7+ Best Partner Marketing Software Platforms & Tools in 2023

Image of author Nick Cotter
Nick Cotter
Affiliate Marketing
January 17, 2023
-
10
min read

In today's fast-paced business environment, it's more important than ever to have a robust partner marketing strategy. Partner managers, affiliate managers, and partnerships leaders are constantly looking for ways to optimize their partner marketing campaigns and drive revenue. One of the best ways to achieve this is by using partner marketing software. With so many options available, it can be tough to know where to start. That's why we've put together this list of the best partner marketing software platforms in 2023. These platforms offer a variety of features and tools to help you manage your partnerships effectively and efficiently, including media buying, webinars, influencer marketing, and more. Whether you're just getting started with partner marketing or looking to take your efforts to the next level, these platforms are sure to help you achieve your goals.

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Featured Partner
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Kademi
Kademi is an all-in-one partner relationship management platform built for B2B organizations needing a highly customizable partner channel program.
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Featured Partner
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Everflow
Everflow is a Partner Marketing platform for managing your partnerships, tracking all marketing channels, and amplifying your performance.
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What is the Best Partner Marketing Software:

Here is our list of the best partner marketing software.

Image of Everflow logo

Everflow

Growann's Software Review:
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4.4
out of 5

Everflow is a Partner Marketing platform for managing your partnerships, tracking all marketing channels, and amplifying your performance.

Take ownership of your growth: Quickly onboard and manage your affiliates, influencers, referral partners, and strategic partners. Consolidate your partnership and performance channels allowing you to understand the true value from each traffic source, control your attribution, and optimize towards your best performers. Get the attribution and analytics that are the keys to accelerating your revenue.

  • Tracks every channel and provides unlimited partner management
  • Powerful integrations with CRMs, Shopping Carts, and full access API
  • Makes it easy to view and optimize performance on the placement level
  • Vast number of capabilities can be overwhelming
  • Doesn't provide a massive marketplace for affiliates
  • Lacks robustness for emailer campaigns
The pricing starts at $750 per month for unlimited access to the platform. You must contact Everflow for a customized plan for more in-depth onboarding and dedicated customer success manager.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$750/month
Pricing Plan 2:
CUSTOM
  • Shopify
  • HubSpot
  • Optizmo
Get started →Get a quote →
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Image of Kademi logo

Kademi

Growann's Software Review:
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4.5
out of 5

Kademi is an all-in-one partner relationship management platform built for B2B organizations needing a highly customizable partner channel program. The team at Kademi knows to build a highly successful and profitable channel program, you need a partner management solution that’s seamless to set up and can be customized to the specific needs of your business – whether that’s a reseller, distributor, referral, or even affiliate partnership. Partnership leaders rejoice – The Kademi platform offers easy to use and code-free solutions with drag and drop partner portal editor, mitigating the time and resources needed from developers. The Kademi platform doesn’t end at a PRM solution – offering additional valuable features like its sales incentive software, an in-platform learning management solution, and commerce & payment handling from its extensive eco-system of modular features. It’s no wonder premier brands like OPPO and Zoetis trust the Kademi platform to power their partner channel programs.

  • K-Journey: Kademi “K-Journeys,” also known as workflows, allow organizations to build automated flows to nurture and engage partners. Their flow builder is visually appealing, making it easy to set up flows to help partners, admins, and sales reps with daily tasks and quickly move them along their partnership journeys. Easily one of our favorite features.
  • Deal Registration: With Kademi’s deal registration feature, you can onboard new partners and enable them to register deals easily. The dealer dashboard is highly customizable, showing several metrics from; active deals, deals won, pending payouts, and so much more.
  • Sales Incentive Program: Build incentive programs for your channel partners to access within their secure partner portal. You can add dynamic components and leaderboards based on your channel partners' pacing toward their sales targets. Your channel partners can also file sales claims to be reviewed and approved within the portal.
  • Although Kademi does have the ability to launch an affiliate program within their partner management solution, they do not currently have access to an internal network of publishers or other potential affiliate or influencer partnerships. You will need to research and recruit these partners outside of their platform to join your affiliate program.
  • If you’re a new startup or small business with a tight budget and a single-person partnerships team, their solution likely won’t be the best fit for you. Their PRM solution works best for organizations that need a customizable program and has invested in channel sales and partnerships.
  • For partnership professionals who haven’t built a channel program on PRM software before, you’ll likely need to commit to their onboarding training program to set up your program correctly. Or you can also use one of their go-to agencies and consultants to help you set up your channel program.
Pricing for Kademi can vary greatly depending on what types of features and needs your team is looking for. That said, pricing for Kademi can vary from $500/month to $1250/month.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$500/month
Pricing Plan 2:
CUSTOM
  • XTRM
  • Shopify
  • Xero
Get started →Get a quote →
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Image of Reditus logo

