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8+ Best Brand Ambassador Software Apps in 2023

Image of author Nick Cotter
Nick Cotter
Brand Ambassador
July 4, 2023
-
10
min read

As a seasoned brand ambassador, I know firsthand the importance of having the right tools to effectively promote and represent a brand. That's why I've scoured the market and tested numerous brand ambassador software apps to bring you the top picks for 2023. Whether you're a solo ambassador or managing a team, these software apps will help streamline your workflow, track your progress, and ultimately boost your success. From scheduling and communication to analytics and reporting, these eight apps have everything you need to excel in the world of brand ambassadorship. So, let's dive in and see which one is the perfect fit for you.

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Kiflo is one of the leading partner management solutions for SMBs. With the Kiflo platform, you can run all different kinds of partner programs, from affiliate, referral, to reseller partnerships.
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The Best Brand Ambassador Software of 2023:

Here’s our shortlist of the best brand ambassador software I'm ranking through our extensive research and use:

  1. Kiflo
  2. Brandbassador
  3. SocialLadder
  4. CrewFire
  5. Viral Loops
  6. BrandChamp

Our Reviews of the Best Brand Ambassador Software:

Here is our list of the best brand ambassador software:

Best Fit For: Multi-Channel Partnership Automation
Image of Kiflo logo

Kiflo

Growann's Software Review:
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4.4
out of 5

Kiflo is one of the leading partner management software solutions for small and medium-sized businesses that want to accelerate channel revenue. They’ve built a clean UI with many features and integrations for SaaS partner managers and their partners to access and grow the relationship together – it’s no wonder they’re a leading PRM solution on G2.But, what truly sets Kiflo apart from many other partner management solutions is the capability for their customers to scale out their partner program across referral, reseller, and affiliate channels. With Kiflo, you can minimize software costs, mitigate tracking errors, and truly grow a profitable partnership program for your business.

  • Partner Portal
  • Asset Management
  • Lead & Deal Registration
  • Partner Onboarding
  • CRM Integration
  • Partner KPIs
  • They’re one of the most affordable partner management solutions on the market, with no long-term contract commitments.
  • You’re able to scale out your partnership program across referrals, resellers, and affiliate partnerships. With Kiflo, you no longer need to have separate affiliate software outside of your PRM solution.
  • Kiflo provides a seamless and automated partner onboarding experience to get your partners quickly activated and bought into your brand solution.
  • Their platform doesn’t provide a learning management solution (LMS) for your partners to follow, learn, and become a “certified partner” through their portal.
  • Currently, Kiflo doesn’t offer up features for building out co-branded marketing assets with your partners.
  • There is currently no way to set specific user role types (partner manager, VP partnerships, sales rep, etc.) within the Kiflo platform.
Pricing for Kiflo can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from $149/month up to $799/month.
Best Fit For:
Small Business
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$149/month
Pricing Plan 2:
$799/month
  • HubSpot
  • Salesforce
  • Zapier
Get started →
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Best Fit For: Influencer Search & Management
Image of Upfluence logo

Upfluence

Growann's Software Review:
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4.6
out of 5

Upfluence is an innovative influencer marketing solution that's transforming the way brands engage with creators. It's a powerhouse in influencer discovery, offering a vast database (7+ million) with precise targeting, facilitating the perfect alignment between brands and influencers. This platform bridges the gap from discovery to collaboration, making influencer engagement seamless and efficient with its integrated workflow. Upfluence's advanced analytics bring clarity to campaign performance, offering valuable insights for real-time strategy optimization. Despite an initial learning curve, Upfluence proves its value by providing easy to use payout options, critical e-commerce integrations and a support team that acts as an extension to your in-house marketing team. Its ability to streamline operations, coupled with a keen focus on data-driven results, positions Upfluence as a game-changer in the landscape of influencer marketing.

