7+ Best Link Tracking Software [Free + Paid] for 2022

Image of author Nick Cotter
Nick Cotter
Link Tracking
February 1, 2023
-
10
min read

If you’re a business owner or marketing manager, you know that choosing the right link tracking software is essential to your program’s success. From routing traffic to the right place to measuring clicks, the best link tracking software can help you streamline processes, drive revenue, and exceed your targets. In this guide, we’ve reviewed, tested and ranked the best link tracking software, giving you the best options to choose from for your business.

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What is the Best Link Tracking Software?

Here is our list of the best link tracking software and tools:

Image of Everflow logo

Everflow

Growann's Software Review:
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4.4
out of 5

Everflow is a Partner Marketing platform for managing your partnerships, tracking all marketing channels, and amplifying your performance.

Take ownership of your growth: Quickly onboard and manage your affiliates, influencers, referral partners, and strategic partners. Consolidate your partnership and performance channels allowing you to understand the true value from each traffic source, control your attribution, and optimize towards your best performers. Get the attribution and analytics that are the keys to accelerating your revenue.

  • Tracks every channel and provides unlimited partner management
  • Powerful integrations with CRMs, Shopping Carts, and full access API
  • Makes it easy to view and optimize performance on the placement level
  • Vast number of capabilities can be overwhelming
  • Doesn't provide a massive marketplace for affiliates
  • Lacks robustness for emailer campaigns
The pricing starts at $750 per month for unlimited access to the platform. You must contact Everflow for a customized plan for more in-depth onboarding and dedicated customer success manager.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$750/month
Pricing Plan 2:
CUSTOM
  • Shopify
  • HubSpot
  • Optizmo
Get started →Get a quote →
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Image of Trackdesk logo

Trackdesk

Growann's Software Review:
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4.3
out of 5

Trackdesk is an affiliate marketing software platform built in Prague, Czech Republic. It allows you to track, manage, and optimize your affiliate marketing campaigns, so you can focus on what matters: growing your business. Trackdesk helps you keep a pulse on how your affiliate campaigns are doing by letting you see which partners are performing best and by giving you actionable insights into how to improve and grow your relationships. You can also use Trackdesk to manage your affiliates, view reports and payments, and automate specific processes with custom workflows. Trackdesk is built for SaaS, ecommerce, and agencies looking to level up their affiliate programs.

  • The Trackdesk user interface is clean, easy to understand, and navigate from both the admin and affiliate partner dashboards. Partners can grab their referral links, track conversions, and review their commissions within a few easy clicks. You’re also able to easily edit your T&Cs and update partners whenever a change is made to your program.
  • Trackdesk provides their customers with automated email flows that are sent out to their affiliate partners when they sign up for your program, receive their first commission, and when any adjustments are made to the affiliate program. This is important to keep your partners excited and motivated to promote your offering to their audience.
  • They provide an easy-to-follow quick setup guide where you can get your program up and running within an hour, especially given they have native integrations with companies like Zapier, Chargebee, and WooCommerce. You can also customize your program and outcompete your competitors with more compelling affiliate offers.
  • Currently, the Trackdesk team does not have a way to communicate with affiliate partners via in-platform messaging. You will need to send out email communications to your partners to update them.
  • The Trackdesk team does not offer a partner marketplace to research, recruit, and activate new affiliate partners into your program. Therefore, your affiliate team will be responsible for manual partner outreach for your program.
  • As of today, you’re unable to set up customized tracking links with additional utm parameters to analyze within their analytics dashboard. You will need to use the standard tracking link you use to set up your program.
Pricing for Trackdesk can vary greatly depending on what types of features and needs your team is looking for. That said, pricing for Trackdesk can vary from $0/month to $89/month.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$0/month
Pricing Plan 2:
$89/month
  • Zapier
  • Shopify
  • Chargebee
Get started →Get a quote →
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Image of Voluum logo

Voluum

Growann's Software Review:
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4.3
out of 5

Voluum is a software that allows you to optimize your marketing campaigns. It tracks, manages, and optimizes all your traffic sources in one place. With its AI-powered tools, Voluum helps you automate your traffic optimization and collaboration features enable you to work together on different access levels. With banking-standard infrastructure and secure data storage, Voluum helps you achieve higher ROI.

