Overview Provided by: Nick Cotter
Updated on:
September 21, 2022
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Allbound Reviews & Product Information.

What is Allbound?

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Allbound PRM is a partner relationship management platform. It's a tool that allows you to manage all of your channel partner relationships in one place. Allbound creates an ecosystem of teamwork by cultivating relationships between sales and marketing departments and their partners. No matter the size of your company, Allbound allows you to manage all of your channel partner relationships in one place. From onboarding to account management to reporting, including managing billing and payments, with an easy-to-use interface, their goal is to create compelling partnerships that work seamlessly for both parties.

Key Features of Allbound:

  • Sales Enablement Playbooks: Allbound compels users to sell their services using actionable playbooks. With this software, partner managers and sales reps will have the opportunity to give their partners prompt access to different available sales plays based on the stage of their deal. These sales plays will be based on your organization's type of products, geographies, and stages. From this, marketers will allow their partners to lead prospects purchasing the playbooks confidently.
  • Partner Onboarding: The onboarding feature is used to onboard new partners. It includes a dashboard that allows you to track the progress of your partners through different stages of the process and alerts you when they need your attention. This feature also allows you to send automated email sequences that nurture your partners through the onboarding process and increase their engagement with your company. This can be customized based on different sales cycle stages or specific roles within a partner organization (e.g., Account Executive vs. Marketing Manager).
  • Partner Co-Selling & Deal Management: Allbound PRM has some of the best features when it comes to co-selling with your channel partners to help move deals down the pipeline. Everything from deal registration, lead distribution, commissions overview, and an in-platform messaging feature to communicate and form proposals with your partnerships.

Pros of Using Allbound:

  • Allbound PRM’s partner co-marketing features allow you to quickly scale up your partner marketing across hundreds (if not thousands) of your different partnerships. Everything from; co-branding, partner prospect pages, playbooks, content management tools, and more.
  • The partner onboarding process is streamlined and automated, so you can get your high-value partners up and running in no time.
  • With Allbound’s channel analytics dashboard, you’ll always be able to answer the question: Which partner helped to drive this deal forward?

Cons of Using Allbound:

  • They could use some more filtering options for their pipeline analytics, so you can drill down even further into different geos.
  • They could provide users with more customization regarding the dashboard view for admins and partner users.
  • You’ll need to use an additional 3rd party affiliate tracking system if you want to run an affiliate program on top of your partnership program.

Frequently Asked Questions

What Does Allbound do, and How do You Use it?

Allbound helps companies manage and sclae their partner programs. It is a robust PRM platform that gives partnership managers total control over their program, from partner on-boarding to training and engagement. Allbound provides a customizable portal where your partners can log in and access everything they need to promote your company's products or services successfully. Your partners will be able to learn about your company, register for an event, access sales tools like case studies, datasheets, and presentations, get social sharing functionality for promoting your content on Twitter and LinkedIn, view recordings of webinars, share articles, and more. In addition to the self-service portal for partners, you will also get a partner marketing dashboard where you can track your partner program performance and monitor ROI.

What does Allbound Software Cost?

The Allbound PRM software pricing will largely depend on your company's needs, so pricing can vary greatly. That said, we’ve seen pricing for the platform start at around $2,000/month for the base level.

Does Allbound have an affiliate network or tracking?

Allbound does not have an affiliate network for you to find and reach out to prospective affiliate partners for your program. They also do not have the ability for you to set up an affiliate program withing your partnerships.