Is performance marketing the same as affiliate marketing?

Performance marketing and affiliate marketing are closely related, but they are not exactly the same. Affiliate marketing is a type of performance marketing in which a business rewards one or more affiliates for each customer brought about by the affiliate's own marketing efforts. The rewards can be in the form of cash, products, or other incentives. Performance marketing, on the other hand, is a broader term that encompasses a variety of marketing methods in which the advertiser pays the publisher or affiliate only when a specific action is taken, such as a sale, lead, or click. Affiliate marketing is one of the methods included in performance marketing. In other words, all affiliate marketing is performance marketing, but not all performance marketing is affiliate marketing. Performance marketing software platforms typically have capabilities to track and optimize multiple performance marketing methods, not just affiliate marketing. These include pay-per-click (PPC), cost-per-action (CPA), cost-per-lead (CPL) and cost-per-impression (CPM) campaigns.

What are the different types of performance marketing?

Performance marketing is a type of digital marketing where the advertiser pays the publisher or affiliate only when a specific action is taken, such as a sale, lead, or click. Here are some common types of performance marketing: Affiliate Marketing: As discussed earlier, affiliate marketing is a type of performance marketing in which a business rewards one or more affiliates for each customer brought about by the affiliate's own marketing efforts. Pay-per-Click (PPC): PPC is a type of performance marketing in which the advertiser pays the publisher or affiliate for each click on an advertisement. Cost-per-Action (CPA): CPA is a type of performance marketing in which the advertiser pays the publisher or affiliate for each action taken by a customer, such as a sale, lead, or sign-up. Cost-per-Lead (CPL): CPL is a type of performance marketing in which the advertiser pays the publisher or affiliate for each lead generated by the publisher's marketing efforts. Cost-per-Impression (CPM): CPM is a type of performance marketing in which the advertiser pays the publisher or affiliate for each thousand impressions of an advertisement. Influencer Marketing: Influencer marketing is a type of performance marketing where a company pays an individual with a large following on social media to promote its products or services. Referral Marketing: Referral marketing is a type of performance marketing where a company rewards customers or other affiliates for referring new customers to the company. The choice of performance marketing type depends on the business goals and objectives, as well as the target audience, budget, and other factors.

How much does third party performance marketing software cost?

The cost of performance marketing software can vary depending on the specific features and services offered by the platform, as well as the size of your business and the scope of your performance marketing campaigns. Here are some common pricing models for performance marketing software: Monthly or annual subscription: Many performance marketing software charge a monthly or annual subscription fee, which can range from $50 to several hundred dollars per month. These subscription plans may include access to the software's basic features, as well as more advanced features such as tracking, analytics, and optimization tools. Pay-per-action or pay-per-lead: Some performance marketing software charge a per-action or per-lead fee, which can range from a few cents to a few dollars. This pricing model is typically used for businesses that generate a high volume of leads or conversions. Custom pricing: Some performance marketing software offer custom pricing based on the size of your business, the scope of your performance marketing campaigns, and the specific needs of your marketing efforts. This pricing model is typically used for businesses that require a high level of customization or support. Platform and network fees: Some performance marketing software include platform and network fees that are added to the cost of the software. These fees can range from a few cents to a few dollars per lead or action. It's important to carefully review the features and pricing of different performance marketing software to find the one that best meets your needs and budget. Also, it's a good idea to test out the software before committing to a long-term contract.

What types of integrations do you need for performance marketing platforms?

The types of integrations you need for performance marketing platforms will depend on the specific needs of your business and the scope of your performance marketing campaigns. Here are some common types of integrations that are often needed for performance marketing platforms: Tracking and analytics: Integrations with web analytics platforms such as Google Analytics, Adobe Analytics, and Omniture can provide detailed data on the performance of your marketing campaigns. E-commerce platforms: Integrations with e-commerce platforms such as Shopify, Magento, and WooCommerce can provide detailed data on customer behavior, purchase history, and other data that can be used to optimize your marketing campaigns. CRM systems: Integrations with CRM systems such as Salesforce, Zoho, and Hubspot can provide detailed data on customer behavior, purchase history, and other data that can be used to optimize your marketing campaigns. Email marketing platforms: Integrations with email marketing platforms such as Mailchimp, Constant Contact, and Campaign Monitor can provide detailed data on customer behavior, purchase history, and other data that can be used to optimize your marketing campaigns. Affiliate networks: Integrations with affiliate networks such as Commission Junction, Shareasale, and Rakuten can provide detailed data on customer behavior, purchase history, and other data that can be used to optimize your marketing campaigns. Social media platforms: Integrations with social media platforms such as Facebook, Twitter, and Instagram can provide detailed data on customer behavior, purchase history, and other data that can be used to optimize your marketing campaigns. Payment gateways: Integrations with payment gateways such as PayPal, Stripe, and Authorize.net can facilitate the tracking of sales and commissions. It's important to consider what data you need to track and optimize your marketing campaigns, and then choose the appropriate integrations accordingly.

