7+ Best Conversion Tracking Software Tools [2023 Reviews]

Image of author Nick Cotter
Nick Cotter
Marketing Analytics
January 22, 2023
-
10
min read

Conversion tracking is an essential aspect of any digital marketing strategy. It allows businesses to measure the effectiveness of their campaigns and make data-driven decisions to optimize their return on investment. With the abundance of conversion tracking software tools available on the market, it can be difficult to determine which one is the right fit for your business. To help you make an informed decision, we have compiled a list of the best conversion tracking software tools, along with reviews and comparisons to help you find the perfect solution for your business in 2023.

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What is the Best Conversion Tracking Software:

Here is our list of the best conversion tracking software.

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Everflow

Growann's Software Review:
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4.4
out of 5

Everflow is a Partner Marketing platform for managing your partnerships, tracking all marketing channels, and amplifying your performance.

Take ownership of your growth: Quickly onboard and manage your affiliates, influencers, referral partners, and strategic partners. Consolidate your partnership and performance channels allowing you to understand the true value from each traffic source, control your attribution, and optimize towards your best performers. Get the attribution and analytics that are the keys to accelerating your revenue.

  • Tracks every channel and provides unlimited partner management
  • Powerful integrations with CRMs, Shopping Carts, and full access API
  • Makes it easy to view and optimize performance on the placement level
  • Vast number of capabilities can be overwhelming
  • Doesn't provide a massive marketplace for affiliates
  • Lacks robustness for emailer campaigns
The pricing starts at $750 per month for unlimited access to the platform. You must contact Everflow for a customized plan for more in-depth onboarding and dedicated customer success manager.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$750/month
Pricing Plan 2:
CUSTOM
  • Shopify
  • HubSpot
  • Optizmo
Get started →Get a quote →
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AnyTrack is an all-in-one conversion tracking and marketing analytics platform. It enables marketers to measure, analyze, and optimize their online campaigns across multiple marketing channels, including Google Ads, Facebook Ads, Bing Ads, and more.AnyTrack provides users with a variety of features to help them optimize their campaigns and maximize their ROI. These features include real-time analytics and reporting, automated conversion tracking, A/B testing, multi-channel attribution, and more. AnyTrack also offers several integrations with popular marketing tools, such as Google Analytics, WordPress, Zapier, and more. This allows users to easily export data, create custom reports, and track conversions across multiple platforms. Overall, AnyTrack is a powerful and comprehensive marketing analytics and conversion tracking platform that can help marketers improve their campaigns and maximize their ROI.

  • Multi-channel tracking: Anytrack.io allows you to track data from all of your marketing channels, including website, social media, email, and advertising. This allows you to see the big picture of how your marketing is performing and identify areas for improvement.
  • Accurate attribution: The platform uses advanced algorithms to attribute revenue to the right channels, so you can understand which channels are driving the most conversions and revenue.
  • Optimization: Anytrack.io provides the ability to optimize your marketing campaigns by setting goals, tracking progress, and making data-driven decisions to improve your results.
  • Data integration: Integrating data from different sources can be a challenge and may require technical skills.
  • Complexity: The platform is quite complex, with a lot of features, functionalities and integrations. It may take a while to get used to it and learn how to use it effectively.
  • Cost: Anytrack.io may be costly for small businesses or start-ups, because of the complexity of the platform and the amount of data it can handle.
Pricing for AnyTrack can vary greatly depending on what types of features and needs your team is looking for. That said, pricing for AnyTrack can vary from $50/month to $300/month. For more in-depth pricing plans and custom solutions needed, contact the team at AnyTrack for more information.
Best Fit For:
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$50/month
Pricing Plan 2:
$300/month
  • Impact
  • Taboola
  • Shopify
Get started →Get a quote →
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Image of Voluum logo

Voluum

Growann's Software Review:
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4.3
out of 5

Voluum is a software that allows you to optimize your marketing campaigns. It tracks, manages, and optimizes all your traffic sources in one place. With its AI-powered tools, Voluum helps you automate your traffic optimization and collaboration features enable you to work together on different access levels. With banking-standard infrastructure and secure data storage, Voluum helps you achieve higher ROI.

