7+ Best Conversion Tracking Software Tools [2023 Reviews]

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Nick Cotter
Marketing Analytics
February 23, 2023
-
10
min read

Are you looking for an effective way to track the success of your online campaigns? Conversion tracking software can provide invaluable insights into your digital marketing strategy, helping you evaluate the success of your campaigns and optimize them for better performance. If you're in the market for the best conversion tracking software tools of 2023, you've come to the right place. In this article, we'll review seven of the top-rated software solutions available and show you their features and benefits. We'll then provide a comprehensive comparison of each tool to help you decide which one suits your business needs the best. With the right conversion tracking software on your side, you can measure the success of your campaigns and make informed decisions to further improve your business.

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The Best Conversion Tracking Software of 2023:

Here’s our shortlist of the best conversion tracking software I'm ranking through our extensive research and use:

  1. Everflow
  2. AnyTrack
  3. Voluum
  4. Improvely
  5. Pixelfy.me
  6. TruConversion

Our Reviews of the Best Conversion Tracking Software:

Here is our list of the best conversion tracking software.

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Everflow

Growann's Software Review:
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4.4
out of 5

Everflow is a Partner Marketing platform for managing your partnerships, tracking all marketing channels, and amplifying your performance.

Take ownership of your growth: Quickly onboard and manage your affiliates, influencers, referral partners, and strategic partners. Consolidate your partnership and performance channels allowing you to understand the true value from each traffic source, control your attribution, and optimize towards your best performers. Get the attribution and analytics that are the keys to accelerating your revenue.

  • Track every channel: Everflow's tracking starts when users reach your website, letting you consolidate your performance reporting for affiliates, influencers, referrals, and media buying. Having all of this data in one place makes it easy for you to analyze and understand the value from each source of traffic.
  • Attribute unlimited events: Everflow lets you go beyond the sale or lead, and track every engagement that delivers value from your campaigns. Start paying your partners on CRM pipeline stages, approved leads, subscription renewals, and upsells. Understand your traffic better by analyzing engagement around newsletter signups, pricing page visits, and community activity.
  • Scale your partnerships: Better data and attribution empowers you to align your payouts with the partners that drive your best customers, motivating them to ramp up their promotions. Onboard your own partners in a few clicks, give them the tools to be successful and keep growing by discovering new relevant partners in Everflow's marketplace.
  • Tracks every channel and provides unlimited partner management
  • Powerful integrations with CRMs, Shopping Carts, and full access API
  • Makes it easy to view and optimize performance on the placement level
  • Vast number of capabilities can be overwhelming
  • Doesn't provide a massive marketplace for affiliates
  • Lacks robustness for emailer campaigns
The pricing starts at $750 per month for unlimited access to the platform. You must contact Everflow for a customized plan for more in-depth onboarding and dedicated customer success manager.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$750/month
Pricing Plan 2:
CUSTOM
  • Shopify
  • HubSpot
  • Optizmo
Get started →Get started →
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AnyTrack is an all-in-one conversion tracking and marketing analytics platform. It enables marketers to measure, analyze, and optimize their online campaigns across multiple marketing channels, including Google Ads, Facebook Ads, Bing Ads, and more.AnyTrack provides users with a variety of features to help them optimize their campaigns and maximize their ROI. These features include real-time analytics and reporting, automated conversion tracking, A/B testing, multi-channel attribution, and more. AnyTrack also offers several integrations with popular marketing tools, such as Google Analytics, WordPress, Zapier, and more. This allows users to easily export data, create custom reports, and track conversions across multiple platforms. Overall, AnyTrack is a powerful and comprehensive marketing analytics and conversion tracking platform that can help marketers improve their campaigns and maximize their ROI.

