10+ Best Partner Ecosystem Platforms Software in 2022

Image of author Nick Cotter
Nick Cotter
Partner ecosytem
January 16, 2023
-
10
min read

If you’re a business owner or partner manager, you know that choosing the right partner ecosystem software is essential to your program’s success. From recruiting partners to handling co-branded collateral, the best partner ecosystem software can help you streamline processes, drive revenue, and exceed your targets. In this guide, we’ve reviewed, tested and ranked the best partner ecosystem software, giving you the best options to choose from for your business.

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Featured Partner
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Kademi
Kademi is an all-in-one partner relationship management platform built for B2B organizations needing a highly customizable partner channel program.
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Featured Partner
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Everflow
Everflow is a Partner Marketing platform for managing your partnerships, tracking all marketing channels, and amplifying your performance.
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What is the Best Partner Ecosystem Platform?

Here is our list of the best partner ecosystem platforms:

Image of Kademi logo

Kademi

Growann's Software Review:
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4.5
out of 5

Kademi is an all-in-one partner relationship management platform built for B2B organizations needing a highly customizable partner channel program. The team at Kademi knows to build a highly successful and profitable channel program, you need a partner management solution that’s seamless to set up and can be customized to the specific needs of your business – whether that’s a reseller, distributor, referral, or even affiliate partnership. Partnership leaders rejoice – The Kademi platform offers easy to use and code-free solutions with drag and drop partner portal editor, mitigating the time and resources needed from developers. The Kademi platform doesn’t end at a PRM solution – offering additional valuable features like its sales incentive software, an in-platform learning management solution, and commerce & payment handling from its extensive eco-system of modular features. It’s no wonder premier brands like OPPO and Zoetis trust the Kademi platform to power their partner channel programs.

  • K-Journey: Kademi “K-Journeys,” also known as workflows, allow organizations to build automated flows to nurture and engage partners. Their flow builder is visually appealing, making it easy to set up flows to help partners, admins, and sales reps with daily tasks and quickly move them along their partnership journeys. Easily one of our favorite features.
  • Deal Registration: With Kademi’s deal registration feature, you can onboard new partners and enable them to register deals easily. The dealer dashboard is highly customizable, showing several metrics from; active deals, deals won, pending payouts, and so much more.
  • Sales Incentive Program: Build incentive programs for your channel partners to access within their secure partner portal. You can add dynamic components and leaderboards based on your channel partners' pacing toward their sales targets. Your channel partners can also file sales claims to be reviewed and approved within the portal.
  • Although Kademi does have the ability to launch an affiliate program within their partner management solution, they do not currently have access to an internal network of publishers or other potential affiliate or influencer partnerships. You will need to research and recruit these partners outside of their platform to join your affiliate program.
  • If you’re a new startup or small business with a tight budget and a single-person partnerships team, their solution likely won’t be the best fit for you. Their PRM solution works best for organizations that need a customizable program and has invested in channel sales and partnerships.
  • For partnership professionals who haven’t built a channel program on PRM software before, you’ll likely need to commit to their onboarding training program to set up your program correctly. Or you can also use one of their go-to agencies and consultants to help you set up your channel program.
Pricing for Kademi can vary greatly depending on what types of features and needs your team is looking for. That said, pricing for Kademi can vary from $500/month to $1250/month.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$500/month
Pricing Plan 2:
CUSTOM
  • XTRM
  • Shopify
  • Xero
Get started →Get a quote →
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Image of Everflow logo

Everflow

Growann's Software Review:
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4.4
out of 5

Everflow is a Partner Marketing platform for managing your partnerships, tracking all marketing channels, and amplifying your performance.

Take ownership of your growth: Quickly onboard and manage your affiliates, influencers, referral partners, and strategic partners. Consolidate your partnership and performance channels allowing you to understand the true value from each traffic source, control your attribution, and optimize towards your best performers. Get the attribution and analytics that are the keys to accelerating your revenue.

