Are you looking to expand the number of affiliate partners in your affiliate program?
If you've tried everything to find new publishers and the invites you sent through your affiliate network didn't work, you can try opening your affiliate program to sub-affiliate networks as another option for your brand.
Sub-affiliate networks can seem a bit confusing at first…
Another “affiliate network” wants to join my program hosted on an affiliate network?
Now, let's break this down and share our experience with sub-affiliate networks and how you should approach these partnerships.
Its primary role is to streamline the promotion of the brand's affiliate offers by facilitating performance-based deals and ensuring optimal collaboration between both parties.
Instead of working with individual affiliates, advertisers partner with the sub-affiliate network. This network works with different partners to advertise the advertiser's products or services.
For advertisers: It offers a way to reach multiple affiliates through a single point of contact, simplifying management and payments.
For affiliates: It provides access to multiple advertising opportunities under one roof.
Now, you’re probably wondering, how do sub-affiliate networks actually work when you have an active affiliate program for your brand?
When I first started in affiliate marketing, I’ll admit, I was always confused by the concept of sub-affiliate networks.
But, It’s actually quite a simple process.
At the heart of the sub-affiliate network system is a multi-tiered process.
Here's a simple breakdown:
I’ve found that it’s best to have a call with the sub-affiliate network program manager before approving the application.
There are thousands of sub-affiliate networks across the internet, and it’s best to get a feeling for how the program’s run, find out more about their reputation, types of affiliates they work with, and how they handle fraud/compliance issues.
Now, before approving any sub-affiliate networks into your affiliate program, I’d suggest you review some of the advantages and disadvantages of working with these platforms.
When it comes to working with sub-affiliate networks, I’ve found some of these advantages:
While the advantages are notable, there are definitely some reasons you should consider before setting up your affiliate offer on these platforms.
When it comes to working with sub-affiliate networks, I’ve learned (the hard way) what to pay attention to.
Here are my best practices for working with sub-affiliate networks:
As I mentioned before, it’s important you only work with the most reputable sub-affiliate networks.
By working with only the best networks, you’re more likely to have success and maintain your brand’s reputation and adhere to FTC compliance.
In no particular order, here are some of my recommended sub-affiliate networks:
So, there you have it.
Our quick overview into the world of sub-affiliate networks.
These platforms not only create an environment for affiliates to thrive and maximize their earnings, but they also bridge the gap between advertisers and a wider pool of potential publishers.
But, not without safeguards in place for your brand.
I can’t stress this enough when working with sub-affiliate networks.
The last thing you want is to join a network, only to find affiliate fraud with most of the affiliates who have joined your brand.
Follow my recommendations, and of course, reach out to me directly if you have any follow-up questions: firstname.lastname@example.org
Until next time.