7+ Best Partner Marketing Software Platforms & Tools in 2023

Image of author Nick Cotter
Nick Cotter
Affiliate Marketing
February 23, 2023
-
10
min read

Are you looking to invest in partner marketing software platforms to help you take your business to the next level in 2023? If so, you've come to the right place. Here, we'll discuss the seven best partner marketing software platforms available today. We'll also look at what sets each of these platforms apart and how they can help you reach your business goals. With the right partner marketing software platform, you'll be able to streamline your marketing processes, increase customer engagement, and maximize your ROI. Additionally, you'll be able to track performance and make informed decisions quickly. With the right software platform, you'll be well on your way to improving your partner marketing strategies.

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Kademi
Kademi is an all-in-one partner relationship management platform built for B2B organizations needing a highly customizable partner channel program.
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Everflow
Everflow is a Partner Marketing platform for managing your partnerships, tracking all marketing channels, and amplifying your performance.
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The Best Partner Marketing Software of 2023:

Here’s our shortlist of the best partner marketing software I'm ranking through our extensive research and use:

  1. Everflow
  2. Kademi
  3. Reditus
  4. RedTrack.io
  5. Partnerhub
  6. PartnerStack‎

Our Reviews of the Best Partner Marketing Software:

Here is our list of the best partner marketing software.

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Everflow

Growann's Software Review:
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4.4
out of 5

Everflow is a Partner Marketing platform for managing your partnerships, tracking all marketing channels, and amplifying your performance.

Take ownership of your growth: Quickly onboard and manage your affiliates, influencers, referral partners, and strategic partners. Consolidate your partnership and performance channels allowing you to understand the true value from each traffic source, control your attribution, and optimize towards your best performers. Get the attribution and analytics that are the keys to accelerating your revenue.

  • Track every channel: Everflow's tracking starts when users reach your website, letting you consolidate your performance reporting for affiliates, influencers, referrals, and media buying. Having all of this data in one place makes it easy for you to analyze and understand the value from each source of traffic.
  • Attribute unlimited events: Everflow lets you go beyond the sale or lead, and track every engagement that delivers value from your campaigns. Start paying your partners on CRM pipeline stages, approved leads, subscription renewals, and upsells. Understand your traffic better by analyzing engagement around newsletter signups, pricing page visits, and community activity.
  • Scale your partnerships: Better data and attribution empowers you to align your payouts with the partners that drive your best customers, motivating them to ramp up their promotions. Onboard your own partners in a few clicks, give them the tools to be successful and keep growing by discovering new relevant partners in Everflow's marketplace.
  • Tracks every channel and provides unlimited partner management
  • Powerful integrations with CRMs, Shopping Carts, and full access API
  • Makes it easy to view and optimize performance on the placement level
  • Vast number of capabilities can be overwhelming
  • Doesn't provide a massive marketplace for affiliates
  • Lacks robustness for emailer campaigns
The pricing starts at $750 per month for unlimited access to the platform. You must contact Everflow for a customized plan for more in-depth onboarding and dedicated customer success manager.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$750/month
Pricing Plan 2:
CUSTOM
  • Shopify
  • HubSpot
  • Optizmo
Get started →Get started →
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Kademi

Growann's Software Review:
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4.5
out of 5

Kademi is an all-in-one partner relationship management platform built for B2B organizations needing a highly customizable partner channel program. The team at Kademi knows to build a highly successful and profitable channel program, you need a partner management solution that’s seamless to set up and can be customized to the specific needs of your business – whether that’s a reseller, distributor, referral, or even affiliate partnership. Partnership leaders rejoice – The Kademi platform offers easy to use and code-free solutions with drag and drop partner portal editor, mitigating the time and resources needed from developers. The Kademi platform doesn’t end at a PRM solution – offering additional valuable features like its sales incentive software, an in-platform learning management solution, and commerce & payment handling from its extensive eco-system of modular features. It’s no wonder premier brands like OPPO and Zoetis trust the Kademi platform to power their partner channel programs.

