7+ Best Link Tracking Software [Free + Paid] for 2023

Image of author Nick Cotter
Nick Cotter
Link Tracking
February 23, 2023
-
10
min read

Are you looking for the best link tracking software tools in 2023? Look no further! This article provides you with a list of the seven best link tracking software tools available in 2023, both free and paid. Link tracking software tools allow you to measure the success of your marketing campaigns and measure the effectiveness of your online marketing efforts. They provide you with detailed data on how many clicks you're getting, where they're coming from, and more. With this information, you can optimize your campaigns and maximize your conversion rate. Whether you're looking for a free or paid tool, this article has you covered!

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The Best Link Tracking Software of 2023:

Here’s our shortlist of the best link tracking software I'm ranking through our extensive research and use:

  1. Everflow
  2. Trackdesk
  3. Voluum
  4. ClickMeter
  5. LinkTrackr
  6. Bitly

Our Reviews of the Best Link Tracking Software:

Here is our list of the best link tracking software and tools:

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Everflow

Growann's Software Review:
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.4
out of 5

Everflow is a Partner Marketing platform for managing your partnerships, tracking all marketing channels, and amplifying your performance.

Take ownership of your growth: Quickly onboard and manage your affiliates, influencers, referral partners, and strategic partners. Consolidate your partnership and performance channels allowing you to understand the true value from each traffic source, control your attribution, and optimize towards your best performers. Get the attribution and analytics that are the keys to accelerating your revenue.

  • Track every channel: Everflow's tracking starts when users reach your website, letting you consolidate your performance reporting for affiliates, influencers, referrals, and media buying. Having all of this data in one place makes it easy for you to analyze and understand the value from each source of traffic.
  • Attribute unlimited events: Everflow lets you go beyond the sale or lead, and track every engagement that delivers value from your campaigns. Start paying your partners on CRM pipeline stages, approved leads, subscription renewals, and upsells. Understand your traffic better by analyzing engagement around newsletter signups, pricing page visits, and community activity.
  • Scale your partnerships: Better data and attribution empowers you to align your payouts with the partners that drive your best customers, motivating them to ramp up their promotions. Onboard your own partners in a few clicks, give them the tools to be successful and keep growing by discovering new relevant partners in Everflow's marketplace.
  • Tracks every channel and provides unlimited partner management
  • Powerful integrations with CRMs, Shopping Carts, and full access API
  • Makes it easy to view and optimize performance on the placement level
  • Vast number of capabilities can be overwhelming
  • Doesn't provide a massive marketplace for affiliates
  • Lacks robustness for emailer campaigns
The pricing starts at $750 per month for unlimited access to the platform. You must contact Everflow for a customized plan for more in-depth onboarding and dedicated customer success manager.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$750/month
Pricing Plan 2:
CUSTOM
  • Shopify
  • HubSpot
  • Optizmo
Get started →Get started →
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Trackdesk

Growann's Software Review:
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.3
out of 5

Trackdesk is an affiliate marketing software platform built in Prague, Czech Republic. It allows you to track, manage, and optimize your affiliate marketing campaigns, so you can focus on what matters: growing your business. Trackdesk helps you keep a pulse on how your affiliate campaigns are doing by letting you see which partners are performing best and by giving you actionable insights into how to improve and grow your relationships. You can also use Trackdesk to manage your affiliates, view reports and payments, and automate specific processes with custom workflows. Trackdesk is built for SaaS, ecommerce, and agencies looking to level up their affiliate programs.

  • Affiliate management capabilities
  • Personalized & recurring commission management
  • Automated email flow communication
  • Real-time analytics reporting
  • Partner Tiers
  • Multiple affiliate offer types
  • The Trackdesk user interface is clean, easy to understand, and navigate from both the admin and affiliate partner dashboards. Partners can grab their referral links, track conversions, and review their commissions within a few easy clicks. You’re also able to easily edit your T&Cs and update partners whenever a change is made to your program.
  • Trackdesk provides their customers with automated email flows that are sent out to their affiliate partners when they sign up for your program, receive their first commission, and when any adjustments are made to the affiliate program. This is important to keep your partners excited and motivated to promote your offering to their audience.
  • They provide an easy-to-follow quick setup guide where you can get your program up and running within an hour, especially given they have native integrations with companies like Zapier, Chargebee, and WooCommerce. You can also customize your program and outcompete your competitors with more compelling affiliate offers.
  • Currently, the Trackdesk team does not have a way to communicate with affiliate partners via in-platform messaging. You will need to send out email communications to your partners to update them.
  • The Trackdesk team does not offer a partner marketplace to research, recruit, and activate new affiliate partners into your program. Therefore, your affiliate team will be responsible for manual partner outreach for your program.
  • As of today, you’re unable to set up customized tracking links with additional utm parameters to analyze within their analytics dashboard. You will need to use the standard tracking link you use to set up your program.
Pricing for Trackdesk can vary greatly depending on what types of features and needs your team is looking for. That said, pricing for Trackdesk can vary from $0/month to $89/month.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$0/month
Pricing Plan 2:
$89/month
  • Zapier
  • Shopify
  • Chargebee
Get started →Get started →
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Voluum

Growann's Software Review:
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.3
out of 5

Voluum is a software that allows you to optimize your marketing campaigns. It tracks, manages, and optimizes all your traffic sources in one place. With its AI-powered tools, Voluum helps you automate your traffic optimization and collaboration features enable you to work together on different access levels. With banking-standard infrastructure and secure data storage, Voluum helps you achieve higher ROI.

