8 Types Affiliate Marketing Assets & Promotional Materials

Learn about the 8 types of affiliate marketing assets and promotional materials. Discover how to effectively use them to boost your affiliate marketing success.
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By Nick Cotter
Updated Jan 10, 2024

8 Types Affiliate Marketing Assets & Promotional Materials
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If you’re running an affiliate marketing program, having ready made affiliate assets for your partners to reference is crucial to enabling your affiliate partners to promote your products.

Make it easy for your affiliates to promote your brand and don’t give them an excuse to go to your competitors.

Let’s talk about the importance of affiliate marketing assets, the different examples we typically see, and how you can leverage them with your partners.

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Why Are Affiliate Marketing Assets Important?

Affiliate marketing assets are the materials that affiliate marketers use to promote products and services. These can include anything from banner ads, email templates, social media posts, product images, and more. Many of these types of assets can be stored within an affiliate marketing software or affiliate network.

Assets are vital to the success of an affiliate marketing strategy for several reasons:

  • Consistency - Affiliate assets help maintain a consistent brand image across all of your affiliate partners.
  • Time-saving - Affiliate assets help save time by providing pre-made materials that can be easily customized and used.
  • Conversion rates - The right assets can increase conversion rates by providing appealing visuals and messaging to entice potential customers.
  • Partner activation - When you have assets all ready to go for your partners, it allows them to start promoting your brand right away.
  • Knowledge - Expect your affiliate partners to be promoting other competitors, therefore, you should be providing information about why your brand is differentiated.

8 Examples of Affiliate Marketing Assets to Utilize

Here are some of the most common types of affiliate marketing assets that affiliate marketers can use in their campaigns:

1. Banner ads.

There are several types of affiliate banner ads that can be used in affiliate marketing. Especially when you’re working with all different types of affiliate partners, it’s important to have variations.

Image of affiliate banner ad assets
Credit: JungleScout & PartnerStack

Here are some common examples:

  • Static Banner Ads: These are the most common type of affiliate banner ads. They are simple graphics with a call-to-action (CTA) that can be placed on a website or blog.
  • Animated Banner Ads: These ads are similar to static banner ads but with an added animation that catches the user's attention.
  • Flash Banner Ads: These banner ads are created in Adobe Flash, a software that allows for more complex animations and interactions.
  • HTML5 Banner Ads: These banner ads are created using HTML5 and can be interactive, responsive, and include video.
  • Pop-up Banner Ads: These banner ads appear in a separate window or tab when a user clicks on a link or button on a website.
  • Pop-under Banner Ads: These ads are similar to pop-up banner ads but appear behind the main browser window.
  • Video Banner Ads: These banner ads include video content, which can be more engaging than static images or text.
  • Native Banner Ads: These ads blend in with the content of a website or app and appear more like a recommendation or suggestion than a traditional banner ad.

These are just a few examples of the types of affiliate banner ads that are available. The choice of which type of banner ad to use will depend on the goals of the affiliate campaign, the audience being targeted, and the available advertising space.

2. Email templates.

Image of email template affiliate asset
Credit: Quickbooks

Email template copy your affiliate partners can work with is great to have for those who send out a newsletter or have a subscriber base.

Rather than the affiliate partner having to do all of the work on generating the email copy and images for the email campaign, you can provide an email copy swipe file for them to reference.

3. Product images and brand logo.

This seems obvious, but many affiliate managers don’t even provide partners with a high-res company logo! A huge miss.

Be sure you’re providing a few high-res logo variations for your brand.

Image of affiliate logos
Credit: Junglescout & PartnerStack

High-quality product images can be used in blog posts, social media posts, and other marketing channels to showcase products and drive sales. 

Whether you share these within your affiliate dashboard or in a Google drive doesn’t matter – what does matter is that your partners have access to these resources!

Image of Affiliate product images
Credit: Junglescout

4. Landing pages.

There are several types of affiliate landing pages that you can share with your affiliate partners, depending on the goals of your affiliate program and the preferences of your affiliates. Some common types of affiliate landing pages include:

