Bitly Reviews & Product Details

What is Bitly?

Bitly is a link shortening software that helps you track and analyze your marketing links. Bitly makes it easy to create and use clickable links that track their performance over time, so you can see which marketing campaigns are working for you and which ones aren't.

Out of 5
An award given to top rated software
User Base
Growth Based
Billing Cycle
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The GrowScore™ is derived from a balanced evaluation of Features, User Experience, and Performance & Reliability, each rated out of 100. We calculate the final score by taking the weighted average of these parameters, offering a quick, comprehensive insight into software quality.

Software Features:
User Experience:
Performance and Reliability:

Bitly Platform Features

After conducting thorough research and a rigorous evaluation process, we have determined whether this software includes the top 5 essential features.

Feature Status Product Feature
Real-Time Link Tracking & Analytics
Custom Link Creation & Shortening
UTM Parameter Management
Conversion Tracking & Attribution
Click Fraud Detection

Bitly Product Videos

Growann's View

Our opinion on Bitly

Bitly presents a cost-effective solution for link tracking, with pricing that is competitive within the market. It stands out by offering users the ability to export analytics data into Excel for comprehensive analysis and provides over 10 integration options, enhancing its utility and flexibility. However, its user interface falls short of competitors in terms of aesthetics, and users have reported occasional delays in data reporting, alongside a confusing setup process for conversion tracking due to unclear support documents. Unique to Bitly, the platform offers advanced features such as the ability to disregard multiple clicks from the same source via ClickMeter technology, link redirect targeting based on various user criteria, and a robust analytics dashboard that enables detailed reporting on metrics like source, keywords, and IP addresses, making it a versatile tool for detailed link analysis and optimization.

What we like:

  • Software pricing is reasonable compared to other link tracking solutions on the market.
  • Users can export analytics data into excel for deeper analysis
  • More than 10+ integrations options are provided

What we don't like:

  • UI isn’t as nice as other link tracking solutions on the market
  • There is sometimes a reported lag in the data reported on the platform.
  • Conversion tracking setup can be confusing for some users because of the support center documents.

Unique product features:

  • ClickMeter allows you to easily detect multiple clicks from a source before identifying a visitor or spider as a single click.
  • You can target your link redirects by a variety of variables such as; country, language, device type, user type, and many more.
  • Their robust analytics dashboard gives you the ability to filter down into granular reporting, and provide metrics like source, keywords, IPs, and so much more.
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Bitly User Feedback & Reviews

Sorry, no reviews are available for this product yet

Frequently Asked Questions

Do You Have to Install ClickMeter on Your Website?

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How do You Contact ClickMeter Support?

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What are the Different Metrics in ClickMeter?

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Best Alternatives to Bitly

Below we're sharing some of the best alternatives we found to Bitly. These alternatives are based on our our research and with a GrowScore greater than 4.3

Platform reviewed by

Author Headshot of Nick Cotter
Nick Cotter
Founder & CEO, Growann
March 5, 2024
Nick transforms the B2B partner marketing world with over seven years of innovation, spearheading collaborations with tech giants and creating Growann to fill the industry's knowledge gap with groundbreaking insights.