A partner page explains who your program is for, what partners receive, and how to apply. This guide compares 15 examples and the lessons B2B SaaS teams can adapt for affiliate, referral, and channel programs.
Jump to the examples, compare the approaches, or use the partner page checklist.
These examples cover different business models. Use the comparison to find a relevant pattern, rather than copying a program whose audience or delivery requirements differ from yours.
How this guide was reviewed: We compared the linked public program pages for audience clarity, program options, benefits, and application paths on October 4, 2026. The lessons below are editorial recommendations, not measured conversion results. Screenshots are retained from earlier versions and may differ from the current pages; use each source link for current program details.
Partner model: Affiliate, referral, solutions, technology.
What the page communicates: The page explains four ways to partner: promoting links, referring clients, delivering services, and building integrations. Each path has its own next step.
What to adapt: Use short audience descriptions so a publisher and an implementation consultant can find the right offer without guessing.
Watch out for: Only show program tracks your team can actually support. More choices are not automatically better.
PartnerStack source page · Source text reviewed October 4, 2026.
Partner model: Technology and solutions.
What the page communicates: Crossbeam separates API integration partners from service firms that help customers implement and use the platform. It also links to its partner marketplace.
What to adapt: Describe what partners will do, then explain the customer problem they help solve.
Watch out for: An ecosystem directory serves buyers as well as applicants. Keep those journeys distinct.
Crossbeam source page · Source text reviewed October 4, 2026.
Partner model: Affiliate, referral and solutions.
What the page communicates: Kiflo places its affiliate, referral, and solution options together, with requirements and rewards for each. It also describes a partner directory listing.
What to adapt: Help applicants assess fit before they fill in a form. Make certification or delivery requirements visible.
Watch out for: Specific reward terms need an owner and a review process so they stay accurate.
Kiflo source page · Source text reviewed October 4, 2026.
Partner model: Agency.
What the page communicates: Gorgias describes an agency offer through service opportunities, training, co-marketing, revenue share, lead sharing, and dedicated support. A separate link lets visitors submit a lead.
What to adapt: Explain the support behind the commission: onboarding, enablement, and access to your team.
Watch out for: Promise only the support your operating model can consistently deliver.
Gorgias source page · Source text reviewed October 4, 2026.
Partner model: Developers and service providers.
What the page communicates: Shopify describes opportunities to build apps, stores, and service businesses, with links into the relevant resources.
What to adapt: Frame the offer around the partner’s work and business model, rather than a list of product features.
Watch out for: A broad platform ecosystem can overwhelm a narrow SaaS affiliate audience. Borrow the clarity, not the entire structure.
Shopify source page · Source text reviewed October 4, 2026.
Partner model: Agency and technology.
What the page communicates: The linked Commerce partner portal provides a login for existing partners and an application route for newcomers. Agency and technology options have separate information links.
What to adapt: Give current partners an obvious login, while keeping recruitment information visible to new visitors.
Watch out for: A portal-first page may be less suitable as the main destination for a cold recruitment campaign.
BigCommerce source page · Source text reviewed October 4, 2026.
Partner model: Solutions, technology, startup, education, affiliate.
What the page communicates: HubSpot presents five program routes with short audience descriptions. It also separates finding a service provider from becoming a partner.
What to adapt: Use plain-language eligibility descriptions. A content publisher should not need to read a solutions-partner pitch to find the affiliate route.
Watch out for: Multiple programs need separate detail pages and clear ownership; one generic form can create routing problems.
HubSpot source page · Source text reviewed October 4, 2026.
Partner model: Solutions, reseller, integration, referral, startup.
What the page communicates: Mixpanel groups its options into solutions and resellers, integrations, referrals, and startup partners. Signup and partner login are distinct actions.
What to adapt: Make each pathway understandable before asking visitors to enter a partner platform.
Watch out for: Broad categories still need qualification criteria and clear expectations on the next page.
Mixpanel source page · Source text reviewed October 4, 2026.
Partner model: Agency, solutions and technology.
What the page communicates: Klaviyo distinguishes becoming a partner, finding a partner, and accessing the partner portal. Its page also provides navigation to program paths, resources, and success stories.