  • Partner portals
  • Deal registration
  • B2B loyalty
  • Sales incentive software
  • Channel partner training (LMS)
  • Partner onboarding & Enablement
  • K-Journey: Kademi “K-Journeys,” also known as workflows, allow organizations to build automated flows to nurture and engage partners. Their flow builder is visually appealing, making it easy to set up flows to help partners, admins, and sales reps with daily tasks and quickly move them along their partnership journeys. Easily one of our favorite features.
  • Deal Registration: With Kademi’s deal registration feature, you can onboard new partners and enable them to register deals easily. The dealer dashboard is highly customizable, showing several metrics from; active deals, deals won, pending payouts, and so much more.
  • Sales Incentive Program: Build incentive programs for your channel partners to access within their secure partner portal. You can add dynamic components and leaderboards based on your channel partners' pacing toward their sales targets. Your channel partners can also file sales claims to be reviewed and approved within the portal.
  • Although Kademi does have the ability to launch an affiliate program within their partner management solution, they do not currently have access to an internal network of publishers or other potential affiliate or influencer partnerships. You will need to research and recruit these partners outside of their platform to join your affiliate program.
  • If you’re a new startup or small business with a tight budget and a single-person partnerships team, their solution likely won’t be the best fit for you. Their PRM solution works best for organizations that need a customizable program and has invested in channel sales and partnerships.
  • For partnership professionals who haven’t built a channel program on PRM software before, you’ll likely need to commit to their onboarding training program to set up your program correctly. Or you can also use one of their go-to agencies and consultants to help you set up your channel program.
Pricing for Kademi can vary greatly depending on what types of features and needs your team is looking for. That said, pricing for Kademi can vary from $500/month to $1250/month.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$500/month
Pricing Plan 2:
CUSTOM
  • XTRM
  • Shopify
  • Xero
Get started →Get started →
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Reditus

Growann's Software Review:
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4.1
out of 5

Reditus is a platform for affiliate marketers in the B2B SaaS sector. With their unique marketplace, you can reach out to new prospective affiliates and grow your business beyond your own network. As with any other affiliate management tool, you can manage relationships, keep track of metrics that are relevant to your business, and initiate payouts towards affiliates when they've reached certain thresholds.

  • B2B SaaS Marketplace: with the focus on B2B SaaS and their marketplace they really have a great niche. Allowing affiliates to earn higher recurring commissions and help SaaS companies to find new relevant affiliates. As a SaaS you never lose control who joins your program.
  • Entry Level Pricing: Reditus wants to be accessible for B2B SaaS companies at any stage, this is shown in their pricing model. When you grow your pricing will increase as well.
  • Customer Support: They offer live chat, not just to SaaS companies but also to partners. When partners do well, SaaS companies do well, and eventually, Reditus will do well.
  • Marketplace option
  • Robust tracking
  • Value-based pricing
  • Doesn’t come with a messaging feature
  • Does not natively integrate with Zapier
  • You are not able to white label the platform
Reditus provides customers with a free account to start, but pricing can grow up to $89/month for more advanced features.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$0/month
Pricing Plan 2:
$89/month
  • HubSpot
  • WordPress
  • Stripe
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RedTrack.io

Growann's Software Review:
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4.0
out of 5

RedTrack.io is a software that allows you to manage your affiliate marketing program. It helps you keep track of your affiliate relationships, track their performance, and easily communicate with them. As an affiliate manager, RedTrack.io is important because it allows you to more easily manage your relationship with affiliates and communicate with them about the success or failure of their campaigns.

  • Real-time data reporting
  • Customizable & flexible reports
  • Accurate tracking
  • No data sampling
  • Referral program management
  • Real-time cost updates
  • It's easy to set up and use. You can get started in minutes, without needing any technical knowledge or assistance from an IT team. This makes it easier to get results faster!
  • It offers flexibility in how you run your program—you can choose to focus on specific goals or campaigns rather than just signing up as many new users as possible. This ensures that you're able to optimize revenue while keeping your efforts focused on what matters most.
  • It makes it easy for affiliates to recommend products they know will work well for them (and their audience), which means they'll be more likely to promote those products over others they might not be as familiar with yet.
  • The pricing model is a bit more expensive than other solution on the market.
  • They do not have a publisher affiliate network to build publisher relationships with.
  • The iOS app interface has been known to run into a few bugs here and there.
Pricing for RedTrack.io can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from $83/month up to $624/month.
Best Fit For:
Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$83/month
Pricing Plan 2:
$624/month
  • TikTok
  • Google Ads
  • Facebook
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Partnerhub

Growann's Software Review:
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4.0
out of 5

Partnerhub is a first-of-its-kind partnerships operations platform for top SaaS and digital agencies. It's like a PRM in that you can manage your entire program from one place, but unlike most PRMs, your partners are also using it to manage their other partnerships. Partnerhub is a place where digital agencies and tech solutions come together to find, vet, deploy and enable as many partnerships as you can handle.

