8+ Best Brand Ambassador Software Apps in 2022

Image of author Nick Cotter
Nick Cotter
Brand Ambassador
October 22, 2022
-
10
min read

If you’re a business owner or ambassador program manager, you know that choosing the right brand ambassador software is essential to your program’s success. From invitation tracking to rewards & payment, the best brand ambassador software can help you streamline processes, drive revenue, and exceed your targets. In this guide, we’ve reviewed, tested and ranked the best brand ambassador software, giving you the best options to choose from for your business.

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What is the Best Brand Ambassador Software?

Here is our list of the best brand ambassador software:

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Brandbassador

Growann's Software Review:
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4.4
out of 5
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Brandbassador is a community management software that helps eCommerce brands build and grow ambassador programs. The platform makes it easy for you to communicate with your ambassadors, manage their activities, incentives them with rewards, and track results. It is infinitely scalable and brands can search for thousands of new ambassadors to expand their community with advanced filtering tools. The platform is easy for brands to navigate while their mobile app allows ambassadors to participate in marketing tasks on-the-go.

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Best Fit For:

Small Business & Mid Market Businesses
  • Manage an unlimited number of ambassador relationships
  • Gamify community engagement through a mobile app
  • Collect and curate user-generated content
  • Track ROI and analytics
  • Discover new brand ambassadors
  • Generate affiliate sales through discount codes and tracking links
  • The platform is straightforward to use when managing your influencer and brand ambassador community.
  • Everything is centralized within one platform, so you’re able to easily work across your ambassador campaigns, finances, payouts, social media platforms, and more.
  • You’re able to easily track the ROI and success rate of your community program and identify which of your ambassadors or influencers are top performers.
  • At first, understanding the software can be cumbersome, but with extensive onboarding and ongoing support from Brandbassador’s Customer Success team, the platform becomes more intuitive and straightforward. Then you’ll be able to use its many features to get the full benefit from your brand’s community programs.
  • It’s a bit on the expensive side for ambassador program software, but it’ll likely pay for itself when you implement the team's recommendations.
  • The app itself can be a bit glitchy at times, which can be frustrating for ambassadors to access Missions. But Brandbassador’s product team jumps on these issues right away.
  • Pricing for Brandbassador can vary greatly depending on what types of features and needs your team is looking for. That said, pricing for Brandbassador is not disclosed on their website, so you need to request a demo with their team to gain the most accurate software pricing.
  • Shopify
  • Adobe Commerce (formerly Magento)
  • Centra and more
Image of SocialLadder logo

SocialLadder

Growann's Software Review:
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4.4
out of 5
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It's an all-in-one brand ambassador management platform to identify, track, reward, and engage your brand's community. SocialLadder also helps you find new ambassadors by suggesting people who have interacted with your brand before or like similar brands. Once someone is identified as a potential brand ambassador, they receive an email inviting them to join the program and start earning rewards for their posts about your company! Many have found that this has helped them to build stronger relationships between their customers and brand. It's also given them more insight into what kind of content works best for their audience—the posts that inspire people to act or respond in some way (like sharing or commenting).

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Best Fit For:

Small Business & Mid Market Businesses
  • CRM Discovery
  • Application Module
  • Invitation Tracking
  • Product Review Challenges
  • Rewards & Payment
  • Mobile App for Creators
  • It's relatively easy to post new challenges for ambassadors.
  • You can manage brand ambassadors, influencers, employees, and affiliates all within one platform.
  • They're trusted by some of the world's top brands like Outdoor voices, Vita Coco, The Color Run, and hundreds of others.
  • Their chat features could be improved as it's quite clunky when messaging your ambassadors on the platform.
  • They provide an overwhelming amount of data within the platform.
  • They don't have a free trial, so you'll need to request a demo with their sales team.
  • Pricing for SocialLadder can vary greatly depending on what types of features and needs your team is looking for. That said, pricing for SocialLadder is not dislosced on their website, so you need to request a demo with their team to gain the most accurate software pricing.
  • PayPal
  • Shopify
  • Klaviyo
Image of CrewFire logo

CrewFire

Growann's Software Review:
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4.3
out of 5
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Crewfire is a community, influencer and ambassador program software that helps you build a team of brand advocates. You can use it to connect with your most loyal customers and help them spread the word about your products. They believe that by making it easy for consumers to advocate for your company, you can boost sales and improve customer retention for the long-term.

