7+ Best Affiliate Software For Small Business In 2023

Image of author Nick Cotter
Nick Cotter
Affiliate Marketing
February 23, 2023
-
10
min read

If you own a small business and you're looking to get started with affiliate marketing then you'll need the right software. In this article, you'll find seven of the best affiliate marketing software solutions available for small businesses. These tools will help you easily manage and grow your affiliate program and make sure you get the most out of your marketing efforts. With one of these tools, you'll be able to easily track and analyze your performance, create targeted campaigns, and recruit top-notch affiliates. Not only will you save time, but you'll also have access to powerful features, such as automated commission payments, detailed analytics, and more. So, if you're ready to take your affiliate marketing to the next level, check out these seven+ excellent software solutions.

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The Best Small Business Affiliate Software of 2023:

Here’s our shortlist of the best small business affiliate software I'm ranking through our extensive research and use:

  1. Trackdesk
  2. Rewardful
  3. GoAffPro
  4. LeadDyno
  5. OffersHub
  6. FirstPromoter

Our Reviews of the Best Affiliate Marketing Software for Small Business:

Here is our list of the best affiliate marketing software for small business:

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Trackdesk

Growann's Software Review:
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.3
out of 5

Trackdesk is an affiliate marketing software platform built in Prague, Czech Republic. It allows you to track, manage, and optimize your affiliate marketing campaigns, so you can focus on what matters: growing your business. Trackdesk helps you keep a pulse on how your affiliate campaigns are doing by letting you see which partners are performing best and by giving you actionable insights into how to improve and grow your relationships. You can also use Trackdesk to manage your affiliates, view reports and payments, and automate specific processes with custom workflows. Trackdesk is built for SaaS, ecommerce, and agencies looking to level up their affiliate programs.

  • Affiliate management capabilities
  • Personalized & recurring commission management
  • Automated email flow communication
  • Real-time analytics reporting
  • Partner Tiers
  • Multiple affiliate offer types
  • The Trackdesk user interface is clean, easy to understand, and navigate from both the admin and affiliate partner dashboards. Partners can grab their referral links, track conversions, and review their commissions within a few easy clicks. You’re also able to easily edit your T&Cs and update partners whenever a change is made to your program.
  • Trackdesk provides their customers with automated email flows that are sent out to their affiliate partners when they sign up for your program, receive their first commission, and when any adjustments are made to the affiliate program. This is important to keep your partners excited and motivated to promote your offering to their audience.
  • They provide an easy-to-follow quick setup guide where you can get your program up and running within an hour, especially given they have native integrations with companies like Zapier, Chargebee, and WooCommerce. You can also customize your program and outcompete your competitors with more compelling affiliate offers.
  • Currently, the Trackdesk team does not have a way to communicate with affiliate partners via in-platform messaging. You will need to send out email communications to your partners to update them.
  • The Trackdesk team does not offer a partner marketplace to research, recruit, and activate new affiliate partners into your program. Therefore, your affiliate team will be responsible for manual partner outreach for your program.
  • As of today, you’re unable to set up customized tracking links with additional utm parameters to analyze within their analytics dashboard. You will need to use the standard tracking link you use to set up your program.
Pricing for Trackdesk can vary greatly depending on what types of features and needs your team is looking for. That said, pricing for Trackdesk can vary from $0/month to $89/month.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$0/month
Pricing Plan 2:
$89/month
  • Zapier
  • Shopify
  • Chargebee
Get started →Get started →
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Rewardful

Growann's Software Review:
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.0
out of 5

Rewardful is an affiliate marketing software that helps affiliate managers run their affiliate programs. It's used all over the world, and it's a great tool for any affiliate manager to have since it makes managing the program easier. One of the most important benefits is that Rewardful allows you to keep track of your affiliates' performance in a simple and straightforward way. You can see how many sales each affiliate has made, how much money they've earned for your company, and what kinds of promotions they're running—all in one place.

  • Live customer support
  • Free migration
  • 2-way Stripe sync
  • Cross subdomain tracking
  • Custom rewards
  • Percentage-based commissions
  • Get remarkable insights into the performance of your partners and campaigns.
  • Track the performance of specific activities in each campaign, such as email sign-ups or social shares.
  • The ability to create custom campaigns with unique tracking URLs for each campaign.
  • You're not able to pay affiliates directly through the interface.
  • You can only customize the affiliate dashboard so much to fit your brand.
  • There is currently no in-app messaging feature to chat with your affiliates 1-1.
Pricing for Rewardful can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from $29/month up to $299/month.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$29/month
Pricing Plan 2:
$299/month
  • MemberSpace
  • Stripe
  • Leadpages
Get started →Get started →
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GoAffPro

Growann's Software Review:
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.0
out of 5

GoAffPro is an affiliate marketing software that allows you to create, manage and track your marketing campaigns. GoAffPro offers a lot of features to help you promote your products and services with ease. As an affiliate manager, it's important to use GoAffPro because it will help you save time by automating routine tasks in your business. You can create new landing pages and banners with just a few clicks and monitor the performance of each campaign with their analytics tool.