  • Has a ton of software integrations with other platforms.
  • Granular link tracking testing is available for all plans.
  • In-depth traffic source tracking is amazing.
  • Pricing isn’t built for low-budget individuals/teams.
  • You can’t display more than 3 dimensions within the interface.
  • It can take some time to learn the platform's ins and outs.
Voluum pricing starts off at $89/month for individual users and then can increase up to $1,999/month for enterprise businesses.
Best Fit For:
Mid Market & Enterprise Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$499/month
Pricing Plan 2:
$1,999/month
  • Facebook
  • TikTok
  • Google Ads
Get started →Get a quote →
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Image of ClickMeter logo

ClickMeter

Growann's Software Review:
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4.2
out of 5

ClickMeter is a link tracking software that helps you track your website's traffic and user behavior.

It provides you with detailed reports on where your visitors are coming from, what they do on your site, and how long they stay there. With ClickMeter, you can also set up goals for pages or events to know if each page is performing well or not.

  • Software pricing is reasonable compared to other link tracking solutions on the market.
  • Users can export analytics data into excel for deeper analysis
  • More than 10+ integration options are provided
  • UI isn’t as nice as other link tracking solutions on the market.
  • There is sometimes a reported lag in the data reported on the platform.
  • Conversion tracking setup can be confusing for some users because of the support center documents.
ClickMeter pricing starts at $29/month with a 30-day money-back guarantee, but increases to $349/month for more robust features needed.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$29/month
Pricing Plan 2:
$349/month
  • Google Ads
  • Rebrandly
  • Shopify
Get started →Get a quote →
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Image of LinkTrackr logo

LinkTrackr

Growann's Software Review:
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4.1
out of 5

LinkTrackr is the perfect link tracking software for you if you are looking to track links and view their data. With their easy-to-use interface, you can quickly set up a link tracker and start tracking links in just minutes.

  • You’re able to cloak your affiliate links if needed.
  • They seem to have easy-to-use A/B split testing capabilities.
  • A URL rotator that allows you to split traffic across different partner URLs.
  • Their customer support is not listed within the pricing of the platform.
  • They only provide a few payment gateways for payment.
  • Integrating their software can be confusing for some not “tech-savvy”
LinkTrackr prices start at $7/month (billed annually) with their most expensive plans at $47/month (billed annually).
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$7/month
Pricing Plan 2:
$47/month
  • Google Ads
  • Facebook Ads
  • Cj Affiliate
Get started →Get a quote →
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Image of Bitly logo

Bitly

Growann's Software Review:
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4.2
out of 5

Bitly is a link shortening software that helps you track and analyze your marketing links. Bitly makes it easy to create and use clickable links that track their performance over time, so you can see which marketing campaigns are working for you and which ones aren't.

  • Software pricing is reasonable compared to other link tracking solutions on the market.
  • Users can export analytics data into excel for deeper analysis
  • More than 10+ integrations options are provided
  • UI isn’t as nice as other link tracking solutions on the market
  • There is sometimes a reported lag in the data reported on the platform.
  • Conversion tracking setup can be confusing for some users because of the support center documents.
ClickMeter pricing starts at $29/month with a 30-day money-back guarantee, but increases to $349/month for more robust features needed.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$0/month
Pricing Plan 2:
$199/month
  • Salesforce
  • HubSpot
  • Adobe
Get started →Get a quote →
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Image of Rebrandly logo

Rebrandly

Growann's Software Review:
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4.1
out of 5

Rebrandly is an easy-to-use tool that lets you shorten, customize, and track links.

