8+ Best Click Fraud Protection & Detection Software in 2023

Nick Cotter
November 9, 2023
-
10
min read
Click Fraud
Our analysts assess software with impartiality. Clicks may generate a commission that funds our evaluations. Discover our commitment to transparency and our review approach.

Venturing deep into security tools, I've identified the best click fraud software of 2023 to protect your advertising efforts. Safeguard your ad budget with these leading solutions.

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What Is Click Fraud Protection Software?

Best Click Fraud Software of 2023:

Don't have time? Here’s our shortlist of the 5 best click fraud software I'm ranking through our extensive research and use:

Platform Company Name Best fit for: Base Price: Free Trial? Demo
Fraud Blocker Logo
Best fit for agencies & media buyers Starter Plan: $49 /month true Try it
Adjust Logo
Best Fit For: Mobile Attribution & Analytics CUSTOM true Try it
AppsFlyer Logo
Best Fit For: Mobile Attribution Specialist CUSTOM true Try it
CHEQ Logo
Best Fit For: Digital Ad Security CUSTOM false Try it
ClickGUARD Logo
Best Fit For: Affordable Click Fraud Solution $74/month true Try it
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Everflow
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Fraud Blocker
Fraud Blocker offers a comprehensive tool that enhances ad efficacy by scrutinizing, identifying, and curbing ad fraud. As of now, it safeguards over 4,000 websites and examines half a million IP addresses daily, ensuring that advertisers' budgets aren't squandered on deceptive and non-genuine traffic like bots, rival companies, unintentional clicks, and the like.
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RANKINGS:

Our Reviews of the Best Click Fraud Protection Software:

Here is our list of the best click fraud protection software:

Fraud Blocker

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4.7
out of 5

$ Base Price: Starter Plan: $49 /month

Fraud Blocker provides an all-in-one solution that improves ad performance by analyzing, detecting, and preventing ad fraud.

Today, the company protects over 4,000 websites and analyzes 500,000 IP addresses per day to ensure advertisers are not wasting their ad spend on fraudulent and invalid ad traffic such as from bots, competitors, accidental clicks and more. The company has also received numerous awards from software review company G2 including “High Performer” (Fall 2023) and “Momentum Leader” (Fall 2023), among others. 

For more information about Fraud Blocker or to schedule a demo, visit fraudblocker.com.

  • Fraud detection and protection
  • Automatic blocking
  • Customizable rules to fit your business
  • Geo-location protection
  • Advanced traffic reporting and analysis
  • Dedicated customer support
  • Fraud Blocker provides an easy-to-use interface that automatically blocks fraud across your Google Ads campaigns.
  • Their pricing is the most affordable in the space, while also receiving a number of awards for their software.
  • They provide a 14-day free trial, longer than most other services.
  • They offer protection for Microsoft Ads, but it’s not automated and requires some manual effort.
  • Protection for Meta Ads campaigns isn’t available (but the company states it’s coming soon).
  • They don’t offer a whitelabel platform for more agencies.
  • Google Ads
  • WordPress
  • Shopify

Free Trial: true

Ideal For: Small, Mid-Market and Enterprise Businesses

Best fit for agencies & media buyers

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Adjust

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4.4
out of 5

$ Base Price: CUSTOM

Adjust is the click-tracking fraud software that helps you track your online advertising campaigns and make sure they're actually reaching the people they're supposed to reach. If you're running a campaign on Facebook, Google Ads, or any other platform, Adjust will help you track how many clicks are coming from bots and how many are coming from real users. It'll also help you see which ads are working better than others—so you can optimize them for increased conversion rates.

