Cake Reviews & Product Details

What is Cake?

Cake Partner Relationship Management Software (PRM software) helps businesses manage their relationships with their partners. Plus, it helps companies manage their partnerships by providing them with a platform to manage their relationships. In addition, it will include keeping track of their partnership agreements, tracking communication and progress, and managing conflict.

Out of 5
An award given to top rated software
User Base
No Trial
Billing Cycle
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The GrowScore™ is derived from a balanced evaluation of Features, User Experience, and Performance & Reliability, each rated out of 100. We calculate the final score by taking the weighted average of these parameters, offering a quick, comprehensive insight into software quality.

Software Features:
User Experience:
Performance and Reliability:

Cake Platform Features

After conducting thorough research and a rigorous evaluation process, we have determined whether this software includes the top 5 essential features.

Feature Status Product Feature
Partner Onboarding & Training
Lead Distribution & Deal Registration
Partner Performance Tracking
Marketing Development Funds (MDF) Management
Collaborative Planning & Goal Setting

Cake Product Videos

Growann's View

Our opinion on Cake

Cake offers a user-friendly platform noted for its easy setup for conversion, a highly customizable tracking program, and a responsive support system, showcasing its strengths in user accessibility and customization. However, its weaknesses include a need for improvement in the visual reporting channel, the overwhelming nature of its extensive features for beginners, and the absence of an affiliate network for expanding affiliate channels. Unique features setting Cake apart include integrated solutions providing a comprehensive view of customer engagement and revenue, intelligent lead routing to maximize revenue through algorithmic lead selection, and transparent marketing that offers in-depth insights into channel partner campaigns. These features position Cake as a powerful partner marketing software with a focus on efficiency, comprehensive analytics, and transparent operations.

What we like:

  • ‎The conversion setup is easy to understand.
  • Top-notch customizable tracking program.
  • Responsive support system.

What we don't like:

  • Visual reporting channel program needs a bit of an upgrade.
  • The amount of features they have can be a bit overwhleming when building out a program from scratch.
  • No affiliate network if you want to scale out an affiliate channel.

Unique product features:

  • Integrated Solutions: CAKE is one the most powerful partner marketing softwares on the market today. With CAKE, you'll gain a 360-degree view of your customers, prospects, leads, and revenue. They have a vast network of integration partners to help you get ramped up quickly with a new program launch.
  • Intelligent Lead Routing: It helps to maximize the gains while generating more significant revenue. Cake's Intelligent lead routing is a lead generation process that uses algorithms to identify leads that are the most likely to convert and generate the highest revenue. By identifying and targeting leads that have the most significant potential to generate revenue, intelligent lead routing helps businesses maximize their gains while generating more revenue.
  • Transparent Marketing: Using Cake's transparent marketing, you will be able to dive into the world of digital marketing. This means that you will understand everything regarding your channel partner's marketing campaigns. CAKE offers a solution called “Multi-Channel Marketing Solution” (MMS). It provides real-time measurement across all the channels partners that make up the marketing funnel to give a thorough analysis of the effectiveness of all digital campaigns.
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Cake User Feedback & Reviews

Sorry, no reviews are available for this product yet

Frequently Asked Questions

What Does Cake do, and How do You Use it?

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What does Cake Software Cost?

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Does Cake have an affiliate network?

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Best Alternatives to Cake

Below we're sharing some of the best alternatives we found to Cake. These alternatives are based on our our research and with a GrowScore greater than 4.3

Platform reviewed by

Author Headshot of Nick Cotter
Nick Cotter
Founder & CEO, Growann
March 5, 2024
Nick transforms the B2B partner marketing world with over seven years of innovation, spearheading collaborations with tech giants and creating Growann to fill the industry's knowledge gap with groundbreaking insights.