Best Performance Marketing Software Platforms & Tools

Delving into ROI-driven strategies, here's a compilation of the best performance marketing software of 2023. Ensure every dollar spent delivers with these top-tier platforms.

Nick Cotter

January 22, 2025

min read

Best Performance Marketing Software:

Don't have time? Here’s our shortlist of the 4 best performance marketing software we're ranking through our extensive research and use:

Company Name	Best fit for:	Base Price:	Free Trial?	Demo
Voluum	Best Fit For: Ad Performance Tracker	$199/mo	No Trial	Demo
RedTrack.io	Best Fit For: Ad Tracking & Conversions	$149/mo	14 days	Demo
AnyTrack	Best Fit For: Multi-platform Conversion Data	$50/mo	14 days	Demo
Funnel	Best Fit For: Data Aggregation & Visualization	$0/mo	Growth Based	Demo

Compare Performance Marketing Software Features:

We've researched the 4 most important software features and compared our shortlist:

Software Feature
Campaign Management & Optimization	✓	✓	✓	✓
Affiliate & Partner Network Access	✓	✓	✓	✓
Performance Analytics & Reporting	✓	✓	✓	✓
Conversion Tracking & Attribution	✓	✓	✓	✓
Dynamic Commission Structures	✓	✓	✓	✓

Our Reviews of the Best Performance Marketing Platform:

Our analysts assess software with impartiality. Clicks may generate a commission that funds our evaluations. Discover our commitment to transparency and our review approach.

Sponsored

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Free trial

Voluum

4.3

out of 5

$ Base Price: $199/mo

Sponsored

Free Trial: No Trial

Ideal For: SMEs

Best Fit For: Ad Performance Tracker

Product features we found most useful:

✓

Real-Time Link Tracking & Analytics

✓

Custom Link Creation & Shortening

✓

UTM Parameter Management

✓

Conversion Tracking & Attribution

✓

Click Fraud Detection

Full Voluum software review

Free Trial →

RedTrack.io

4.0

out of 5

$ Base Price: $149/mo

Sponsored

Free Trial: 14 days

Ideal For: SMBs

Best Fit For: Ad Tracking & Conversions

Product features we found most useful:

✓

Partner Communication Tools

✓

Commission Management

✓

Affiliate Recruitment Marketplace

✓

Advanced Reporting & Analytics

✓

Partner Tiers & Categorization

Full RedTrack.io software review

Free Trial →

AnyTrack

4.3

out of 5

$ Base Price: $50/mo

Sponsored

Our opinion on AnyTrack

AnyTrack shines in multi-channel tracking, accurately attributing conversions to the right channels and offering robust optimization tools for marketing campaigns. Its ability to provide a comprehensive view across various marketing avenues, such as websites, social media, and emails, enables businesses to identify performance trends and areas needing improvement. Additionally, its unique features like user-level data tracking across multiple channels, automated event tracking without the need for coding, conversion optimization, advanced targeting and segmentation, and multi-device tracking, significantly enhance understanding of user journeys and behavior. However, the platform faces challenges with data integration from different sources, which can be technical and complex, potentially overwhelming for new users. Also, its cost might pose a barrier for small businesses or startups. Despite these drawbacks, AnyTrack's depth in providing actionable insights and facilitating data-driven marketing decisions stands out as its primary strength.

What we like:

Multi-channel tracking: Anytrack.io allows you to track data from all of your marketing channels, including website, social media, email, and advertising. This allows you to see the big picture of how your marketing is performing and identify areas for improvement.
Accurate attribution: The platform uses advanced algorithms to attribute revenue to the right channels, so you can understand which channels are driving the most conversions and revenue.
Optimization: Anytrack.io provides the ability to optimize your marketing campaigns by setting goals, tracking progress, and making data-driven decisions to improve your results.

What we don't like:

Data integration: Integrating data from different sources can be a challenge and may require technical skills.
Complexity: The platform is quite complex, with a lot of features, functionalities and integrations. It may take a while to get used to it and learn how to use it effectively.
Cost: Anytrack.io may be costly for small businesses or start-ups, because of the complexity of the platform and the amount of data it can handle.

Unique product features:

One key feature of AnyTrack.io is its ability to track user-level data across multiple marketing channels and user touchpoints. This helps marketers accurately attribute conversions and understand user journeys, providing valuable insights into user behavior.
Automated Event Tracking: AnyTrack allows you to automatically track any events on your website without writing code.
Conversion Optimization: AnyTrack automatically optimizes your website to drive more conversions.
Advanced Targeting & Segmentation: AnyTrack allows you to segment and target visitors based on their behaviors.
Multi-Device Tracking: AnyTrack automatically tracks your visitors across multiple devices and platforms.

