Allbound Reviews & Product Details

What is Allbound?

Allbound helps companies manage and sclae their partner programs. It is a robust PRM platform that gives partnership managers total control over their program, from partner on-boarding to training and engagement. Allbound provides a customizable portal where your partners can log in and access everything they need to promote your company's products or services successfully. Your partners will be able to learn about your company, register for an event, access sales tools like case studies, datasheets, and presentations, get social sharing functionality for promoting your content on Twitter and LinkedIn, view recordings of webinars, share articles, and more. In addition to the self-service portal for partners, you will also get a partner marketing dashboard where you can track your partner program performance and monitor ROI.

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The GrowScore™ is derived from a balanced evaluation of Features, User Experience, and Performance & Reliability, each rated out of 100. We calculate the final score by taking the weighted average of these parameters, offering a quick, comprehensive insight into software quality.

Software Features:
User Experience:
Performance and Reliability:

Allbound Platform Features

After conducting thorough research and a rigorous evaluation process, we have determined whether this software includes the top 5 essential features.

Feature Status Product Feature
Partner Onboarding & Training
Lead Distribution & Deal Registration
Partner Performance Tracking
Marketing Development Funds (MDF) Management
Collaborative Planning & Goal Setting

Growann's View

Our opinion on Allbound

Allbound's Partner Relationship Management (PRM) platform offers a robust suite of features designed to streamline and enhance the co-marketing efforts across numerous partnerships. Its strengths include comprehensive partner co-marketing tools, such as co-branding, content management, and playbooks, along with an automated partner onboarding process and insightful channel analytics dashboard that identifies the contributions of partners to sales deals. However, Allbound faces criticism for its limited filtering options in pipeline analytics, a lack of customization in dashboard views for different users, and the absence of an integrated affiliate tracking system, necessitating the use of third-party software for those looking to run an affiliate program. Unique to Allbound are its Sales Enablement Playbooks, which provide timely sales strategies based on product type and market; the Partner Onboarding feature, which enhances partner engagement through automated communications and progress tracking; and advanced Partner Co-Selling & Deal Management functionalities, including deal registration, lead distribution, and an in-platform communication tool. These elements underscore Allbound's commitment to fostering productive, efficient, and mutually beneficial partner relationships.

What we like:

  • Allbound PRM’s partner co-marketing features allow you to quickly scale up your partner marketing across hundreds (if not thousands) of your different partnerships. Everything from; co-branding, partner prospect pages, playbooks, content management tools, and more.
  • The partner onboarding process is streamlined and automated, so you can get your high-value partners up and running in no time.
  • With Allbound’s channel analytics dashboard, you’ll always be able to answer the question: Which partner helped to drive this deal forward?

What we don't like:

  • They could use some more filtering options for their pipeline analytics, so you can drill down even further into different geos.
  • They could provide users with more customization regarding the dashboard view for admins and partner users.
  • You’ll need to use an additional 3rd party affiliate tracking system if you want to run an affiliate program on top of your partnership program.

Unique product features:

  • Sales Enablement Playbooks: Allbound compels users to sell their services using actionable playbooks. With this software, partner managers and sales reps will have the opportunity to give their partners prompt access to different available sales plays based on the stage of their deal. These sales plays will be based on your organization's type of products, geographies, and stages. From this, marketers will allow their partners to lead prospects purchasing the playbooks confidently.
  • Partner Onboarding: The onboarding feature is used to onboard new partners. It includes a dashboard that allows you to track the progress of your partners through different stages of the process and alerts you when they need your attention. This feature also allows you to send automated email sequences that nurture your partners through the onboarding process and increase their engagement with your company. This can be customized based on different sales cycle stages or specific roles within a partner organization (e.g., Account Executive vs. Marketing Manager).
  • Partner Co-Selling & Deal Management: Allbound PRM has some of the best features when it comes to co-selling with your channel partners to help move deals down the pipeline. Everything from deal registration, lead distribution, commissions overview, and an in-platform messaging feature to communicate and form proposals with your partnerships.
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Allbound User Feedback & Reviews

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Frequently Asked Questions

What Does Allbound do, and How do You Use it?

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Platform reviewed by

Author Headshot of Nick Cotter
Nick Cotter
Founder & CEO, Growann
March 5, 2024
Nick transforms the B2B partner marketing world with over seven years of innovation, spearheading collaborations with tech giants and creating Growann to fill the industry's knowledge gap with groundbreaking insights.