6+ Best Performance Marketing Software Platforms in 2023

Image of author Nick Cotter
Nick Cotter
Performance Marketing
January 13, 2023
-
10
min read

Are you looking to optimize your performance marketing efforts and boost your ROI? With so many options available, it can be overwhelming to choose the right software platform. To help you out, we've compiled a list of the top performance marketing software platforms for 2023. From established industry leaders to up-and-coming options, these platforms offer a range of features and benefits to help you track, analyze, and optimize your marketing campaigns for maximum results.

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Everflow
Everflow is a Partner Marketing platform for managing your partnerships, tracking all marketing channels, and amplifying your performance.
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What is the Best Performance Marketing Platform:

Here is our list of the top performance marketing platforms:

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Everflow

Growann's Software Review:
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4.4
out of 5

Everflow is a Partner Marketing platform for managing your partnerships, tracking all marketing channels, and amplifying your performance.

Take ownership of your growth: Quickly onboard and manage your affiliates, influencers, referral partners, and strategic partners. Consolidate your partnership and performance channels allowing you to understand the true value from each traffic source, control your attribution, and optimize towards your best performers. Get the attribution and analytics that are the keys to accelerating your revenue.

  • Tracks every channel and provides unlimited partner management
  • Powerful integrations with CRMs, Shopping Carts, and full access API
  • Makes it easy to view and optimize performance on the placement level
  • Vast number of capabilities can be overwhelming
  • Doesn't provide a massive marketplace for affiliates
  • Lacks robustness for emailer campaigns
The pricing starts at $750 per month for unlimited access to the platform. You must contact Everflow for a customized plan for more in-depth onboarding and dedicated customer success manager.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$750/month
Pricing Plan 2:
CUSTOM
  • Shopify
  • HubSpot
  • Optizmo
Get started →Get a quote →
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Image of Voluum logo

Voluum

Growann's Software Review:
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.3
out of 5

Voluum is a software that allows you to optimize your marketing campaigns. It tracks, manages, and optimizes all your traffic sources in one place. With its AI-powered tools, Voluum helps you automate your traffic optimization and collaboration features enable you to work together on different access levels. With banking-standard infrastructure and secure data storage, Voluum helps you achieve higher ROI.

  • Has a ton of software integrations with other platforms.
  • Granular link tracking testing is available for all plans.
  • In-depth traffic source tracking is amazing.
  • Pricing isn’t built for low-budget individuals/teams.
  • You can’t display more than 3 dimensions within the interface.
  • It can take some time to learn the platform's ins and outs.
Voluum pricing starts off at $89/month for individual users and then can increase up to $1,999/month for enterprise businesses.
Best Fit For:
Mid Market & Enterprise Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$499/month
Pricing Plan 2:
$1,999/month
  • Facebook
  • TikTok
  • Google Ads
Get started →Get a quote →
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Image of RedTrack.io logo

RedTrack.io

Growann's Software Review:
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.0
out of 5

RedTrack.io is a software that allows you to manage your affiliate marketing program. It helps you keep track of your affiliate relationships, track their performance, and easily communicate with them. As an affiliate manager, RedTrack.io is important because it allows you to more easily manage your relationship with affiliates and communicate with them about the success or failure of their campaigns.

  • It's easy to set up and use. You can get started in minutes, without needing any technical knowledge or assistance from an IT team. This makes it easier to get results faster!
  • It offers flexibility in how you run your program—you can choose to focus on specific goals or campaigns rather than just signing up as many new users as possible. This ensures that you're able to optimize revenue while keeping your efforts focused on what matters most.
  • It makes it easy for affiliates to recommend products they know will work well for them (and their audience), which means they'll be more likely to promote those products over others they might not be as familiar with yet.
  • The pricing model is a bit more expensive than other solution on the market.
  • They do not have a publisher affiliate network to build publisher relationships with.
  • The iOS app interface has been known to run into a few bugs here and there.
Pricing for RedTrack.io can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from $83/month up to $624/month.
Best Fit For:
Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$83/month
Pricing Plan 2:
$624/month
  • TikTok
  • Google Ads
  • Facebook
Get started →Get a quote →
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AnyTrack is an all-in-one conversion tracking and marketing analytics platform. It enables marketers to measure, analyze, and optimize their online campaigns across multiple marketing channels, including Google Ads, Facebook Ads, Bing Ads, and more.AnyTrack provides users with a variety of features to help them optimize their campaigns and maximize their ROI. These features include real-time analytics and reporting, automated conversion tracking, A/B testing, multi-channel attribution, and more. AnyTrack also offers several integrations with popular marketing tools, such as Google Analytics, WordPress, Zapier, and more. This allows users to easily export data, create custom reports, and track conversions across multiple platforms. Overall, AnyTrack is a powerful and comprehensive marketing analytics and conversion tracking platform that can help marketers improve their campaigns and maximize their ROI.