  • Influencer Search Engine: Access to a vast database of influencers across multiple platforms with precise search filters.
  • Campaign Management: End-to-end campaign management features for streamlining all aspects of an influencer marketing campaign.
  • Integrated Communication: The ability to communicate directly with influencers within the platform, simplifying outreach and negotiation processes.
  • Content and Payment Management: Tools to manage content approvals and handle payments, providing a comprehensive workflow for influencer collaboration.
  • Deep Analytics: In-depth performance analytics for campaigns and influencers to help evaluate success and adjust strategies as necessary.
  • Detailed Influencer & Affiliate Metrics: Upfluence provides brands with some of the most detailed KPIs for influencers within their directory; response timeframe, saturation rates, post effectiveness, and much more. With these metrics at hand, you’re able to more easily drill down to your target influence audience for your campaigns.
  • Robust Influencer Discovery: Upfluence's powerful search engine, with access to over 3 million influencers across various social media platforms, impressed me. Its precise filtering capabilities ensured I could find the right influencer fit for my brand, accounting for factors like niche, geography, and audience demographics.
  • Comprehensive Data Analytics: Upfluence's data analytics are top-notch, providing clear insights into influencer and affiliate campaign performance, engagement statistics, and potential ROI. This helped me evaluate campaign effectiveness and make necessary adjustments in real-time.
  • Efficient Workflow: The integrated workflow system, with capabilities for direct influencer outreach, collaboration, content review, and payment processing, all within the same platform, significantly streamlined my operations. This one-stop solution made managing multiple influencer campaigns much less daunting.
  • Learning Curve: As a comprehensive tool with a multitude of features, Upfluence requires a learning curve to get the most out of the platform. For newcomers to influencer marketing, the initial setup and familiarization process might be overwhelming.
  • Influencer payouts: While Upfluence provides both PayPal and ACH payments to influencers, it would be nice to see a few other options influencers can choose from.
  • Campaigns: Although you’re still able to run affiliate campaigns within Upfluence, the platform is definitely more tailored to launching influencer campaigns.
Upfluence offers all of their customers with custom pricing packages from their growth, scale and enterprise plans.
Best Fit For:
Small, Mid-Market and Enterprise Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
Custom
Pricing Plan 2:
Customer
  • Shopify
  • PayPal
  • ChatGPT
Get started →
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Best Fit For: Community-driven Brand Promotions
Image of Brandbassador logo

Brandbassador

Growann's Software Review:
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4.4
out of 5

Brandbassador is a community management software that helps eCommerce brands build and grow ambassador programs. The platform makes it easy for you to communicate with your ambassadors, manage their activities, incentives them with rewards, and track results. It is infinitely scalable and brands can search for thousands of new ambassadors to expand their community with advanced filtering tools. The platform is easy for brands to navigate while their mobile app allows ambassadors to participate in marketing tasks on-the-go.

  • Manage an unlimited number of ambassador relationships
  • Gamify community engagement through a mobile app
  • Collect and curate user-generated content
  • Track ROI and analytics
  • Generate affiliate sales through discount codes and tracking links
  • The platform is straightforward to use when managing your influencer and brand ambassador community.
  • Everything is centralized within one platform, so you’re able to easily work across your ambassador campaigns, finances, payouts, social media platforms, and more.
  • You’re able to easily track the ROI and success rate of your community program and identify which of your ambassadors or influencers are top performers.
  • At first, understanding the software can be cumbersome, but with extensive onboarding and ongoing support from Brandbassador’s Customer Success team, the platform becomes more intuitive and straightforward. Then you’ll be able to use its many features to get the full benefit from your brand’s community programs.
  • It’s a bit on the expensive side for ambassador program software, but it’ll likely pay for itself when you implement the team's recommendations.
  • The app itself can be a bit glitchy at times, which can be frustrating for ambassadors to access Missions. But Brandbassador’s product team jumps on these issues right away.
Pricing for Brandbassador can vary greatly depending on what types of features and needs your team is looking for. That said, pricing for Brandbassador is not disclosed on their website, so you need to request a demo with their team to gain the most accurate software pricing.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
CUSTOM
Pricing Plan 2:
CUSTOM
  • Shopify
  • Adobe Commerce (formerly Magento)
  • Centra and more
Get started →
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Best Fit For: Influencer Rewards Platform
Image of SocialLadder logo

