Best Partner Marketing Software Platforms & Automation Tools

After diligent research, I present the best partner marketing software of 2023, designed for collaborative co-marketing brilliance. Navigate partnership marketing with these top picks.

Nick Cotter

March 31, 2025

min read

Best Partner Marketing Software:

Don't have time? Here’s our shortlist of the 4 best partner marketing software we're ranking through our extensive research and use:

Company Name	Best fit for:	Base Price:	Free Trial?	Demo
impact.com	Best Fit For: Unified Partnership Automation	$30/mo	30 days	Demo
Kademi	Best Fit For: Global Channel Partner Management	Custom	30 days	Demo
Introw	Best fit for: B2B SaaS with HubSpot or Salesforce	$329	Growth Based	Demo
PartnerStack‎	Best Fit For: SaaS Partnership Channels	Custom	No Trial	Demo

Compare Partner Marketing Software Features:

We've researched the 4 most important software features and compared our shortlist:

Software Feature
Partner Communication Tools	✓	✓	✓	✓
Commission Management	✓	✓	✓	✓
Affiliate Recruitment Marketplace	✓	✓	✓	✓
Advanced Reporting & Analytics	✓	✓	✓	×
Partner Tiers & Categorization	✓	✓	✓	✓

Our Reviews of the Best Partner Marketing Software:

Our analysts assess software with impartiality. Clicks may generate a commission that funds our evaluations. Discover our commitment to transparency and our review approach.

Sponsored

Upfluence simplifies collaborations to drive sales and ROI. Focus on choosing the right influencers, optimizing inventory, and product seeding with detailed shipping automation. Automate communicating, negotiating, and hiring Influencers in just a few guided clicks.

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impact.com

4.4

out of 5

$ Base Price: $30/mo

Sponsored

Our Opinion on impact.com

impact.com's platform comes with a robust set of strengths, such as providing customized integrations with popular ecommerce platforms (e.g., Shopify, BigCommerce), facilitating the management of hundreds of partner relationships through easy-to-adjust contracts and tracking requirements, and streamlining partner recruitment and negotiation through its expansive network. However, it does face challenges like the need for improvements in live chat functionality for managing multiple partner conversations and the relative newness of its influencer discovery network, necessitating cautious vetting of partners. Unique features setting impact.com apart include advanced tracking capabilities across various interfaces, solid migration assistance for seamless transitions between affiliate networks without loss of data or conversions, and an innovative fraud protection system powered by machine learning algorithms to detect and mitigate fraudulent activities, ensuring a secure and efficient partner management experience.

What we like:

They provide hands-on custom integrations, but also offer a "Starter Package" which uses turnkey integrations with Shopify, BigCommerce and many other ecommerce platforms for an easy DIY integration.
Managing hundreds of partner relationships within the impact.com platform is easy. impact.com offers very customized solutions based on the business use cases and allows for brands to easily adjust contracts, terms, tracking requirements and much more.
Through impact.com's vast partner recruitment network, brands are able to easily curate lists, recruit partners, and negotiate terms -- all within just a short period of time. No more spreadsheets and keeping track of hundreds of partnership term changes across your computer.

What we don't like:

impact.com added live chat functionality within the platform, but it can still use some improvements to the message management. If you have ongoing conversations and negotiations with more than ten partners, it might get a bit overwhelming to manage these chat messages in the portal.
The impact.com influencer discovery network is still fairly new, so double check the creator engagement metrics within the platform before attempting to recruit partners.
Although impact.com has a large publisher and influencer database you can utilize to recruit partners, you'll still need to thoroughly vet out the potential partnerships to ensure they're the right fit for your brand.

Key Features:

Advanced cross-platform tracking capabilities allow real-time monitoring of partner interactions across desktop, mobile web, and apps.
Seamless migration assistance ensures zero data loss when transitioning from other affiliate networks while maintaining all active partnerships.
Sophisticated fraud protection powered by machine learning algorithms automatically detects and flags suspicious activities.

Quick Facts:

Ideal for: SMB - Enterprise
Trial period: 30 days with Starter Edition

Growann's view: The platform excels in partnership management automation while providing enterprise-grade features in an accessible package.

Free Trial: 30 days

Ideal For: SMBs

Best Fit For: Unified Partnership Automation

Product features we found most useful:

✓

Partner Onboarding & Training

✓

Lead Distribution & Deal Registration

✓

Partner Performance Tracking

✓

Marketing Development Funds (MDF) Management

✓

Collaborative Planning & Goal Setting

Full impact.com software review

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Kademi

4.5

out of 5

$ Base Price: Custom

Sponsored

Our opinion on Kademi

Choosing Kademi means you can expect everything you'd want in partner management software from managing partner deals, calculating commissions, and enabling partners with training and resources. Where Kademi stands out though is in driving engagement with partners, something a lot of businesses struggle with.

The team at Kademi put a lot of emphasis on helping customers achieve program objectives. To do this, they have an impressive toolset to automatically onboard and nurture partners towards program goals, from registering deals to hitting sales targets and completing training. They can also incentivize and shape behavior by awarding points for completing training or attending webinars. These points can then be redeemed in reward stores or used in online games, which is a unique and exciting feature most PRMs don’t support.

I loved their drag-and-drop portal builder, which allows you to experiment and build a fully functional and bespoke portal from the ground up without any coding, or you can just use one of their templates. The level of code-free customization you can achieve with Kademi is impressive, not just in the user interface but also in your program workflows. For instance, if you have a very specific deal registration approval workflow, Kademi will most likely be able to support it.

Their tools to track partner performance and handle data and reporting are standout. They offer configurable bi-directional synchronization with Salesforce and HubSpot, and their beautiful reporting tools allow you to set up rich, interactive dashboards in both the admin console and the partner portal targeting different users and use cases. They are also a SOC 2 Type 2 certified company and invest significant time and resources into securing their customers' data.