  • Multi-channel tracking: Anytrack.io allows you to track data from all of your marketing channels, including website, social media, email, and advertising. This allows you to see the big picture of how your marketing is performing and identify areas for improvement.
  • Accurate attribution: The platform uses advanced algorithms to attribute revenue to the right channels, so you can understand which channels are driving the most conversions and revenue.
  • Optimization: Anytrack.io provides the ability to optimize your marketing campaigns by setting goals, tracking progress, and making data-driven decisions to improve your results.
  • Data integration: Integrating data from different sources can be a challenge and may require technical skills.
  • Complexity: The platform is quite complex, with a lot of features, functionalities and integrations. It may take a while to get used to it and learn how to use it effectively.
  • Cost: Anytrack.io may be costly for small businesses or start-ups, because of the complexity of the platform and the amount of data it can handle.
Pricing for AnyTrack can vary greatly depending on what types of features and needs your team is looking for. That said, pricing for AnyTrack can vary from $50/month to $300/month. For more in-depth pricing plans and custom solutions needed, contact the team at AnyTrack for more information.
Best Fit For:
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$50/month
Pricing Plan 2:
$300/month
  • Impact
  • Taboola
  • Shopify
Get started →Get a quote →
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Funnel.io is an advanced web analytics platform that provides businesses with powerful insights into their web traffic and customer behavior. It provides a suite of tools to help businesses track, analyze, and optimize their online marketing efforts.Funnel.io helps businesses identify their highest-value customers, optimize their website for maximum conversions, and measure the impact of their marketing campaigns. Its advanced analytics platform provides real-time insights into customer behavior and website performance, allowing businesses to make data-driven decisions.Funnel.io also offers an API to integrate its analytics platform into existing websites and applications. This allows businesses to quickly and easily gather data on their website visitors and customers. With the API, businesses can track user activity and conversion rates, as well as compare different marketing campaigns and optimize them for better results.Funnel.io's powerful analytics platform makes it easy for businesses to understand their customers and make data-driven decisions. It can help businesses identify their highest-value customers, optimize their website for maximum conversions, and measure the impact of their marketing campaigns.

  • Comprehensive data tracking: Funnel.io allows you to track data from all of your marketing channels, including website, social media, email, and advertising. This allows you to see the big picture of how your marketing is performing and identify areas for improvement.
  • Easy visualization: The platform provides a variety of visualization tools, making it easy to understand your data and identify patterns and trends.
  • Optimization: Funnel.io provides the ability to optimize your marketing efforts by setting goals, tracking progress, and making data-driven decisions to improve your results.
  • Data integration: Integrating data from different sources can be a challenge and may require technical skills.
  • Cost: Funnel.io may be costly for small businesses or start-ups, because of the complexity of the platform and the amount of data it can handle.
  • Complexity: The platform is quite complex, with a lot of features, functionalities and integrations. It may take a while to get used to it and learn how to use it effectively.
Pricing for Funnel can vary greatly depending on what types of features and needs your team is looking for. That said, pricing for Funnel can vary from $399/month to $1999/month. For more in-depth pricing plans and custom solutions needed, contact the team at Funnel for more information.
Best Fit For:
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$399/month
Pricing Plan 2:
$1999/month
  • LinkedIn
  • Shopify
  • Facebook
Get started →Get a quote →
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Image of Cake logo

Cake

Growann's Software Review:
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.1
out of 5

Cake Partner Relationship Management Software (PRM software) helps businesses manage their relationships with their partners. Plus, it helps companies manage their partnerships by providing them with a platform to manage their relationships. In addition, it will include keeping track of their partnership agreements, tracking communication and progress, and managing conflict.

  • ‎The conversion setup is easy to understand.
  • Top-notch customizable tracking program.
  • Responsive support system.
  • Visual reporting channel program needs a bit of an upgrade.
  • The amount of features they have can be a bit overwhleming when building out a program from scratch.
  • No affiliate network if you want to scale out an affiliate channel.
‎Cake does not make pricing public because each package is customized to their partner’s needs. For further inquiries, you can contact them on their website.
Best Fit For:
Mid Market & Enterprise Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
CUSTOM
Pricing Plan 2:
CUSTOM
  • Dialogtech
  • Google Ads
  • Tipalti
Get started →Get a quote →
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Featured Partners
Software Rankings:

Performance Marketing Software Pricing Comparisons:

Here is our breakdown of the top performance marketing software pricing.