  • Mobile attribution
  • CTV AdVision
  • Subscription measurement
  • ROI measurement
  • Fraud prevention
  • Data protection
  • The Adjust platform is very powerful when it comes to analyzing CAC across specific marketing sources. You’re able to drill down into specific pages, keywords, and user behavior to understand which channels perform best and which need further optimization.
  • The attribution features for Adjust still need some improvement (like many other platforms), but it has improved over time and is still quite helpful to obtain a “full picture” of how your marketing channels interact with one another.
  • You’re able to easily integrate and pull in data across many different ad networks, affiliate networks, and other marketing data sources.
  • Pulling CSV files from the Adjust platform is a pain, and slow, and there is currently no way to automate the process!
  • It can take some time for the Adjust dashboard to reflect the most recent data inputs (e.g. new subscription accounts), which can take up to 24 hours to populate within the account dashboard.
  • The terms and verbiage within the platform can be a bit confusing when you’re first getting set up.
  • MOBIBOX
  • Appitate
  • Cocomob

Free Trial: true

Ideal For: Mid Market & Enterprise Businesses

Best Fit For: Mobile Attribution & Analytics

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AppsFlyer

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4.4
out of 5

$ Base Price: CUSTOM

AppsFlyer is a mobile app tracking and attribution company. It provides analytics and insights on mobile app marketing and advertising. With its platform, businesses can track and measure the effectiveness of their mobile app marketing campaigns, and understand user behavior and engagement with their app. This can help businesses optimize their marketing efforts and improve the overall performance of their mobile app.

  • Measurement suite
  • Cost aggregation
  • Marketing analytics
  • Predictive analytics
  • CX & deep linking
  • Audience segmentation
  • One of the standout features of Appsflyer is its user-friendly interface. It's easy to understand and use, especially when it comes to mobile attribution. This makes it easy for brands to track the performance of all your marketing campaigns.
  • The Appsflyer platform enables you to rapidly and effectively analyze the performance of multiple channels in your marketing mix. This allows you to pinpoint top and underperforming channels, and make strategic adjustments quickly.
  • The Appsflyer fraud prevention technology is extremely helpful to help identify bad actors before they’ve escalated at a scale that would impact the performance of your business.
  • A feature that I find lacking in the new LTV dashboard is the lack of visibility for events that are not useful, as well as the inability to save the LTV dashboard for a specific campaign.
  • One potential improvement for Appsflyer would be to add an activity dashboard for agencies and networks. Currently, this feature is only available to admin users.
  • Currently, it is not possible to download data from the platform after 90 days, which can make it difficult to perform long-term analysis.
  • Google Ads
  • Mailchimp
  • Mixpanel

Free Trial: true

Ideal For: Mid Market & Enterprise Businesses

Best Fit For: Mobile Attribution Specialist

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CHEQ

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4.4
out of 5

$ Base Price: CUSTOM

CHEQ is software that helps you identify fraudulent clicks on your ads. With it, you can track the IP addresses of the clicks and see if they are coming from the same device or location. If they are—and they probably will be—then you can block them and continue to advertise with confidence that only legitimate users are clicking on your ads. And with their easy-to-use dashboard, you'll be able to keep track of everything that's going on with your website from one central location.

  • Data & analytics
  • On-Site conversion
  • Paid marketing
  • Bot management
  • Ad fraud detection
  • Webs craping protection
  • The team at CHEQ provides flawless integrations across your current technology stack and marketing channel mix.
  • The CHEQ platform does a fantastic job in quickly identifying bot traffic, blocking it, and reconciling any data that may have been impacted. For the most part, you can trust the quality of reporting across your marketing channels.
  • CHEQ has a fantastic customer support team who is there with you from onboarding to day-to-day management of the platform. They’ll always have an answer to your questions.
  • The terminology used within the platform can be a bit overwhelming and difficult to understand at first, but once you’re in the platform for some time, you and the team will get used to it.
  • As of today, you have to manually upload your data from Bing ads, but that’s due to the lack of integration support from Microsoft.
  • It would be great to add platform-wide settings across an entire account, as well as individual settings at the campaign level.
  • Shopify
  • Salesforce
  • Google Ads