  1. Product pages: These landing pages provide detailed information about a specific product that your affiliates are promoting, such as its features, benefits, and pricing. They can include product images, videos, and customer reviews to help visitors make an informed purchase decision.
  2. Category pages: These landing pages group together related products, making it easier for visitors to find what they are looking for. For example, if your website sells clothing, you might create category pages for men's, women's, and children's clothing.
  3. Comparison pages: These landing pages provide a side-by-side comparison of similar products, highlighting the differences in features, pricing, and other factors. They can be particularly useful for visitors who are trying to decide between two or more products.
  4. Landing pages with special offers: These landing pages offer exclusive discounts or other incentives to visitors who make a purchase through an affiliate link. They can be a powerful tool for motivating visitors to take action and make a purchase.
  5. Educational pages: These landing pages provide educational content related to your products or services, such as how-to guides, tips and tricks, and best practices. They can help establish your brand as an authority in your industry and build trust with visitors.
  6. Event pages: These landing pages are designed to promote a specific event, such as a webinar, workshop, or product launch. They can be used to generate interest and registrations among your target audience, and can also be an effective way to build your email list.
Image of affiliate landing page template
Credit: Quickbooks

Ultimately, the type of landing page you choose to share with your affiliate partners will depend on your goals, your target audience, and the products or services you are promoting. It's important to test different types of landing pages and track your results to see what works best for your affiliate program.

5. Social media posts.

Social media posts that feature affiliate products can be shared with your followers and drive traffic to your affiliate links.

6. Training resources.

Image of affiliate training
Credit: PartnerStack

As an affiliate program manager, there are various types of training resources that you can provide to your affiliate partners to help them promote your products or services more effectively. Here are some common examples:

  • Product Training: This type of training involves educating affiliates on the features, benefits, and value of your products or services. You can provide product manuals, product demos, or video tutorials to help affiliates understand the product or service.
  • Marketing Training: This type of training focuses on teaching affiliates how to market your products or services effectively. You can provide guidance on copywriting, email marketing, social media marketing, and other promotional strategies.
  • Sales Training: This type of training helps affiliates learn how to sell your products or services to their audience. You can provide sales scripts, objection handling strategies, and other tools to help them close more sales.
  • Tracking and Analytics Training: This type of training involves teaching affiliates how to use the tracking and analytics tools provided by the affiliate program to monitor their performance and optimize their campaigns.
  • Support and Resources: Affiliates may have questions or need assistance in promoting your products or services. You can provide them with resources such as an FAQ section, an email address or chat support, and other means to contact you or your team to get help when needed.
  • Incentives and Rewards: You can offer incentives or rewards to affiliates who perform well or meet certain milestones. This can motivate affiliates to work harder and promote your products or services more effectively.

These are just a few examples of the types of training resources that you can provide to your affiliate partners. The choice of which resources to provide will depend on the needs of your affiliates, the products or services being promoted, and the goals of your affiliate program.

7. Product or service descriptions.

Clear, concise, and informative descriptions of your products or services can help your affiliates understand what you offer and how it can benefit their audience. This can include features, benefits, pricing, and any other relevant information.

8. Affiliate Text links.

Image of affiliate text links
Credit: Udemy & Rakuten

Affiliate text ad links are great for publishers who want to provide in-line ad copy within their articles. These text ad links make it organic for the reader when clicking through links and also already provide additional copy partners can use within their content.

How to Leverage Affiliate Marketing Assets for Your Strategy

To effectively leverage affiliate marketing assets, it's important to follow these best practices:

  • Know your audience - Before choosing assets to use, consider the preferences and interests of your target audience. This will help you select assets that are more likely to resonate with them.
  • Customize assets - Although pre-made assets can save time, customizing them for your audience and brand will make your promotions more effective.
  • Test and measure - Monitor the performance of different assets to determine which ones are most effective in driving conversions.
  • Stay up-to-date - Regularly update your assets to keep them fresh and relevant, reflecting any changes in the product, market trends, or audience preferences.

Wrapping up Affiliate Marketing Assets:

Affiliate marketing assets are a powerful tool that can help affiliate marketers succeed in a competitive industry. By choosing the right assets, customizing them, and measuring their effectiveness, you can create a successful and sustainable affiliate marketing strategy. 

Don't underestimate the power of affiliate marketing assets - they can take your marketing efforts to the next.

Nick Cotter

Nick Cotter

Founder & CEO
Growann

With over 7 years navigating the intricate realms of marketing, and specifically B2B partner marketing, Nick has forged collaborations with top-tier tech brands, prominent agencies, and some of the industry's foremost B2B publishers and content creators. His deep immersion in both marketing landscapes showcases a trajectory of expertise and innovation. Identifying a significant void in specialized resources, he founded Growann.The aspiration? Deliver unparalleled insights and guidance, carving out a dedicated space where the broader marketing and B2B partner marketing communities can flourish.