6+ Best Performance Marketing Software Platforms in 2023

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Nick Cotter
Performance Marketing
February 23, 2023
-
10
min read

Are you looking for the best performance marketing software platforms for your business in 2023? If you are, rest assured that you have come to the right place. We’ve done the research and have compiled a list of the top 6+ performance marketing software platforms to help you get the most out of your marketing efforts. With these platforms, you will have access to the latest features and tools, such as advanced analytics, automated campaigns, and more. You will also benefit from the scalability, reliability, and security that these platforms provide. Investing in the right performance marketing software platform can help you grow your business, reach more customers, and increase your ROI. So, let’s take a closer look at the top 6+ performance marketing software platforms that are available in 2023.

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The Best Performance Marketing Software of 2023:

Here’s our shortlist of the best performance marketing software I'm ranking through our extensive research and use:

  1. Everflow
  2. Voluum
  3. RedTrack.io
  4. AnyTrack
  5. Funnel
  6. Cake

Our Reviews of the Best Performance Marketing Platform:

Here is our list of the top performance marketing platforms:

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Everflow

Growann's Software Review:
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4.4
out of 5

Everflow is a Partner Marketing platform for managing your partnerships, tracking all marketing channels, and amplifying your performance.

Take ownership of your growth: Quickly onboard and manage your affiliates, influencers, referral partners, and strategic partners. Consolidate your partnership and performance channels allowing you to understand the true value from each traffic source, control your attribution, and optimize towards your best performers. Get the attribution and analytics that are the keys to accelerating your revenue.

  • Track every channel: Everflow's tracking starts when users reach your website, letting you consolidate your performance reporting for affiliates, influencers, referrals, and media buying. Having all of this data in one place makes it easy for you to analyze and understand the value from each source of traffic.
  • Attribute unlimited events: Everflow lets you go beyond the sale or lead, and track every engagement that delivers value from your campaigns. Start paying your partners on CRM pipeline stages, approved leads, subscription renewals, and upsells. Understand your traffic better by analyzing engagement around newsletter signups, pricing page visits, and community activity.
  • Scale your partnerships: Better data and attribution empowers you to align your payouts with the partners that drive your best customers, motivating them to ramp up their promotions. Onboard your own partners in a few clicks, give them the tools to be successful and keep growing by discovering new relevant partners in Everflow's marketplace.
  • Tracks every channel and provides unlimited partner management
  • Powerful integrations with CRMs, Shopping Carts, and full access API
  • Makes it easy to view and optimize performance on the placement level
  • Vast number of capabilities can be overwhelming
  • Doesn't provide a massive marketplace for affiliates
  • Lacks robustness for emailer campaigns
The pricing starts at $750 per month for unlimited access to the platform. You must contact Everflow for a customized plan for more in-depth onboarding and dedicated customer success manager.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$750/month
Pricing Plan 2:
CUSTOM
  • Shopify
  • HubSpot
  • Optizmo
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Voluum

Growann's Software Review:
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4.3
out of 5

Voluum is a software that allows you to optimize your marketing campaigns. It tracks, manages, and optimizes all your traffic sources in one place. With its AI-powered tools, Voluum helps you automate your traffic optimization and collaboration features enable you to work together on different access levels. With banking-standard infrastructure and secure data storage, Voluum helps you achieve higher ROI.

  • Voluum will help you find bots, spiders, and bad actors that can deflate your numbers by identifying suspicious clicks and visits in your reports.
  • Traffic Distribution AI is an automated system that analyzes your data over the course of a day, then distributes your visitors across campaigns to maximize revenue.
  • Manage all of your affiliate conversion tracking with one platform. Easily monitor your ad campaign metrics such as visits, clicks, costs & profits.
  • Has a ton of software integrations with other platforms.
  • Granular link tracking testing is available for all plans.
  • In-depth traffic source tracking is amazing.
  • Pricing isn’t built for low-budget individuals/teams.
  • You can’t display more than 3 dimensions within the interface.
  • It can take some time to learn the platform's ins and outs.
Voluum pricing starts off at $89/month for individual users and then can increase up to $1,999/month for enterprise businesses.
Best Fit For:
Mid Market & Enterprise Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$499/month
Pricing Plan 2:
$1,999/month
  • Facebook
  • TikTok
  • Google Ads
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RedTrack.io

Growann's Software Review:
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4.0
out of 5

RedTrack.io is a software that allows you to manage your affiliate marketing program. It helps you keep track of your affiliate relationships, track their performance, and easily communicate with them. As an affiliate manager, RedTrack.io is important because it allows you to more easily manage your relationship with affiliates and communicate with them about the success or failure of their campaigns.