Free Trial: 14 days

Ideal For: SMBs

Best Fit For: Multi-platform Conversion Data

Product features we found most useful:

✓

Campaign Management & Optimization

✓

Affiliate & Partner Network Access

✓

Performance Analytics & Reporting

✓

Conversion Tracking & Attribution

✓

Dynamic Commission Structures

Full AnyTrack software review

Free Trial →

Funnel

4.4

out of 5

$ Base Price: $0/mo

Sponsored

Our opinion on Funnel

Funnel.io stands out for its comprehensive data tracking capabilities, enabling users to monitor performance across all marketing channels such as website, social media, email, and advertising, thus offering a holistic view of marketing effectiveness. The platform excels in data visualization and optimization, facilitating easy identification of trends and enabling data-driven decision-making to enhance marketing outcomes. However, challenges may arise in integrating data from diverse sources, requiring technical proficiency, and the platform may be cost-prohibitive for small businesses or startups due to its complexity and data handling capabilities. Despite these hurdles, Funnel.io distinguishes itself with unique features like a centralized dashboard for tracking and visualizing multi-source data, automated reporting, multi-channel data integration, sophisticated data visualization tools, and conversion tracking, making it a powerful tool for marketers aiming to streamline their analysis and reporting processes.

What we like:

Comprehensive data tracking: Funnel.io allows you to track data from all of your marketing channels, including website, social media, email, and advertising. This allows you to see the big picture of how your marketing is performing and identify areas for improvement.
Easy visualization: The platform provides a variety of visualization tools, making it easy to understand your data and identify patterns and trends.
Optimization: Funnel.io provides the ability to optimize your marketing efforts by setting goals, tracking progress, and making data-driven decisions to improve your results.

What we don't like:

Data integration: Integrating data from different sources can be a challenge and may require technical skills.
Cost: Funnel.io may be costly for small businesses or start-ups, because of the complexity of the platform and the amount of data it can handle.
Complexity: The platform is quite complex, with a lot of features, functionalities and integrations. It may take a while to get used to it and learn how to use it effectively.

Unique product features:

One awesome feature about Funnel.io is its ability to track and visualize your data from multiple sources in one centralized dashboard. This allows you to easily identify trends, build reports, and measure the performance of your marketing campaigns.
Automated Reporting: Funnel provides automated reporting and data analysis to help you quickly understand the performance of your marketing campaigns.
Multi-Channel Data: Funnel integrates with multiple data sources to give you a holistic view of your data.
Data Visualization: Funnel provides easy-to-use visualizations to help you quickly identify trends and insights.
Conversion Tracking: Funnel helps you track conversions from each of your marketing channels.

Free Trial: Growth Based

Ideal For: SMBs

Best Fit For: Data Aggregation & Visualization

Product features we found most useful:

✓

Campaign Management & Optimization

✓

Affiliate & Partner Network Access

✓

Performance Analytics & Reporting

✓

Conversion Tracking & Attribution

✓

Dynamic Commission Structures

Full Funnel software review

Free Trial →

Cake

4.1

out of 5

$ Base Price: Custom

Sponsored

Our opinion on Cake

Cake offers a user-friendly platform noted for its easy setup for conversion, a highly customizable tracking program, and a responsive support system, showcasing its strengths in user accessibility and customization. However, its weaknesses include a need for improvement in the visual reporting channel, the overwhelming nature of its extensive features for beginners, and the absence of an affiliate network for expanding affiliate channels. Unique features setting Cake apart include integrated solutions providing a comprehensive view of customer engagement and revenue, intelligent lead routing to maximize revenue through algorithmic lead selection, and transparent marketing that offers in-depth insights into channel partner campaigns. These features position Cake as a powerful partner marketing software with a focus on efficiency, comprehensive analytics, and transparent operations.

What we like:

‎The conversion setup is easy to understand.
Top-notch customizable tracking program.
Responsive support system.

What we don't like:

Visual reporting channel program needs a bit of an upgrade.
The amount of features they have can be a bit overwhleming when building out a program from scratch.
No affiliate network if you want to scale out an affiliate channel.