  • Voluum will help you find bots, spiders, and bad actors that can deflate your numbers by identifying suspicious clicks and visits in your reports.
  • Traffic Distribution AI is an automated system that analyzes your data over the course of a day, then distributes your visitors across campaigns to maximize revenue.
  • Manage all of your affiliate conversion tracking with one platform. Easily monitor your ad campaign metrics such as visits, clicks, costs & profits.
  • Has a ton of software integrations with other platforms.
  • Granular link tracking testing is available for all plans.
  • In-depth traffic source tracking is amazing.
  • Pricing isn’t built for low-budget individuals/teams.
  • You can’t display more than 3 dimensions within the interface.
  • It can take some time to learn the platform's ins and outs.
Voluum pricing starts off at $89/month for individual users and then can increase up to $1,999/month for enterprise businesses.
Best Fit For:
Mid Market & Enterprise Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$499/month
Pricing Plan 2:
$1,999/month
  • Facebook
  • TikTok
  • Google Ads
Get started →Get started →
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ClickMeter

Growann's Software Review:
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.2
out of 5

ClickMeter is a link tracking software that helps you track your website's traffic and user behavior.

It provides you with detailed reports on where your visitors are coming from, what they do on your site, and how long they stay there. With ClickMeter, you can also set up goals for pages or events to know if each page is performing well or not.

  • ClickMeter allows you to easily detect multiple clicks from a source before identifying a visitor or spider as a single click.
  • You can target your link redirects by a variety of variables such as; country, language, device type, user type, and many more.
  • Their robust analytics dashboard gives you the ability to filter down into granular reporting and provide metrics like source, keywords, IPs, and so much more.
  • Software pricing is reasonable compared to other link tracking solutions on the market.
  • Users can export analytics data into excel for deeper analysis
  • More than 10+ integration options are provided
  • UI isn’t as nice as other link tracking solutions on the market.
  • There is sometimes a reported lag in the data reported on the platform.
  • Conversion tracking setup can be confusing for some users because of the support center documents.
ClickMeter pricing starts at $29/month with a 30-day money-back guarantee, but increases to $349/month for more robust features needed.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$29/month
Pricing Plan 2:
$349/month
  • Google Ads
  • Rebrandly
  • Shopify
Get started →Get started →
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LinkTrackr

Growann's Software Review:
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4.1
out of 5

LinkTrackr is the perfect link tracking software for you if you are looking to track links and view their data. With their easy-to-use interface, you can quickly set up a link tracker and start tracking links in just minutes.

  • Create campaigns to track and identify the source of your conversions by identifying which banner ads, solo email ads, links on your website, and other marketing strategies are most effective.
  • LinkTrackr's automatic conversion tracking system helps you avoid duplicate conversions and identify the most profitable traffic sources.
  • LinkTrackr's reports provide you with information on how much revenue a conversion has generated; the profit generated by that conversion, your return on investment and many other KPIs you’d like to measure.
  • You’re able to cloak your affiliate links if needed.
  • They seem to have easy-to-use A/B split testing capabilities.
  • A URL rotator that allows you to split traffic across different partner URLs.
  • Their customer support is not listed within the pricing of the platform.
  • They only provide a few payment gateways for payment.
  • Integrating their software can be confusing for some not “tech-savvy”
LinkTrackr prices start at $7/month (billed annually) with their most expensive plans at $47/month (billed annually).
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$7/month
Pricing Plan 2:
$47/month
  • Google Ads
  • Facebook Ads
  • Cj Affiliate
Get started →Get started →
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Bitly

Growann's Software Review:
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.2
out of 5

Bitly is a link shortening software that helps you track and analyze your marketing links. Bitly makes it easy to create and use clickable links that track their performance over time, so you can see which marketing campaigns are working for you and which ones aren't.

  • ClickMeter allows you to easily detect multiple clicks from a source before identifying a visitor or spider as a single click.
  • You can target your link redirects by a variety of variables such as; country, language, device type, user type, and many more.
  • Their robust analytics dashboard gives you the ability to filter down into granular reporting, and provide metrics like source, keywords, IPs, and so much more.
  • Software pricing is reasonable compared to other link tracking solutions on the market.
  • Users can export analytics data into excel for deeper analysis
  • More than 10+ integrations options are provided
  • UI isn’t as nice as other link tracking solutions on the market
  • There is sometimes a reported lag in the data reported on the platform.
  • Conversion tracking setup can be confusing for some users because of the support center documents.
ClickMeter pricing starts at $29/month with a 30-day money-back guarantee, but increases to $349/month for more robust features needed.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$0/month
Pricing Plan 2:
$199/month
  • Salesforce
  • HubSpot
  • Adobe
Get started →Get started →
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Rebrandly

Growann's Software Review:
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4.1
out of 5

Rebrandly is an easy-to-use tool that lets you shorten, customize, and track links.

