Best Partner Ecosystem Platforms Software

Whether you’re a channel partner manager, partner marketer, sales executive, or on the engineering/product team – you’ll find that utilizing the best partner ecosystem platform will help to streamline your entire partner ecosystem. A partner ecosystem platform software helps companies build and maintain a network of strategic partners, map accounts for reselling, collaborate on co-selling accounts, and drive home remarkable co-marketing efforts together, all while being able to analyze partner performance across your partner ecosystem. Below we can dig into a list of some of the best partner ecosystem platform software on the market today so you and your channel partner team can vet out further.

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Everflow
Everflow is a Partner Marketing platform for managing your partnerships, tracking all marketing channels, and amplifying your performance.
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Kiflo
Kiflo is one of the leading partner management solutions for SMBs. With the Kiflo platform, you can run all different kinds of partner programs, from affiliate, referral, to reseller partnerships.
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What are the Best Partner Ecosystem Platforms Software?

Let's dive into our list of the best partner ecosystem platforms software channel managers, partner marketers, and sales executives can use to manage all of your ecosystem partners in 2022.

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Everflow

Growann's Software Review:
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4.4
out of 5
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Everflow is a Partner Marketing platform for managing your partnerships, tracking all marketing channels, and amplifying your performance.

Take ownership of your growth: Quickly onboard and manage your affiliates, influencers, referral partners, and strategic partners. Consolidate your partnership and performance channels allowing you to understand the true value from each traffic source, control your attribution, and optimize towards your best performers. Get the attribution and analytics that are the keys to accelerating your revenue.

  • Track every channel: Everflow's tracking starts when users reach your website, letting you consolidate your performance reporting for affiliates, influencers, referrals, and media buying. Having all of this data in one place makes it easy for you to analyze and understand the value from each source of traffic.
  • Attribute unlimited events: Everflow lets you go beyond the sale or lead, and track every engagement that delivers value from your campaigns. Start paying your partners on CRM pipeline stages, approved leads, subscription renewals, and upsells. Understand your traffic better by analyzing engagement around newsletter signups, pricing page visits, and community activity.
  • Scale your partnerships: Better data and attribution empowers you to align your payouts with the partners that drive your best customers, motivating them to ramp up their promotions. Onboard your own partners in a few clicks, give them the tools to be successful and keep growing by discovering new relevant partners in Everflow's marketplace.
  • Tracks every channel and provides unlimited partner management
  • Powerful integrations with CRMs, Shopping Carts, and full access API
  • Makes it easy to view and optimize performance on the placement level
  • Vast number of capabilities can be overwhelming
  • Doesn't provide a massive marketplace for affiliates
  • Lacks robustness for emailer campaigns
  • The pricing starts at $750 per month for unlimited access to the platform. You must contact Everflow for a customized plan for more in-depth onboarding and dedicated customer success manager.
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Kiflo

Growann's Software Review:
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4.4
out of 5
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Kiflo is one of the leading partner management software solutions for small and medium-sized businesses that want to accelerate channel revenue. They’ve built a clean UI with many features and integrations for SaaS partner managers and their partners to access and grow the relationship together – it’s no wonder they’re a leading PRM solution on G2.But, what truly sets Kiflo apart from many other partner management solutions is the capability for their customers to scale out their partner program across referral, reseller, and affiliate channels. With Kiflo, you can minimize software costs, mitigate tracking errors, and truly grow a profitable partnership program for your business.