Unique product features:

Integrated Solutions: CAKE is one the most powerful partner marketing softwares on the market today. With CAKE, you'll gain a 360-degree view of your customers, prospects, leads, and revenue. They have a vast network of integration partners to help you get ramped up quickly with a new program launch.
Intelligent Lead Routing: It helps to maximize the gains while generating more significant revenue. Cake's Intelligent lead routing is a lead generation process that uses algorithms to identify leads that are the most likely to convert and generate the highest revenue. By identifying and targeting leads that have the most significant potential to generate revenue, intelligent lead routing helps businesses maximize their gains while generating more revenue.
Transparent Marketing: Using Cake's transparent marketing, you will be able to dive into the world of digital marketing. This means that you will understand everything regarding your channel partner's marketing campaigns. CAKE offers a solution called “Multi-Channel Marketing Solution” (MMS). It provides real-time measurement across all the channels partners that make up the marketing funnel to give a thorough analysis of the effectiveness of all digital campaigns.
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Free Trial: No Trial

Ideal For: SMEs

Best Fit For: Real-time Tracking & Analytics

Product features we found most useful:

✓

Partner Onboarding & Training

✓

Lead Distribution & Deal Registration

✓

Partner Performance Tracking

✓

Marketing Development Funds (MDF) Management

✓

Collaborative Planning & Goal Setting

Full Cake software review

Free Trial →

Phonexa

4.6

out of 5

$ Base Price: $100/mo

Sponsored

Our opinion on Phonexa

Phonexa stands out as a comprehensive all-in-one tool suite designed for D2C publishers, affiliate networks, and advertisers, offering a robust array of features including call tracking, lead management, email marketing, and integrated accounting, all within one platform. This consolidation of tools simplifies processes, enhances efficiency, and yields more accurate data analytics, which in turn can significantly improve ROI. Additionally, Phonexa's in-depth analytics and customer-focused onboarding and support exemplify their commitment to ensuring user success. However, the platform's complexity and advanced features may pose a learning curve for new users, and its user interface could benefit from a modern redesign. Unique product features such as Call Logic, LMS Sync, E-Delivery, Books360, and HitMetrix set Phonexa apart by providing deep analytics on call origins, optimizing lead distribution, innovating in email marketing, automating accounting processes, and offering insights into user behavior, respectively, thereby equipping businesses with the tools to fine-tune their marketing strategies and operational efficiencies.

What we like:

Comprehensive All-in-One Tool Suite For D2C Publishers, Affiliate Networks, and Advertisers: Phonexa offers a robust suite of tools covering call tracking, lead management, email marketing, and integrated accounting. These tools within one platform, all under the same roof, can simplify processes, increase efficiency, and provide more accurate data for your business.
In-Depth Analytics: Phonexa's analytical capabilities are highly praised. With real-time insights into granular data, such as the sources of phone calls and the performance of marketing campaigns, businesses can optimize their strategies more effectively, leading to improved ROI.
Customer Onboarding and |Support: Phonexa prides itself on ensuring every single customer receives a white glove onboarding experience. They ensure all APIs are integrated properly, and marketing data flows seamlessly, allowing you and your team to have confidence in your marketing efforts.

What we don't like:

Complexity: Phonexa's has a comprehensive suite that is advanced and features-rich. It certainly serves as a strength and a differentiating factor for them from the competition, but for some beginning users, it may take some time to get used to. Adequate training and familiarization time should be factored in during implementation, but Phonexa’s 24/7, award-winning support team is there to help every step of the way.
UI Design: While the platform is user-friendly, the user interface could benefit from a more modern design.
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Unique product features:

Call Tracking & Distribution (Call Logic): Phonexa dives deep into the analytics of call origins, arming you with invaluable insights for assessing the impact of your marketing campaigns.
Lead Tracking & Distribution(LMS Sync): More than just a manager, LMS Sync streamlines and distributes leads in an optimized way, setting the stage for heightened conversion rates.
Email Marketing & SMS (E-Delivery): From conceptualization to execution and follow-up, E-Delivery transforms how you create, deliver, and monitor your email campaigns.
Integrated & Automated Accounting (Books360): With Books360, Phonexa takes the reins of your financial management. Invoicing, billing, and revenue tracking – all covered in one comprehensive solution.
User Behavior Recording & Analytics (HitMetrix): Phonexa goes beyond simple analytics by providing insights into user behavior. This feature captures user interactions, allowing you to understand your audience better and make data-driven adjustments to improve user experience and engagement.