Free Trial: false

Ideal For: Mid Market & Enterprise Businesses

Best Fit For: Digital Ad Security

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ClickGUARD

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4.3
out of 5

$ Base Price: $74/month

ClickGuard is a click-tracking fraud software that helps you detect and block fraudulent clicks on your website. You can use ClickGuard to track the number of clicks on any link or button on your site, and it will tell you how many of those clicks were from real users and how many were from bots. This lets you see how much traffic is coming from real people so that you can better estimate the value of your advertising campaign. It's also great for blocking bots so that they can't just come in and clutter up your stats with false clicks. With ClickGuard, you can block bots by IP address or by cookie—so even if a bot tries to come back using a different IP address or cookie ID (like when they switch from Google Chrome to Mozilla Firefox), they won't be able to get past the security measures put in place by ClickGuard.

  • Proxy VPN detection
  • GEO location protection
  • Time-on-site conditions
  • Google Ads shield
  • Forensic reporting
  • Automated optimization
  • The ClickGuard platform makes it seamless to quickly identify click fraud across your marketing campaigns, saving you (and your clients) a ton of marketing budget.
  • You’re able to also analyze your user behavior to determine ways in which you can further optimize your application, website, or marketing campaigns.
  • The customer support team is extremely helpful and always there to help mitigate any issues you have with your campaigns or platform settings, etc.
  • There may be some limitations in terms of integration partners of ClickGuard, but double-check with their technology team before making any final assumptions.
  • The UI can be a bit complicated to fully understand at first set-up, but once you’ve been within the platform for a few days, you’ll become more familiar with the setup.
  • Some users would like to see a bit more automation within the platform.
  • Google Ads
  • Wordpress
  • Shopify

Free Trial: true

Ideal For: Small Business & Mid Market Businesses

Best Fit For: Affordable Click Fraud Solution

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Lunio

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4.3
out of 5

$ Base Price: CUSTOM

Lunio is click tracking fraud software that helps you keep track of who is clicking on your ads, and how many times they've clicked. It's a great way to keep track of your ad spend and understand what kind of traffic you're getting. You can see where your ads are being clicked, and then use this information to create better ads and improve your ad performance in general. This can be used for both mobile and web applications, so you can use it on all of your apps. Lunio helps you to identify which ad networks are fraudulent so that you can avoid them in the future.

  • Dedicated client success
  • Quick API integration
  • Enterprise scalable
  • Smart campaigns
  • Extensive reporting capabilities
  • Privacy and security compliant
  • Lunio aids numerous companies on the web in combating click farms and bot attacks, giving you the most precise picture of your marketing mix performance and a healthy overview of your business.
  • The team at Lunio offers new customers a free 14-day trial to test out all of the features and integrations necessary for your business. This allows you to see the full impact of the platform before making a final long-term purchase.
  • The team at Lunio offers their users a clean and easy-to-use interface, enabling you and your team to run the required reports and extract the data needed to analyze campaign-level performance with ease.
  • Currently, you’re not able to run invalid click reports sent to email at certain cadences. This would be helpful for certain marketing channels to request refunds for fraud.
  • It can take a bit of time to place the tracking code across all of your marketing campaigns.
  • Pulling data directly from Lunio can still be improved; by providing more custom reports, data fields, and formatted reports.
  • Google Ads
  • YouTube
  • Facebook

Free Trial: false

Ideal For: Mid Market & Enterprise Businesses

Best Fit For: Enterprise-level Ad Budgets

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Opticks

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4.3
out of 5

$ Base Price: CUSTOM

Opticks is a fraud detection software that uses click tracking to identify fraudulent clicks on your site. Opticks can be used by any business that wants to ensure that its online traffic is legitimate, and it does this by monitoring the clicks on a page and comparing them to an expected distribution of clicks. The software will then alert you when it detects something unusual or suspicious in that distribution.