Platform Free Trial? Pricing #1 Pricing #2
Everflow false $750/month CUSTOM
Platform Free Trial? Pricing #1 Pricing #2
Voluum true $499/month $1,999/month
Platform Free Trial? Pricing #1 Pricing #2
RedTrack.io true $83/month $624/month
Platform Free Trial? Pricing #1 Pricing #2
AnyTrack true $50/month $300/month
Platform Free Trial? Pricing #1 Pricing #2
Funnel true $399/month $1999/month
Platform Free Trial? Pricing #1 Pricing #2
Cake false CUSTOM CUSTOM

Performance Marketing Software Review Comparisons:

Here is our breakdown of the top performance marketing software reviews.

Software Customer Support Performance Value Total Product Rating
Everflow 4.4 4.6 4.2 4.4
Software Customer Support Performance Value Total Product Rating
Voluum 4.1 4.7 4 4.3
Software Customer Support Performance Value Total Product Rating
RedTrack.io 4.4 4.4 4.2 4
Software Customer Support Performance Value Total Product Rating
AnyTrack 4.2 4.3 4.3 4.3
Software Customer Support Performance Value Total Product Rating
Funnel 4.2 4.4 4.6 4.4
Software Customer Support Performance Value Total Product Rating
Cake 4.4 4.2 4.4 4.1

The factors we use to rank software:

Ranking disclosure: We review software, compare products, and connect with users to help them find the right tool for their business. Some of the software that appear on our site are from companies from which Growann.com receives compensation. This compensation may influence the order in which the products appear, but we will not add a recommended vendor to the list we haven't researched thoroughly. Not all vendors in this category are listed within Growann.com's ranking link so be sure to due your due diligence before making any final purchase decisions.

Ranking and review factors:

  • Ease of use for application users
  • Design of the UI
  • Features available
  • Pricing
  • Scalability
  • Pros/cons
  • Integrations available
  • Number of years in business
  • Feedback across other review aggregate sites

Is performance marketing the same as affiliate marketing?

Performance marketing and affiliate marketing are closely related, but they are not exactly the same. Affiliate marketing is a type of performance marketing in which a business rewards one or more affiliates for each customer brought about by the affiliate's own marketing efforts. The rewards can be in the form of cash, products, or other incentives. Performance marketing, on the other hand, is a broader term that encompasses a variety of marketing methods in which the advertiser pays the publisher or affiliate only when a specific action is taken, such as a sale, lead, or click. Affiliate marketing is one of the methods included in performance marketing. In other words, all affiliate marketing is performance marketing, but not all performance marketing is affiliate marketing. Performance marketing software platforms typically have capabilities to track and optimize multiple performance marketing methods, not just affiliate marketing. These include pay-per-click (PPC), cost-per-action (CPA), cost-per-lead (CPL) and cost-per-impression (CPM) campaigns.

What are the different types of performance marketing?

Performance marketing is a type of digital marketing where the advertiser pays the publisher or affiliate only when a specific action is taken, such as a sale, lead, or click. Here are some common types of performance marketing: Affiliate Marketing: As discussed earlier, affiliate marketing is a type of performance marketing in which a business rewards one or more affiliates for each customer brought about by the affiliate's own marketing efforts. Pay-per-Click (PPC): PPC is a type of performance marketing in which the advertiser pays the publisher or affiliate for each click on an advertisement. Cost-per-Action (CPA): CPA is a type of performance marketing in which the advertiser pays the publisher or affiliate for each action taken by a customer, such as a sale, lead, or sign-up. Cost-per-Lead (CPL): CPL is a type of performance marketing in which the advertiser pays the publisher or affiliate for each lead generated by the publisher's marketing efforts. Cost-per-Impression (CPM): CPM is a type of performance marketing in which the advertiser pays the publisher or affiliate for each thousand impressions of an advertisement. Influencer Marketing: Influencer marketing is a type of performance marketing where a company pays an individual with a large following on social media to promote its products or services. Referral Marketing: Referral marketing is a type of performance marketing where a company rewards customers or other affiliates for referring new customers to the company. The choice of performance marketing type depends on the business goals and objectives, as well as the target audience, budget, and other factors.

How much does performance marketing software cost?

