Cake is an affiliate software that helps businesses manage their partnership marketing efforts. It offers a centralized platform that handles the daily data management tasks of affiliate marketing, which allows businesses to focus on program growth and improving results. It helps to identify and recruit quality affiliates by integrating with your existing affiliate network and automating the process of searching for affiliates. You can also set up your own self-serve affiliate signup portal, so affiliates can apply for your program through an application form. The vetting process is further simplified by tracking social media posts and behavior patterns to determine if the prospective affiliates will be a good fit for your program.
I wanted to go over some of the most important features of Cake and what makes it unique from other partnership platforms out there.
Companies use Cake to build, manage, and scale their partner programs. When they first start using Cake, they often begin by creating a simple program. They might have a handful of partners, and they want to make the process of onboarding them smoother. To do this, they create a partner portal on Cake that gives their partners access to all the materials they need to promote their company's products—such as sales decks and training docs—and also gives them access to reporting tools that show how many new customers they're bringing in each month. This lets them focus on finding and signing up partners without worrying about having to manually send out all this information every time someone new joins. But as companies grow their partner programs with Cake, it becomes much more than just a portal for sharing information. Eventually, their partner portal becomes an indispensable part of managing their entire business. They start using it to generate leads; conduct training; launch promotions; sell online; reward top performers; and much more!
Cake does not make pricing public because each package is customized to their partner’s needs. For further inquiries, you can contact them on their website.
Cake does not have an affiliate network for you to find and reach out to proestive affiliate partners for your program.
We understand there are many different types of partner management software that are useful for business owners, partner managers, and partnership leaders. Below, we've listed a few of the best alternatives to Cake for you to check out and compare.
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