SocialLadder

Growann's Software Review:
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4.4
out of 5

It's an all-in-one brand ambassador management platform to identify, track, reward, and engage your brand's community. SocialLadder also helps you find new ambassadors by suggesting people who have interacted with your brand before or like similar brands. Once someone is identified as a potential brand ambassador, they receive an email inviting them to join the program and start earning rewards for their posts about your company! Many have found that this has helped them to build stronger relationships between their customers and brand. It's also given them more insight into what kind of content works best for their audience—the posts that inspire people to act or respond in some way (like sharing or commenting).

  • CRM Discovery
  • Application Module
  • Invitation Tracking
  • Product Review Challenges
  • Rewards & Payment
  • Mobile App for Creators
  • It's relatively easy to post new challenges for ambassadors.
  • You can manage brand ambassadors, influencers, employees, and affiliates all within one platform.
  • They're trusted by some of the world's top brands like Outdoor voices, Vita Coco, The Color Run, and hundreds of others.
  • Their chat features could be improved as it's quite clunky when messaging your ambassadors on the platform.
  • They provide an overwhelming amount of data within the platform.
  • They don't have a free trial, so you'll need to request a demo with their sales team.
Pricing for SocialLadder can vary greatly depending on what types of features and needs your team is looking for. That said, pricing for SocialLadder is not dislosced on their website, so you need to request a demo with their team to gain the most accurate software pricing.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
CUSTOM
Pricing Plan 2:
CUSTOM
  • PayPal
  • Shopify
  • Klaviyo
Get started →
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Best Fit For: Brand Advocacy Boost
Image of CrewFire logo

CrewFire

Growann's Software Review:
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4.3
out of 5

Crewfire is a community, influencer and ambassador program software that helps you build a team of brand advocates. You can use it to connect with your most loyal customers and help them spread the word about your products. They believe that by making it easy for consumers to advocate for your company, you can boost sales and improve customer retention for the long-term.

  • Affiliate Links & Referral Codes
  • User-Generated Content Campaigns
  • Instagram Engagement Campaigns
  • Content Sharing Campaigns
  • Ambassador Teams
  • PayPal & ACH Payouts
  • It’s a great platform where influencers and brands can come together to create co-branded marketing campaigns.
  • Being able to work directly with your influencers within the platform is huge. You’re able to track all communication, content, product promotions, and results easily.
  • The platform scales up with your program needs, meaning you’re able to grow your ambassador and influencer program into the thousands with ease.
  • There have been some minor glitches reported by other users, but their team is quick to jump on these problems.
  • You’re not able to test out the platform for free for 14 or 30 days, you must take a demo first.
  • They’re a small team so getting in touch with customer support can be difficult at times.
Pricing for CrewFire can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from $1000/month up to $4000/month.
Best Fit For:
Small Business
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$1000/month
Pricing Plan 2:
$4000/month
  • Klaviyo
  • WooCommerce
  • Shopify
Get started →
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Best Fit For: Viral Referral Campaigns
Image of Viral Loops logo

Viral Loops

Growann's Software Review:
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4.3
out of 5

Viral Loops is a viral and referral marketing software program to launch ranking competitions, sweepstakes, pre-launch, and referral programs. We love that we can access ranking competitions, sweepstakes, pre-launch, and referral programs. It's great that there are so many different ways you can engage your customers and community members with this platform. We also love how easy it is to use this platform. You don't need any coding experience or special skills—just sign up and start using Viral Loops immediately!