The cost of performance marketing software can vary depending on the specific features and services offered by the platform, as well as the size of your business and the scope of your performance marketing campaigns. Here are some common pricing models for performance marketing software: Monthly or annual subscription: Many performance marketing software charge a monthly or annual subscription fee, which can range from $50 to several hundred dollars per month. These subscription plans may include access to the software's basic features, as well as more advanced features such as tracking, analytics, and optimization tools. Pay-per-action or pay-per-lead: Some performance marketing software charge a per-action or per-lead fee, which can range from a few cents to a few dollars. This pricing model is typically used for businesses that generate a high volume of leads or conversions. Custom pricing: Some performance marketing software offer custom pricing based on the size of your business, the scope of your performance marketing campaigns, and the specific needs of your marketing efforts. This pricing model is typically used for businesses that require a high level of customization or support. Platform and network fees: Some performance marketing software include platform and network fees that are added to the cost of the software. These fees can range from a few cents to a few dollars per lead or action. It's important to carefully review the features and pricing of different performance marketing software to find the one that best meets your needs and budget. Also, it's a good idea to test out the software before committing to a long-term contract.

What types of integrations do you need for performance marketing platforms?

The types of integrations you need for performance marketing platforms will depend on the specific needs of your business and the scope of your performance marketing campaigns. Here are some common types of integrations that are often needed for performance marketing platforms: Tracking and analytics: Integrations with web analytics platforms such as Google Analytics, Adobe Analytics, and Omniture can provide detailed data on the performance of your marketing campaigns. E-commerce platforms: Integrations with e-commerce platforms such as Shopify, Magento, and WooCommerce can provide detailed data on customer behavior, purchase history, and other data that can be used to optimize your marketing campaigns. CRM systems: Integrations with CRM systems such as Salesforce, Zoho, and Hubspot can provide detailed data on customer behavior, purchase history, and other data that can be used to optimize your marketing campaigns. Email marketing platforms: Integrations with email marketing platforms such as Mailchimp, Constant Contact, and Campaign Monitor can provide detailed data on customer behavior, purchase history, and other data that can be used to optimize your marketing campaigns. Affiliate networks: Integrations with affiliate networks such as Commission Junction, Shareasale, and Rakuten can provide detailed data on customer behavior, purchase history, and other data that can be used to optimize your marketing campaigns. Social media platforms: Integrations with social media platforms such as Facebook, Twitter, and Instagram can provide detailed data on customer behavior, purchase history, and other data that can be used to optimize your marketing campaigns. Payment gateways: Integrations with payment gateways such as PayPal, Stripe, and Authorize.net can facilitate the tracking of sales and commissions. It's important to consider what data you need to track and optimize your marketing campaigns, and then choose the appropriate integrations accordingly.

What to look for in a performance marketing software package?

When choosing a performance marketing software package, there are several factors to consider to ensure that the platform meets your business needs and budget. Here are some key things to look for when evaluating performance marketing software packages: Tracking and analytics: Look for a software package that offers detailed tracking and analytics capabilities to monitor the performance of your marketing campaigns. This includes the ability to track clicks, conversions, and revenue. Campaign management: Look for a software package that offers campaign management tools to help you create, launch, and optimize marketing campaigns. This includes the ability to segment audiences, create targeted messaging, and test different elements of your campaigns. Integration: Look for a software package that can integrate with other platforms such as e-commerce platforms, CRM systems, email marketing platforms, affiliate networks, and social media platforms to provide a comprehensive view of customer behavior and purchase history. Automation: Look for a software package that offers automation capabilities to streamline processes such as campaign management, tracking, and reporting. Scalability: Look for a software package that can scale to meet the needs of your business as it grows. Support: Look for a software package that offers a variety of support options, such as email, phone, and online tutorials to help you get the most out of the platform. Security: Look for a software package that takes security seriously, with features such as fraud detection, encryption and regular security updates. Pricing: Look for a software package that offers a pricing model that works for your business and budget. It's a good idea to test out the software before committing to a long-term contract, and to consider the long-term costs of the software, including the cost of integration, customization and training.

Who uses performance marketing software?

Performance marketing software is used by a wide range of businesses, including: E-commerce businesses: E-commerce businesses use performance marketing software to track and optimize the performance of their marketing campaigns, including affiliate marketing, PPC, and email marketing campaigns. Lead generation businesses: Lead generation businesses use performance marketing software to track and optimize the performance of their marketing campaigns, including affiliate marketing, PPC, and email marketing campaigns. Digital agencies: Digital agencies use performance marketing software to track and optimize the performance of their clients' marketing campaigns, including affiliate marketing, PPC, and email marketing campaigns. Small and Medium-sized Businesses (SMBs): Small and medium-sized businesses use performance marketing software to track and optimize their marketing campaigns, including affiliate marketing, PPC, and email marketing campaigns. Large Enterprises: Large enterprises use performance marketing software to track and optimize their marketing campaigns, including affiliate marketing, PPC, and email marketing campaigns. Non-profit organizations: Non-profit organizations use performance marketing software to track and optimize the performance of their marketing campaigns, including affiliate marketing, PPC, and email marketing campaigns. Individual marketers and freelancers: Individual marketers and freelancers use performance marketing software.

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