What to look for in a performance marketing software package?

When choosing a performance marketing software package, there are several factors to consider to ensure that the platform meets your business needs and budget. Here are some key things to look for when evaluating performance marketing software packages: Tracking and analytics: Look for a software package that offers detailed tracking and analytics capabilities to monitor the performance of your marketing campaigns. This includes the ability to track clicks, conversions, and revenue. Campaign management: Look for a software package that offers campaign management tools to help you create, launch, and optimize marketing campaigns. This includes the ability to segment audiences, create targeted messaging, and test different elements of your campaigns. Integration: Look for a software package that can integrate with other platforms such as e-commerce platforms, CRM systems, email marketing platforms, affiliate networks, and social media platforms to provide a comprehensive view of customer behavior and purchase history. Automation: Look for a software package that offers automation capabilities to streamline processes such as campaign management, tracking, and reporting. Scalability: Look for a software package that can scale to meet the needs of your business as it grows. Support: Look for a software package that offers a variety of support options, such as email, phone, and online tutorials to help you get the most out of the platform. Security: Look for a software package that takes security seriously, with features such as fraud detection, encryption and regular security updates. Pricing: Look for a software package that offers a pricing model that works for your business and budget. It's a good idea to test out the software before committing to a long-term contract, and to consider the long-term costs of the software, including the cost of integration, customization and training.

Who uses performance marketing software?

Performance marketing software is used by a wide range of businesses, including: E-commerce businesses: E-commerce businesses use performance marketing software to track and optimize the performance of their marketing campaigns, including affiliate marketing, PPC, and email marketing campaigns. Lead generation businesses: Lead generation businesses use performance marketing software to track and optimize the performance of their marketing campaigns, including affiliate marketing, PPC, and email marketing campaigns. Digital agencies: Digital agencies use performance marketing software to track and optimize the performance of their clients' marketing campaigns, including affiliate marketing, PPC, and email marketing campaigns. Small and Medium-sized Businesses (SMBs): Small and medium-sized businesses use performance marketing software to track and optimize their marketing campaigns, including affiliate marketing, PPC, and email marketing campaigns. Large Enterprises: Large enterprises use performance marketing software to track and optimize their marketing campaigns, including affiliate marketing, PPC, and email marketing campaigns. Non-profit organizations: Non-profit organizations use performance marketing software to track and optimize the performance of their marketing campaigns, including affiliate marketing, PPC, and email marketing campaigns. Individual marketers and freelancers: Individual marketers and freelancers use performance marketing software.

6+ Best Performance Marketing Software Platforms in 2023

Our Reviews of the Best Performance Marketing Platform:

Here is our list of the top performance marketing platforms:

Everflow

Growann's Software Review:

4.4

out of 5

Read our full Everflow affiliate marketing review.

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Everflow is a Partner Marketing platform for managing your partnerships, tracking all marketing channels, and amplifying your performance.

Take ownership of your growth: Quickly onboard and manage your affiliates, influencers, referral partners, and strategic partners. Consolidate your partnership and performance channels allowing you to understand the true value from each traffic source, control your attribution, and optimize towards your best performers. Get the attribution and analytics that are the keys to accelerating your revenue.

Track every channel: Everflow's tracking starts when users reach your website, letting you consolidate your performance reporting for affiliates, influencers, referrals, and media buying. Having all of this data in one place makes it easy for you to analyze and understand the value from each source of traffic.
Attribute unlimited events: Everflow lets you go beyond the sale or lead, and track every engagement that delivers value from your campaigns. Start paying your partners on CRM pipeline stages, approved leads, subscription renewals, and upsells. Understand your traffic better by analyzing engagement around newsletter signups, pricing page visits, and community activity.
Scale your partnerships: Better data and attribution empowers you to align your payouts with the partners that drive your best customers, motivating them to ramp up their promotions. Onboard your own partners in a few clicks, give them the tools to be successful and keep growing by discovering new relevant partners in Everflow's marketplace.

