Our opinion on Singular
Singular stands out for its user-friendly interface designed for in-depth campaign reporting, optimization, and fraud prevention, complemented by helpful onboarding training and responsive customer support. The platform enables detailed analysis of marketing campaigns, identifying high and low performers to maximize time, budget, and ROI effectively. However, it has shortcomings, such as the inability to share creative reports via custom links, occasional delays in data extraction via its API, and temporary slow load times for widgets and dashboard reports. Unique to Singular are its features like marketing analytics, cost aggregation, mobile attribution, fraud prevention, and deep linking, making it a comprehensive tool for digital marketers aiming for precision and efficiency in campaign management.
What we like:
- I appreciate that the UI is designed and built in a way that makes it easy to use for in-depth campaign reporting, optimization, and fraud prevention. The training provided during onboarding was also very helpful in this regard.
- One of the best parts about signing up with Singluar is the availability you have with the customer support reps. They are there for you to help troubleshoot integration issues, reporting nuances, and streamline platform management for your team and clients.
- With the Singular platform you can drill down into deep campaign level marketing data to identify your top and low performing campaigns. This helps you save time, budget, and ROI!
What we don't like:
- While it is possible to share audience reports via a custom link, this is not currently possible for creative reports.
- Some of the data extraction, specifically when utilizing the Singluar API, can take some time to fully populate (especially if you’re working with hundreds of thousands of data points).
- There have been a few reports of load times for their widgets and dashboard reports, but they seem to quickly resolve themself after some time within the platform.
Unique product features:
- Marketing analytics
- Cost aggregation
- Mobile attribution
- Fraud prevention
- Deep linking