate revenue stream with $0 cost and enjoy using trackdesk completely for FREE until you reach $5,000 in monthly revenue. Once you need to upgrade to paid plan, the best price on the market, $67/month with annual payment is waiting for you.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$0/month
Pricing Plan 2:
$89/month
  • Zapier
  • Shopify
  • Chargebee
Get started →
Image of software rating badge
Best Fit For: Ad Performance Tracker
Image of Voluum logo

Voluum

Growann's Software Review:
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.3
out of 5

Voluum is a software that allows you to optimize your marketing campaigns. It tracks, manages, and optimizes all your traffic sources in one place. With its AI-powered tools, Voluum helps you automate your traffic optimization and collaboration features enable you to work together on different access levels. With banking-standard infrastructure and secure data storage, Voluum helps you achieve higher ROI.

  • Voluum will help you find bots, spiders, and bad actors that can deflate your numbers by identifying suspicious clicks and visits in your reports.
  • Traffic Distribution AI is an automated system that analyzes your data over the course of a day, then distributes your visitors across campaigns to maximize revenue.
  • Manage all of your affiliate conversion tracking with one platform. Easily monitor your ad campaign metrics such as visits, clicks, costs & profits.
  • Has a ton of software integrations with other platforms.
  • Granular link tracking testing is available for all plans.
  • In-depth traffic source tracking is amazing.
  • Pricing isn’t built for low-budget individuals/teams.
  • You can’t display more than 3 dimensions within the interface.
  • It can take some time to learn the platform's ins and outs.
Voluum pricing starts off at $89/month for individual users and then can increase up to $1,999/month for enterprise businesses.
Best Fit For:
Mid Market & Enterprise Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$499/month
Pricing Plan 2:
$1,999/month
  • Facebook
  • TikTok
  • Google Ads
Get started →
Image of software rating badge
Best Fit For: Multi-channel Link Monitor
Image of ClickMeter logo

ClickMeter

Growann's Software Review:
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.2
out of 5

ClickMeter is a link tracking software that helps you track your website's traffic and user behavior.

It provides you with detailed reports on where your visitors are coming from, what they do on your site, and how long they stay there. With ClickMeter, you can also set up goals for pages or events to know if each page is performing well or not.

  • ClickMeter allows you to easily detect multiple clicks from a source before identifying a visitor or spider as a single click.
  • You can target your link redirects by a variety of variables such as; country, language, device type, user type, and many more.
  • Their robust analytics dashboard gives you the ability to filter down into granular reporting and provide metrics like source, keywords, IPs, and so much more.
  • Software pricing is reasonable compared to other link tracking solutions on the market.
  • Users can export analytics data into excel for deeper analysis
  • More than 10+ integration options are provided
  • UI isn’t as nice as other link tracking solutions on the market.
  • There is sometimes a reported lag in the data reported on the platform.
  • Conversion tracking setup can be confusing for some users because of the support center documents.
ClickMeter pricing starts at $29/month with a 30-day money-back guarantee, but increases to $349/month for more robust features needed.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$29/month
Pricing Plan 2:
$349/month
  • Google Ads
  • Rebrandly
  • Shopify
Get started →
Image of software rating badge
Best Fit For: Precision Link Analytics
Image of LinkTrackr logo

LinkTrackr

Growann's Software Review:
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.1
out of 5

LinkTrackr is the perfect link tracking software for you if you are looking to track links and view their data. With their easy-to-use interface, you can quickly set up a link tracker and start tracking links in just minutes.

  • Create campaigns to track and identify the source of your conversions by identifying which banner ads, solo email ads, links on your website, and other marketing strategies are most effective.
  • LinkTrackr's automatic conversion tracking system helps you avoid duplicate conversions and identify the most profitable traffic sources.
  • LinkTrackr's reports provide you with information on how much revenue a conversion has generated; the profit generated by that conversion, your return on investment and many other KPIs you’d like to measure.
  • You’re able to cloak your affiliate links if needed.
  • They seem to have easy-to-use A/B split testing capabilities.
  • A URL rotator that allows you to split traffic across different partner URLs.
  • Their customer support is not listed within the pricing of the platform.
  • They only provide a few payment gateways for payment.
  • Integrating their software can be confusing for some not “tech-savvy”
LinkTrackr prices start at $7/month (billed annually) with their most expensive plans at $47/month (billed annually).
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$7/month
Pricing Plan 2:
$47/month
  • Google Ads
  • Facebook Ads
  • Cj Affiliate
Get started →
Image of software rating badge
Best Fit For: Branded Link Shortener
Image of Bitly logo

Bitly

Growann's Software Review:
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.2
out of 5

Bitly is a link shortening software that helps you track and analyze your marketing links. Bitly makes it easy to create and use clickable links that track their performance over time, so you can see which marketing campaigns are working for you and which ones aren't.

  • ClickMeter allows you to easily detect multiple clicks from a source before identifying a visitor or spider as a single click.
  • You can target your link redirects by a variety of variables such as; country, language, device type, user type, and many more.
  • Their robust analytics dashboard gives you the ability to filter down into granular reporting, and provide metrics like source, keywords, IPs, and so much more.
  • Software pricing is reasonable compared to other link tracking solutions on the market.
  • Users can export analytics data into excel for deeper analysis
  • More than 10+ integrations options are provided
  • UI isn’t as nice as other link tracking solutions on the market
  • There is sometimes a reported lag in the data reported on the platform.
  • Conversion tracking setup can be confusing for some users because of the support center documents.
ClickMeter pricing starts at $29/month with a 30-day money-back guarantee, but increases to $349/month for more robust features needed.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$0/month
Pricing Plan 2:
$199/month
  • Salesforce
  • HubSpot
  • Adobe
Get started →
Image of software rating badge
Best Fit For: Custom URL Shortener & Brander
Image of Rebrandly logo

Rebrandly

Growann's Software Review:
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.1
out of 5

Rebrandly is an easy-to-use tool that lets you shorten, customize, and track links.

