TruConversion Reviews & Product Details

What is TruConversion?

TruConversion is a premium funnel analysis and optimization tool that improves your website performance. It has incredible features like session recordings, heatmaps, micro surveys, and form analytics to help craft successful marketing strategies.The software provides you with all the important customer insights you need to serve them best. It reviews the website visitors' behavior and gives feedback to optimize campaigns. It offers comprehensive reports on how your funnel converts, which website part attracts customers, and which bounces them off. From over-the-shoulder tracking to surveys to form field reports, here is all you need to design customer-oriented strategies. TruConversion is a cloud-based platform serving multiple customers- individuals, small to midsize businesses, large agencies, and top-tier marketers.

Out of 5
An award given to top rated software
User Base
14 days
Billing Cycle
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The GrowScore™ is derived from a balanced evaluation of Features, User Experience, and Performance & Reliability, each rated out of 100. We calculate the final score by taking the weighted average of these parameters, offering a quick, comprehensive insight into software quality.

Software Features:
User Experience:
Performance and Reliability:

TruConversion Platform Features

After conducting thorough research and a rigorous evaluation process, we have determined whether this software includes the top 5 essential features.

Feature Status Product Feature
Multi-Channel Data Aggregation
Customer Journey Analytics
Conversion Tracking & Attribution
Predictive Analytics & AI Insights
Custom Reporting & Dashboards

Growann's View

Our opinion on TruConversion

TruConversion is a robust analytics tool that excels in offering diverse tracking and data collection features, enabling users to monitor events with a visual ID tool, manage multiple domains under one account, and utilize 17 survey or poll trigger options for enhanced data relevance. However, it presents challenges, such as difficulty in locating specific recorded sessions or form entries and a user interface that may be confusing for beginners and in need of improvement. Unique to TruConversion are its Smart Funnels, which provide detailed funnel analysis with advanced filters, Session Recordings for insights on visitor behavior, Form Interaction Data to optimize form performance, Heatmaps to identify high-engagement areas, and Surveys and Micro-surveys for direct customer feedback. These features, particularly Smart Funnels and form interaction analytics, set TruConversion apart by offering precise and actionable insights for website optimization.

What we like:

  • Identify events you want to track with the visual ID tool
  • Track multiple domains in a single account
  • 17 survey or poll trigger options to get the best-relevant data

What we don't like:

  • Difficult to find a specific recorded session or form field
  • It can be confusing to use for beginners.
  • The user interface needs improvement.

Unique product features:

  • Smart Funnels: It is a powerful and precise funnel analysis tool with page targeting and advanced filters. You can crisp data at your fingertips in just a few clicks. It shows which funnel is converting and which is leaking leads.
  • Session Recordings : Screen recordings of a visitor's browsing journey give you insights about what hooked them and what they skipped. It helps you determine what is pushing prospects away and where you should improve your content. You can also set recording to trigger based on a specific activity, getting you relevant data only.
  • Form Interaction Data: TruConversion gives you detailed form field reports, covering what is working and what you need to change, which fields are customers filling readily, and which ones are they skipping. It also shows you the conversion rate, blank fields, refill rate, and form abandonment rate.
  • Heatmaps: Lets you see where the visitors click and scroll the most. This way, you can place your best content and CTAs at strategically good locations to get the best results. Similar to screen recording, you can also set heatmaps to trigger based on the most relevant insights.
  • Surveys and Micro-surveys: TruConversion helps you create surveys to determine your customers' feedback, complaints, and satisfaction rate. Moreover, you can also have a quick microsurvey to get instant feedback anywhere on the website.

TruConversion User Feedback & Reviews

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Frequently Asked Questions

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Below we're sharing some of the best alternatives we found to TruConversion. These alternatives are based on our our research and with a GrowScore greater than 4.3

Platform reviewed by

Author Headshot of Nick Cotter
Nick Cotter
Founder & CEO, Growann
March 5, 2024
Nick transforms the B2B partner marketing world with over seven years of innovation, spearheading collaborations with tech giants and creating Growann to fill the industry's knowledge gap with groundbreaking insights.