  • Real-time data reporting
  • Customizable & flexible reports
  • Accurate tracking
  • No data sampling
  • Referral program management
  • Real-time cost updates
  • It's easy to set up and use. You can get started in minutes, without needing any technical knowledge or assistance from an IT team. This makes it easier to get results faster!
  • It offers flexibility in how you run your program—you can choose to focus on specific goals or campaigns rather than just signing up as many new users as possible. This ensures that you're able to optimize revenue while keeping your efforts focused on what matters most.
  • It makes it easy for affiliates to recommend products they know will work well for them (and their audience), which means they'll be more likely to promote those products over others they might not be as familiar with yet.
  • The pricing model is a bit more expensive than other solution on the market.
  • They do not have a publisher affiliate network to build publisher relationships with.
  • The iOS app interface has been known to run into a few bugs here and there.
Pricing for RedTrack.io can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from $83/month up to $624/month.
Best Fit For:
Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$83/month
Pricing Plan 2:
$624/month
  • TikTok
  • Google Ads
  • Facebook
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AnyTrack is an all-in-one conversion tracking and marketing analytics platform. It enables marketers to measure, analyze, and optimize their online campaigns across multiple marketing channels, including Google Ads, Facebook Ads, Bing Ads, and more.AnyTrack provides users with a variety of features to help them optimize their campaigns and maximize their ROI. These features include real-time analytics and reporting, automated conversion tracking, A/B testing, multi-channel attribution, and more. AnyTrack also offers several integrations with popular marketing tools, such as Google Analytics, WordPress, Zapier, and more. This allows users to easily export data, create custom reports, and track conversions across multiple platforms. Overall, AnyTrack is a powerful and comprehensive marketing analytics and conversion tracking platform that can help marketers improve their campaigns and maximize their ROI.

  • One key feature of AnyTrack.io is its ability to track user-level data across multiple marketing channels and user touchpoints. This helps marketers accurately attribute conversions and understand user journeys, providing valuable insights into user behavior.
  • Automated Event Tracking: AnyTrack allows you to automatically track any events on your website without writing code.
  • Conversion Optimization: AnyTrack automatically optimizes your website to drive more conversions.
  • Advanced Targeting & Segmentation: AnyTrack allows you to segment and target visitors based on their behaviors.
  • Multi-Device Tracking: AnyTrack automatically tracks your visitors across multiple devices and platforms.
  • Advanced Reporting & Analytics: AnyTrack provides advanced reporting and analytics to give you a better understanding of your website’s performance.
  • Multi-channel tracking: Anytrack.io allows you to track data from all of your marketing channels, including website, social media, email, and advertising. This allows you to see the big picture of how your marketing is performing and identify areas for improvement.
  • Accurate attribution: The platform uses advanced algorithms to attribute revenue to the right channels, so you can understand which channels are driving the most conversions and revenue.
  • Optimization: Anytrack.io provides the ability to optimize your marketing campaigns by setting goals, tracking progress, and making data-driven decisions to improve your results.
  • Data integration: Integrating data from different sources can be a challenge and may require technical skills.
  • Complexity: The platform is quite complex, with a lot of features, functionalities and integrations. It may take a while to get used to it and learn how to use it effectively.
  • Cost: Anytrack.io may be costly for small businesses or start-ups, because of the complexity of the platform and the amount of data it can handle.
Pricing for AnyTrack can vary greatly depending on what types of features and needs your team is looking for. That said, pricing for AnyTrack can vary from $50/month to $300/month. For more in-depth pricing plans and custom solutions needed, contact the team at AnyTrack for more information.
Best Fit For:
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$50/month
Pricing Plan 2:
$300/month
  • Impact
  • Taboola
  • Shopify
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Funnel.io is an advanced web analytics platform that provides businesses with powerful insights into their web traffic and customer behavior. It provides a suite of tools to help businesses track, analyze, and optimize their online marketing efforts.Funnel.io helps businesses identify their highest-value customers, optimize their website for maximum conversions, and measure the impact of their marketing campaigns. Its advanced analytics platform provides real-time insights into customer behavior and website performance, allowing businesses to make data-driven decisions.Funnel.io also offers an API to integrate its analytics platform into existing websites and applications. This allows businesses to quickly and easily gather data on their website visitors and customers. With the API, businesses can track user activity and conversion rates, as well as compare different marketing campaigns and optimize them for better results.Funnel.io's powerful analytics platform makes it easy for businesses to understand their customers and make data-driven decisions. It can help businesses identify their highest-value customers, optimize their website for maximum conversions, and measure the impact of their marketing campaigns.