  • Tracks every channel and provides unlimited partner management
  • Powerful integrations with CRMs, Shopping Carts, and full access API
  • Makes it easy to view and optimize performance on the placement level
  • Vast number of capabilities can be overwhelming
  • Doesn't provide a massive marketplace for affiliates
  • Lacks robustness for emailer campaigns
The pricing starts at $750 per month for unlimited access to the platform. You must contact Everflow for a customized plan for more in-depth onboarding and dedicated customer success manager.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$750/month
Pricing Plan 2:
CUSTOM
  • Shopify
  • HubSpot
  • Optizmo
Get started →Get a quote →
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Image of Kiflo logo

Kiflo

Growann's Software Review:
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4.4
out of 5

Kiflo is one of the leading partner management software solutions for small and medium-sized businesses that want to accelerate channel revenue. They’ve built a clean UI with many features and integrations for SaaS partner managers and their partners to access and grow the relationship together – it’s no wonder they’re a leading PRM solution on G2.But, what truly sets Kiflo apart from many other partner management solutions is the capability for their customers to scale out their partner program across referral, reseller, and affiliate channels. With Kiflo, you can minimize software costs, mitigate tracking errors, and truly grow a profitable partnership program for your business.

  • They’re one of the most affordable partner management solutions on the market, with no long-term contract commitments.
  • You’re able to scale out your partnership program across referrals, resellers, and affiliate partnerships. With Kiflo, you no longer need to have separate affiliate software outside of your PRM solution.
  • Kiflo provides a seamless and automated partner onboarding experience to get your partners quickly activated and bought into your brand solution.
  • Their platform doesn’t provide a learning management solution (LMS) for your partners to follow, learn, and become a “certified partner” through their portal.
  • Currently, Kiflo doesn’t offer up features for building out co-branded marketing assets with your partners.
  • There is currently no way to set specific user role types (partner manager, VP partnerships, sales rep, etc.) within the Kiflo platform.
Pricing for Kiflo can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from $149/month up to $799/month.
Best Fit For:
Small Business
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$149/month
Pricing Plan 2:
$799/month
  • HubSpot
  • Salesforce
  • Zapier
Get started →Get a quote →
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Image of PartnerStack‎ logo

PartnerStack‎

Growann's Software Review:
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4.5
out of 5

PartnerStack is one of the best platforms for building a partnership channel, but it’s built explicitly for B2B SaaS companies. This is one of my favorite PRM solutions because it allows you to grow your partnership channel in different directions. Their platform helps B2B businesses to recruit all kinds of partners, whether that’s an agency, reseller, influencers, affiliates, etc. Also, PartnerStack has the most straightforward, easy-to-understand, and clean product designs I have seen within the space.

  • Straightforward to use interface.
  • Seamless integration process.
  • Marketplace that provides program exposure.
  • Pricing is at the higher end of the prm software space.
  • They have a massive partnership network, but you cannot reach out to prospective marketplace partners directly through the platform.
  • They lack the ability to analyze granular SaaS metrics within the dashboard reporting.
‎There are lots of options for different plans, which are customized to each businesses’ needs. You will typically need to have a conversation with someone at PartnerStack to obtain a quote, but overall, they are expected to range from $1,000+ per month.
Best Fit For:
Mid Market & Enterprise Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
CUSTOM
Pricing Plan 2:
CUSTOM
  • HubSpot
  • Salesforce
  • Zapier
Get started →Get a quote →
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Image of Impact logo

Impact

Growann's Software Review:
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4.4
out of 5

Impact was founded in 2008 by a few founders who had extensive experience within the partnership marketing world. In fact, Impact makes managing your media and relationships with partners. It is explicitly designed for advertisers who want a better affiliate marketing platform. The Impact is a comprehensive automation platform that automates everything from tracking, nurturing, and engaging with customers to ensuring they are taken care of after purchase.