What to adapt: Separate the needs of applicants, customers looking for help, and existing partners.
Watch out for: Long ecosystem pages benefit from section navigation, but a focused affiliate landing page may need fewer sections.
Klaviyo source page · Source text reviewed October 4, 2026.
Partner model: Solutions, implementation and referral.
What the page communicates: Chili Piper describes three tracks and their responsibilities, then offers an application form that asks for partner type. The form explains the expected follow-up.
What to adapt: Tell applicants what they will contribute and what happens after submitting their details.
Watch out for: Do not copy another company’s response-time promise unless your team can meet it.
Chili Piper source page · Source text reviewed October 4, 2026.
Partner model: Referral affiliate, technology and wholesale.
What the page communicates: Smith.ai provides distinct partnership actions, including referral affiliate, technology, and wholesale options. It also offers a contact route for visitors who are unsure.
What to adapt: Give uncertain applicants a helpful next step instead of forcing a choice they do not understand.
Watch out for: A general inquiry route still needs internal qualification and follow-up ownership.
Smith.ai source page · Source text reviewed October 4, 2026.
Partner model: Commerce ecosystem.
What the page communicates: ShipBob describes co-marketing, partner management support, and revenue opportunities alongside a partner application link and a named customer testimonial.
What to adapt: Explain how the relationship will work after approval, including the support available to partners.
Watch out for: Benefits from a logistics ecosystem will not map directly to every SaaS affiliate program. Adapt them to your own offer.
ShipBob source page · Source text reviewed October 4, 2026.
Partner model: Creator, consultant, agency, customer and technology.
What the page communicates: impact.com separates several partner audiences and explains different ways to refer or collaborate. The page includes program actions and attributed testimonials.
What to adapt: Use a route that matches how the visitor will introduce customers, deliver services, or build technology.
Watch out for: Headline earning claims need current terms and substantiation. Avoid copying a maximum payout as a typical outcome.
impact.com source page · Source text reviewed October 4, 2026.
Partner model: Affiliate, solutions and developer.
What the page communicates: The LiveChat partner site separates sharing referral links, delivering customer solutions, and building apps. It includes both registration and partner login.
What to adapt: Explain whether a partner promotes your product, implements it, or builds on it. Those are different commitments.
Watch out for: A shared registration flow should preserve the applicant’s chosen program type.
LiveChat source page · Source text reviewed October 4, 2026.
Partner model: Referral, agency and reseller.
What the page communicates: Sprout Social presents referral, agency, and reseller options with different benefits and application or contact actions. Its reseller description identifies a public-sector audience.
What to adapt: State who the program is for as clearly as what the program offers.
Watch out for: Avoid describing every relationship as an affiliate program; service and reseller obligations differ.
Sprout Social source page · Source text reviewed October 4, 2026.
A useful partner page helps the right people decide whether to apply. Review these elements before adding more visual decoration.
An affiliate page usually focuses on people who promote a product to an audience and receive compensation for qualifying activity. It should explain audience fit, tracking, approved promotion methods, commission terms, and payment conditions.
A general partner page may also serve agencies, resellers, and integration builders. Those relationships can involve implementation, support, certification, or technical requirements. Give each audience a clear route when the commitments differ.
Start with qualified applications and partner activation, not raw form submissions alone. Track the share of visitors who apply, the share of applicants who fit your criteria, and how many approved partners go on to generate qualifying activity.
Review applications by source and partner type. If signups increase while qualification falls, clarify the audience and offer before increasing promotion. Evaluate revenue using your attribution rules and sales cycle; a page redesign alone does not prove incremental revenue.
Start with the example closest to your partner model. Borrow its clearest audience explanation, program route, or application step, then adapt it to your actual offer. A useful page sets expectations that your team can deliver after approval.
For the next stage, explore affiliate outreach email templates, learn about referral partnerships, or review Growann’s affiliate program management service.
Nick Cotter is the founder and principal consultant at Growann. He brings 10+ years of experience in B2B SaaS marketing and helps teams build and improve affiliate and partner programs.