Tracks every channel and provides unlimited partner management
Powerful integrations with CRMs, Shopping Carts, and full access API
Makes it easy to view and optimize performance on the placement level

Vast number of capabilities can be overwhelming
Doesn't provide a massive marketplace for affiliates
Lacks robustness for emailer campaigns

The pricing starts at $750 per month for unlimited access to the platform. You must contact Everflow for a customized plan for more in-depth onboarding and dedicated customer success manager.

Best Fit For:

Small Business & Mid Market Businesses

Free Trial Offered?

YES!

NO.

Pricing Plan 1:

$750/month

Pricing Plan 2:

CUSTOM

Shopify
HubSpot
Optizmo

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Voluum

Growann's Software Review:

4.3

out of 5

Read our full Voluum link tracking review.

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Voluum is a software that allows you to optimize your marketing campaigns. It tracks, manages, and optimizes all your traffic sources in one place. With its AI-powered tools, Voluum helps you automate your traffic optimization and collaboration features enable you to work together on different access levels. With banking-standard infrastructure and secure data storage, Voluum helps you achieve higher ROI.

Voluum will help you find bots, spiders, and bad actors that can deflate your numbers by identifying suspicious clicks and visits in your reports.
Traffic Distribution AI is an automated system that analyzes your data over the course of a day, then distributes your visitors across campaigns to maximize revenue.
Manage all of your affiliate conversion tracking with one platform. Easily monitor your ad campaign metrics such as visits, clicks, costs & profits.

Has a ton of software integrations with other platforms.
Granular link tracking testing is available for all plans.
In-depth traffic source tracking is amazing.

Pricing isn’t built for low-budget individuals/teams.
You can’t display more than 3 dimensions within the interface.
It can take some time to learn the platform's ins and outs.

Voluum pricing starts off at $89/month for individual users and then can increase up to $1,999/month for enterprise businesses.

Best Fit For:

Mid Market & Enterprise Businesses

Free Trial Offered?

YES!

NO.

Pricing Plan 1:

$499/month

Pricing Plan 2:

$1,999/month

Facebook
TikTok
Google Ads

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RedTrack.io

Growann's Software Review:

4.0

out of 5

Read our full RedTrack.io affiliate marketing review.

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RedTrack.io is a software that allows you to manage your affiliate marketing program. It helps you keep track of your affiliate relationships, track their performance, and easily communicate with them. As an affiliate manager, RedTrack.io is important because it allows you to more easily manage your relationship with affiliates and communicate with them about the success or failure of their campaigns.

Real-time data reporting
Customizable & flexible reports
Accurate tracking
No data sampling
Referral program management
Real-time cost updates

It's easy to set up and use. You can get started in minutes, without needing any technical knowledge or assistance from an IT team. This makes it easier to get results faster!
It offers flexibility in how you run your program—you can choose to focus on specific goals or campaigns rather than just signing up as many new users as possible. This ensures that you're able to optimize revenue while keeping your efforts focused on what matters most.
It makes it easy for affiliates to recommend products they know will work well for them (and their audience), which means they'll be more likely to promote those products over others they might not be as familiar with yet.

The pricing model is a bit more expensive than other solution on the market.
They do not have a publisher affiliate network to build publisher relationships with.
The iOS app interface has been known to run into a few bugs here and there.

Pricing for RedTrack.io can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from $83/month up to $624/month.

Best Fit For:

Mid Market Businesses

Free Trial Offered?

YES!

NO.

Pricing Plan 1:

$83/month

Pricing Plan 2:

$624/month

TikTok
Google Ads
Facebook

Get started →Get started →

AnyTrack

Growann's Software Review:

4.3

out of 5

Read our full AnyTrack performance marketing platform review.

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AnyTrack is an all-in-one conversion tracking and marketing analytics platform. It enables marketers to measure, analyze, and optimize their online campaigns across multiple marketing channels, including Google Ads, Facebook Ads, Bing Ads, and more.AnyTrack provides users with a variety of features to help them optimize their campaigns and maximize their ROI. These features include real-time analytics and reporting, automated conversion tracking, A/B testing, multi-channel attribution, and more. AnyTrack also offers several integrations with popular marketing tools, such as Google Analytics, WordPress, Zapier, and more. This allows users to easily export data, create custom reports, and track conversions across multiple platforms. Overall, AnyTrack is a powerful and comprehensive marketing analytics and conversion tracking platform that can help marketers improve their campaigns and maximize their ROI.