  • Partner Portal
  • Asset Management
  • Lead & Deal Registration
  • Partner Onboarding
  • CRM Integration
  • Partner KPIs
  • They’re one of the most affordable partner management solutions on the market, with no long-term contract commitments.
  • You’re able to scale out your partnership program across referrals, resellers, and affiliate partnerships. With Kiflo, you no longer need to have separate affiliate software outside of your PRM solution.
  • Kiflo provides a seamless and automated partner onboarding experience to get your partners quickly activated and bought into your brand solution.
  • Their platform doesn’t provide a learning management solution (LMS) for your partners to follow, learn, and become a “certified partner” through their portal.
  • Currently, Kiflo doesn’t offer up features for building out co-branded marketing assets with your partners.
  • There is currently no way to set specific user role types (partner manager, VP partnerships, sales rep, etc.) within the Kiflo platform.
  • Pricing for Kiflo can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from $149/month up to $799/month.
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PartnerStack‎

Growann's Software Review:
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4.5
out of 5
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PartnerStack is one of the best platforms for building a partnership channel, but it’s built explicitly for B2B SaaS companies. This is one of my favorite PRM solutions because it allows you to grow your partnership channel in different directions. Their platform helps B2B businesses to recruit all kinds of partners, whether that’s an agency, reseller, influencers, affiliates, etc. Also, PartnerStack has the most straightforward, easy-to-understand, and clean product designs I have seen within the space.

  • Automate Your Partner Recruitment: PartnerStack provides businesses with the tools needed to fully automate recruitment, which is a vital part of a successful partner program. By using PartnerStack, you will recruit channel partners into your program while rewarding them automatically for the conversion they make. This way, your partners, as well as you, will get to generate more revenue. The process is counter-wise, and everyone gets to benefit from it. Besides, this feature also helps build a scalable method to engage with your partners.
  • Custom Onboarding For Every Partner: How many times have you forgotten to generate essential notification emails to your partners? It has happened way too many times. But worry not, as this will not occur with PartnerStack. PartnerStack enables you to organize custom onboarding for each partner of yours, so you’re able to set everyone up for success within the relationship.
  • Exact Payout Timings: PartnerStack has another fantastic feature of automating your partner's payout based on their performance. There's no need to remember dates and timings; you just have to leave all the work onto PartnerStack. There's nothing to worry about! Whether you are thinking of delivering a bonus to your partner or just want them to have the intended revenue, partner stack will do it all for you. PartnerStack automatically generates your partner's shares and pays them out on time.
  • Straightforward to use interface.
  • Seamless integration process.
  • Marketplace that provides program exposure.
  • Pricing is at the higher end of the prm software space.
  • They have a massive partnership network, but you cannot reach out to prospective marketplace partners directly through the platform.
  • They lack the ability to analyze granular SaaS metrics within the dashboard reporting.
  • ‎There are lots of options for different plans, which are customized to each businesses’ needs. You will typically need to have a conversation with someone at PartnerStack to obtain a quote, but overall, they are expected to range from $1,000+ per month.
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Impact

Growann's Software Review:
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4.4
out of 5
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Impact was founded in 2008 by a few founders who had extensive experience within the partnership marketing world. In fact, Impact makes managing your media and relationships with partners. It is explicitly designed for advertisers who want a better affiliate marketing platform. The Impact is a comprehensive automation platform that automates everything from tracking, nurturing, and engaging with customers to ensuring they are taken care of after purchase.

  • Tracking At Your Fingertips: The ability to track your partner's interaction is a big plus for the Impact program and a feature not always seen with partner programs. Tracking is a vital part of what is needed to maximize the value of a partner program. Impact is an advanced tool for tracking all interfaces, from desktop to mobile and, ultimately, mobile apps. Whether you're a web designer, mobile developer, or even a marketer, there is something for you here. Impact lets you get a clear picture of the actual results of a business partnership. With that information, you can better reward or penalize your partners.
  • Solid Migration Assistance: Impact is designed to conveniently and effectively transfer your information from one affiliate network to another. Your affiliate account will stay intact by managing a seamless transition, and your conversions will remain unchanged. Not only this, but it can also help you to migrate your existing affiliate programs. Impact allows you to set up new partner programs as they become available to your channel partners and expand them as necessary. Because Impact only focuses on technology, there are no conflicts of interest. Eventually, the service you get is out of the world!
  • Fraud Protection: Impact has a unique fraud detection technology that helps protect you from any fraudulent behavior from partners. In addition, Impact has a machine learning algorithm that can detect fraud, review your traffic, and evaluate your performance. The machine-learning algorithms used by Impact can detect spam and other suspicious activity, flagging the traffic as potentially malicious and allowing you to take appropriate action.
  • Massive variety of companies using the platform.
  • Supports CRM integration and migration services if needed.
  • Easy to manage thousands of partners at scale.
  • Typically require a 12-month contract commitment.
  • Custom integrations can take time if you do not have a developer on staff.
  • Influencer network features need a bit of work.
  • ‎Pricing is not specified on the site. You can ask for the quoted price and other deal registrations for a specific plan on their website.
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Reveal