Most PRM's are great for two things; push communication like email blasts or distributing assets, and distributing commissions payouts. Partnerhub covers finding partners, activating them, ongoing communication, project collaboration, document sharing, one-time rewards, automated messaging / alerts, and tracking referrals. Along with integrations with top CRMs and Marketing Automation solutions, most users of Partnerhub find it to be a one-stop shop for their program success.

  • Finding new partners to grow your customer base doesn't have to be hard. Partnerhub helps you find new partners based on overlapping customer profiles with other companies in their network.
  • You can set up live co-marketing offers (guest blogs, webinars, etc.) to share with your partners to get the ball rolling with your partnerships.
  • Have headaches tracking partnership referrals? Partnerhub has taken care of this from lead submission to closed-won deal, every point in the referral journey is tracked.
  • In-platform chat feature to streamline communication between all of your partners.
  • Able to easily set up spiffs for your partners and payout whenever!
  • Partnership network to connect you with companies with similar customer profiles.
  • Not able to set up custom link tracking in the platform.
  • You need to handle all payouts, W9s, billing, etc. for your partners.
  • No branded landing pages to provide your partners.
Partnerhub provides customers with a free account to start and join their network.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$0/month
Pricing Plan 2:
CUSTOM
  • Pipedrive
  • HubSpot
  • Salesforce
Get started →Get started →
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PartnerStack‎

Growann's Software Review:
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4.5
out of 5

PartnerStack is one of the best platforms for building a partnership channel, but it’s built explicitly for B2B SaaS companies. This is one of my favorite PRM solutions because it allows you to grow your partnership channel in different directions. Their platform helps B2B businesses to recruit all kinds of partners, whether that’s an agency, reseller, influencers, affiliates, etc. Also, PartnerStack has the most straightforward, easy-to-understand, and clean product designs I have seen within the space.

  • Automate Your Partner Recruitment: PartnerStack provides businesses with the tools needed to fully automate recruitment, which is a vital part of a successful partner program. By using PartnerStack, you will recruit channel partners into your program while rewarding them automatically for the conversion they make. This way, your partners, as well as you, will get to generate more revenue. The process is counter-wise, and everyone gets to benefit from it. Besides, this feature also helps build a scalable method to engage with your partners.
  • Custom Onboarding For Every Partner: How many times have you forgotten to generate essential notification emails to your partners? It has happened way too many times. But worry not, as this will not occur with PartnerStack. PartnerStack enables you to organize custom onboarding for each partner of yours, so you’re able to set everyone up for success within the relationship.
  • Exact Payout Timings: PartnerStack has another fantastic feature of automating your partner's payout based on their performance. There's no need to remember dates and timings; you just have to leave all the work onto PartnerStack. There's nothing to worry about! Whether you are thinking of delivering a bonus to your partner or just want them to have the intended revenue, partner stack will do it all for you. PartnerStack automatically generates your partner's shares and pays them out on time.
  • Straightforward to use interface.
  • Seamless integration process.
  • Marketplace that provides program exposure.
  • Pricing is at the higher end of the prm software space.
  • They have a massive partnership network, but you cannot reach out to prospective marketplace partners directly through the platform.
  • They lack the ability to analyze granular SaaS metrics within the dashboard reporting.
‎There are lots of options for different plans, which are customized to each businesses’ needs. You will typically need to have a conversation with someone at PartnerStack to obtain a quote, but overall, they are expected to range from $1,000+ per month.
Best Fit For:
Mid Market & Enterprise Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
CUSTOM
Pricing Plan 2:
CUSTOM
  • HubSpot
  • Salesforce
  • Zapier
Get started →Get started →
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AnyTrack is an all-in-one conversion tracking and marketing analytics platform. It enables marketers to measure, analyze, and optimize their online campaigns across multiple marketing channels, including Google Ads, Facebook Ads, Bing Ads, and more.AnyTrack provides users with a variety of features to help them optimize their campaigns and maximize their ROI. These features include real-time analytics and reporting, automated conversion tracking, A/B testing, multi-channel attribution, and more. AnyTrack also offers several integrations with popular marketing tools, such as Google Analytics, WordPress, Zapier, and more. This allows users to easily export data, create custom reports, and track conversions across multiple platforms. Overall, AnyTrack is a powerful and comprehensive marketing analytics and conversion tracking platform that can help marketers improve their campaigns and maximize their ROI.

