Overview Provided by: Nick Cotter
Updated on:
November 15, 2022
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Salesforce PRM Reviews & Product Information.

What is Salesforce PRM?

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Salesforce PRM is a cloud-based platform that can help you manage your partners more efficiently. It gives you the tools you need to grow your business through third parties—partners, vendors, resellers, and distributors—all without having to spend massive amounts of time, money, and energy managing those relationships.

Key Features of Salesforce PRM:

  • Manage Business Processes: The application allows companies to manage their business process by tracking partner lifecycle from initiation through procurement, renewal, and recognition. It also provides a platform for users to develop customized workflows for managing each stage of partner relationships. The workflow customizations allow capturing information necessary for making decisions about partners. It includes contacting prospects, account reviews, sales readiness reviews, and more.
  • Easy Integration: Users can integrate existing systems (Salesforce or external applications) and PRM. It helps exchange data about partners' records, including names, job titles, etc., through standard APIs (application programming interface). Once integrated with Salesforce, the applications bring partner details right into Salesforce CRM while allowing access only to authorized users.
  • Manage Partner Profiles: It allows companies to manage their partner's profiles by tracking contact information, services, products the channel partners offer, certifications details, etc. You can also customize a "view" of each partner type, including what is important for that specific group of contacts within the organization. Plus, it improves user experience when working with different partners such as vendors, consultants, and business partners.

Top Platform Integrations:

  • HubSpot
  • WordPress
  • Zapier

Benefits of the Software:

  • Great for tracking campaigns to nurture leads, including creating campaigns from activities.
  • Efficient prospects and contacts management that come into your org via marketing efforts (i.e., form submissions).
  • You can create sales pipelines and forecasts that connects directly into your CRM.

Drawbacks of the Software:

  • Do not have a way to track leads through the pipeline. So, if a lead is created outside of PRM it will not be tracked from initial creation to closed opportunity.
  • UI is not as clean as other software on the market.
  • No affiliate network if you want to scale out an affiliate channel.

Frequently Asked Questions

What Does Salesforce PRM do, and How do You Use it?

Salesforce PRM is a platform that companies with partner programs use to manage their partners. It's often used in conjunction with Salesforce CRM, and it allows you to create and maintain every aspect of your partner program within the same interface as your Salesforce CRM. With Salesforce PRM, you can manage the application process for new partners, track their performance and level of engagement, communicate directly with them, and provide them with onboarding materials, support documents, and other resources. Companies use Salesforce PRM because it lets them keep all of the information about their partner program in the same place as their data from the rest of their company. It also allows them to automate many tasks they would otherwise have to do manually.

What does Salesforce PRM Software Cost?

‎The price for Salesforce PRM Starts From $10 to $25 per ‎month, per user, but there are likely other costs associated with getting staredt. There are other deal registrations for which you have to request ‎a quoted price from Salesforce ‎PRM.

Does Salesforce PRM have an affiliate network?

Salesforce PRM does not have an affiliate network for you to find and reach out to prospective affiliate partners for your program. The platform is mainly used for channel sales, resellers, agency partnerships, etc.