Growann's Software Review:
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4.3
out of 5
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The Reveal Collaborative Growth Platform enables B2B firms to benefit from their partner networks by driving tangible ROI. With Reveal, you can instantly discover shared clients and prospective clients, collaborate more easily to procure more deals, and maintain data privacy and security.

  • Account mapping
  • Lead prioritization
  • Lead generation
  • They have a fantastic customer support team to ensure you're set up for partnership success.
  • The ability to track referrals and pipeline more easily at the individual partner level.
  • Reveal's automated account mapping features saves users hundreds of hours/years.
  • You need a CRM to integrate with their platform.
  • Currently there is no AE/sales rep view within the dashboard to work out of.
  • Currently there is no way to track deal progression easily.
  • Pricing for Reveal can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from free up to custom pricing.
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Crossbeam

Growann's Software Review:
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4.4
out of 5
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Crossbeam helps companies build more valuable partnerships by providing free account mapping tools, industry-leading networking, and growing integration marketplaces. Revenue and partnerships are finally united with their free account mapping tools, industry-leading networking, and growing integration marketplaces.

  • Account mapping
  • Analytics
  • Co-marketing
  • Account mapping: Identify overlapping customers, shared pipeline, and more by connecting with partners.
  • Crossbeam makes it easier to get the job done by tapping your network for assists and warm intros with Salesforce, Slack, and other collaborative tools.
  • Integrate Salesforce, Outreach, Salesloft, HubSpot and other CRMs to enrich account views with insights from these systems.
  • Currently, there is no functionality to build pipelines with partners and add custom fields from your CRM to the reports.
  • You need to be sure your CRM has clean and up to date information that can be piped into Crossbeam.
  • Searching for partners on their platform is not as easy as users would like.
  • Pricing for Crossbeam can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from $0/month up to $500/month.
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Partnertap

Growann's Software Review:
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4.2
out of 5
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PartnerTap's Ecosystem Sales Platform instantly maps all of your accounts against all of your partners' accounts and provides both your sales channels and teams with the reports they need to discover new sales opportunities. PartnerTap connects you with the best partner(s) on every account to help your business grow faster.

  • Account mapping
  • Co-selling
  • Ecosystem analytics
  • Map millions of accounts to identify your mutual overlap with each partner.
  • You can control what data you share with each partner.
  • Partnertap's partner ecosystem analytics software delivers data to sales teams, allowing them to identify the biggest revenue opportunities and drive more revenue with each partner.
  • You need to share a lot of your CRM data to get the most out of the platform.
  • The interface could use some updates to make it a bit more clean to use.
  • Learning the ins and outs of the platform to use it to it's max capacity make take some time.
  • Pricing for Partnertap can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from free up to custom pricing.
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Partnerfleet

Growann's Software Review:
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4.3
out of 5
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Partner Fleet's turnkey marketplace platform makes it simple to launch with partners and boost participation. They help partner teams increase sales, connect and grow their programs, customers, and return on investment by creating interconnected microsites, partner marketplaces, and partner portals.