  • Bot detection
  • Cross channel fraud protection
  • Automated invalid audience detection
  • Invalid lead prevention
  • Refund protection
  • Identify fake subscriptions
  • The team at Opticks provides next-level implementation to ensure you, your clients, and your account management team are 100% properly set up to begin reporting and analysis across your campaigns.
  • The Opticks platform is very customizable to fit your specific business and marketing needs. This is especially important if you’re working across several different client verticals.
  • The Opticks platforms allow you to dig deep in terms of reporting data; everything from campaign-level data, keyword reporting, geo-monitoring, and more.
  • It would be great to be able to categorize different verticals within their offers and campaigns section.
  • Some of the in-platform verbiage may be a bit technical for some, but after a little while within the platform, you’ll understand more of the terminology.
  • The platform is on the higher side, so you must ensure this is something that would drive true value to you or your customers in the long term.
  • Google Ads
  • Facebook
  • Salesforce

Free Trial: false

Ideal For: Mid Market & Enterprise Businesses

Best Fit For: Ad Fraud Detection Suite

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Singular

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4.4
out of 5

$ Base Price: CUSTOM

Singular, the click-tracking fraud software, is the latest in a long line of solutions for click fraud. The technology was developed by an experienced team of developers and marketers with a passion for ad technology and fraud prevention. It works by using artificial intelligence to analyze your data and detect fraudulent traffic. It then compares it against a database of known fraudulent IP addresses and cookies, so you can be sure that your marketing efforts are reaching real customers.

  • Marketing analytics
  • Cost aggregation
  • Mobile attribution
  • Fraud prevention
  • Deep linking
  • Cross-device attribution
  • I appreciate that the UI is designed and built in a way that makes it easy to use for in-depth campaign reporting, optimization, and fraud prevention. The training provided during onboarding was also very helpful in this regard.
  • One of the best parts about signing up with Singluar is the availability you have with the customer support reps. They are there for you to help troubleshoot integration issues, reporting nuances, and streamline platform management for your team and clients.
  • With the Singular platform you can drill down into deep campaign level marketing data to identify your top and low performing campaigns. This helps you save time, budget, and ROI!
  • While it is possible to share audience reports via a custom link, this is not currently possible for creative reports.
  • Some of the data extraction, specifically when utilizing the Singluar API, can take some time to fully populate (especially if you’re working with hundreds of thousands of data points).
  • There have been a few reports of load times for their widgets and dashboard reports, but they seem to quickly resolve themself after some time within the platform.
  • Facebook
  • Snapchat
  • Twitter

Free Trial: true

Ideal For: Small, Mid-Market and Enterprise Businesses

Best Fit For: Unified Marketing Analytics

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Click Fraud Software Pricing.

Compare the various click fraud software prices:

Platform Free Trial? Pricing #1 Pricing #2
Fraud Blocker true Starter Plan: $49 /month Pro Plan: $69+ /month (usage based)
Adjust true CUSTOM CUSTOM
AppsFlyer true CUSTOM CUSTOM
CHEQ false CUSTOM CUSTOM
ClickGUARD true $74/month $124/month

Click Fraud Software Reviews.

Compare the various click fraud software reviews:

Software Customer Support Performance Value Total Product Rating
Fraud Blocker 4.6 4.6 4.7 4.7
Adjust 4.4 4.6 4.3 4.4
AppsFlyer 4.5 4.4 4.3 4.4
CHEQ 4.3 4.4 4.5 4.4
ClickGUARD 4.5 4.2 4.5 4.3

What is click fraud software?

What is the best click fraud protection?

How is click fraud detected?

Is click fraud a crime?

How does Google deal with click fraud?

How do you protect against click fraud?

Important Features to Look For in Click Fraud Software:

There's a lot to pay attention to when it comes to software purchasing decisions. Here’s how we selected the best click fraud software:

Nick Cotter

Founder & CEO

With over 7 years navigating the intricate realms of marketing, and specifically B2B partner marketing, Nick has forged collaborations with top-tier tech brands, prominent agencies, and some of the industry's foremost B2B publishers and content creators. His deep immersion in both marketing landscapes showcases a trajectory of expertise and innovation. Identifying a significant void in specialized resources, he founded Growann.

The aspiration? Deliver unparalleled insights and guidance, carving out a dedicated space where the broader marketing and B2B partner marketing communities can flourish.