Channeltivity Reviews & Product Details

What is Channeltivity?

If you’re looking for an all-in-one, highly customizable partner relationship management platform, look no further than Channeltivity. The Channeltivity PRM offers everything you need to integrate, launch, and scale your referral, reseller, and distributor partnership programs. With that said, what I believe truly sets them apart from other PRM solutions is the number of features they’ve built and the degree to which you can customize their solution to fit the needs of your business. From their intuitive interface, seamless integrations across Salesforce and HubSpot, and remarkable channel support team, over 40,000 channel professionals depend on Channeltivity to grow their partner programs.

Out of 5
An award given to top rated software
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Try Kademi instead!
Kademi is a platform for partner relationship management (PRM) that provides tools for managing sales channels, fostering partner engagement, and tracking performance metrics.


The GrowScore™ is derived from a balanced evaluation of Features, User Experience, and Performance & Reliability, each rated out of 100. We calculate the final score by taking the weighted average of these parameters, offering a quick, comprehensive insight into software quality.

Software Features:
User Experience:
Performance and Reliability:

Channeltivity Platform Features

After conducting thorough research and a rigorous evaluation process, we have determined whether this software includes the top 5 essential features.

Feature Status Product Feature
Partner Onboarding & Training
Lead Distribution & Deal Registration
Partner Performance Tracking
Marketing Development Funds (MDF) Management
Collaborative Planning & Goal Setting

Channeltivity Product Videos

Growann's View

Our opinion on Channeltivity

Channeltivity stands out in the partner relationship management (PRM) sector, offering a robust partner portal that excels in engaging partners through a comprehensive resource library, personalized email notifications, and advanced training and certification modules. The platform’s strengths lie in its seamless integrations with Salesforce and HubSpot, open API accessibility for customized integrations, and a commitment to security validated by regular third-party audits and a SOC 2 certification. Additionally, its highly customizable nature caters to businesses with specific needs for features, integrations, and workflows. However, Channeltivity might not be suitable for smaller businesses or those with tight budgets due to its pricing structure aimed at mid-market to enterprise-level companies. The need to purchase additional third-party software for affiliate program management and incur extra costs for certain features like email marketing might be considered drawbacks. Unique features such as deal registration, referral and commission management, lead distribution, and co-branded collateral emphasize Channeltivity's broad utility in managing diverse partnership dynamics.

What we like:

  • Partner Portal: Channeltivity has built a remarkable partner portal to enable and drive partner engagement through its resources library, email notifications, and training and certification capabilities. You can also easily customize their portal's branding, appearance, and widgets for specific types of platform users.
  • Platform integrations & security: They have built seamless integrations into Salesforce and HubSpot and provide an open API – giving you everything you need to transfer data and customize your integrations. They regularly perform third-party audits and security testing, holding a SOC 2 certificate, so you know your data is protected.
  • Highly customizable PRM: Channeltivity understands every business has different needs for features, integrations, and workflows. This is why they’ve built a partner management solution that is one of the most customizable platforms on the market.

What we don't like:

  • If you’re restricted when it comes to software budget, particularly for small businesses with a new partnerships team, Channeltivity may not be the best fit for your business as they’re priced and built out for mid-market, enterprise businesses.
  • Their platform can run almost all types of partnerships through their portal, but if you’re looking to run an affiliate program in parallel with your referral and reseller partnerships, you will need to purchase additional third-party affiliate tracking software.
  • Although their platform offers additional features like email marketing, training and certification, MDF management, you will need to pay additional costs for these features if your partnership program requires them.

Unique product features:

  • Partner Portal
  • Deal Registration
  • Referral & Commission Management
  • Lead Distribution
  • Co-Branded Collateral

Channeltivity User Feedback & Reviews

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Frequently Asked Questions

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Platform reviewed by

Author Headshot of Nick Cotter
Nick Cotter
Founder & CEO, Growann
March 28, 2024
Nick transforms the B2B partner marketing world with over seven years of innovation, spearheading collaborations with tech giants and creating Growann to fill the industry's knowledge gap with groundbreaking insights.