  • Partner directory
  • Partner portal
  • Partner microsite
  • You're able to easily build out a partner directory for your partners to customize.
  • Launch a partner microsite to show off your partnership programs and acquire new partners.
  • Provide your partner's development teams with a developer portals to collaborate together.
  • They're a newer application so there will likely be a few bugs to sort through.
  • No way to track deal flow and down funnel metrics.
  • They have a small customer service team today.
  • Pricing for Partnerfleet can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from free demo up to custom pricing.
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CoSell.io

Growann's Software Review:
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4.2
out of 5
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Using Cosell, marketing, sales, and partnership teams can increase relationship-lead growth by matching, introducing, and referring people efficiently and effectively.

  • Account mapping
  • Automated introductions
  • In-app messaging
  • The ability to source warm introductions to prospects have a great impact on revenue growth.
  • It only takes a few minutes to get set up and running with partner account matching.
  • You can build out different teams within the app to work accounts.
  • They're a newer application so there will likely be a few bugs to sort through.
  • More ways to track and measure referrals would be a great product feature addition.
  • Some partners can be reluctant to use CoSell due to data privacy concerns, but they do have regular penetration testing and security reviews to ensure a secure platform.
  • Pricing for CoSell.io can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from free demo up to custom pricing.
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Ranking disclosure: We review software, compare products, and connect with users to help them find the right tool for their business. Some of the software that appear on our site are from companies from which Growann.com receives compensation. This compensation may influence the order in which the products appear, but we will not add a recommended vendor to the list we haven't researched thoroughly. Not all vendors in this category are listed within Growann.com's ranking link so be sure to due your due diligence before making any final purchase decisions.

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  • Ease of use for application users
  • Design of the UI
  • Features available
  • Pricing
  • Scalability
  • Pros/cons
  • Integrations available
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What is a partner ecosystem platform?

A partner ecosystem platform is a central business tool that provides a single point of access to an entire network of partners, vendors, customers and stakeholders. It can be used to manage your corporate brand or the partner’s brands. A good partner ecosystem platform will help you connect with other companies that want to work with your company. It may also allow you to better understand why customers are choosing certain products or services over others. You can use a partner ecosystem platform to streamline workflows, compare shared customers and discover new partnership opportunities. In addition, companies can track all of their interactions with one another in one place. They can also search through their records by user name, keyword or attribute. This is especially useful if you're trying to determine which partners have been most successful at reaching a certain target audience for your product or service.

What is a platform partner?

Platform partners are companies that offer modular platforms that help businesses manage functions such as human resources management, customer relationship management, and enterprise resource planning. Platform partners provide tools and resources to help developers build solutions on their ecosystem with APIs, SDKs, etc.. In addition, they also provide tools and resources to help users build solutions on their ecosystem with documentation, tutorials, etc. A platform partner also has a relationship with third-party app stores, which provide more options for developers and users in the platform’s ecosystem. App stores are diverse and offer varying levels of support and financial incentives for developers, but all of them offer unique ways to get your product in front of users.

What are software partners?

Software partners are typically companies that work with your company to provide clients with a more robust set of options for their business. You and your software partners will typically build integrations together so you can fill in the gaps where your features are missing. You will likely have channel account managers and product teams help to manage these partner relationships directly. These software partners have been carefully selected for their ability to support and enhance the products offered by your company.

What to look for in a partner ecosystem platform?

If you’re researching for the best partner ecosystem platform software you’ll want to consider, at a minimum, the following criteria: 1) CRM integrations 2) Account mapping 3) Co-marketing features 4) Partner payouts 5) Co-selling features 6) Partner analytics.

Why do software companies use partners?

In the technology world, a software company is always looking for new ways to serve customers. One way they do this is by partnering with experienced organizations that can make recommendations on specific solutions that could benefit a customer's business. These partners help develop these solutions and deploy them -- often times quickly and cost-effectively. Solution providers are flexible, meaning they can offer a variety of solutions that cater to industry or vertical requirements as well as specific customer needs.

How much does partner ecosystem platforms software cost?

Pricing for partner ecosystem platforms can vary in price from using free tools to paying up to $2,000/month for platforms that provide deep integrations and features.

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