  • Campaign Wizard
  • Endless Templates
  • Viral Loops Pages
  • Integrations
  • Real-time Dashboard
  • Giveaways
  • It's a great platform to utilize if you're preparing to launch an app and build pre-sign ups.
  • They have several seamless integrations with some of the leading technology providers.
  • Your entire campaign can be fully customizable.
  • A lot of users have reported issues with Zapier integrations, so something to be on the lookout for if you're a heavy Zapier user.
  • Users have reported broken features within their application such as landing page creation.
  • Their dashboard could be easier to navigate from an admin standpoint.
Pricing for Viral Loops can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from $69/month up to $399/month.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$69/month
Pricing Plan 2:
$399/month
  • Mailchimp
  • WordPress
  • ActiveCampaign
Get started →
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Best Fit For: Ambassador Engagement System
Image of BrandChamp logo

BrandChamp

Growann's Software Review:
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4.2
out of 5

If you're looking for a way to recruit, manage, reward, and track the performance of your ambassador marketing program, look no further than BrandChamp. Their software makes it easy to get started with an ambassador program that will give you the best results. They have a large number of features that allow you to customize your program and make it work for you. BrandChamp was designed to take the hassle out of managing your ambassador program. It automatically generates reports on every aspect of your ambassador program so you can see exactly how it's going. You can also use BrandChamp to create custom reports or export data in any format you want.

  • Referral Links & Discount Codes
  • Cash & Point Rewards
  • Collect Pics, Videos & Reviews
  • Create Social Activities
  • Build A Rewards Catalog
  • Real-Time Analytics
  • They have an incredible customer support team, so you can count on launching successful campaigns.
  • Their unique automations make it seamless to launch and grow an ambassador program for your brand.
  • The platform is quite straightforward and intuitive to use for the most part. Getting up and starting to recruit ambassadors for your program should be relatively easy for most.
  • They could allow for more communication channels within their application to chat with ambassadors.
  • On the expensive side for most newer companies.
  • You're not able to cash in a number of rewards together, so it'd be a nice value-add feature for consumers.
Pricing for BrandChamp can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from $195/month up to $1200/month.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$195/month
Pricing Plan 2:
$1200/month
  • Shopify
  • WooCommerce
  • Google Analytics
Get started →
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Best Fit For: Content Creation & Distribution
Image of Greenfly logo

Greenfly

Growann's Software Review:
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4.2
out of 5

The Greenfly platform is a fantastic community, influencer and digital media distribution & management software. With Greenfly, you can manage everything from your brand's social media accounts to its content strategy through a single platform. You can even send out automated messages to members of your community when they share or engage with your content across various platforms. Greenfly is especially useful for brands that want to grow their following on Facebook, Instagram and Twitter, but it also works for those who want their audience-building efforts focused on YouTube or LinkedIn. The platform can be used by companies big or small; it has been used by brands like Burton, San Jose Sharks, and Hashtag Sports.

  • Media Collection
  • Content Distribution
  • Sharing on Social Media
  • Crowdsourcing & UGC Collection
  • Private Group Communications
  • Media Analytics
  • You can easily automate the flow and collaboration of your digital media assets to your partners.
  • The platform works great across several different industries such as: sports, franchise businesses, consumer brands, TV and media, retailers, and more.
  • They’re trusted by some of the top brands across the world, including, but not limited to; PSG, ESPN, NBA, and more.
  • If you’re a small business, this may not be the best fit for your business as they’re priced at the higher end of the market for ambassador platforms.
  • There have been a few reports of the app freezing up for consumers, but the product team has likely been quick to jump on these issues to fix them.
  • They don’t currently offer a free trial for their platform. You’ll need to demo the platform first, before making any decision.
Pricing for Greenfly can vary greatly depending on what types of features and needs your team is looking for. That said, pricing for Greenfly is not dislosced on their website, so you need to request a demo with their team to gain the most accurate software pricing.
Best Fit For:
Enterprise Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
CUSTOM
Pricing Plan 2:
CUSTOM
  • PhotoShelter
  • PicturePark
  • Widen
Get started →
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Best Fit For: End-to-end Influencer Strategy

GRIN was founded with a mission: to empower brands in their journey to become household names through authentic content creator relationships. Their team has worked with some of the biggest brands across all industries—from tech and fashion to food and travel—and they've learned that there's no one-size-fits-all way to work with influencers. That's why they built GRIN as a completely customizable solution, where you can create as many different types of campaigns as you need. You can also use their templates to get started quickly if that's what you need.