  • One key feature of AnyTrack.io is its ability to track user-level data across multiple marketing channels and user touchpoints. This helps marketers accurately attribute conversions and understand user journeys, providing valuable insights into user behavior.
  • Automated Event Tracking: AnyTrack allows you to automatically track any events on your website without writing code.
  • Conversion Optimization: AnyTrack automatically optimizes your website to drive more conversions.
  • Advanced Targeting & Segmentation: AnyTrack allows you to segment and target visitors based on their behaviors.
  • Multi-Device Tracking: AnyTrack automatically tracks your visitors across multiple devices and platforms.
  • Advanced Reporting & Analytics: AnyTrack provides advanced reporting and analytics to give you a better understanding of your website’s performance.
  • Multi-channel tracking: Anytrack.io allows you to track data from all of your marketing channels, including website, social media, email, and advertising. This allows you to see the big picture of how your marketing is performing and identify areas for improvement.
  • Accurate attribution: The platform uses advanced algorithms to attribute revenue to the right channels, so you can understand which channels are driving the most conversions and revenue.
  • Optimization: Anytrack.io provides the ability to optimize your marketing campaigns by setting goals, tracking progress, and making data-driven decisions to improve your results.
  • Data integration: Integrating data from different sources can be a challenge and may require technical skills.
  • Complexity: The platform is quite complex, with a lot of features, functionalities and integrations. It may take a while to get used to it and learn how to use it effectively.
  • Cost: Anytrack.io may be costly for small businesses or start-ups, because of the complexity of the platform and the amount of data it can handle.
Pricing for AnyTrack can vary greatly depending on what types of features and needs your team is looking for. That said, pricing for AnyTrack can vary from $50/month to $300/month. For more in-depth pricing plans and custom solutions needed, contact the team at AnyTrack for more information.
Best Fit For:
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$50/month
Pricing Plan 2:
$300/month
  • Impact
  • Taboola
  • Shopify
Get started →Get started →
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Software Rankings:
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Each sponsored placement is distinguished with a distinctive blue ribbon, ensuring that you are aware of and informed about the content you're consuming.

Important Features to Look For in Partner Marketing Software:

Partner Marketing Software Pricing Table Comparisons:

Below we dive into the different prices across the partner marketing software market.

Platform Free Trial? Pricing #1 Pricing #2
Everflow false $750/month CUSTOM
Kademi true $500/month CUSTOM
Reditus true $0/month $89/month
RedTrack.io true $83/month $624/month
Partnerhub true $0/month CUSTOM

Partner Marketing Software Review Table Comparisons:

Below we dive into the different benefits and pitfalls of the partner marketing software market. We share our different ratings for all of the various partner marketing software software, and what you should be paying attention to when you vet out this solution for your business.

Software Customer Support Performance Value Total Product Rating
Everflow 4.4 4.6 4.2 4.4
Kademi 4.4 4.6 4.6 4.5
Reditus 4.2 4.4 4.5 4.1
RedTrack.io 4.4 4.4 4.2 4
Partnerhub 4.1 4.5 4.3 4

What is Partner Marketing Software?

What Does Partner Marketing Software Cost?

Do you Need Software for Partner Marketing?

How can you use Partner Marketing Software?

Who can use Partner Marketing Software?

What are the Advantages of Partner Marketing Software?

Factors we use to Rank Affiliate Marketing:

Similar Categories to Affiliate Marketing

Nick Cotter

Founder & CEO

As a seasoned professional with over 7 years of experience in B2B partner marketing, Nick has a deep understanding of the industry and a proven track record of success. Throughout my career, I have worked with some of the most prominent technology brands and agencies, honing my skills and knowledge in the field. However, despite my success, I realized that there were limited resources available to support professionals like me in the field of partner marketing. That's why I founded Growann - to provide valuable insights, guidance, and support to individuals and organizations in the B2B partner marketing space.