  • Has a ton of software integrations with other platforms.
  • Granular link tracking testing is available for all plans.
  • In-depth traffic source tracking is amazing.
  • Pricing isn’t built for low-budget individuals/teams.
  • You can’t display more than 3 dimensions within the interface.
  • It can take some time to learn the platform's ins and outs.
Voluum pricing starts off at $89/month for individual users and then can increase up to $1,999/month for enterprise businesses.
Best Fit For:
Mid Market & Enterprise Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$499/month
Pricing Plan 2:
$1,999/month
  • Facebook
  • TikTok
  • Google Ads
Get started →Get a quote →
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Image of Improvely logo

Improvely

Growann's Software Review:
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4.5
out of 5

Improvely is a premier conversion tracking tool for your online ads, marketing campaigns, and affiliate programs. It assists freelancers, startups, small to mid-sized enterprises, and large agencies to optimize their marketing strategies to multiply revenue.Besides conversion tracking, Improvely also monitors click fraud on your PPC campaigns. Improvely saves your budget and maximize clicks, conversion, and revenue. It is a cloud-based marketing analytics solution that helps determine leads from ads, social media, SEO, organic traffic, or affiliate links. Improvely reports all the metrics in real-time, from the number of visitors on your website to the visitors' behavior. It is an incredible, all-in-one tool for marketers, SEO experts, and business owners to make the most of their marketing resources.

  • Web-based service; no installation required
  • Gather comprehensive data across all of your marketing channels and into one unified platform.
  • A/B split testing for landing pages
  • No demo or video tutorial is available
  • No option for live chat
  • Only English (no multi-language support)
Pricing for Improvely is not currently listed on their website, therefore, is not publicly known. The team at Improvely customizes each solution for their customers, so you'll need to contact their sales team to obtain a proper and accurate quote!
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$29/month
Pricing Plan 2:
$299/month
  • Shopify
  • Mailchimp
  • WooCommerce
Get started →Get a quote →
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Pixelfy.me

Growann's Software Review:
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4.6
out of 5

Pixelfy.me is a link shortener tool that shortens your links and embeds a retargeting pixel. You can then track clicks on the URLs you shorten via this pixel. It works for marketing, blogging, and affiliate links with a special focus on e-commerce platforms like Amazon. If you want to promote your product by sending links to potential customers, Pixelfy.me comes in handy. It shortens or compresses your long URLs, increasing their aesthetic value. This way, customer engagement improves, increasing your ad's click-through rate. Pixelfy.me's retargeting pixel lets you retarget customers who click on your link across multiple platforms like Facebook, Twitter, or Google. You can collect valuable data about users clicking the link and use it to analyze and improve your Amazon ranking.

  • A/B testing to check which links are performing better
  • Comprehensive insights in an intuitive dashboard
  • Unique tags to organize and display links
  • All of the shortened URL slugs must be at least 6 characters long.
  • It can be a bit confusing when first starting out with the platform.
  • Data can sometimes take a full day to populate within the platform.
Pricing for Pixelfy.me is not currently listed on their website, therefore, is not publicly known. The team at Pixelfy.me customizes each solution for their customers, so you'll need to contact their sales team to obtain a proper and accurate quote!
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$19.99/month
Pricing Plan 2:
$99.99/month
  • Google Ads
  • Amazon
  • Facebook
Get started →Get a quote →
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Image of TruConversion logo

TruConversion

Growann's Software Review:
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4.4
out of 5

TruConversion is a premium funnel analysis and optimization tool that improves your website performance. It has incredible features like session recordings, heatmaps, micro surveys, and form analytics to help craft successful marketing strategies.The software provides you with all the important customer insights you need to serve them best. It reviews the website visitors' behavior and gives feedback to optimize campaigns. It offers comprehensive reports on how your funnel converts, which website part attracts customers, and which bounces them off. From over-the-shoulder tracking to surveys to form field reports, here is all you need to design customer-oriented strategies. TruConversion is a cloud-based platform serving multiple customers- individuals, small to midsize businesses, large agencies, and top-tier marketers.

