Are you looking for design inspiration for your current partner page?

Or… Maybe you’ve been tasked with building a partner page from scratch.

Whichever may be the case, your partner page is one of the first steps your prospective partners land on to learn more about you, the partnership opportunity, and what’s in it for them.

But, before we jump into some of our favorite partner designs, we’ll share the anatomy of a partnership page and how you can make yours jump out too.

Let’s get into it.

What is a Partners Page?

A partner page is a dedicated webpage on a company's website that provides information about the businesses and organizations that the company has partnered with. These pages typically include details about the nature of the partnerships, such as whether the businesses are affiliate partners, sponsors, or some other type of partner. They may also include information about the products or services being offered through the partnerships, as well as any relevant contact information for the partnered businesses.

Partner pages provide a number of crucial functions for organizations. First, by emphasizing the businesses that the company has associated with, they may be leveraged to increase credibility and trust with potential clients. This can show that the company has links with other trustworthy organizations, which can boost client confidence in the company's goods or services. Second, clients who want to learn more about the goods or services provided by the company's partners will find helpful information on partner websites. This might be advantageous for the company and its partners by increasing traffic and sales to the firms they are linked with.

In general, a partner page is a crucial tool for companies trying to highlight their collaborations and win over clients. Enterprises may show their credibility and position themselves as a reliable resource in their field by offering comprehensive information about their linked companies.

What Should a Partner Page Include?

I’ve seen quite a few different ways SaaS companies build their partner pages.

If you’re building a partner page for your partner program, there are a few key page elements you’ll want to include in the page design.

1. Short Company Description.

Adding a short company description on a partnership page can help to provide context for potential customers who are unfamiliar with the partnered businesses. This can help to increase customer trust and understanding of the partnerships, as well as provide potential customers with a brief overview of the partnered companies and their products or services.

Including a company description on a partnership page can also help to improve the overall user experience for customers visiting the page. By providing concise and relevant information about the partnered businesses, customers can quickly and easily understand the nature of the partnerships and determine whether the products or services offered by the partnered companies are of interest to them. This can help to drive traffic and sales to the partnered businesses, which can be beneficial for both the business and its partners.

Overall, including a short company description on a partnership page can provide valuable context for customers and improve the overall user experience. By providing clear and concise information about the partnered businesses, businesses can help to build trust and credibility with potential customers and drive traffic and sales to their partners.

2. Main Reasons Partners Should Join Your Program.

Prospective partners are asked to join SaaS partner programs all of the time, so why does your program set itself apart from others? What’s in it for your partners, and how will partnering together provide a stronger product offering to both customer bases?

3. Testimonials From Other Successful Partners.

Social proof! You likely already have a few other partners in your program – go out and ask them for a quote you can feature on the partner page. If you have an established partnership with them, more often than not, they will agree to provide this… plus, who doesn’t love a little spotlight?

4. A Callout to the Different Types of Partners You Work With.

I really like when companies put together the ways in which they have structured their partner program. Not all partners want the same thing in these relationships, so I recommend sharing how you can currently partner together, whether that be through the following:

• Reseller relationships
• Referral partnerships
• Integration partners
• Affiliate engagements
• Strategic partnerships

5. Logos of Other Active Partnerships.

Again, show more social proof! If you have an active integration with Facebook, showcase that on your partner program page. It’ll reinforce the legitimacy of your program, as well as drive FOMO from some of your prospective partners – especially if they see one of their competitors logos up there :)

6. Call-to-Action to Inquire About Program.

Last but not least, don’t forget to include a call-to-action where you partners can inquire or apply through your program. This can be in the form of a button that takes them to your partnership software or a simple form that’s embedded on the page itself.

These are just a few of the key elements we see on some of the best partner page examples, but if you have other creative ideas you’d like to add… by all means! Also, once you hit publish on that partner page, ensure a follow-up process is in place for all types of partner inquiries! Due to poor follow-up processes, you don’t want to leave any valuable partnerships on the table.

15 of the Best Partner Page Examples & Designs:

What you’ve all been waiting for is the best 15 partner page designs you can steal from and use within your partnership page wireframe.

1. PartnerStack.

2. Crossbeam.

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3. Kiflo.

4. Gorgias.

5. Shopify.

6. BigCommerce.

7. HubSpot.

8. Mixpanel.

9. Klaviyo.

10. Chili Piper.

11. Smith.ai.

12. ShipBob.

13. Impact.

14. Livechat.

15. Sprout Social.

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That’s a Wrap for the Best Partner Page Examples & Designs

So there you have it.

Those are some of our top recommended partner pages to replicate for your program. As you can tell, they are all different but still try to tell the same story…

We care about long term partnerships and deeply value these relationships.

These brands get it.

They’re not just slapping up on the page, “We’ll pay you $$, so send us leads”.

They’re articulating the true value a partnership with their company will bring to both parties, how you’ll grow together and opportunities for your customers.

Take notes!