Link shortening is a technique used to make web addresses easier to remember and share. When you shorten a link, you're just taking the long address and making it shorter so that it's easier to use on social media or in emails.

When you create a new Rebrandly account, you can choose to create your own personal link or customize one of our pre-made templates. Depending on whether you want a static link or one that tracks clicks, we have options for both!

  • A simple link builder that lets you create custom links with your own domain name or a subdomain.
  • With Rebrandly's analytics, you can see and evaluate the performance of your campaigns in real-time.
  • With Rebrandly, you can route traffic to the right place, based on your knowledge of which sites convert best.
  • Simple and easy-to-understand analytics dashboard for all types of users!
  • Link retargeting capabilities through platforms like Facebook, Twitter, etc.
  • You have a dedicated onboarding team to help you get set up with ease.
  • There could be more sorting and filtering options added to the UI.
  • Sometimes it can take a little while to hear back from their customer support team.
  • It can sometimes crash on different operating systems.
Rebrandly offers a free account to get started, but pricing can reach $499/month for additional features.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$0/month
Pricing Plan 2:
$417 /month
  • Zapier
  • HubSpot
  • Buffer
Get started →Get started →
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TinyURL

Growann's Software Review:
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4.0
out of 5

TinyURL helps you create shorter links. Whenever you want to share a link on social media, you probably want it to be as short as possible. That's where TinyURL comes in. It allows you to take a long URL and convert it into a shorter one—one that doesn't have all those extra letters and numbers that nobody wants to type out.

  • Link management services by TinyURL.com allow you to manage long URLs in your email marketing, social media, and other customer communications.
  • Unlike other link tracking software out there, with TinyURL, you can create branded and custom short URLs that your customers or users will trust.
  • TinyURL's analytics dashboard provides you with a broad array of information, including data points that show how your marketing campaigns are performing across channels, regions, countries, and more.
  • You can get started right away with their URL link builder without the need to create an account.
  • The signup and analytics tracking process is really straightforward to use for most users.
  • Their pricing is definitely eye-catching for most users and scales nicely as you grow too.
  • Their UI could use some improvements compared to other link tracking platforms.
  • You are not able to view analytics with the free version of their software.
  • Some platforms don’t like the formatting of TinyURLs’ link builder.
TinyURL provides customers with a free account to start, but pricing can grow up to $1499/month for users that need millions of API credits.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$0/month
Pricing Plan 2:
CUSTOM
  • Pipedream
  • API
Get started →Get started →
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Important Features to Look For in Link Tracking Software:

Link Tracking Software Pricing Comparison Tables:

In this section, we will be comparing the pricing of various link tracking software tools on the market. We will be examining the features and pricing plans offered by each tool, as well as any additional costs or fees that may be involved. This comparison will help you make an informed decision about which link tracking software is the best fit for your needs and budget.

Platform Free Trial? Pricing #1 Pricing #2
Everflow false $750/month CUSTOM
Trackdesk true $0/month $89/month
Voluum true $499/month $1,999/month
ClickMeter false $29/month $349/month
LinkTrackr false $7/month $47/month

Link Tracking Software Aggregated Review Comparison Tables:

As a business owner or marketer looking for link tracking software to help analyze and optimize your online marketing efforts, it's important to have the right tools. Aggregated review comparison tables can be a useful resource for quickly comparing different options. These tables gather together reviews from various sources and present them in an easy-to-read format, allowing you to get a sense of overall sentiment towards a particular software product. In this section, we'll provide a comparison table that examines key factors for a range of link tracking software products, including customer support, software performance, and value. This comparison table can help you make an informed decision or better understand the market.

Software Customer Support Performance Value Total Product Rating
Everflow 4.4 4.5 4.2 4.4
Trackdesk 4.5 4.5 4.3 4.3
Voluum 4.1 4.7 4 4.3
ClickMeter 4.3 4.2 4.1 4.2
LinkTrackr 4 4.4 4.2 4.1

What is link tracking software?

How can I Track Link Clicks for Free?

How do I Track Clicks on Links?

How do I Create a Tracking Link?

Can a Link be Tracked?

How do you Track a URL?

Factors we use to Rank Link Tracking:

Similar Categories to Link Tracking

Nick Cotter

Founder & CEO

As a seasoned professional with over 7 years of experience in B2B partner marketing, Nick has a deep understanding of the industry and a proven track record of success. Throughout my career, I have worked with some of the most prominent technology brands and agencies, honing my skills and knowledge in the field. However, despite my success, I realized that there were limited resources available to support professionals like me in the field of partner marketing. That's why I founded Growann - to provide valuable insights, guidance, and support to individuals and organizations in the B2B partner marketing space.