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Best Fit For:

Small Business
  • Affiliate Links & Referral Codes
  • User-Generated Content Campaigns
  • Instagram Engagement Campaigns
  • Content Sharing Campaigns
  • Ambassador Teams
  • PayPal & ACH Payouts
  • It’s a great platform where influencers and brands can come together to create co-branded marketing campaigns.
  • Being able to work directly with your influencers within the platform is huge. You’re able to track all communication, content, product promotions, and results easily.
  • The platform scales up with your program needs, meaning you’re able to grow your ambassador and influencer program into the thousands with ease.
  • There have been some minor glitches reported by other users, but their team is quick to jump on these problems.
  • You’re not able to test out the platform for free for 14 or 30 days, you must take a demo first.
  • They’re a small team so getting in touch with customer support can be difficult at times.
  • Pricing for CrewFire can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from $1000/month up to $4000/month.
  • Klaviyo
  • WooCommerce
  • Shopify
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Viral Loops

Growann's Software Review:
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4.3
out of 5
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Viral Loops is a viral and referral marketing software program to launch ranking competitions, sweepstakes, pre-launch, and referral programs. We love that we can access ranking competitions, sweepstakes, pre-launch, and referral programs. It's great that there are so many different ways you can engage your customers and community members with this platform. We also love how easy it is to use this platform. You don't need any coding experience or special skills—just sign up and start using Viral Loops immediately!

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Best Fit For:

Small Business & Mid Market Businesses
  • Campaign Wizard
  • Endless Templates
  • Viral Loops Pages
  • Integrations
  • Real-time Dashboard
  • Giveaways
  • It's a great platform to utilize if you're preparing to launch an app and build pre-sign ups.
  • They have several seamless integrations with some of the leading technology providers.
  • Your entire campaign can be fully customizable.
  • A lot of users have reported issues with Zapier integrations, so something to be on the lookout for if you're a heavy Zapier user.
  • Users have reported broken features within their application such as landing page creation.
  • Their dashboard could be easier to navigate from an admin standpoint.
  • Pricing for Viral Loops can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from $69/month up to $399/month.
  • Mailchimp
  • WordPress
  • ActiveCampaign
Image of BrandChamp logo

BrandChamp

Growann's Software Review:
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4.2
out of 5
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If you're looking for a way to recruit, manage, reward, and track the performance of your ambassador marketing program, look no further than BrandChamp. Their software makes it easy to get started with an ambassador program that will give you the best results. They have a large number of features that allow you to customize your program and make it work for you. BrandChamp was designed to take the hassle out of managing your ambassador program. It automatically generates reports on every aspect of your ambassador program so you can see exactly how it's going. You can also use BrandChamp to create custom reports or export data in any format you want.

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Best Fit For:

Small Business & Mid Market Businesses
  • Referral Links & Discount Codes
  • Cash & Point Rewards
  • Collect Pics, Videos & Reviews
  • Create Social Activities
  • Build A Rewards Catalog
  • Real-Time Analytics
  • They have an incredible customer support team, so you can count on launching successful campaigns.
  • Their unique automations make it seamless to launch and grow an ambassador program for your brand.
  • The platform is quite straightforward and intuitive to use for the most part. Getting up and starting to recruit ambassadors for your program should be relatively easy for most.
  • They could allow for more communication channels within their application to chat with ambassadors.
  • On the expensive side for most newer companies.
  • You're not able to cash in a number of rewards together, so it'd be a nice value-add feature for consumers.
  • Pricing for BrandChamp can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from $195/month up to $1200/month.
  • Shopify
  • WooCommerce
  • Google Analytics
Image of Greenfly logo

Greenfly

Growann's Software Review:
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4.2
out of 5
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The Greenfly platform is a fantastic community, influencer and digital media distribution & management software. With Greenfly, you can manage everything from your brand's social media accounts to its content strategy through a single platform. You can even send out automated messages to members of your community when they share or engage with your content across various platforms. Greenfly is especially useful for brands that want to grow their following on Facebook, Instagram and Twitter, but it also works for those who want their audience-building efforts focused on YouTube or LinkedIn. The platform can be used by companies big or small; it has been used by brands like Burton, San Jose Sharks, and Hashtag Sports.

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Best Fit For:

Enterprise Businesses
  • Media Collection
  • Content Distribution
  • Sharing on Social Media
  • Crowdsourcing & UGC Collection
  • Private Group Communications
  • Media Analytics
  • You can easily automate the flow and collaboration of your digital media assets to your partners.
  • The platform works great across several different industries such as: sports, franchise businesses, consumer brands, TV and media, retailers, and more.
  • They’re trusted by some of the top brands across the world, including, but not limited to; PSG, ESPN, NBA, and more.
  • If you’re a small business, this may not be the best fit for your business as they’re priced at the higher end of the market for ambassador platforms.
  • There have been a few reports of the app freezing up for consumers, but the product team has likely been quick to jump on these issues to fix them.
  • They don’t currently offer a free trial for their platform. You’ll need to demo the platform first, before making any decision.
  • Pricing for Greenfly can vary greatly depending on what types of features and needs your team is looking for. That said, pricing for Greenfly is not dislosced on their website, so you need to request a demo with their team to gain the most accurate software pricing.
  • PhotoShelter
  • PicturePark
  • Widen
Image of Grin logo

Grin

Growann's Software Review:
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4.4
out of 5
Get Started

GRIN was founded with a mission: to empower brands in their journey to become household names through authentic content creator relationships. Their team has worked with some of the biggest brands across all industries—from tech and fashion to food and travel—and they've learned that there's no one-size-fits-all way to work with influencers. That's why they built GRIN as a completely customizable solution, where you can create as many different types of campaigns as you need. You can also use their templates to get started quickly if that's what you need.