  • One key feature of AnyTrack.io is its ability to track user-level data across multiple marketing channels and user touchpoints. This helps marketers accurately attribute conversions and understand user journeys, providing valuable insights into user behavior.
  • Automated Event Tracking: AnyTrack allows you to automatically track any events on your website without writing code.
  • Conversion Optimization: AnyTrack automatically optimizes your website to drive more conversions.
  • Advanced Targeting & Segmentation: AnyTrack allows you to segment and target visitors based on their behaviors.
  • Multi-Device Tracking: AnyTrack automatically tracks your visitors across multiple devices and platforms.
  • Advanced Reporting & Analytics: AnyTrack provides advanced reporting and analytics to give you a better understanding of your website’s performance.
  • Multi-channel tracking: Anytrack.io allows you to track data from all of your marketing channels, including website, social media, email, and advertising. This allows you to see the big picture of how your marketing is performing and identify areas for improvement.
  • Accurate attribution: The platform uses advanced algorithms to attribute revenue to the right channels, so you can understand which channels are driving the most conversions and revenue.
  • Optimization: Anytrack.io provides the ability to optimize your marketing campaigns by setting goals, tracking progress, and making data-driven decisions to improve your results.
  • Data integration: Integrating data from different sources can be a challenge and may require technical skills.
  • Complexity: The platform is quite complex, with a lot of features, functionalities and integrations. It may take a while to get used to it and learn how to use it effectively.
  • Cost: Anytrack.io may be costly for small businesses or start-ups, because of the complexity of the platform and the amount of data it can handle.
Pricing for AnyTrack can vary greatly depending on what types of features and needs your team is looking for. That said, pricing for AnyTrack can vary from $50/month to $300/month. For more in-depth pricing plans and custom solutions needed, contact the team at AnyTrack for more information.
Best Fit For:
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$50/month
Pricing Plan 2:
$300/month
  • Impact
  • Taboola
  • Shopify
Get started →Get started →
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Voluum

Growann's Software Review:
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4.3
out of 5

Voluum is a software that allows you to optimize your marketing campaigns. It tracks, manages, and optimizes all your traffic sources in one place. With its AI-powered tools, Voluum helps you automate your traffic optimization and collaboration features enable you to work together on different access levels. With banking-standard infrastructure and secure data storage, Voluum helps you achieve higher ROI.

  • Voluum will help you find bots, spiders, and bad actors that can deflate your numbers by identifying suspicious clicks and visits in your reports.
  • Traffic Distribution AI is an automated system that analyzes your data over the course of a day, then distributes your visitors across campaigns to maximize revenue.
  • Manage all of your affiliate conversion tracking with one platform. Easily monitor your ad campaign metrics such as visits, clicks, costs & profits.
  • Has a ton of software integrations with other platforms.
  • Granular link tracking testing is available for all plans.
  • In-depth traffic source tracking is amazing.
  • Pricing isn’t built for low-budget individuals/teams.
  • You can’t display more than 3 dimensions within the interface.
  • It can take some time to learn the platform's ins and outs.
Voluum pricing starts off at $89/month for individual users and then can increase up to $1,999/month for enterprise businesses.
Best Fit For:
Mid Market & Enterprise Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$499/month
Pricing Plan 2:
$1,999/month
  • Facebook
  • TikTok
  • Google Ads
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Improvely

Growann's Software Review:
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4.5
out of 5

Improvely is a premier conversion tracking tool for your online ads, marketing campaigns, and affiliate programs. It assists freelancers, startups, small to mid-sized enterprises, and large agencies to optimize their marketing strategies to multiply revenue.Besides conversion tracking, Improvely also monitors click fraud on your PPC campaigns. Improvely saves your budget and maximize clicks, conversion, and revenue. It is a cloud-based marketing analytics solution that helps determine leads from ads, social media, SEO, organic traffic, or affiliate links. Improvely reports all the metrics in real-time, from the number of visitors on your website to the visitors' behavior. It is an incredible, all-in-one tool for marketers, SEO experts, and business owners to make the most of their marketing resources.

  • Click Fraud Detector: Improvely monitors your ads and marketing campaigns for click fraud, eliminating fake clicks in real time. It detects suspicious activity, such as continuous clicking or non-converting clicks, and blocks fraudulent clicks.
  • Conversion Tracking: The premium tool tracks and reports the conversion and revenue from your marketing campaigns. From the channel generating maximum traffic and conversions to the point of losing customers, conversion reports sum it all up.
  • Affiliate Marketing: Improvely offers a comprehensive affiliate program tool, compiling every detail in an interactive dashboard. You can assess traffic generated by a keyword, conversions, and commission sources.
  • Customer Profile: Get all the valuable insights about your customers with Improvely. It assesses a customer's visiting pattern, generating a customer profile. It tells you about your customer's past visits, conversions, location, and more.
  • Link Tracking: Improvely lets you track your ad links on banners, emails, PPC, and social media. It also determines the source of the leads, regardless of the platform.
  • Web-based service; no installation required
  • Gather comprehensive data across all of your marketing channels and into one unified platform.
  • A/B split testing for landing pages
  • No demo or video tutorial is available
  • No option for live chat
  • Only English (no multi-language support)
Pricing for Improvely is not currently listed on their website, therefore, is not publicly known. The team at Improvely customizes each solution for their customers, so you'll need to contact their sales team to obtain a proper and accurate quote!
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$29/month
Pricing Plan 2:
$299/month
  • Shopify
  • Mailchimp
  • WooCommerce
Get started →Get started →
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Pixelfy.me

