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Sulvo Reviews and Product Information.

What is Sulvo?

Having explored Sulvo's offerings, I've found it to be a sophisticated ad serving platform aimed at empowering publishers by boosting their ad revenue. Sulvo stands out for its innovative features like the Unblocker, which smartly navigates around ad blockers to recover otherwise lost ad impressions. Its platform is designed for ease of use, offering a range of ad formats and detailed analytics for optimizing ad strategies.

Sulvo is particularly noteworthy for its commitment to maintaining a balance between revenue generation and user experience, making it a valuable tool for publishers aiming to maximize their digital ad earnings. It's advisable to thoroughly test the platform before fully integrating it into your site to ensure it aligns with your specific needs and goals for your ad management.

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About Sulvo and Our Ratings:

Companies Using this platform:
Mid Market & Enterprise Businesses
Great platform to use for:
Best Fit For: Publishers with 1M+ pageviews
Total Product Rating (out of 5):
4.30
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Value of Software Rating:
4.3
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Customer Support Rating:
4.3
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Performance Rating:
4.2
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Sulvo Software Pricing:

Free trial?
Base price:
Free: 250M impressions
Yes
NO

Best Alternatives to Sulvo:

Sulvo's Top Software Integrations:

  • Traditional Sold Direct Ads
  • Hosted Prebid Connectors
  • Special Connectors for Non-Prebid Programmatic Demand

Key Features of Sulvo:

  • Unblocker and Audience Collector: Recovers lost impressions and increases impressions on high paying audiences, without incurring costs for unfilled impressions.
  • Hosted Prebid and Special Connectors: Facilitates integration with direct ads and non-prebid programmatic demand without additional fees.
  • Format-Based Frequency Capping and Geo-Blocking: Offers sophisticated ad display controls and protects against undesirable traffic.
  • Bot-Scoring & Filtering: Enhances ad security and protects against abusive advertisers.
  • Personalized Ads Compliance: Ensures adherence to privacy regulations like GDPR and CCPA with advanced country-aware personalization.
  • SPO Avoidance: Protects revenue by avoiding supply-path optimization pitfalls.

Major Benefits of Using the Sulvo Software:

  • Revenue Optimization: Sulvo's platform is designed to increase revenue while decreasing costs, offering features like no unfilled impression costs and bid shading avoidance, ensuring that only sold impressions count towards costs.
  • Customization and Control: Offers user-configurable settings such as audience collectors, custom ad controls, and advanced reporting, allowing for tailored ad strategies.
  • Ad Format Variety: Provides a wide range of professionally designed and responsive ad formats, including sticky, interstitial, enhancing user experience and engagement.

Drawbacks With Using Sulvo:

  • Complexity for New Users: The wide array of advanced features and customization options might overwhelm new users or small publishers without dedicated technical teams
  • Payout terms: One potential drawback of Sulvo for publishers could be the longer payout terms, which might impact cash flow for smaller publishers or those with tight financial schedules. However, these terms are often subject to negotiation, offering some flexibility for publishers to find terms that better suit their business needs
  • Dependence on US-Based Support: While high-quality, reliance on US-based support might introduce time zone challenges for international publishers.

Frequently asked questions

Everything you need to know about the product, features and costs.

Does Sulvo offer customer support to publishers?

Yes, Sulvo provides 24/7 always-on customer support, which is US-based and of high quality. This ensures that publishers have access to support whenever needed, and can rely on professional assistance for issues like site protection against abusive advertisers, compliance with personalized ads regulations (such as GDPR and CCPA), and technical concerns such as bid shading and SPO (supply-path-optimization) avoidance​.

How does Sulvo pricing work?

Sulvo's pricing model is designed to be publisher-friendly, emphasizing the absence of costs for unfilled impressions—meaning only sold impressions count towards costs. This approach can significantly reduce unnecessary expenses for publishers. Additionally, Sulvo does not require development and maintenance fees, making it an economically viable option for publishers looking to optimize their ad revenue without incurring high upfront costs.

What is the Sulvo 'Unblocker' technology?

The Sulvo Unblocker solution is designed to help publishers recover revenue lost due to ad blockers and due to missing advertising consent in regions where consent collection is required. By detecting ad-blockers and missing user consent and helping publishers recover the impression, the Unblocker ensures that ads still reach the audience, thus maintaining ad visibility and effectiveness. This solution is configurable, allowing publishers to balance between maximizing ad revenue and preserving user experience.

Compare Sulvo With Similar Vendors:

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