Upfluence Reviews & Product Details

What is Upfluence?

Upfluence is an innovative influencer marketing solution that's transforming the way brands engage with creators. It's a powerhouse in influencer discovery, offering a vast database (7+ million) with precise targeting, facilitating the perfect alignment between brands and influencers. This platform bridges the gap from discovery to collaboration, making influencer engagement seamless and efficient with its integrated workflow. Upfluence's advanced analytics bring clarity to campaign performance, offering valuable insights for real-time strategy optimization. Despite an initial learning curve, Upfluence proves its value by providing easy to use payout options, critical e-commerce integrations and a support team that acts as an extension to your in-house marketing team. Its ability to streamline operations, coupled with a keen focus on data-driven results, positions Upfluence as a game-changer in the landscape of influencer marketing.

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Upfluence simplifies product seeding with detailed shipping automation. Focus on choosing the right influencers, optimizing inventory, and boosting your campaign's ROI. Automate communicating, negotiating and hiring Influencers in just a few guided clicks.


The GrowScore™ is derived from a balanced evaluation of Features, User Experience, and Performance & Reliability, each rated out of 100. We calculate the final score by taking the weighted average of these parameters, offering a quick, comprehensive insight into software quality.

Software Features:
User Experience:
Performance and Reliability:

Upfluence Platform Features

After conducting thorough research and a rigorous evaluation process, we have determined whether this software includes the top 5 essential features.

Feature Status Product Feature
Influencer Discovery & Vetting
Campaign Creation & Management
Content Approval Workflows
Payment & Contract Management
Performance Tracking & ROI Analysis

Upfluence Product Videos

Growann's View

Our opinion on Upfluence

Upfluence stands as a robust and comprehensive influencer marketing platform, notable for its extensive database of over 3 million influencers across various social platforms. It excels in offering detailed analytics and a wide array of tools for campaign management, from discovery through to payment. While its rich feature set makes it a powerful tool for brands looking to capitalize on influencer marketing, this complexity also introduces a learning curve that might deter newcomers. Despite this, its integrated systems for communication, content review, and payment streamline the process considerably, presenting a compelling solution for both influencer and affiliate marketing campaigns. However, the platform could benefit from expanding its payment options to accommodate a broader range of preferences. Overall, Upfluence is a valuable asset for brands aiming to optimize their influencer marketing efforts, provided they can navigate its sophisticated interface.

What we like:

  • Robust Influencer Discovery: Upfluence's powerful search engine, with access to over 3 million influencers across various social media platforms, impressed me. Its precise filtering capabilities ensured I could find the right influencer fit for my brand, accounting for factors like niche, geography, and audience demographics.
  • Comprehensive Data Analytics: Upfluence's data analytics are top-notch, providing clear insights into influencer and affiliate campaign performance, engagement statistics, and potential ROI. This helped me evaluate campaign effectiveness and make necessary adjustments in real-time.
  • Efficient Workflow: The integrated workflow system, with capabilities for direct influencer outreach, collaboration, content review, and payment processing, all within the same platform, significantly streamlined my operations. This one-stop solution made managing multiple influencer campaigns much less daunting.

What we don't like:

  • Learning Curve: As a comprehensive tool with a multitude of features, Upfluence requires a learning curve to get the most out of the platform. For newcomers to influencer marketing, the initial setup and familiarization process might be overwhelming.
  • Influencer payouts: While Upfluence provides both PayPal and ACH payments to influencers, it would be nice to see a few other options influencers can choose from.
  • Campaigns: Although you’re still able to run affiliate campaigns within Upfluence, the platform is definitely more tailored to launching influencer campaigns.

Unique product features:

  • Influencer Search Engine: Access to a vast database of influencers across multiple platforms with precise search filters.
  • Campaign Management: End-to-end campaign management features for streamlining all aspects of an influencer marketing campaign.
  • Integrated Communication: The ability to communicate directly with influencers within the platform, simplifying outreach and negotiation processes.
  • Content and Payment Management: Tools to manage content approvals and handle payments, providing a comprehensive workflow for influencer collaboration.
  • Deep Analytics: In-depth performance analytics for campaigns and influencers to help evaluate success and adjust strategies as necessary.

Upfluence User Feedback & Reviews

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Frequently Asked Questions

What types of influencer campaigns can you run on Upfluence?

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How does Upfluence process payments with influencers and affiliates?

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Does Upfluence provide a referral/affiliate link generator?

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Platform reviewed by

Author Headshot of Nick Cotter
Nick Cotter
Founder & CEO, Growann
April 16, 2024
Nick transforms the B2B partner marketing world with over seven years of innovation, spearheading collaborations with tech giants and creating Growann to fill the industry's knowledge gap with groundbreaking insights.