Link shortening is a technique used to make web addresses easier to remember and share. When you shorten a link, you're just taking the long address and making it shorter so that it's easier to use on social media or in emails.

When you create a new Rebrandly account, you can choose to create your own personal link or customize one of our pre-made templates. Depending on whether you want a static link or one that tracks clicks, we have options for both!

  • Simple and easy-to-understand analytics dashboard for all types of users!
  • Link retargeting capabilities through platforms like Facebook, Twitter, etc.
  • You have a dedicated onboarding team to help you get set up with ease.
  • There could be more sorting and filtering options added to the UI.
  • Sometimes it can take a little while to hear back from their customer support team.
  • It can sometimes crash on different operating systems.
Rebrandly offers a free account to get started, but pricing can reach $499/month for additional features.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$0/month
Pricing Plan 2:
$417 /month
  • Zapier
  • HubSpot
  • Buffer
Get started →Get a quote →
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Image of TinyURL logo

TinyURL

Growann's Software Review:
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4.0
out of 5

TinyURL helps you create shorter links. Whenever you want to share a link on social media, you probably want it to be as short as possible. That's where TinyURL comes in. It allows you to take a long URL and convert it into a shorter one—one that doesn't have all those extra letters and numbers that nobody wants to type out.

  • You can get started right away with their URL link builder without the need to create an account.
  • The signup and analytics tracking process is really straightforward to use for most users.
  • Their pricing is definitely eye-catching for most users and scales nicely as you grow too.
  • Their UI could use some improvements compared to other link tracking platforms.
  • You are not able to view analytics with the free version of their software.
  • Some platforms don’t like the formatting of TinyURLs’ link builder.
TinyURL provides customers with a free account to start, but pricing can grow up to $1499/month for users that need millions of API credits.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$0/month
Pricing Plan 2:
CUSTOM
  • Pipedream
  • API
Get started →Get a quote →
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Featured Partners
Software Rankings:

Link Tracking Software Pricing Comparison Tables:

In this section, we will be comparing the pricing of various link tracking software tools on the market. We will be examining the features and pricing plans offered by each tool, as well as any additional costs or fees that may be involved. This comparison will help you make an informed decision about which link tracking software is the best fit for your needs and budget.

Platform Free Trial? Pricing #1 Pricing #2
Everflow false $750/month CUSTOM
Platform Free Trial? Pricing #1 Pricing #2
Trackdesk true $0/month $89/month
Platform Free Trial? Pricing #1 Pricing #2
Voluum true $499/month $1,999/month
Platform Free Trial? Pricing #1 Pricing #2
ClickMeter false $29/month $349/month
Platform Free Trial? Pricing #1 Pricing #2
LinkTrackr false $7/month $47/month
Platform Free Trial? Pricing #1 Pricing #2
Bitly true $0/month $199/month
Platform Free Trial? Pricing #1 Pricing #2
Rebrandly true $0/month $417 /month
Platform Free Trial? Pricing #1 Pricing #2
TinyURL true $0/month CUSTOM

Link Tracking Software Aggregated Review Comparison Tables:

As a business owner or marketer looking for link tracking software to help analyze and optimize your online marketing efforts, it's important to have the right tools. Aggregated review comparison tables can be a useful resource for quickly comparing different options. These tables gather together reviews from various sources and present them in an easy-to-read format, allowing you to get a sense of overall sentiment towards a particular software product. In this section, we'll provide a comparison table that examines key factors for a range of link tracking software products, including customer support, software performance, and value. This comparison table can help you make an informed decision or better understand the market.