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Best Fit For:

Mid Market & Enterprise Businesses
  • Relationship Management
  • Discover & Recruit
  • Reporting & Analytics
  • Content Management
  • Product Seeding
  • Payments
  • With Grin you can manage most of your creator communities, such as; affiliates, influencers, athletes, PR & communications, and more.
  • They have amazing capabilities to discover and recruit influencers for your brand. Clean and accurate in-app messaging capabilities to begin conversations.
  • Handling payouts for creators can get messy and cumbersome, but not with Grin. With Grin you can track all of your payments made to your creators with ease, analyze payment history, and pay per creator or campaign.
  • If you're a small brand with minimal budget, Grin may not be the best solution for your business.
  • Some users have reported not having deep enough insights and analytics into their campaigns and content with creators.
  • Grin still tends to have some glitches within the platform, but their customer support and product teams are quick to jump on these issues.
  • Pricing for Grin can vary greatly depending on what types of features and needs your team is looking for. That said, pricing for Grin is not dislosced on their website, so you need to request a demo with their team to gain the most accurate software pricing.
  • Shopify
  • WooCommerce
  • Magento
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Software Rankings:

The factors we use to rank software:

Ranking disclosure: We review software, compare products, and connect with users to help them find the right tool for their business. Some of the software that appear on our site are from companies from which Growann.com receives compensation. This compensation may influence the order in which the products appear, but we will not add a recommended vendor to the list we haven't researched thoroughly. Not all vendors in this category are listed within Growann.com's ranking link so be sure to due your due diligence before making any final purchase decisions.

Ranking and review factors:

  • Ease of use for application users
  • Design of the UI
  • Features available
  • Pricing
  • Scalability
  • Pros/cons
  • Integrations available
  • Number of years in business
  • Feedback across other review aggregate sites

What is brand ambassador software?

Brand ambassador software is a set of tools that help you manage your brand ambassadors and their activities. It can be used by companies to create and manage training for their brand ambassadors. This allows companies to track the completion rate of training and certifications and answer any follow-up questions their ambassadors may have! With ambassador software, you’re also able to set up and schedule different types of campaigns for your ambassadors as well. This can include creating campaigns based on geo and whether they’ll be online or offline. Lastly, with ambassador software, you’ll also be able to track the performance of your ambassadors and the impact they have on your brand’s channel goals, which is essential to the investment you’re making into an ambassador program.

How do I track a brand ambassador program?

Tracking the success of a brand ambassador program is all about measuring the right metrics most impactful to your company. When setting up KPIs for your ambassador program, you need to consider your goals. If you’re looking to improve your brand presence in a new location, you may want to track store visits, community perception, website visits in that area, Google searches for your brand in that geo and sales volume. Some ambassador programs may be harder to track because you’re building your brand for the long-term – think Red Bull. Red Bull puts on these extravagant events to build hype, attract their target audience, and get their customers to “buy in” to their brand lifestyle so they’ll likely purchase their product.

How do you manage a brand ambassador?

Having clear expectations for what your brand ambassador will do is essential. You should give them an outline of the campaign's goals and ensure they understand how their work will help achieve them. Keep in mind that they may have ideas or suggestions on how best to achieve these goals—let them know that you're open to hearing these ideas! You should also have a clearly outlined calendar for your brand ambassadors to follow, providing them with any new promotions you’re running, events in the area, and new products you plan to launch.

What is a brand ambassador program?

A brand ambassador program is a way for brands to engage with their customers in a more personal, interactive way. It's easy to see why this makes sense: first of all, it's fun! The best part about being a brand ambassador is that you get involved in creating new products and services. You'll get to try out new things before anyone else and help shape the future of your favorite brands. Secondly, it's an opportunity for brands to connect with their customers on a more personal level—a relationship beyond just buying things from them. Brand ambassador programs can help build loyalty by creating an emotional connection between customers and brands.

What are the common features of brand ambassador software?

Some of the common features to look for in a brand ambassador software include features such as; event tracking, scheduling, activity reporting (e.g. social media posts), link and conversion tracking, sales volume, in-app messaging, and payment portals. Your brand ambassador software should be able to scale with the growth of your program, so if you have ten brand ambassadors today, but it grows to 100 over the next year, you’ll want to be sure you can quickly grow your program in parallel with your software choice.

How is brand ambassador success measured?

The metric most often used to measure brand ambassador success is the return on investment (ROI). This is calculated by dividing the total earnings of a brand ambassador campaign by the cost of running the campaign. The higher the ROI, the better! However, it's important to note that other ways to measure success exist. For example, you could look at how many new followers you gained from your brand ambassadors' posts. Or you could look at how much engagement each post received (comments, likes, shares).

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