One key feature of AnyTrack.io is its ability to track user-level data across multiple marketing channels and user touchpoints. This helps marketers accurately attribute conversions and understand user journeys, providing valuable insights into user behavior.
Automated Event Tracking: AnyTrack allows you to automatically track any events on your website without writing code.
Conversion Optimization: AnyTrack automatically optimizes your website to drive more conversions.
Advanced Targeting & Segmentation: AnyTrack allows you to segment and target visitors based on their behaviors.
Multi-Device Tracking: AnyTrack automatically tracks your visitors across multiple devices and platforms.
Advanced Reporting & Analytics: AnyTrack provides advanced reporting and analytics to give you a better understanding of your website’s performance.

Multi-channel tracking: Anytrack.io allows you to track data from all of your marketing channels, including website, social media, email, and advertising. This allows you to see the big picture of how your marketing is performing and identify areas for improvement.
Accurate attribution: The platform uses advanced algorithms to attribute revenue to the right channels, so you can understand which channels are driving the most conversions and revenue.
Optimization: Anytrack.io provides the ability to optimize your marketing campaigns by setting goals, tracking progress, and making data-driven decisions to improve your results.

Data integration: Integrating data from different sources can be a challenge and may require technical skills.
Complexity: The platform is quite complex, with a lot of features, functionalities and integrations. It may take a while to get used to it and learn how to use it effectively.
Cost: Anytrack.io may be costly for small businesses or start-ups, because of the complexity of the platform and the amount of data it can handle.

Pricing for AnyTrack can vary greatly depending on what types of features and needs your team is looking for. That said, pricing for AnyTrack can vary from $50/month to $300/month. For more in-depth pricing plans and custom solutions needed, contact the team at AnyTrack for more information.

Best Fit For:

Free Trial Offered?

YES!

NO.

Pricing Plan 1:

$50/month

Pricing Plan 2:

$300/month

Impact
Taboola
Shopify

Get started →Get started →

Funnel

Growann's Software Review:

4.4

out of 5

Read our full Funnel performance marketing platform review.

Get started →

Funnel.io is an advanced web analytics platform that provides businesses with powerful insights into their web traffic and customer behavior. It provides a suite of tools to help businesses track, analyze, and optimize their online marketing efforts.Funnel.io helps businesses identify their highest-value customers, optimize their website for maximum conversions, and measure the impact of their marketing campaigns. Its advanced analytics platform provides real-time insights into customer behavior and website performance, allowing businesses to make data-driven decisions.Funnel.io also offers an API to integrate its analytics platform into existing websites and applications. This allows businesses to quickly and easily gather data on their website visitors and customers. With the API, businesses can track user activity and conversion rates, as well as compare different marketing campaigns and optimize them for better results.Funnel.io's powerful analytics platform makes it easy for businesses to understand their customers and make data-driven decisions. It can help businesses identify their highest-value customers, optimize their website for maximum conversions, and measure the impact of their marketing campaigns.

One awesome feature about Funnel.io is its ability to track and visualize your data from multiple sources in one centralized dashboard. This allows you to easily identify trends, build reports, and measure the performance of your marketing campaigns.
Automated Reporting: Funnel provides automated reporting and data analysis to help you quickly understand the performance of your marketing campaigns.
Multi-Channel Data: Funnel integrates with multiple data sources to give you a holistic view of your data.
Data Visualization: Funnel provides easy-to-use visualizations to help you quickly identify trends and insights.
Conversion Tracking: Funnel helps you track conversions from each of your marketing channels.
Comprehensive Insights: Funnel provides comprehensive insights into your data, allowing you to understand your customer journey and optimize your campaigns.

Comprehensive data tracking: Funnel.io allows you to track data from all of your marketing channels, including website, social media, email, and advertising. This allows you to see the big picture of how your marketing is performing and identify areas for improvement.
Easy visualization: The platform provides a variety of visualization tools, making it easy to understand your data and identify patterns and trends.
Optimization: Funnel.io provides the ability to optimize your marketing efforts by setting goals, tracking progress, and making data-driven decisions to improve your results.

Data integration: Integrating data from different sources can be a challenge and may require technical skills.
Cost: Funnel.io may be costly for small businesses or start-ups, because of the complexity of the platform and the amount of data it can handle.
Complexity: The platform is quite complex, with a lot of features, functionalities and integrations. It may take a while to get used to it and learn how to use it effectively.

Pricing for Funnel can vary greatly depending on what types of features and needs your team is looking for. That said, pricing for Funnel can vary from $399/month to $1999/month. For more in-depth pricing plans and custom solutions needed, contact the team at Funnel for more information.