  • They provide hands on custom custom integrations, but also offer a "Starter Package" which uses turnkey integrations with Shopify, BigCommerce and many other ecommerce platforms for an easy DIY integration.
  • Managing hundreds of partner relationships within the Impact platform is easy. Impact offers very customized solutions based on the business use cases and allows for brands to easily adjust contracts, terms, tracking requirements and much more.
  • Through Impact's vast partner recruitment network, brands are able to easily curate lists, recruit partners, and negotiate terms -- all within just a short period of time. No more spreadsheets and keeping track of hundreds of partnership term changes across your computer.
  • Impact added live chat functionality within the platform, but it can still use some improvements to the message management. If you have ongoing conversations and negotiations with more than ten partners, it might get a bit overwhelming to manage these chat messages in the portal.
  • The Impact influencer discovery network is still fairly new, so double check the creator engagement metrics within the platform before attempting to recruit partners.
  • Although Impact has a large publisher and influencer database you can utilize to recruit partners, you'll still need to thoroughly vet out the potential partnerships to ensure they're the right fit for your brand.
If you're looking for a custom integration and set-up with their onboarding team, you'll need to contact Impact for pricing terms. For brands on the "Starter Package" you can expect to pay $30/month + 3% usage fee on partner payouts.
Best Fit For:
Small, Mid-Market and Enterprise Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$30/month
Pricing Plan 2:
$500/month
  • Shopify
  • HubSpot
  • BigCommerce
Get started →Get a quote →
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Image of Reveal logo

Reveal

Growann's Software Review:
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4.3
out of 5

The Reveal Collaborative Growth Platform enables B2B firms to benefit from their partner networks by driving tangible ROI. With Reveal, you can instantly discover shared clients and prospective clients, collaborate more easily to procure more deals, and maintain data privacy and security.

  • They have a fantastic customer support team to ensure you're set up for partnership success.
  • The ability to track referrals and pipeline more easily at the individual partner level.
  • Reveal's automated account mapping features saves users hundreds of hours/years.
  • You need a CRM to integrate with their platform.
  • Currently there is no AE/sales rep view within the dashboard to work out of.
  • Currently there is no way to track deal progression easily.
Pricing for Reveal can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from free up to custom pricing.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$0/month
Pricing Plan 2:
CUSTOM
  • Salesforce
  • Zoho
  • HubSpot
Get started →Get a quote →
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Image of Crossbeam logo

Crossbeam

Growann's Software Review:
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4.4
out of 5

Crossbeam helps companies build more valuable partnerships by providing free account mapping tools, industry-leading networking, and growing integration marketplaces. Revenue and partnerships are finally united with their free account mapping tools, industry-leading networking, and growing integration marketplaces.

  • Account mapping: Identify overlapping customers, shared pipeline, and more by connecting with partners.
  • Crossbeam makes it easier to get the job done by tapping your network for assists and warm intros with Salesforce, Slack, and other collaborative tools.
  • Integrate Salesforce, Outreach, Salesloft, HubSpot and other CRMs to enrich account views with insights from these systems.
  • Currently, there is no functionality to build pipelines with partners and add custom fields from your CRM to the reports.
  • You need to be sure your CRM has clean and up to date information that can be piped into Crossbeam.
  • Searching for partners on their platform is not as easy as users would like.
Pricing for Crossbeam can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from $0/month up to $500/month.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$0/month
Pricing Plan 2:
$500/month
  • Salesforce
  • HubSpot
  • Google Sheets
Get started →Get a quote →
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Image of Partnertap logo

Partnertap

Growann's Software Review:
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4.2
out of 5

PartnerTap's Ecosystem Sales Platform instantly maps all of your accounts against all of your partners' accounts and provides both your sales channels and teams with the reports they need to discover new sales opportunities. PartnerTap connects you with the best partner(s) on every account to help your business grow faster.

  • Map millions of accounts to identify your mutual overlap with each partner.
  • You can control what data you share with each partner.
  • Partnertap's partner ecosystem analytics software delivers data to sales teams, allowing them to identify the biggest revenue opportunities and drive more revenue with each partner.
  • You need to share a lot of your CRM data to get the most out of the platform.
  • The interface could use some updates to make it a bit more clean to use.
  • Learning the ins and outs of the platform to use it to it's max capacity make take some time.
Pricing for Partnertap can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from free up to custom pricing.
Best Fit For:
Mid Market & Enterprise Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
CUSTOM
Pricing Plan 2:
CUSTOM
  • Salesforce
  • Tableau
  • HubSpot
Get started →Get a quote →
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Image of Partnerfleet logo

Partnerfleet

Growann's Software Review:
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4.3
out of 5

Partner Fleet's turnkey marketplace platform makes it simple to launch with partners and boost participation. They help partner teams increase sales, connect and grow their programs, customers, and return on investment by creating interconnected microsites, partner marketplaces, and partner portals.