  • Advanced affiliate tracking
  • Referral Link generator
  • Branded Affiliate Portal
  • Meaningful analytics
  • Compensation plan builder
  • Automatic payouts
  • Easy integration with most of the major ecommerce platforms.
  • Track every aspect of your affiliate campaign, including what products are selling best for each affiliate.
  • The major pros of GoAffPro are its easy-to-use interface and wide range of features. It's especially useful for those who are not experienced with Affiliate Marketing as they don't have to worry about creating custom templates or writing code.
  • It takes some time to learn how to use all the features.
  • Some features are only available in the premium or enterprise version of GoAffPro.
  • They don't have a publisher network you can source new affiliates directly from.
Pricing for GoAffPro can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from $24/month up to $199/month.
Best Fit For:
Small Business
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$24/month
Pricing Plan 2:
$199/month
  • Klaviyo
  • Tipalti
  • Shopify
Get started →Get started →
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LeadDyno

Growann's Software Review:
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.0
out of 5

LeadDyno is software that helps you manage your affiliate marketing campaigns. It helps you keep track of all the leads that come in, so you know exactly where they're coming from and how they're being converted. When you have LeadDyno, you can see how many people are clicking on your links and which links are performing best. This information is crucial for making the most of your affiliate marketing partnerships, so you can continue to reinvest in your partners! You can also use LeadDyno's reporting features to analyze what kind of affiliate ads are working best, so you can optimize your site even further.

  • One Click Integration
  • Customize Your Affiliate Portal
  • Multiple Tracking Options
  • Send Affiliates Newsletter
  • View Data for Vistors, Leads and Sales
  • Bulk Pay Affiliates
  • Ease of use—no need to spend hours learning how to use the software because it's designed for users of all skill levels.
  • Flexibility—you have complete control over how many features you want to use or not use.
  • Versatility—you can use LeadDyno as an all-in-one solution or as part of a larger affiliate/referral program.
  • It would be agreat if they could clean up some parts of their UI.
  • The graphs and charts on the main dashboard are a bit outdated and confusing at times.
  • They don’t have an affiliate network of publishers you can reach out to directly.
Pricing for LeadDyno can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from $49/month up to $749/month.
Best Fit For:
Small Business
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$49/month
Pricing Plan 2:
$749/month
  • Shopify
  • HubSpot
  • Stripe
Get started →Get started →
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OffersHub

Growann's Software Review:
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.2
out of 5

OffersHub is a comprehensive affiliate marketing software that helps you run your affiliate program. It provides a control panel for all aspects of the program, from affiliate management to reporting. Affiliate managers can use OffersHub to manage their entire affiliate program, including setting up and managing products and affiliates, tracking conversions and sales, and generating reports.

  • Campaign Management
  • Fraud Control & Alerting
  • Affiliate Management
  • Reporting
  • Billing
  • System Management
  • Creating product offers that are tailored to each affiliate partner.
  • Managing the entire lifecycle of an affiliate campaign from start to finish—from lead generation to conversions and everything in between.
  • Its easy-to-use interface makes it easy for affiliates to understand what they need to do, and it's a powerful tool for optimizing campaigns.
  • There's no in-app messaging feature to chat directly with your affiliates 1-1.
  • Handling all of the tax information for your affiliates can be a pain.
  • Their pricing increases after three months on the start-up plan.
Pricing for OffersHub can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from $49/month up to $499/month.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$49/month
Pricing Plan 2:
$499/month
  • Shopify
  • HubSpot
  • BigCommerce
Get started →Get started →
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FirstPromoter

Growann's Software Review:
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.3
out of 5

FirstPromoter is an affiliate marketing software that helps you run your affiliate program. If you're an affiliate manager, you know how important it is to have great software that helps you manage your affiliates, keep track of their performance, and communicate with them. That's why FirstPromoter is such a great choice for anyone looking for an easy-to-use and affordable solution for their affiliate program management needs.