Free Trial: No Trial

Ideal For: SMBs

Best Fit For: All-in-One Marketing Suite

Product features we found most useful:

✓

Partner Communication Tools

✓

Commission Management

✓

Advanced Reporting & Analytics

✓

Partner Tiers & Categorization

✓

Fraud Detection and Prevention

Full Phonexa software review

Free Trial →

Performance Marketing Software Pricing:

Compare the various performance marketing software prices:

Platform	Free Trial?	Base Price	Platform Users
Voluum	No Trial	$199/mo	SMEs
RedTrack.io	14 days	$149/mo	SMBs
AnyTrack	14 days	$50/mo	SMBs
Funnel	Growth Based	$0/mo	SMBs

Performance Marketing Software Reviews.

Compare the various performance marketing software reviews:

Software	Features	Performance	User Experience	GrowScore
Voluum	4.1	4.4	4	4.3
RedTrack.io	4.4	4.4	4.2	4
AnyTrack	4.2	4.3	4.3	4.3
Funnel	4.2	4.4	4.6	4.4

How we Choose the Best Performance Marketing Software:

Our Evaluation Goal:

Our primary objective is to equip you with in-depth, actionable insights about performance marketing software options, enabling you to make informed decisions that align with your business needs.

In-Depth Research and Analysis Methodology:

Our dedicated in-house team employs a rigorous research methodology, combining firsthand testing with comprehensive market analysis. We strive to personally test each performance marketing software, but when direct access is limited, we ensure the integrity of our reviews through meticulous third-party information validation and extensive research, keeping our evaluations accurate and up-to-date.

Detailed Evaluation Criteria:

Usability: We assess how intuitive and user-friendly the application is, considering the learning curve for new users and overall user experience.
Design: Our analysis covers the software's design aesthetics, user interface, and the impact on user engagement and productivity.
Features: We examine the range and depth of functionalities offered, evaluating how well the software meets diverse business needs.
Pricing: Our reviews consider the software's cost relative to its value proposition, analyzing pricing structures and ROI potential.
Scalability: We evaluate the software's ability to adapt and scale with a business, considering factors like customization capabilities and modular architecture.
Pros & Cons: Our balanced insights highlight what each software excels at and areas where it falls short, aiding in a holistic evaluation.
Integrations: We assess the ease of integration with existing ecosystems, looking at compatibility with other tools and platforms.
Company's Tenure: The vendor's market presence and experience are considered, reflecting on their stability and reliability in the industry.
External Feedback: We compile and analyze feedback from various review platforms to gauge user satisfaction and market reputation.
Onboarding & Customer Support: Our evaluation prioritizes companies that offer comprehensive onboarding processes and a variety of continuous support options, enhancing user adoption and satisfaction.

Commitment to Transparency and Reader Engagement:

We conclude our evaluation process with a pledge to transparency, openly disclosing any affiliations or partnerships. We encourage our readers to share their experiences or suggest performance marketing software for future reviews, fostering a collaborative community dialogue.

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Performance Marketing Software FAQs

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Nick Cotter

Founder & CEO

With over 7 years navigating the intricate realms of marketing, and specifically B2B partner marketing, Nick has forged collaborations with top-tier tech brands, prominent agencies, and some of the industry's foremost B2B publishers and content creators. His deep immersion in both marketing landscapes showcases a trajectory of expertise and innovation. Identifying a significant void in specialized resources, he founded Growann.

The aspiration? Deliver unparalleled insights and guidance, carving out a dedicated space where the broader marketing and B2B partner marketing communities can flourish.

Best Performance Marketing Software Platforms & Tools

Best Performance Marketing Software:

Compare Performance Marketing Software Features:

Our Reviews of the Best Performance Marketing Platform:

Voluum

Product description

Our take

Product images

Product features we found most useful:

RedTrack.io

Product description

Our take

Product images

Product features we found most useful:

AnyTrack

Product description

Our take

Product images

Product features we found most useful:

Funnel

Product description

Our take

Product images

Product features we found most useful:

Cake

Product description

Our take

Product images

Product features we found most useful:

Phonexa

Product description

Our take

Product images

Product features we found most useful:

Performance Marketing Software Pricing:

Performance Marketing Software Reviews.

How we Choose the Best Performance Marketing Software:

Our Evaluation Goal:

In-Depth Research and Analysis Methodology:

Detailed Evaluation Criteria:

Commitment to Transparency and Reader Engagement:

What Is Performance Marketing Software?

Features to look for in Performance Marketing Software

Who should use Performance Marketing Software?

Performance Marketing Software FAQs

What are the different types of performance marketing?

How much does third party performance marketing software cost?

What types of integrations do you need for performance marketing platforms?

What to look for in a performance marketing software package?

Who uses performance marketing software?

Similar Categories to Performance Marketing

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