  • Relationship Management
  • Discover & Recruit
  • Reporting & Analytics
  • Content Management
  • Product Seeding
  • Payments
  • With Grin you can manage most of your creator communities, such as; affiliates, influencers, athletes, PR & communications, and more.
  • They have amazing capabilities to discover and recruit influencers for your brand. Clean and accurate in-app messaging capabilities to begin conversations.
  • Handling payouts for creators can get messy and cumbersome, but not with Grin. With Grin you can track all of your payments made to your creators with ease, analyze payment history, and pay per creator or campaign.
  • If you're a small brand with minimal budget, Grin may not be the best solution for your business.
  • Some users have reported not having deep enough insights and analytics into their campaigns and content with creators.
  • Grin still tends to have some glitches within the platform, but their customer support and product teams are quick to jump on these issues.
Pricing for Grin can vary greatly depending on what types of features and needs your team is looking for. That said, pricing for Grin is not dislosced on their website, so you need to request a demo with their team to gain the most accurate software pricing.
Best Fit For:
Mid Market & Enterprise Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
CUSTOM
Pricing Plan 2:
CUSTOM
  • Shopify
  • WooCommerce
  • Magento
Get started →
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Software Rankings:
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Important Features to Look For in Brand Ambassador Software:

Brand Ambassador Software Pricing Comparison Tables:

In this section, we will be comparing the pricing options for brand ambassador software. By presenting the information in the form of comparison tables, it will be easy for readers to see the differences in pricing between the different software options and make an informed decision about which one is the best fit for their needs and budget. We will be examining a variety of factors, including the cost of the software, any additional fees or charges, and any discounts or promotions that are currently being offered. By the end of this section, readers should have a comprehensive understanding of the various brand ambassador software pricing options and be able to choose the one that is most suitable for their business.

Platform Free Trial? Pricing #1 Pricing #2
Kiflo true $149/month $799/month
Brandbassador false CUSTOM CUSTOM
SocialLadder false CUSTOM CUSTOM
CrewFire false $1000/month $4000/month
Viral Loops true $69/month $399/month

Brand Ambassador Software Aggregated Review Comparison Tables:

As a business owner or marketer looking for brand ambassador software, it's important to have the right tools to help manage and optimize your program. Aggregated review comparison tables can be a useful resource for quickly comparing different options. These tables gather together reviews from various sources and present them in an easy-to-read format, allowing you to get a sense of overall sentiment towards a particular software product. In this section, we'll provide a comparison table that examines key factors for a range of brand ambassador software products, including customer support, software performance, and value. This comparison table can help you make an informed decision or better understand the market.

Software Customer Support Performance Value Total Product Rating
Kiflo 4.5 4.3 4.3 4.4
Brandbassador 4.4 4.3 4.3 4.4
SocialLadder 4.5 4.3 4.3 4.4
CrewFire 4.2 4.5 4.1 4.3
Viral Loops 4.2 4.3 4.3 4.3

What is brand ambassador software?

How do I track a brand ambassador program?

How do you manage a brand ambassador?

What is a brand ambassador program?

What are the common features of brand ambassador software?

How is brand ambassador success measured?

Factors we use to Rank Brand Ambassador:

Similar Categories to Brand Ambassador

Nick Cotter

Founder & CEO

As a seasoned professional with over 7 years of experience in B2B partner marketing, Nick has a deep understanding of the industry and a proven track record of success. Throughout my career, I have worked with some of the most prominent technology brands and agencies, honing my skills and knowledge in the field. However, despite my success, I realized that there were limited resources available to support professionals like me in the field of partner marketing. That's why I founded Growann - to provide valuable insights, guidance, and support to individuals and organizations in the B2B partner marketing space.