Link shortening is a technique used to make web addresses easier to remember and share. When you shorten a link, you're just taking the long address and making it shorter so that it's easier to use on social media or in emails.

When you create a new Rebrandly account, you can choose to create your own personal link or customize one of our pre-made templates. Depending on whether you want a static link or one that tracks clicks, we have options for both!

  • A simple link builder that lets you create custom links with your own domain name or a subdomain.
  • With Rebrandly's analytics, you can see and evaluate the performance of your campaigns in real-time.
  • With Rebrandly, you can route traffic to the right place, based on your knowledge of which sites convert best.
  • Simple and easy-to-understand analytics dashboard for all types of users!
  • Link retargeting capabilities through platforms like Facebook, Twitter, etc.
  • You have a dedicated onboarding team to help you get set up with ease.
  • There could be more sorting and filtering options added to the UI.
  • Sometimes it can take a little while to hear back from their customer support team.
  • It can sometimes crash on different operating systems.
Rebrandly offers a free account to get started, but pricing can reach $499/month for additional features.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$0/month
Pricing Plan 2:
$417 /month
  • Zapier
  • HubSpot
  • Buffer
Get started →
Image of software rating badge
Best Fit For: Simple URL Shortening
Image of TinyURL logo

TinyURL

Growann's Software Review:
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.0
out of 5

TinyURL helps you create shorter links. Whenever you want to share a link on social media, you probably want it to be as short as possible. That's where TinyURL comes in. It allows you to take a long URL and convert it into a shorter one—one that doesn't have all those extra letters and numbers that nobody wants to type out.

  • Link management services by TinyURL.com allow you to manage long URLs in your email marketing, social media, and other customer communications.
  • Unlike other link tracking software out there, with TinyURL, you can create branded and custom short URLs that your customers or users will trust.
  • TinyURL's analytics dashboard provides you with a broad array of information, including data points that show how your marketing campaigns are performing across channels, regions, countries, and more.
  • You can get started right away with their URL link builder without the need to create an account.
  • The signup and analytics tracking process is really straightforward to use for most users.
  • Their pricing is definitely eye-catching for most users and scales nicely as you grow too.
  • Their UI could use some improvements compared to other link tracking platforms.
  • You are not able to view analytics with the free version of their software.
  • Some platforms don’t like the formatting of TinyURLs’ link builder.
TinyURL provides customers with a free account to start, but pricing can grow up to $1499/month for users that need millions of API credits.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$0/month
Pricing Plan 2:
CUSTOM
  • Pipedream
  • API
Get started →
Image of software rating badge
Featured Partners:
No items found.
Software Rankings:
Disclaimer:
Each sponsored placement is distinguished with a distinctive blue ribbon, ensuring that you are aware of and informed about the content you're consuming.

Important Features to Look For in Link Tracking Software:

Link Tracking Software Pricing Comparison Tables:

In this section, we will be comparing the pricing of various link tracking software tools on the market. We will be examining the features and pricing plans offered by each tool, as well as any additional costs or fees that may be involved. This comparison will help you make an informed decision about which link tracking software is the best fit for your needs and budget.

Platform Free Trial? Pricing #1 Pricing #2
Kiflo true $149/month $799/month
Trackdesk true $0/month $89/month
Voluum true $499/month $1,999/month
ClickMeter false $29/month $349/month
LinkTrackr false $7/month $47/month

Link Tracking Software Aggregated Review Comparison Tables:

As a business owner or marketer looking for link tracking software to help analyze and optimize your online marketing efforts, it's important to have the right tools. Aggregated review comparison tables can be a useful resource for quickly comparing different options. These tables gather together reviews from various sources and present them in an easy-to-read format, allowing you to get a sense of overall sentiment towards a particular software product. In this section, we'll provide a comparison table that examines key factors for a range of link tracking software products, including customer support, software performance, and value. This comparison table can help you make an informed decision or better understand the market.

Software Customer Support Performance Value Total Product Rating
Kiflo 4.5 4.5 4.3 4.4
Trackdesk 4.5 4.5 4.5 4.5
Voluum 4.1 4.7 4 4.3
ClickMeter 4.3 4.2 4.1 4.2
LinkTrackr 4 4.4 4.2 4.1

What is link tracking software?

How can I Track Link Clicks for Free?

How do I Track Clicks on Links?

How do I Create a Tracking Link?

Can a Link be Tracked?

How do you Track a URL?

Factors we use to Rank Link Tracking:

Similar Categories to Link Tracking

Nick Cotter

Founder & CEO

As a seasoned professional with over 7 years of experience in B2B partner marketing, Nick has a deep understanding of the industry and a proven track record of success. Throughout my career, I have worked with some of the most prominent technology brands and agencies, honing my skills and knowledge in the field. However, despite my success, I realized that there were limited resources available to support professionals like me in the field of partner marketing. That's why I founded Growann - to provide valuable insights, guidance, and support to individuals and organizations in the B2B partner marketing space.