Best Fit For:

Free Trial Offered?

YES!

NO.

Pricing Plan 1:

$399/month

Pricing Plan 2:

$1999/month

LinkedIn
Shopify
Facebook

Get started →Get started →

Cake

Growann's Software Review:

4.1

out of 5

Read our full Cake partner management review.

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Cake Partner Relationship Management Software (PRM software) helps businesses manage their relationships with their partners. Plus, it helps companies manage their partnerships by providing them with a platform to manage their relationships. In addition, it will include keeping track of their partnership agreements, tracking communication and progress, and managing conflict.

Integrated Solutions: CAKE is one the most powerful partner marketing softwares on the market today. With CAKE, you'll gain a 360-degree view of your customers, prospects, leads, and revenue. They have a vast network of integration partners to help you get ramped up quickly with a new program launch.
Intelligent Lead Routing: It helps to maximize the gains while generating more significant revenue. Cake's Intelligent lead routing is a lead generation process that uses algorithms to identify leads that are the most likely to convert and generate the highest revenue. By identifying and targeting leads that have the most significant potential to generate revenue, intelligent lead routing helps businesses maximize their gains while generating more revenue.
Transparent Marketing: Using Cake's transparent marketing, you will be able to dive into the world of digital marketing. This means that you will understand everything regarding your channel partner's marketing campaigns. CAKE offers a solution called “Multi-Channel Marketing Solution” (MMS). It provides real-time measurement across all the channels partners that make up the marketing funnel to give a thorough analysis of the effectiveness of all digital campaigns.

‎The conversion setup is easy to understand.
Top-notch customizable tracking program.
Responsive support system.

Visual reporting channel program needs a bit of an upgrade.
The amount of features they have can be a bit overwhleming when building out a program from scratch.
No affiliate network if you want to scale out an affiliate channel.

‎Cake does not make pricing public because each package is customized to their partner’s needs. For further inquiries, you can contact them on their website.

Best Fit For:

Mid Market & Enterprise Businesses

Free Trial Offered?

YES!

NO.

Pricing Plan 1:

CUSTOM

Pricing Plan 2:

CUSTOM

Dialogtech
Google Ads
Tipalti

Get started →Get started →

Featured Partners:

Everflow

Get Started →

Software Rankings:

Disclaimer:

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Performance Marketing Software Pricing Comparisons:

Here is our breakdown of the top performance marketing software pricing.

Platform	Free Trial?	Pricing #1	Pricing #2
Everflow	false	$750/month	CUSTOM
Voluum	true	$499/month	$1,999/month
RedTrack.io	true	$83/month	$624/month
AnyTrack	true	$50/month	$300/month
Funnel	true	$399/month	$1999/month

Performance Marketing Software Review Comparisons:

Here is our breakdown of the top performance marketing software reviews.

Software	Customer Support	Performance	Value	Total Product Rating
Everflow	4.4	4.7	4.2	4.4
Voluum	4.1	4.7	4	4.3
RedTrack.io	4.4	4.4	4.2	4
AnyTrack	4.2	4.3	4.3	4.3
Funnel	4.2	4.4	4.6	4.4

6+ Best Performance Marketing Software Platforms in 2023

The Best Performance Marketing Software of 2023:

Our Reviews of the Best Performance Marketing Platform:

Everflow

Overview

Features

Benefits

Pitfalls

Pricing

Product images

Customers

Integrations

Voluum

Overview

Features

Benefits

Pitfalls

Pricing

Product images

Customers

Integrations

RedTrack.io

Overview

Features

Benefits

Pitfalls

Pricing

Product images

Customers

Integrations

AnyTrack

Overview

Features

Benefits

Pitfalls

Pricing

Product images

Customers

Integrations

Funnel

Overview

Features

Benefits

Pitfalls

Pricing

Product images

Customers

Integrations

Cake

Overview

Features

Benefits

Pitfalls

Pricing

Product images

Customers

Integrations

Important Features to Look For in Performance Marketing Software:

Performance Marketing Software Pricing Comparisons:

Performance Marketing Software Review Comparisons:

Is performance marketing the same as affiliate marketing?

What are the different types of performance marketing?

How much does third party performance marketing software cost?

What types of integrations do you need for performance marketing platforms?

What to look for in a performance marketing software package?

Who uses performance marketing software?

Factors we use to Rank Performance Marketing:

Similar Categories to Performance Marketing

Nick Cotter