  • You're able to easily build out a partner directory for your partners to customize.
  • Launch a partner microsite to show off your partnership programs and acquire new partners.
  • Provide your partner's development teams with a developer portals to collaborate together.
  • They're a newer application so there will likely be a few bugs to sort through.
  • No way to track deal flow and down funnel metrics.
  • They have a small customer service team today.
Pricing for Partnerfleet can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from free demo up to custom pricing.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
CUSTOM
Pricing Plan 2:
CUSTOM
  • Salesforce
  • HubSpot
Get started →Get a quote →
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Image of CoSellio logo

CoSell.io

Growann's Software Review:
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4.2
out of 5

Using Cosell, marketing, sales, and partnership teams can increase relationship-lead growth by matching, introducing, and referring people efficiently and effectively.

  • The ability to source warm introductions to prospects have a great impact on revenue growth.
  • It only takes a few minutes to get set up and running with partner account matching.
  • You can build out different teams within the app to work accounts.
  • They're a newer application so there will likely be a few bugs to sort through.
  • More ways to track and measure referrals would be a great product feature addition.
  • Some partners can be reluctant to use CoSell due to data privacy concerns, but they do have regular penetration testing and security reviews to ensure a secure platform.
Pricing for CoSell.io can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from free demo up to custom pricing.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
CUSTOM
Pricing Plan 2:
CUSTOM
  • Salesforce
  • HubSpot
  • LinkedIn
Get started →Get a quote →
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Featured Partners
Software Rankings:

Partner Ecosystem Platform Pricing Comparison Tables:

In this section, we will be comparing the pricing of various partner ecosystem platforms on the market. These platforms provide a central hub for managing and organizing partnerships, allowing businesses to streamline their communication and collaboration with partners. We will be examining the features and pricing plans offered by each platform, as well as any additional costs or fees that may be involved. This comparison will help you make an informed decision about which partner ecosystem platform is the best fit for your needs and budget. By understanding the features and costs of these platforms, you can effectively plan and allocate your resources to ensure a successful partnership management strategy.

Platform Free Trial? Pricing #1 Pricing #2
Kademi true $500/month CUSTOM
Platform Free Trial? Pricing #1 Pricing #2
Everflow false $750/month CUSTOM
Platform Free Trial? Pricing #1 Pricing #2
Kiflo true $149/month $799/month
Platform Free Trial? Pricing #1 Pricing #2
PartnerStack‎ false CUSTOM CUSTOM
Platform Free Trial? Pricing #1 Pricing #2
Impact true $30/month $500/month
Platform Free Trial? Pricing #1 Pricing #2
Reveal true $0/month CUSTOM
Platform Free Trial? Pricing #1 Pricing #2
Crossbeam true $0/month $500/month
Platform Free Trial? Pricing #1 Pricing #2
Partnertap true CUSTOM CUSTOM
Platform Free Trial? Pricing #1 Pricing #2
Partnerfleet false CUSTOM CUSTOM
Platform Free Trial? Pricing #1 Pricing #2
CoSell.io false CUSTOM CUSTOM

Partner Ecosystem Platform Aggregated Review Comparison Tables:

It's critical to have the correct tools as a business owner or marketer searching for a partner ecosystem platform to assist manage and optimize your collaborations. Aggregated review comparison tables may be a helpful resource for evaluating several choices quickly. These tables compile evaluations from a variety of sources and present them in an easy-to-read style, allowing you to gain a feel of overall attitude toward a certain software product. In this section, we'll give a table that compares critical characteristics for a variety of partner ecosystem platform software solutions, such as customer support, software performance, and value. This comparison table might assist you in making an informed selection or understanding the market better.