  • Identify events you want to track with the visual ID tool
  • Track multiple domains in a single account
  • 17 survey or poll trigger options to get the best-relevant data
  • Difficult to find a specific recorded session or form field
  • It can be confusing to use for beginners.
  • The user interface needs improvement.
Pricing for TruConversion is not currently listed on their website, therefore, is not publicly known. The team at TruConversion customizes each solution for their customers, so you'll need to contact their sales team to obtain a proper and accurate quote!
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$49/month
Pricing Plan 2:
$179/month
  • Shopify
  • MailChimp
  • WordPress
Get started →Get a quote →
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Image of ConversionFly logo

ConversionFly

Growann's Software Review:
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4.7
out of 5

ConversionFly is a conversion tracking and marketing optimization tool for small to large-sized enterprises. This top-notch marketing analytics solution provides you with 21 simple yet actionable metrics to achieve your marketing goals. It serves business owners, agencies, entrepreneurs, and marketers. You can track your traffic, optimize conversions, spot funnel leaks, and design suitable marketing strategies. ConversionFly helps you increase your customers' lifetime value while cutting down the acquisition cost. You can track what conversion you are getting from each traffic source, such as email, paid ads, organic traffic, affiliate campaigns, and web pages. ConversionFly gives you comprehensive reports with detailed insights that you can use to increase ROI with marketing strategies.

  • A/B split testing for traffic source optimization
  • Economical pricing plans
  • Comparison reports for different traffic sources, links, and campaigns
  • The interface could be more attractive
  • Lack of how-to-use tutorial videos
  • Limited integrations compared to other tools
Pricing for ConversionFly is not currently listed on their website, therefore, is not publicly known. The team at ConversionFly customizes each solution for their customers, so you'll need to contact their sales team to obtain a proper and accurate quote!
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$29/month
Pricing Plan 2:
$149/month
  • WordPress
  • Shopify
  • Magento
Get started →Get a quote →
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Software Rankings:

Conversion Tracking Software Pricing Table Comparisons:

Below we dive into the different prices across the conversion tracking software market.

Platform Free Trial? Pricing #1 Pricing #2
Everflow false $750/month CUSTOM
Platform Free Trial? Pricing #1 Pricing #2
AnyTrack true $50/month $300/month
Platform Free Trial? Pricing #1 Pricing #2
Voluum true $499/month $1,999/month
Platform Free Trial? Pricing #1 Pricing #2
Improvely true $29/month $299/month
Platform Free Trial? Pricing #1 Pricing #2
Pixelfy.me true $19.99/month $99.99/month
Platform Free Trial? Pricing #1 Pricing #2
TruConversion true $49/month $179/month
Platform Free Trial? Pricing #1 Pricing #2
ConversionFly true $29/month $149/month

Conversion Tracking Software Review Table Comparisons:

Below we dive into the different benefits and pitfalls of the conversion tracking software market. We share our different ratings for all of the various conversion tracking software, and what you should be paying attention to when you vet out this solution for your business.

Software Customer Support Performance Value Total Product Rating
Everflow 4.4 4.6 4.2 4.4
Software Customer Support Performance Value Total Product Rating
AnyTrack 4.2 4.3 4.3 4.3
Software Customer Support Performance Value Total Product Rating
Voluum 4.1 4.7 4 4.3
Software Customer Support Performance Value Total Product Rating
Improvely 4.8 4.5 4.2 4.5
Software Customer Support Performance Value Total Product Rating
Pixelfy.me 5 4.2 4.7 4.6
Software Customer Support Performance Value Total Product Rating
TruConversion 4.2 4.7 4.2 4.4
Software Customer Support Performance Value Total Product Rating
ConversionFly 4.7 4.6 4.8 4.7

The factors we use to rank software:

Ranking disclosure: We review software, compare products, and connect with users to help them find the right tool for their business. Some of the software that appear on our site are from companies from which Growann.com receives compensation. This compensation may influence the order in which the products appear, but we will not add a recommended vendor to the list we haven't researched thoroughly. Not all vendors in this category are listed within Growann.com's ranking link so be sure to due your due diligence before making any final purchase decisions.

Ranking and review factors:

  • Ease of use for application users
  • Design of the UI
  • Features available
  • Pricing
  • Scalability
  • Pros/cons
  • Integrations available
  • Number of years in business
  • Feedback across other review aggregate sites

What is Conversion Tracking Software?

Conversion tracking software is a tool that allows businesses to track and measure the performance of their digital marketing campaigns. It allows businesses to track and measure how many users are converting on their website after clicking on an ad, visiting a landing page, or taking any other desired action. The software typically includes features such as real-time reporting, data visualization, and integration with other marketing platforms. This information can be used to optimize campaigns, increase ROI, and make data-driven decisions about future marketing efforts. It helps to track and analyze the visitor's behavior to the website and measure the effectiveness of the marketing campaigns.

Why is Conversion Tracking Software Important?