Growann's Software Review:
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4.6
out of 5

Pixelfy.me is a link shortener tool that shortens your links and embeds a retargeting pixel. You can then track clicks on the URLs you shorten via this pixel. It works for marketing, blogging, and affiliate links with a special focus on e-commerce platforms like Amazon. If you want to promote your product by sending links to potential customers, Pixelfy.me comes in handy. It shortens or compresses your long URLs, increasing their aesthetic value. This way, customer engagement improves, increasing your ad's click-through rate. Pixelfy.me's retargeting pixel lets you retarget customers who click on your link across multiple platforms like Facebook, Twitter, or Google. You can collect valuable data about users clicking the link and use it to analyze and improve your Amazon ranking.

  • Click Tracking: Pixelfy.me lets you embed multiple pixels in your URLs to track different metrics. You can get data about total clicks, unique clicks, and clicks by location, city, browser, device, or destination URL.
  • Tracking Links: With Pixelfy.me, you can track about 12 different links, including URL Rotator, Add to Cart URL, Seeker URL, Supreme URL, Buy Together URL, and more. Each serves a different purpose; for example, the URL Rotator rotates click to multiple destinations.
  • Link Retargeting: Tracking code in your pixel URLs lets you retarget your links visitors across the web and social media. This way, you can place your ads before them, increasing your conversion rate and sales.
  • Deep Linking: This feature sends the user directly to where you want them (such as the product page) instead of the homepage or external website. It improves customer engagement and hence your conversion rate.
  • Custom Domains: Pixelfy.me converts your generic URL into a custom branded URL, having specific, readable words. It makes your URLs more pronounced and memorable.
  • A/B testing to check which links are performing better
  • Comprehensive insights in an intuitive dashboard
  • Unique tags to organize and display links
  • All of the shortened URL slugs must be at least 6 characters long.
  • It can be a bit confusing when first starting out with the platform.
  • Data can sometimes take a full day to populate within the platform.
Pricing for Pixelfy.me is not currently listed on their website, therefore, is not publicly known. The team at Pixelfy.me customizes each solution for their customers, so you'll need to contact their sales team to obtain a proper and accurate quote!
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$19.99/month
Pricing Plan 2:
$99.99/month
  • Google Ads
  • Amazon
  • Facebook
Get started →Get started →
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TruConversion

Growann's Software Review:
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4.4
out of 5

TruConversion is a premium funnel analysis and optimization tool that improves your website performance. It has incredible features like session recordings, heatmaps, micro surveys, and form analytics to help craft successful marketing strategies.The software provides you with all the important customer insights you need to serve them best. It reviews the website visitors' behavior and gives feedback to optimize campaigns. It offers comprehensive reports on how your funnel converts, which website part attracts customers, and which bounces them off. From over-the-shoulder tracking to surveys to form field reports, here is all you need to design customer-oriented strategies. TruConversion is a cloud-based platform serving multiple customers- individuals, small to midsize businesses, large agencies, and top-tier marketers.

  • Smart Funnels: It is a powerful and precise funnel analysis tool with page targeting and advanced filters. You can crisp data at your fingertips in just a few clicks. It shows which funnel is converting and which is leaking leads.
  • Session Recordings : Screen recordings of a visitor's browsing journey give you insights about what hooked them and what they skipped. It helps you determine what is pushing prospects away and where you should improve your content. You can also set recording to trigger based on a specific activity, getting you relevant data only.
  • Form Interaction Data: TruConversion gives you detailed form field reports, covering what is working and what you need to change, which fields are customers filling readily, and which ones are they skipping. It also shows you the conversion rate, blank fields, refill rate, and form abandonment rate.
  • Heatmaps: Lets you see where the visitors click and scroll the most. This way, you can place your best content and CTAs at strategically good locations to get the best results. Similar to screen recording, you can also set heatmaps to trigger based on the most relevant insights.
  • Surveys and Micro-surveys: TruConversion helps you create surveys to determine your customers' feedback, complaints, and satisfaction rate. Moreover, you can also have a quick microsurvey to get instant feedback anywhere on the website.
  • Identify events you want to track with the visual ID tool
  • Track multiple domains in a single account
  • 17 survey or poll trigger options to get the best-relevant data
  • Difficult to find a specific recorded session or form field
  • It can be confusing to use for beginners.
  • The user interface needs improvement.
Pricing for TruConversion is not currently listed on their website, therefore, is not publicly known. The team at TruConversion customizes each solution for their customers, so you'll need to contact their sales team to obtain a proper and accurate quote!
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$49/month
Pricing Plan 2:
$179/month
  • Shopify
  • MailChimp
  • WordPress
Get started →Get started →
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ConversionFly