Reditus

Growann's Software Review:
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4.1
out of 5

Reditus is a platform for affiliate marketers in the B2B SaaS sector. With their unique marketplace, you can reach out to new prospective affiliates and grow your business beyond your own network. As with any other affiliate management tool, you can manage relationships, keep track of metrics that are relevant to your business, and initiate payouts towards affiliates when they've reached certain thresholds.

  • Marketplace option
  • Robust tracking
  • Value-based pricing
  • Doesn’t come with a messaging feature
  • Does not natively integrate with Zapier
  • You are not able to white label the platform
Reditus provides customers with a free account to start, but pricing can grow up to $89/month for more advanced features.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$0/month
Pricing Plan 2:
$89/month
  • HubSpot
  • WordPress
  • Stripe
Get started →Get a quote →
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Image of RedTrack.io logo

RedTrack.io

Growann's Software Review:
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4.0
out of 5

RedTrack.io is a software that allows you to manage your affiliate marketing program. It helps you keep track of your affiliate relationships, track their performance, and easily communicate with them. As an affiliate manager, RedTrack.io is important because it allows you to more easily manage your relationship with affiliates and communicate with them about the success or failure of their campaigns.

  • It's easy to set up and use. You can get started in minutes, without needing any technical knowledge or assistance from an IT team. This makes it easier to get results faster!
  • It offers flexibility in how you run your program—you can choose to focus on specific goals or campaigns rather than just signing up as many new users as possible. This ensures that you're able to optimize revenue while keeping your efforts focused on what matters most.
  • It makes it easy for affiliates to recommend products they know will work well for them (and their audience), which means they'll be more likely to promote those products over others they might not be as familiar with yet.
  • The pricing model is a bit more expensive than other solution on the market.
  • They do not have a publisher affiliate network to build publisher relationships with.
  • The iOS app interface has been known to run into a few bugs here and there.
Pricing for RedTrack.io can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from $83/month up to $624/month.
Best Fit For:
Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$83/month
Pricing Plan 2:
$624/month
  • TikTok
  • Google Ads
  • Facebook
Get started →Get a quote →
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Image of Partnerhub logo

Partnerhub

Growann's Software Review:
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4.0
out of 5

Partnerhub is a first-of-its-kind partnerships operations platform for top SaaS and digital agencies. It's like a PRM in that you can manage your entire program from one place, but unlike most PRMs, your partners are also using it to manage their other partnerships. Partnerhub is a place where digital agencies and tech solutions come together to find, vet, deploy and enable as many partnerships as you can handle.

Most PRM's are great for two things; push communication like email blasts or distributing assets, and distributing commissions payouts. Partnerhub covers finding partners, activating them, ongoing communication, project collaboration, document sharing, one-time rewards, automated messaging / alerts, and tracking referrals. Along with integrations with top CRMs and Marketing Automation solutions, most users of Partnerhub find it to be a one-stop shop for their program success.

  • In-platform chat feature to streamline communication between all of your partners.
  • Able to easily set up spiffs for your partners and payout whenever!
  • Partnership network to connect you with companies with similar customer profiles.
  • Not able to set up custom link tracking in the platform.
  • You need to handle all payouts, W9s, billing, etc. for your partners.
  • No branded landing pages to provide your partners.
Partnerhub provides customers with a free account to start and join their network.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$0/month
Pricing Plan 2:
CUSTOM
  • Pipedrive
  • HubSpot
  • Salesforce
Get started →Get a quote →
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PartnerStack‎

Growann's Software Review:
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4.5
out of 5

PartnerStack is one of the best platforms for building a partnership channel, but it’s built explicitly for B2B SaaS companies. This is one of my favorite PRM solutions because it allows you to grow your partnership channel in different directions. Their platform helps B2B businesses to recruit all kinds of partners, whether that’s an agency, reseller, influencers, affiliates, etc. Also, PartnerStack has the most straightforward, easy-to-understand, and clean product designs I have seen within the space.

