Best Link Click Tracking Software & Tools [Free + Paid]

I've diligently evaluated and analyzed the best link-tracking software of 2023, ensuring it meets the demands of digital marketers, affiliate managers, and content creators. If you're striving for precision and insights in tracking your links, this guide is crafted with your objectives in mind.

Best Link Tracking Software:

Don't have time? Here’s our shortlist of the 5 best link tracking software we're ranking through our extensive research and use:

Platform Company Name Best fit for: Base Price: Free Trial? Demo
Everflow Logo
Best Fit For: Performance Marketing Suite Custom No Trial Demo
Voluum Logo
Best Fit For: Ad Performance Tracker $199/mo No Trial Demo
ClickMeter Logo
Best Fit For: Multi-channel Link Monitor $0/mo Growth Based Demo
LinkTrackr Logo
Best Fit For: Precision Link Analytics $35/mo No Trial Demo
Bitly Logo
Best Fit For: Branded Link Shortener $8/mo Growth Based Demo

Compare Link Tracking Software Features:

We've researched the 5 most important software features and compared our shortlist:

Software Feature
Everflow Logo
Voluum Logo
ClickMeter Logo
LinkTrackr Logo
Bitly Logo
Real-Time Link Tracking & Analytics
Custom Link Creation & Shortening
UTM Parameter Management
Conversion Tracking & Attribution
Click Fraud Detection

Our Reviews of the Best Link Tracking Software:

Nick Cotter
February 27, 2024
-
10
min read
Our analysts assess software with impartiality. Clicks may generate a commission that funds our evaluations. Discover our commitment to transparency and our review approach.
Image of LinkTrackr logo
Sponsored
ShareaSale is an affiliate marketing network that allows businesses to promote their products through affiliates and enables affiliates to earn commission by promoting products of their interest.
Image of Everflow logo

Everflow

Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.4
out of 5

$ Base Price: Custom

Sponsored

Product description

Our take

Free Trial: No Trial

Ideal For: SMEs

Best Fit For: Performance Marketing Suite

Product features we found most useful:

Partner Communication Tools

Commission Management

Affiliate Recruitment Marketplace

Advanced Reporting & Analytics

Partner Tiers & Categorization
Image of Voluum logo

Voluum

Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.3
out of 5

$ Base Price: $199/mo

Sponsored

Product description

Our take

Free Trial: No Trial

Ideal For: SMEs

Best Fit For: Ad Performance Tracker

Product features we found most useful:

Real-Time Link Tracking & Analytics

Custom Link Creation & Shortening

UTM Parameter Management

Conversion Tracking & Attribution

Click Fraud Detection
Image of ClickMeter logo

ClickMeter

Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.2
out of 5

$ Base Price: $0/mo

Sponsored

Product description

Our take

Free Trial: Growth Based

Ideal For: SMBs

Best Fit For: Multi-channel Link Monitor

Product features we found most useful:

Real-Time Link Tracking & Analytics

Custom Link Creation & Shortening

UTM Parameter Management

Conversion Tracking & Attribution

Click Fraud Detection
Image of LinkTrackr logo

LinkTrackr

Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.1
out of 5

$ Base Price: $35/mo

Sponsored

Product description

Our take

Free Trial: No Trial

Ideal For: SMBs

Best Fit For: Precision Link Analytics

Product features we found most useful:

Real-Time Link Tracking & Analytics

Custom Link Creation & Shortening

UTM Parameter Management

Conversion Tracking & Attribution

Click Fraud Detection
Image of Bitly logo

Bitly

Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.2
out of 5

$ Base Price: $8/mo

Sponsored

Product description

Our take

Free Trial: Growth Based

Ideal For: SMBs

Best Fit For: Branded Link Shortener

Product features we found most useful:

Real-Time Link Tracking & Analytics

Custom Link Creation & Shortening

UTM Parameter Management

Conversion Tracking & Attribution

Click Fraud Detection
Image of Rebrandly logo

Rebrandly

Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.1
out of 5

$ Base Price: $13/mo

Sponsored

Product description

Our take

Free Trial: Growth Based

Ideal For: SMBs

Best Fit For: Custom URL Shortener & Brander

Product features we found most useful:

Real-Time Link Tracking & Analytics

Custom Link Creation & Shortening

UTM Parameter Management

Conversion Tracking & Attribution

Click Fraud Detection
Image of TinyURL logo

TinyURL

Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.0
out of 5

$ Base Price: $0/mo

Sponsored

Product description

Our take

Free Trial: Growth Based

Ideal For: SMBs

Best Fit For: Simple URL Shortening

Product features we found most useful:

Real-Time Link Tracking & Analytics

Custom Link Creation & Shortening

UTM Parameter Management

Conversion Tracking & Attribution

Click Fraud Detection

Link Tracking Software Pricing:

Compare the various link tracking software prices:

Platform Free Trial? Base Price Platform Users
Everflow No Trial Custom SMEs
Voluum No Trial $199/mo SMEs
ClickMeter Growth Based $0/mo SMBs
LinkTrackr No Trial $35/mo SMBs
Bitly Growth Based $8/mo SMBs

Link Tracking Software Reviews.

Compare the various link tracking software reviews:

Software Features Performance User Experience GrowScore
Everflow 4.4 4.7 4.2 4.4
Voluum 4.1 4.7 4 4.3
ClickMeter 4.3 4.2 4.1 4.2
LinkTrackr 4 4.4 4.2 4.1
Bitly 4.2 4.2 4.3 4.2

How we Choose the Best Link Tracking Software:

Our Evaluation Goal:

Our primary objective is to equip you with in-depth, actionable insights about link tracking software options, enabling you to make informed decisions that align with your business needs.

In-Depth Research and Analysis Methodology:

Our dedicated in-house team employs a rigorous research methodology, combining firsthand testing with comprehensive market analysis. We strive to personally test each link tracking software, but when direct access is limited, we ensure the integrity of our reviews through meticulous third-party information validation and extensive research, keeping our evaluations accurate and up-to-date.

Detailed Evaluation Criteria:

  • Usability: We assess how intuitive and user-friendly the application is, considering the learning curve for new users and overall user experience.
  • Design: Our analysis covers the software's design aesthetics, user interface, and the impact on user engagement and productivity.
  • Features: We examine the range and depth of functionalities offered, evaluating how well the software meets diverse business needs.
  • Pricing: Our reviews consider the software's cost relative to its value proposition, analyzing pricing structures and ROI potential.
  • Scalability: We evaluate the software's ability to adapt and scale with a business, considering factors like customization capabilities and modular architecture.
  • Pros & Cons: Our balanced insights highlight what each software excels at and areas where it falls short, aiding in a holistic evaluation.
  • Integrations: We assess the ease of integration with existing ecosystems, looking at compatibility with other tools and platforms.
  • Company's Tenure: The vendor's market presence and experience are considered, reflecting on their stability and reliability in the industry.
  • External Feedback: We compile and analyze feedback from various review platforms to gauge user satisfaction and market reputation.
  • Onboarding & Customer Support: Our evaluation prioritizes companies that offer comprehensive onboarding processes and a variety of continuous support options, enhancing user adoption and satisfaction.

Commitment to Transparency and Reader Engagement:

We conclude our evaluation process with a pledge to transparency, openly disclosing any affiliations or partnerships. We encourage our readers to share their experiences or suggest link tracking software for future reviews, fostering a collaborative community dialogue.

What Is Link Tracking Software?

Link tracking software is a digital tool that enables users to monitor and analyze the performance of hyperlinks. It is often used in marketing and advertising to track clicks, conversions, and traffic sources, helping in the optimization of online campaigns.

Features to look for in Link Tracking Software

Who should use Link Tracking Software?

Link Tracking Software FAQs

How can I Track Link Clicks for Free?

How do I Track Clicks on Links?

How do I Create a Tracking Link?

Can a Link be Tracked?

How do you Track a URL?

Nick Cotter
Founder & CEO

With over 7 years navigating the intricate realms of marketing, and specifically B2B partner marketing, Nick has forged collaborations with top-tier tech brands, prominent agencies, and some of the industry's foremost B2B publishers and content creators. His deep immersion in both marketing landscapes showcases a trajectory of expertise and innovation. Identifying a significant void in specialized resources, he founded Growann.

The aspiration? Deliver unparalleled insights and guidance, carving out a dedicated space where the broader marketing and B2B partner marketing communities can flourish.