  • Branded affiliate dashboard
  • One-click Paypal payouts
  • Two-sided rewards
  • Personalized referral link
  • Recurring commissions
  • In-depth analytics
  • Easy management of everything from affiliate customer acquisition to payouts.
  • Automated reporting so you don't have to keep track of metrics yourself
  • An intuitive interface makes it easy for affiliates to use the software
  • They provide a very basic sign-up page for your affiliates that doesn't allow full brand customization.
  • There is currently no in-application terms and conditions creator.
  • More integrations across different platforms would be a great value-add.
Pricing for FirstPromoter can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from $49/month up to $149/month.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$49/month
Pricing Plan 2:
$149/month
  • Stripe
  • Zapier
  • Paddle
Get started →Get started →
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HOQU

Growann's Software Review:
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.0
out of 5

HOQU affiliate marketing software is a tool that you can use to help you manage your affiliate program. It helps you keep track of all the information you need about your affiliates so that you can make sure they're doing what they're supposed to be doing and also pay them for their efforts. It's important for affiliate managers to use this kind of software because it helps them stay organized and on top of things. It also ensures that your company doesn't miss out on paying commissions when they're due just because a few things got lost in the shuffle!

  • Automation tools
  • Dedicated account manager
  • Full-cycle impression tracking
  • Smartlinks
  • Offers marketplace
  • Unified account
  • You can manage all your affiliate marketing activities in one place.
  • Use a single platform for all your marketing activities (SEO, PPC, and social).
  • Maximize the performance of your affiliate campaigns with effective reporting.
  • There’s no in-app messaging features to chat directly with affiliates 1-1 to discuss strategy.
  • Your affiliates, depending on their experience in the space, may not a few articles of guides to show them the platform.
  • You’ll need to still collect and manage the tax information on your own.
Pricing for HOQU can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from $99/month up to $499/month.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$99/month
Pricing Plan 2:
$499/month
  • Mailchimp
  • HubSpot
  • Mailerlite
Get started →Get started →
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Software Rankings:
Disclaimer:
Each sponsored placement is distinguished with a distinctive blue ribbon, ensuring that you are aware of and informed about the content you're consuming.

Important Features to Look For in Small Business Affiliate Software:

Small Business Affiliate Software Pricing Comparison Tables:

In this section, we will be focusing specifically on affiliate software options for small businesses and comparing the pricing options available on the market. By presenting the information in the form of comparison tables, it will be easy for readers to see the differences in pricing between the different software options and make an informed decision about which one is the best fit for their needs and budget. We will be looking at a variety of factors, including the cost of the software, any additional fees or charges, and any discounts or promotions that are currently being offered. By the end of this section, readers should have a clear understanding of the various small business affiliate software pricing options available to them and be able to choose the one that is most suitable for their business.

Platform Free Trial? Pricing #1 Pricing #2
Trackdesk true $0/month $89/month
Rewardful true $29/month $299/month
GoAffPro true $24/month $199/month
LeadDyno true $49/month $749/month
OffersHub false $49/month $499/month

Small Business Affiliate Software Aggregated Review Comparison Tables:

As a small company owner or marketer, having the correct tools and software to help build your affiliate network is critical. A helpful tool for swiftly evaluating several alternatives is aggregated review comparison charts. You may get a feel of the general mood toward a given software program by looking at these tables, which compile evaluations from numerous sources and display them in an easy-to-read style. In this part, we'll present a comparison table that looks at important elements like customer service, software performance, and value for a variety of small business affiliate software programs. You may use this comparison table to make more informed decisions or gain a better understanding of the market.

Software Customer Support Performance Value Total Product Rating
Trackdesk 4.5 4.1 4.3 4.3
Rewardful 4.3 4.1 4.3 4
GoAffPro 4.3 4.4 4.3 4
LeadDyno 4.4 4.3 4.3 4
OffersHub 4.2 4.1 4.4 4.2

How do you recruit affiliates for your small business?

Can you run an affiliate program for a small business?

How much does third party affiliate software cost for small business?

What type features do you need for small business affiliate software?

Can you run a referral program for a small business?

How do you pay your affiliate partners for your small business?

Factors we use to Rank Affiliate Marketing:

Similar Categories to Affiliate Marketing

Nick Cotter

Founder & CEO

As a seasoned professional with over 7 years of experience in B2B partner marketing, Nick has a deep understanding of the industry and a proven track record of success. Throughout my career, I have worked with some of the most prominent technology brands and agencies, honing my skills and knowledge in the field. However, despite my success, I realized that there were limited resources available to support professionals like me in the field of partner marketing. That's why I founded Growann - to provide valuable insights, guidance, and support to individuals and organizations in the B2B partner marketing space.