  • One awesome feature about Funnel.io is its ability to track and visualize your data from multiple sources in one centralized dashboard. This allows you to easily identify trends, build reports, and measure the performance of your marketing campaigns.
  • Automated Reporting: Funnel provides automated reporting and data analysis to help you quickly understand the performance of your marketing campaigns.
  • Multi-Channel Data: Funnel integrates with multiple data sources to give you a holistic view of your data.
  • Data Visualization: Funnel provides easy-to-use visualizations to help you quickly identify trends and insights.
  • Conversion Tracking: Funnel helps you track conversions from each of your marketing channels.
  • Comprehensive Insights: Funnel provides comprehensive insights into your data, allowing you to understand your customer journey and optimize your campaigns.
  • Comprehensive data tracking: Funnel.io allows you to track data from all of your marketing channels, including website, social media, email, and advertising. This allows you to see the big picture of how your marketing is performing and identify areas for improvement.
  • Easy visualization: The platform provides a variety of visualization tools, making it easy to understand your data and identify patterns and trends.
  • Optimization: Funnel.io provides the ability to optimize your marketing efforts by setting goals, tracking progress, and making data-driven decisions to improve your results.
  • Data integration: Integrating data from different sources can be a challenge and may require technical skills.
  • Cost: Funnel.io may be costly for small businesses or start-ups, because of the complexity of the platform and the amount of data it can handle.
  • Complexity: The platform is quite complex, with a lot of features, functionalities and integrations. It may take a while to get used to it and learn how to use it effectively.
Pricing for Funnel can vary greatly depending on what types of features and needs your team is looking for. That said, pricing for Funnel can vary from $399/month to $1999/month. For more in-depth pricing plans and custom solutions needed, contact the team at Funnel for more information.
Best Fit For:
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$399/month
Pricing Plan 2:
$1999/month
  • LinkedIn
  • Shopify
  • Facebook
Get started →Get started →
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Cake

Growann's Software Review:
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4.1
out of 5

Cake Partner Relationship Management Software (PRM software) helps businesses manage their relationships with their partners. Plus, it helps companies manage their partnerships by providing them with a platform to manage their relationships. In addition, it will include keeping track of their partnership agreements, tracking communication and progress, and managing conflict.

  • Integrated Solutions: CAKE is one the most powerful partner marketing softwares on the market today. With CAKE, you'll gain a 360-degree view of your customers, prospects, leads, and revenue. They have a vast network of integration partners to help you get ramped up quickly with a new program launch.
  • Intelligent Lead Routing: It helps to maximize the gains while generating more significant revenue. Cake's Intelligent lead routing is a lead generation process that uses algorithms to identify leads that are the most likely to convert and generate the highest revenue. By identifying and targeting leads that have the most significant potential to generate revenue, intelligent lead routing helps businesses maximize their gains while generating more revenue.
  • Transparent Marketing: Using Cake's transparent marketing, you will be able to dive into the world of digital marketing. This means that you will understand everything regarding your channel partner's marketing campaigns. CAKE offers a solution called “Multi-Channel Marketing Solution” (MMS). It provides real-time measurement across all the channels partners that make up the marketing funnel to give a thorough analysis of the effectiveness of all digital campaigns.
  • ‎The conversion setup is easy to understand.
  • Top-notch customizable tracking program.
  • Responsive support system.
  • Visual reporting channel program needs a bit of an upgrade.
  • The amount of features they have can be a bit overwhleming when building out a program from scratch.
  • No affiliate network if you want to scale out an affiliate channel.
‎Cake does not make pricing public because each package is customized to their partner’s needs. For further inquiries, you can contact them on their website.
Best Fit For:
Mid Market & Enterprise Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
CUSTOM
Pricing Plan 2:
CUSTOM
  • Dialogtech
  • Google Ads
  • Tipalti
Get started →Get started →
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Important Features to Look For in Performance Marketing Software:

Performance Marketing Software Pricing Comparisons:

Here is our breakdown of the top performance marketing software pricing.

Platform Free Trial? Pricing #1 Pricing #2
Everflow false $750/month CUSTOM
Voluum true $499/month $1,999/month
RedTrack.io true $83/month $624/month
AnyTrack true $50/month $300/month
Funnel true $399/month $1999/month

Performance Marketing Software Review Comparisons:

Here is our breakdown of the top performance marketing software reviews.

Software Customer Support Performance Value Total Product Rating
Everflow 4.4 4.7 4.2 4.4
Voluum 4.1 4.7 4 4.3
RedTrack.io 4.4 4.4 4.2 4
AnyTrack 4.2 4.3 4.3 4.3
Funnel 4.2 4.4 4.6 4.4

Is performance marketing the same as affiliate marketing?

What are the different types of performance marketing?

How much does third party performance marketing software cost?

What types of integrations do you need for performance marketing platforms?

What to look for in a performance marketing software package?

Who uses performance marketing software?

Factors we use to Rank Performance Marketing:

Similar Categories to Performance Marketing

Nick Cotter

Founder & CEO

As a seasoned professional with over 7 years of experience in B2B partner marketing, Nick has a deep understanding of the industry and a proven track record of success. Throughout my career, I have worked with some of the most prominent technology brands and agencies, honing my skills and knowledge in the field. However, despite my success, I realized that there were limited resources available to support professionals like me in the field of partner marketing. That's why I founded Growann - to provide valuable insights, guidance, and support to individuals and organizations in the B2B partner marketing space.