Software Customer Support Performance Value Total Product Rating
Everflow 4.4 4.6 4.2 4.4
Software Customer Support Performance Value Total Product Rating
Trackdesk 4.5 4.5 4.3 4.3
Software Customer Support Performance Value Total Product Rating
Voluum 4.1 4.7 4 4.3
Software Customer Support Performance Value Total Product Rating
ClickMeter 4.3 4.2 4.1 4.2
Software Customer Support Performance Value Total Product Rating
LinkTrackr 4 4.4 4.2 4.1
Software Customer Support Performance Value Total Product Rating
Bitly 4.2 4.2 4.3 4.2
Software Customer Support Performance Value Total Product Rating
Rebrandly 4.3 4.2 4.1 4.1
Software Customer Support Performance Value Total Product Rating
TinyURL 4.3 4.3 4.3 4

The factors we use to rank software:

Ranking disclosure: We review software, compare products, and connect with users to help them find the right tool for their business. Some of the software that appear on our site are from companies from which Growann.com receives compensation. This compensation may influence the order in which the products appear, but we will not add a recommended vendor to the list we haven't researched thoroughly. Not all vendors in this category are listed within Growann.com's ranking link so be sure to due your due diligence before making any final purchase decisions.

Ranking and review factors:

  • Ease of use for application users
  • Design of the UI
  • Features available
  • Pricing
  • Scalability
  • Pros/cons
  • Integrations available
  • Number of years in business
  • Feedback across other review aggregate sites

What is link tracking software?

A link tracker is software that allows you to track the clicks and impressions of your links. It enables you to see which links are most popular, and where they're being shared. This can help you optimize your content for maximum exposure. There are two main types of link trackers: web-based tracking services, and desktop applications (or "clients"). Web-based tracking services are usually free or low-cost. They work by embedding an invisible pixel onto your site that sends data back to the service when someone clicks a link on your site, or lands on it via organic search listings. You'll need an account with this type of tracker in order to use it effectively; however, it can be used from any device that has internet access - not just desktops! Examples include Bitly and MailChimp's built-in URL shortener service.

How can I Track Link Clicks for Free?

You can track link clicks for free by using Google Analytics. Google Analytics is a service that allows you to track your website's traffic and make changes to your site based on the data it collects. It's available as a free tool for all websites, regardless of size or budget. Google Analytics gives you access to basic information about how people are interacting with your site, including when they visit and where they come from. It also shows you more detailed information about how people interact with specific pages of your site (like this one), including what pages they visit after clicking through from yours, how long they stay there, and how many times they've already visited before coming back again later on in their browsing session.

How do I Track Clicks on Links?

One way to track link clicks from a URL is by using a link tracking software tool. The other way is to use Google Analytics. A link tracking software gives you access to information about your site's performance, including the number of people who visit it, what they do when they're there, and how long they stay. This link tracking software also gives you the option to shorten your URLs for more marketing-friendly sharing too. Website analytics tools can also help you understand how much traffic you need to reach your goals. Google Analytics is a free web-based service that provides detailed statistics about how visitors engage with your website. It offers reports on user demographics and trends as well as information on where people come from (search engine keywords).

How do I Create a Tracking Link?

There are a few different ways that people can create tracking links. One way is by using a link shortener. Link shorteners are websites that will track the number of clicks on their links and report back to you with that data. Some examples of link shorteners include: bitly, ow.ly, and tinyurl.com Another way is to add UTM parameters to the end of your web pages. This allows you to view different sources, mediums, ads, and so on, within Google Analytics.

Can a Link be Tracked?

Yes, a link can be tracked. A link can be tracked by the use of a tracking code. A tracking code is a piece of code that is placed on your website for you to track the number of clicks you receive from your website and where those clicks are coming from. This way, you can see which links are being clicked the most on your website and which are not as popular. You can also see what time of day people are visiting your site and what browser they're using to view it.

How do you Track a URL?

To track a URL, you would need to use Google Analytics or similar software, as well as a tracking ID. Google Analytics is a free service that allows website owners to see how many people visit their site and what they do while there. If you have never used tracking IDs before, you may be wondering how they work. A tracking ID is made up of two parts: the first part is called the "source," and the second part is called the "medium." The source tells Google Analytics where your traffic came from (a search engine), while the medium tells it what kind of device was used (a smartphone).

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