  • Straightforward to use interface.
  • Seamless integration process.
  • Marketplace that provides program exposure.
  • Pricing is at the higher end of the prm software space.
  • They have a massive partnership network, but you cannot reach out to prospective marketplace partners directly through the platform.
  • They lack the ability to analyze granular SaaS metrics within the dashboard reporting.
‎There are lots of options for different plans, which are customized to each businesses’ needs. You will typically need to have a conversation with someone at PartnerStack to obtain a quote, but overall, they are expected to range from $1,000+ per month.
Best Fit For:
Mid Market & Enterprise Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
CUSTOM
Pricing Plan 2:
CUSTOM
  • HubSpot
  • Salesforce
  • Zapier
Get started →Get a quote →
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AnyTrack is an all-in-one conversion tracking and marketing analytics platform. It enables marketers to measure, analyze, and optimize their online campaigns across multiple marketing channels, including Google Ads, Facebook Ads, Bing Ads, and more.AnyTrack provides users with a variety of features to help them optimize their campaigns and maximize their ROI. These features include real-time analytics and reporting, automated conversion tracking, A/B testing, multi-channel attribution, and more. AnyTrack also offers several integrations with popular marketing tools, such as Google Analytics, WordPress, Zapier, and more. This allows users to easily export data, create custom reports, and track conversions across multiple platforms. Overall, AnyTrack is a powerful and comprehensive marketing analytics and conversion tracking platform that can help marketers improve their campaigns and maximize their ROI.

  • Multi-channel tracking: Anytrack.io allows you to track data from all of your marketing channels, including website, social media, email, and advertising. This allows you to see the big picture of how your marketing is performing and identify areas for improvement.
  • Accurate attribution: The platform uses advanced algorithms to attribute revenue to the right channels, so you can understand which channels are driving the most conversions and revenue.
  • Optimization: Anytrack.io provides the ability to optimize your marketing campaigns by setting goals, tracking progress, and making data-driven decisions to improve your results.
  • Data integration: Integrating data from different sources can be a challenge and may require technical skills.
  • Complexity: The platform is quite complex, with a lot of features, functionalities and integrations. It may take a while to get used to it and learn how to use it effectively.
  • Cost: Anytrack.io may be costly for small businesses or start-ups, because of the complexity of the platform and the amount of data it can handle.
Pricing for AnyTrack can vary greatly depending on what types of features and needs your team is looking for. That said, pricing for AnyTrack can vary from $50/month to $300/month. For more in-depth pricing plans and custom solutions needed, contact the team at AnyTrack for more information.
Best Fit For:
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$50/month
Pricing Plan 2:
$300/month
  • Impact
  • Taboola
  • Shopify
Get started →Get a quote →
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Featured Partners
Software Rankings:

Partner Marketing Software Pricing Table Comparisons:

Below we dive into the different prices across the partner marketing software market.

Platform Free Trial? Pricing #1 Pricing #2
Everflow false $750/month CUSTOM
Platform Free Trial? Pricing #1 Pricing #2
Kademi true $500/month CUSTOM
Platform Free Trial? Pricing #1 Pricing #2
Reditus true $0/month $89/month
Platform Free Trial? Pricing #1 Pricing #2
RedTrack.io true $83/month $624/month
Platform Free Trial? Pricing #1 Pricing #2
Partnerhub true $0/month CUSTOM
Platform Free Trial? Pricing #1 Pricing #2
PartnerStack‎ false CUSTOM CUSTOM
Platform Free Trial? Pricing #1 Pricing #2
AnyTrack true $50/month $300/month

Partner Marketing Software Review Table Comparisons:

Below we dive into the different benefits and pitfalls of the partner marketing software market. We share our different ratings for all of the various partner marketing software software, and what you should be paying attention to when you vet out this solution for your business.

Software Customer Support Performance Value Total Product Rating
Everflow 4.4 4.6 4.2 4.4
Software Customer Support Performance Value Total Product Rating
Kademi 4.4 4.6 4.6 4.5
Software Customer Support Performance Value Total Product Rating
Reditus 4.2 4.4 4.5 4.1
Software Customer Support Performance Value Total Product Rating
RedTrack.io 4.4 4.4 4.2 4
Software Customer Support Performance Value Total Product Rating
Partnerhub 4.1 4.5 4.3 4
Software Customer Support Performance Value Total Product Rating
PartnerStack‎ 4.7 4.4 4.4 4.5
Software Customer Support Performance Value Total Product Rating
AnyTrack 4.2 4.3 4.3 4.3

The factors we use to rank software:

Ranking disclosure: We review software, compare products, and connect with users to help them find the right tool for their business. Some of the software that appear on our site are from companies from which Growann.com receives compensation. This compensation may influence the order in which the products appear, but we will not add a recommended vendor to the list we haven't researched thoroughly. Not all vendors in this category are listed within Growann.com's ranking link so be sure to due your due diligence before making any final purchase decisions.

