Referral Rock Reviews & Product Details

What is Referral Rock?

Referral Rock provides a platform for businesses to automate and track their referral programs.

I went through the program set-up process and it took me less than 5 minutes to complete. You can easily understand the platform. It shows your referral partners and lets you choose rewards and set rules based on activity. With just a few clicks, you can set up your referral tracking links and begin sharing these out to your partners.

You can use their platform to send drip emails to affiliates, influencers, and brand ambassadors. This keeps them motivated and informed about new features and rewards. Their analytics are easy to read and can be directly connected to your CRM for tracking. This is especially helpful if your CRM is your main source for tracking marketing activities.

In my experience, Referral Rock is a great choice for companies that want to expand their partnerships. These partnerships include affiliates, referral, influencer, and brand ambassadors.

Out of 5
An award given to top rated software
User Base
Growth Based
Billing Cycle
Try Upfluence instead!
Upfluence simplifies product seeding with detailed shipping automation. Focus on choosing the right influencers, optimizing inventory, and boosting your campaign's ROI. Automate communicating, negotiating and hiring Influencers in just a few guided clicks.
Commonly used for


The GrowScore™ is derived from a balanced evaluation of Features, User Experience, and Performance & Reliability, each rated out of 100. We calculate the final score by taking the weighted average of these parameters, offering a quick, comprehensive insight into software quality.

Software Features:
User Experience:
Performance and Reliability:

Referral Rock Platform Features

After conducting thorough research and a rigorous evaluation process, we have determined whether this software includes the top 5 essential features.

Feature Status Product Feature
Referral Program Design & Customization
Reward & Incentive Management
Referral Tracking & Attribution
Integration with E-commerce Platforms
Automated Email & Notification Triggers

Referral Rock Product Videos

Growann's View

Our opinion on Referral Rock

Referral Rock is praised for its user-friendly interface, allowing users to effortlessly set up and manage referral campaigns without needing technical skills, a feature highlighted by a setup time of approximately five minutes for a referral program. It stands out with its versatile reward offerings, including cash, coupons, gift cards, and customized rewards, alongside customizable email templates for comprehensive communication with referral partners. However, its pricing can be prohibitive for very small businesses or startups, especially given the $800 onboarding fee. Additionally, while excellent for tracking referrals, Referral Rock may not suit businesses looking to reward partners based on website traffic or require deeper partnership functionalities. The software's unique features, such as automated referral tracking, segmentation capabilities, a variety of reward management options, CRM integrations, and robust email marketing tools, further enhance its utility and flexibility in handling diverse marketing needs while encouraging proactive engagement with referral partners.

What we like:

  • User-friendly interface: Intuitive design makes it easy for users to set up and manage referral campaigns without technical expertise. It took me about 5 minutes to set-up a referral program for my brand.
  • Multi-reward types: Referral Rock gives their customers the ability to reward anything from cash (PayPal, wire transfer), coupons, gift cards, and even customized rewards.
  • Customizable email templates: Having a way to communicate with referral partners is so important, and Referral Rock offers customers the ability to send emails directly to partners. With their platform you can send welcome emails, newsletters, announcements, monthly program summaries, and even further customized emails

What we don't like:

  • Price Point: Might be on the higher side for very small businesses or startups who are entirely new to referral, affiliate programs. I’d test out their 14 free trial to see if it has everything you need before purchasing because they also have an $800 onboarding fee associated with set-up.
  • Referral Rock is great for tracking referrals, but, if you want to set up deeper partnerships to reward partners it may not be the best fit for you. E.G. If you’d like to reward based on traffic (clicks) sent to your website from a partner, you won’t be able to do this directly within the Referral Rock platform.
  • Accounting, taxes: This is a con for almost all 3rd party affiliate software, but I want to note you’ll be responsible for collecting tax information (w9s) and policing your program.

Unique product features:

  • Automated Referral Tracking: Monitors referral sources and calculates rewards automatically.
  • Segmentation Capabilities: Allows businesses to target specific referral segments with tailored referral incentives.
  • Reward Management: Multiple reward options, including cash,coupons, and gift cards.
  • CRM integrations: Connect your CRM to Referral Rock to track down-funnel reporting.
  • Email Marketing Tools: Send automated email campaigns to engage and remind referrers about your program.

Referral Rock User Feedback & Reviews

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Frequently Asked Questions

How does Referral Rock differ from other referral marketing platforms?

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Can I change my plan or cancel at any time?

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Is there a limit to the number of referrals one can have?

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Platform reviewed by

Author Headshot of Nick Cotter
Nick Cotter
Founder & CEO, Growann
March 14, 2024
Nick transforms the B2B partner marketing world with over seven years of innovation, spearheading collaborations with tech giants and creating Growann to fill the industry's knowledge gap with groundbreaking insights.