Growann's Software Review:
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4.7
out of 5

ConversionFly is a conversion tracking and marketing optimization tool for small to large-sized enterprises. This top-notch marketing analytics solution provides you with 21 simple yet actionable metrics to achieve your marketing goals. It serves business owners, agencies, entrepreneurs, and marketers. You can track your traffic, optimize conversions, spot funnel leaks, and design suitable marketing strategies. ConversionFly helps you increase your customers' lifetime value while cutting down the acquisition cost. You can track what conversion you are getting from each traffic source, such as email, paid ads, organic traffic, affiliate campaigns, and web pages. ConversionFly gives you comprehensive reports with detailed insights that you can use to increase ROI with marketing strategies.

  • 21 Key Marketing Metrics: ConversionFly does not confuse you with many terms and jargon. Get a comprehensive report of 21 key analytics that determine the fate of your marketing campaigns.
  • Customer Profile : The software creates a customer profile for each of your campaigns. You get to know their conversion, lifetime value, purchasing history, and if they are in other campaigns.
  • Lossless Conversion Tracking: You can track conversion and lead generation from websites to emails to paid ads. With its lossless tracking, ConversionFly lets you track your customers' conversion even after changing devices or clearing cookies. No more lost conversions!
  • A/B Split Testing: ConversionFly offers you a split test to determine funnel leaks - where you are losing customers. It helps you optimize your marketing plans to improve customer acquisition and increase sales.
  • One-Pixel Solution: ConversionFly has a 1-pixel solution that gives you conversion and tracking in one place. Also, the software has an auto-update feature that eliminates outdated codes, providing ease of use.
  • A/B split testing for traffic source optimization
  • Economical pricing plans
  • Comparison reports for different traffic sources, links, and campaigns
  • The interface could be more attractive
  • Lack of how-to-use tutorial videos
  • Limited integrations compared to other tools
Pricing for ConversionFly is not currently listed on their website, therefore, is not publicly known. The team at ConversionFly customizes each solution for their customers, so you'll need to contact their sales team to obtain a proper and accurate quote!
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$29/month
Pricing Plan 2:
$149/month
  • WordPress
  • Shopify
  • Magento
Get started →Get started →
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Important Features to Look For in Conversion Tracking Software:

Conversion Tracking Software Pricing Table Comparisons:

Below we dive into the different prices across the conversion tracking software market.

Platform Free Trial? Pricing #1 Pricing #2
Everflow false $750/month CUSTOM
AnyTrack true $50/month $300/month
Voluum true $499/month $1,999/month
Improvely true $29/month $299/month
Pixelfy.me true $19.99/month $99.99/month

Conversion Tracking Software Review Table Comparisons:

Below we dive into the different benefits and pitfalls of the conversion tracking software market. We share our different ratings for all of the various conversion tracking software, and what you should be paying attention to when you vet out this solution for your business.

Software Customer Support Performance Value Total Product Rating
Everflow 4.4 4.3 4.2 4.4
AnyTrack 4.2 4.3 4.3 4.3
Voluum 4.1 4.7 4 4.3
Improvely 4.8 4.5 4.2 4.5
Pixelfy.me 5 4.2 4.7 4.6

What is Conversion Tracking Software?

Why is Conversion Tracking Software Important?

What is a Conversion Tracking System?

How Does Conversion Tracking Work?

Can you set up Conversion Tracking with Google Analytics?

What Types of Conversions can you Track With Conversion Tracking Software?

Factors we use to Rank Marketing Analytics:

Similar Categories to Marketing Analytics

Nick Cotter

Founder & CEO

As a seasoned professional with over 7 years of experience in B2B partner marketing, Nick has a deep understanding of the industry and a proven track record of success. Throughout my career, I have worked with some of the most prominent technology brands and agencies, honing my skills and knowledge in the field. However, despite my success, I realized that there were limited resources available to support professionals like me in the field of partner marketing. That's why I founded Growann - to provide valuable insights, guidance, and support to individuals and organizations in the B2B partner marketing space.