Salesforce PRM Reviews & Product Details

What is Salesforce PRM?

The Salesforce PRM Platform is a cloud-based platform that enables organizations to manage customer relationships and interactions. The platform provides a centralized hub for managing customer data, communication, and engagement activities. It enables organizations to manage their customer relationships and interactions. The platform provides a centralized hub for managing customer data, communication, and engagement activities.

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An award given to top rated software
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Try Kademi instead!
Kademi is a platform for partner relationship management (PRM) that provides tools for managing sales channels, fostering partner engagement, and tracking performance metrics.
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The GrowScore™ is derived from a balanced evaluation of Features, User Experience, and Performance & Reliability, each rated out of 100. We calculate the final score by taking the weighted average of these parameters, offering a quick, comprehensive insight into software quality.

Software Features:
User Experience:
Performance and Reliability:

Salesforce PRM Platform Features

After conducting thorough research and a rigorous evaluation process, we have determined whether this software includes the top 5 essential features.

Feature Status Product Feature
Partner Onboarding & Training
Lead Distribution & Deal Registration
Partner Performance Tracking
Marketing Development Funds (MDF) Management
Collaborative Planning & Goal Setting

Salesforce PRM Product Videos

Growann's View

Our opinion on Salesforce PRM

Salesforce PRM excels in nurturing leads through tracking campaigns and managing prospects efficiently, directly integrating sales pipelines and forecasts into the CRM for a holistic management experience. However, it falls short with its inability to track leads through the pipeline if they're created outside of PRM, coupled with a less user-friendly interface compared to competitors, and lacks an affiliate network for expanding affiliate channels. Its unique features include robust business process management that tracks partner lifecycles and offers deep customization for workflows, easy integration with Salesforce and other external applications through APIs, and comprehensive management of partner profiles, catering to a variety of partners with tailored views and enhanced user experiences. These strengths and weaknesses paint Salesforce PRM as a powerful yet somewhat limited tool for businesses aiming to streamline their partner relationship management in a tightly integrated Salesforce environment.

What we like:

  • Great for tracking campaigns to nurture leads, including creating campaigns from activities.
  • Efficient prospects and contacts management that come into your org via marketing efforts (i.e., form submissions).
  • You can create sales pipelines and forecasts that connects directly into your CRM.

What we don't like:

  • Do not have a way to track leads through the pipeline. So, if a lead is created outside of PRM it will not be tracked from initial creation to closed opportunity.
  • UI is not as clean as other software on the market.
  • No affiliate network if you want to scale out an affiliate channel.

Unique product features:

  • Manage Business Processes: The application allows companies to manage their business process by tracking partner lifecycle from initiation through procurement, renewal, and recognition. It also provides a platform for users to develop customized workflows for managing each stage of partner relationships. The workflow customizations allow capturing information necessary for making decisions about partners. It includes contacting prospects, account reviews, sales readiness reviews, and more.
  • Easy Integration: Users can integrate existing systems (Salesforce or external applications) and PRM. It helps exchange data about partners' records, including names, job titles, etc., through standard APIs (application programming interface). Once integrated with Salesforce, the applications bring partner details right into Salesforce CRM while allowing access only to authorized users.
  • Manage Partner Profiles: It allows companies to manage their partner's profiles by tracking contact information, services, products the channel partners offer, certifications details, etc. You can also customize a "view" of each partner type, including what is important for that specific group of contacts within the organization. Plus, it improves user experience when working with different partners such as vendors, consultants, and business partners.
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Salesforce PRM User Feedback & Reviews

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Frequently Asked Questions

What Does Salesforce PRM do, and How do You Use it?

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What does Salesforce PRM Software Cost?

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Does Salesforce PRM have an affiliate network?

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Best Alternatives to Salesforce PRM

Below we're sharing some of the best alternatives we found to Salesforce PRM. These alternatives are based on our our research and with a GrowScore greater than 4.3

Platform reviewed by

Author Headshot of Nick Cotter
Nick Cotter
Founder & CEO, Growann
March 5, 2024
Nick transforms the B2B partner marketing world with over seven years of innovation, spearheading collaborations with tech giants and creating Growann to fill the industry's knowledge gap with groundbreaking insights.