Reviewed by: Nick Cotter
Updated on:
May 2, 2022
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Cake Reviews & Product Information.

What is Cake?

Cake is an affiliate software that helps businesses manage their partnership marketing efforts. It offers a centralized platform that handles the daily data management tasks of affiliate marketing, which allows businesses to focus on program growth and improving results. It helps to identify and recruit quality affiliates by integrating with your existing affiliate network and automating the process of searching for affiliates. You can also set up your own self-serve affiliate signup portal, so affiliates can apply for your program through an application form. The vetting process is further simplified by tracking social media posts and behavior patterns to determine if the prospective affiliates will be a good fit for your program.

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Key Features of Cake:

I wanted to go over some of the most important features of Cake and what makes it unique from other partnership platforms out there.

Integrated Solutions: CAKE is one the most powerful partner marketing softwares on the market today. With CAKE, you'll gain a 360-degree view of your customers, prospects, leads, and revenue. They have a vast network of integration partners to help you get ramped up quickly with a new program launch.
Intelligent Lead Routing: It helps to maximize the gains while generating more significant revenue. Cake's Intelligent lead routing is a lead generation process that uses algorithms to identify leads that are the most likely to convert and generate the highest revenue. By identifying and targeting leads that have the most significant potential to generate revenue, intelligent lead routing helps businesses maximize their gains while generating more revenue.
Transparent Marketing: Using Cake's transparent marketing, you will be able to dive into the world of digital marketing. This means that you will understand everything regarding your channel partner's marketing campaigns. CAKE offers a solution called “Multi-Channel Marketing Solution” (MMS). It provides real-time measurement across all the channels partners that make up the marketing funnel to give a thorough analysis of the effectiveness of all digital campaigns.

Pros of Using Cake:

  • ‎The conversion setup is easy to understand.
  • Top-notch customizable tracking program.
  • Responsive support system.
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Cons of Using Cake:

  • Visual reporting channel program needs a bit of an upgrade.
  • The amount of features they have can be a bit overwhleming when building out a program from scratch.
  • No affiliate network if you want to scale out an affiliate channel.
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Brands Using Cake:

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Frequently Asked Questions

What Does Cake do, and How do You Use it?

Companies use Cake to build, manage, and scale their partner programs. When they first start using Cake, they often begin by creating a simple program. They might have a handful of partners, and they want to make the process of onboarding them smoother. To do this, they create a partner portal on Cake that gives their partners access to all the materials they need to promote their company's products—such as sales decks and training docs—and also gives them access to reporting tools that show how many new customers they're bringing in each month. This lets them focus on finding and signing up partners without worrying about having to manually send out all this information every time someone new joins. But as companies grow their partner programs with Cake, it becomes much more than just a portal for sharing information. Eventually, their partner portal becomes an indispensable part of managing their entire business. They start using it to generate leads; conduct training; launch promotions; sell online; reward top performers; and much more!

What does Cake Software Cost?

Cake does not make pricing public because each package is customized to their partner’s needs. For further inquiries, you can contact them on their website.

Does Cake have an affiliate network?

Cake does not have an affiliate network for you to find and reach out to proestive affiliate partners for your program.

Best Cake Software Alternatives:

We understand there are many different types of partner management software that are useful for business owners, partner managers, and partnership leaders. Below, we've listed a few of the best alternatives to Cake for you to check out and compare.

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