Conversion tracking software is important because it allows businesses to measure the effectiveness of their digital marketing campaigns and make data-driven decisions to optimize their return on investment. With conversion tracking, businesses can identify which campaigns and strategies are driving the most conversions and which ones are not performing as well. This information can be used to optimize campaigns, increase ROI, and make data-driven decisions about future marketing efforts. Additionally, conversion tracking software provides valuable insights into the behavior of website visitors. It can help businesses understand how users are interacting with their website, which pages are most popular, and where users are dropping off in the conversion process. This information can be used to make improvements to the website, improve the user experience, and increase the likelihood of conversions.

What is a Conversion Tracking System?

A conversion tracking system is a tool or set of tools used to measure and analyze the performance of digital marketing campaigns. It typically includes software and technologies that allow businesses to track and measure the number of users who are converting on their website after clicking on an ad, visiting a landing page, or taking any other desired action. The system also allows businesses to monitor the behavior of website visitors, such as which pages they visit, how long they stay, and where they drop off in the conversion process. This information is then used to optimize campaigns, increase return on investment, and make data-driven decisions about future marketing efforts. A conversion tracking system is a comprehensive approach to track, analyze, and measure the effectiveness of digital marketing campaigns. It typically includes a combination of software, technologies, analytics, and reporting tools, to help businesses understand the visitor's behavior, conversion rate, and measure the ROI.

How Does Conversion Tracking Work?

Conversion tracking typically works by placing a tracking code on the website or landing page where the desired action, or "conversion," takes place. This code, often in the form of a JavaScript snippet or pixel, is unique to the business and is used to track the number of users who complete the desired action. When a user clicks on an ad or link and is directed to the website or landing page with the tracking code, the code is activated and sends data back to the conversion tracking software. This data includes information such as the user's IP address, the time of the conversion, and the specific page or action that was taken. The conversion tracking software then collects this data and presents it in a format that can be easily analyzed. It typically includes features such as real-time reporting, data visualization, and integration with other marketing platforms. This information can be used to optimize campaigns, increase ROI, and make data-driven decisions about future marketing efforts. In some cases, conversion tracking can also be set up to track multiple actions on a website, such as multiple pages visited or different types of button clicks. This allows businesses to measure the effectiveness of different marketing campaigns and strategies and to optimize their approach.

Can you set up Conversion Tracking with Google Analytics?

Yes, you can set up conversion tracking with Google Analytics. Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It can also be used to set up conversion tracking by adding a tracking code, called a "goal," to the website or landing page where the desired action takes place. To set up conversion tracking with Google Analytics, you'll need to create a Google Analytics account and add the Google Analytics tracking code to your website. Once you have the tracking code installed, you can then set up goals within Google Analytics. A goal is a specific action that you want to track on your website, such as a purchase, a form submission, or a sign-up. To create a goal, you need to go to the Admin section of your Google Analytics account, and select the "Goals" from the "View" section. You can then create new goal by clicking on the "+New Goal" button, and fill in the necessary details like Goal description, type, and the goal details. You can also set up conversion tracking for specific pages or events, such as button clicks or form submissions. To do this, you'll need to use Google Tag Manager and create a tag for the specific action you want to track, and then set it up as a goal in Google Analytics. Once your goals are set up, Google Analytics will start tracking and reporting on the number of conversions that take place on your website. This information can be used to optimize campaigns, increase ROI, and make data-driven decisions about future marketing efforts.

What Types of Conversions can you Track With Conversion Tracking Software?

Conversion tracking software can be used to track a wide variety of conversions, including: E-commerce conversions: This includes tracking purchases, add-to-carts, and other types of transactions on an e-commerce website. Lead generation conversions: This includes tracking form submissions, phone calls, email submissions, and other types of lead generation actions. Content engagement conversions: This includes tracking actions such as video views, PDF downloads, and time spent on a page. Social media conversions: This includes tracking conversions from social media platforms, such as likes, shares, and comments. Phone call conversions: This includes tracking phone calls made through a website, such as click-to-call button clicks. Event conversions: This includes tracking conversions related to events, such as ticket sales or RSVPs. Custom conversions: This includes tracking any other type of action that a business may consider as a conversion, such as a button click or a form submission. Most of the conversion tracking software allows businesses to track multiple types of conversions and also allows businesses to set up custom conversions. It can help businesses to track and analyze the visitor's behavior to the website and measure the effectiveness of the marketing campaigns.

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