Software Customer Support Performance Value Total Product Rating
Kademi 4.4 4.6 4.6 4.5
Software Customer Support Performance Value Total Product Rating
Everflow 4.4 4.6 4.2 4.4
Software Customer Support Performance Value Total Product Rating
Kiflo 4.5 4.4 4.3 4.4
Software Customer Support Performance Value Total Product Rating
PartnerStack‎ 4.7 4.4 4.4 4.5
Software Customer Support Performance Value Total Product Rating
Impact 4.3 4.5 4.5 4.4
Software Customer Support Performance Value Total Product Rating
Reveal 4.2 4.3 4.3 4.3
Software Customer Support Performance Value Total Product Rating
Crossbeam 4.3 4.5 4.4 4.4
Software Customer Support Performance Value Total Product Rating
Partnertap 4.4 4.4 4.2 4.2
Software Customer Support Performance Value Total Product Rating
Partnerfleet 4.3 4.2 4.3 4.3
Software Customer Support Performance Value Total Product Rating
CoSell.io 4.4 4.3 4.2 4.2

The factors we use to rank software:

Ranking disclosure: We review software, compare products, and connect with users to help them find the right tool for their business. Some of the software that appear on our site are from companies from which Growann.com receives compensation. This compensation may influence the order in which the products appear, but we will not add a recommended vendor to the list we haven't researched thoroughly. Not all vendors in this category are listed within Growann.com's ranking link so be sure to due your due diligence before making any final purchase decisions.

Ranking and review factors:

  • Ease of use for application users
  • Design of the UI
  • Features available
  • Pricing
  • Scalability
  • Pros/cons
  • Integrations available
  • Number of years in business
  • Feedback across other review aggregate sites

What is a partner ecosystem platform?

A partner ecosystem platform is a central business tool that provides a single point of access to an entire network of partners, vendors, customers and stakeholders. It can be used to manage your corporate brand or the partner’s brands. A good partner ecosystem platform will help you connect with other companies that want to work with your company. It may also allow you to better understand why customers are choosing certain products or services over others. You can use a partner ecosystem platform to streamline workflows, compare shared customers and discover new partnership opportunities. In addition, companies can track all of their interactions with one another in one place. They can also search through their records by user name, keyword or attribute. This is especially useful if you're trying to determine which partners have been most successful at reaching a certain target audience for your product or service.

What is a platform partner?

Platform partners are companies that offer modular platforms that help businesses manage functions such as human resources management, customer relationship management, and enterprise resource planning. Platform partners provide tools and resources to help developers build solutions on their ecosystem with APIs, SDKs, etc.. In addition, they also provide tools and resources to help users build solutions on their ecosystem with documentation, tutorials, etc. A platform partner also has a relationship with third-party app stores, which provide more options for developers and users in the platform’s ecosystem. App stores are diverse and offer varying levels of support and financial incentives for developers, but all of them offer unique ways to get your product in front of users.

What are software partners?

Software partners are typically companies that work with your company to provide clients with a more robust set of options for their business. You and your software partners will typically build integrations together so you can fill in the gaps where your features are missing. You will likely have channel account managers and product teams help to manage these partner relationships directly. These software partners have been carefully selected for their ability to support and enhance the products offered by your company.

What to look for in a partner ecosystem platform?

If you’re researching for the best partner ecosystem platform software you’ll want to consider, at a minimum, the following criteria: 1) CRM integrations 2) Account mapping 3) Co-marketing features 4) Partner payouts 5) Co-selling features 6) Partner analytics.

Why do software companies use partners?

In the technology world, a software company is always looking for new ways to serve customers. One way they do this is by partnering with experienced organizations that can make recommendations on specific solutions that could benefit a customer's business. These partners help develop these solutions and deploy them -- often times quickly and cost-effectively. Solution providers are flexible, meaning they can offer a variety of solutions that cater to industry or vertical requirements as well as specific customer needs.

How much does partner ecosystem platforms software cost?

Pricing for partner ecosystem platforms can vary in price from using free tools to paying up to $2,000/month for platforms that provide deep integrations and features.

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