Cake Reviews and Product Information.

Item: Cake
Rating: 4.1
Author: Nick Cotter

What is Cake?

Cake Partner Relationship Management Software (PRM software) helps businesses manage their relationships with their partners. Plus, it helps companies manage their partnerships by providing them with a platform to manage their relationships. In addition, it will include keeping track of their partnership agreements, tracking communication and progress, and managing conflict.

About Cake and Our Ratings:

Best Fit For:

Mid Market & Enterprise Businesses

Total Product Rating (out of 5):

Value of Software Rating:

Customer Support Rating:

Performance Rating:

4.10

4.4

4.2

Cake Product Images:

Featured sponsors

Kademi is an all-in-one partner relationship management platform built for B2B organizations needing a highly customizable partner channel program.

Everflow is a Partner Marketing platform for managing your partnerships, tracking all marketing channels, and amplifying your performance.

Cake Software Pricing:

Free trial?

Pricing plan 2:

Pricing plan 1:

CUSTOM

Yes

Cake Customers:

Cake's Top Software Integrations:

Dialogtech
Google Ads
Tipalti

Key Features of Cake:

Integrated Solutions: CAKE is one the most powerful partner marketing softwares on the market today. With CAKE, you'll gain a 360-degree view of your customers, prospects, leads, and revenue. They have a vast network of integration partners to help you get ramped up quickly with a new program launch.
Intelligent Lead Routing: It helps to maximize the gains while generating more significant revenue. Cake's Intelligent lead routing is a lead generation process that uses algorithms to identify leads that are the most likely to convert and generate the highest revenue. By identifying and targeting leads that have the most significant potential to generate revenue, intelligent lead routing helps businesses maximize their gains while generating more revenue.
Transparent Marketing: Using Cake's transparent marketing, you will be able to dive into the world of digital marketing. This means that you will understand everything regarding your channel partner's marketing campaigns. CAKE offers a solution called “Multi-Channel Marketing Solution” (MMS). It provides real-time measurement across all the channels partners that make up the marketing funnel to give a thorough analysis of the effectiveness of all digital campaigns.

Major Benefits of Using the Cake Software:

‎The conversion setup is easy to understand.
Top-notch customizable tracking program.
Responsive support system.

Drawbacks With Using Cake:

Visual reporting channel program needs a bit of an upgrade.
The amount of features they have can be a bit overwhleming when building out a program from scratch.
No affiliate network if you want to scale out an affiliate channel.

About the author

Nick Cotter

As a marketing and partnerships expert with over eight years of experience, I am dedicated to sharing my insights and knowledge on all aspects of marketing and partnerships through my content, which will draw on my own experience and the wisdom of other industry leaders.

Last Update:

January 22, 2023

Helpful articles:

How to Build a Referral Partner Program - [8 Steps & Examples]

How to Track Referrals - 7 Referral Tracking Methods.

17 Affiliate Marketing Metrics & KPIs You Need to Track in 2023

How to Recruit High-Quality Affiliates: 13 Proven Techniques

Partner Enablement: 5 Tips for Building a Strong Partnership Framework

Your Guide to Partner Relationship Management in 2023

B2B Partner Marketing: A Step-by-Step Guide to Building Successful Partnerships

Company resources:

Software Categories

Frequently asked questions

Everything you need to know about the product, features and costs.

What Does Cake do, and How do You Use it?

Companies use Cake to build, manage, and scale their partner programs. When they first start using Cake, they often begin by creating a simple program. They might have a handful of partners, and they want to make the process of onboarding them smoother. To do this, they create a partner portal on Cake that gives their partners access to all the materials they need to promote their company's products—such as sales decks and training docs—and also gives them access to reporting tools that show how many new customers they're bringing in each month. This lets them focus on finding and signing up partners without worrying about having to manually send out all this information every time someone new joins. But as companies grow their partner programs with Cake, it becomes much more than just a portal for sharing information. Eventually, their partner portal becomes an indispensable part of managing their entire business. They start using it to generate leads; conduct training; launch promotions; sell online; reward top performers; and much more!

What does Cake Software Cost?

Cake does not make pricing public because each package is customized to their partner’s needs. For further inquiries, you can contact them on their website.

Does Cake have an affiliate network?

Cake does not have an affiliate network for you to find and reach out to proestive affiliate partners for your program.

Compare Cake With Similar Vendors:

You can find them listed and compared in all of the below software review comparison pages we've pulled together.