Ranking and review factors:

  • Ease of use for application users
  • Design of the UI
  • Features available
  • Pricing
  • Scalability
  • Pros/cons
  • Integrations available
  • Number of years in business
  • Feedback across other review aggregate sites

What is Partner Marketing Software?

Partner marketing software is a set of tools and platforms that help businesses manage and automate their partner marketing programs. These programs are designed to help businesses collaborate with other companies, influencers, or affiliates to promote their products or services. The software typically includes features such as tracking and reporting, lead generation, content management, and communication tools to help businesses effectively manage their partner relationships and campaigns.

What Does Partner Marketing Software Cost?

The cost of partner marketing software can vary depending on the specific features and capabilities of the platform, as well as the size of the company and the number of users. For the most part, you can expect to pay anywhere between $50/month up to $1,200/month for partner marketing software.

Do you Need Software for Partner Marketing?

Partner marketing can be a valuable strategy for many businesses, but whether or not you need software for it depends on the size and complexity of your partner program, as well as your overall marketing goals. If you have a small number of partners and simple marketing campaigns, you may be able to manage your partner program using basic tools like spreadsheets and email. However, as your program grows and becomes more complex, software can help automate and streamline many of the tasks involved in partner marketing, such as tracking leads, managing commissions, and analyzing performance. Partner marketing software can also provide a centralized platform for managing and communicating with partners, as well as a way to track and measure the performance of your campaigns.

How can you use Partner Marketing Software?

Partner marketing software can be used to manage various aspects of a company's partnership marketing efforts, including: Media buying: The software can be used to manage and track different media buying channels, such as paid search, display advertising, and social media advertising. Webinars: The software can be used to schedule, promote, and run webinars with partners, including tracking registration and attendance. Influencer marketing: The software can be used to identify and target influencers, track performance, and measure the success of influencer marketing campaigns. Partner management: The software can be used to manage partnerships, including tracking metrics such as revenue, conversion rates, and customer acquisition costs. Lead generation: The software can be used to track leads generated by partners, and even assign them to the appropriate sales representative. Co-branding: The software can be used to manage, track and optimize co-branding campaigns and materials. Affiliate Marketing: The software can be used to manage, track and optimize affiliate marketing campaigns, assign commissions and track commissions earned by affiliates.

Who can use Partner Marketing Software?

Partner marketing software can be used by a variety of roles within a company, including: VP of Partnerships: The VP of Partnerships can use the software to manage and track partnerships, set goals and objectives, and measure the overall performance of the partnership program. Affiliate Manager: An affiliate manager can use the software to manage and track affiliate relationships, assign commissions, and measure the performance of affiliate campaigns. Influencer Manager: An influencer manager can use the software to identify and target influencers, track performance, and measure the success of influencer marketing campaigns. Partner Manager: A partner manager can use the software to manage and track partnerships, set goals and objectives, and measure the overall performance of the partnership program. Channel Manager: A channel manager can use the software to manage and track different sales channels, including partners, resellers, and distributors. Marketing Manager: A marketing manager can use the software to launch and track webinars, track leads generated by partners, and measure the success of co-branding campaigns. Sales representative: Sales representatives can use the software to track leads generated by partners and manage their follow-up processes. CEO/COO: CEO/COO can use the software to track the overall performance of the partnership program and make strategic decisions.

What are the Advantages of Partner Marketing Software?

Here are quite a few advantages of leveraging partner marketing software for your business: Automation: Partner marketing software can automate many of the manual tasks associated with partnership management, such as tracking leads, assigning commissions, and monitoring performance metrics. Data-Driven Insights: Partner marketing software can provide companies with valuable data-driven insights, such as which partnerships are most profitable, which campaigns are most effective, and where to allocate resources for maximum impact. Improved Collaboration: Partner marketing software can facilitate communication and collaboration between teams and partners, by providing a central location for all partnership-related information. Scalability: Partner marketing software can help companies scale their partnership programs by streamlining processes, automating tasks and tracking performance, which can help companies to expand their reach and grow their customer base. Increased Efficiency: Partner marketing software can help companies increase their efficiency by providing them with a centralized platform for managing partnerships, tracking progress, and measuring performance. This can help companies to focus on their core business activities and achieve their goals more effectively.

Related Software Comparisons