7+ Best Click Fraud Protection Software

Image of author Nick Cotter
Nick Cotter
Click Fraud
December 20, 2022
-
10
min read

If you're running a pay-per-click (PPC) advertising campaign, you need to protect yourself from click fraud. Click fraud occurs when someone clicks on your ads repeatedly or uses automated tools to click on them, costing you money without providing any value. Fortunately, there are many software tools available that can help you detect and prevent click fraud. In this blog post, we will introduce you to the best click fraud protection software options on the market. These tools will help you monitor your PPC campaigns and protect your advertising budget from being drained by fraudulent clicks.

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What is the Best Click Fraud Protection Software?

Here is our list of the best click fraud protection software:

Image of Adjust logo

Adjust

Growann's Software Review:
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.4
out of 5

Adjust is the click-tracking fraud software that helps you track your online advertising campaigns and make sure they're actually reaching the people they're supposed to reach. If you're running a campaign on Facebook, Google Ads, or any other platform, Adjust will help you track how many clicks are coming from bots and how many are coming from real users. It'll also help you see which ads are working better than others—so you can optimize them for increased conversion rates.

  • The Adjust platform is very powerful when it comes to analyzing CAC across specific marketing sources. You’re able to drill down into specific pages, keywords, and user behavior to understand which channels perform best and which need further optimization.
  • The attribution features for Adjust still need some improvement (like many other platforms), but it has improved over time and is still quite helpful to obtain a “full picture” of how your marketing channels interact with one another.
  • You’re able to easily integrate and pull in data across many different ad networks, affiliate networks, and other marketing data sources.
  • Pulling CSV files from the Adjust platform is a pain, and slow, and there is currently no way to automate the process!
  • It can take some time for the Adjust dashboard to reflect the most recent data inputs (e.g. new subscription accounts), which can take up to 24 hours to populate within the account dashboard.
  • The terms and verbiage within the platform can be a bit confusing when you’re first getting set up.
Pricing for Adjust can vary greatly depending on what types of features and needs your team is looking for. That said, pricing for Adjust can vary from $/month to $/month. For more in-depth pricing plans and custom solutions needed, contact the team at Adjust for more information.
Best Fit For:
Mid Market & Enterprise Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
CUSTOM
Pricing Plan 2:
CUSTOM
  • MOBIBOX
  • Appitate
  • Cocomob
Get started →Get a quote →
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Image of AppsFlyer logo

AppsFlyer

Growann's Software Review:
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.4
out of 5

AppsFlyer is a mobile app tracking and attribution company. It provides analytics and insights on mobile app marketing and advertising. With its platform, businesses can track and measure the effectiveness of their mobile app marketing campaigns, and understand user behavior and engagement with their app. This can help businesses optimize their marketing efforts and improve the overall performance of their mobile app.

  • One of the standout features of Appsflyer is its user-friendly interface. It's easy to understand and use, especially when it comes to mobile attribution. This makes it easy for brands to track the performance of all your marketing campaigns.
  • The Appsflyer platform enables you to rapidly and effectively analyze the performance of multiple channels in your marketing mix. This allows you to pinpoint top and underperforming channels, and make strategic adjustments quickly.
  • The Appsflyer fraud prevention technology is extremely helpful to help identify bad actors before they’ve escalated at a scale that would impact the performance of your business.
  • A feature that I find lacking in the new LTV dashboard is the lack of visibility for events that are not useful, as well as the inability to save the LTV dashboard for a specific campaign.
  • One potential improvement for Appsflyer would be to add an activity dashboard for agencies and networks. Currently, this feature is only available to admin users.
  • Currently, it is not possible to download data from the platform after 90 days, which can make it difficult to perform long-term analysis.
Pricing for AppsFlyer is not currently listed on their website, therefore, is not publicly known. The team at AppsFlyer customizes each solution for their customers, so you'll need to contact their sales team to obtain a proper and accurate quote!
Best Fit For:
Mid Market & Enterprise Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
CUSTOM
Pricing Plan 2:
CUSTOM
  • Google Ads
  • Mailchimp
  • Mixpanel
Get started →Get a quote →
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Image of CHEQ logo

CHEQ

Growann's Software Review:
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.4
out of 5

CHEQ is software that helps you identify fraudulent clicks on your ads. With it, you can track the IP addresses of the clicks and see if they are coming from the same device or location. If they are—and they probably will be—then you can block them and continue to advertise with confidence that only legitimate users are clicking on your ads. And with their easy-to-use dashboard, you'll be able to keep track of everything that's going on with your website from one central location.

  • The team at CHEQ provides flawless integrations across your current technology stack and marketing channel mix.
  • The CHEQ platform does a fantastic job in quickly identifying bot traffic, blocking it, and reconciling any data that may have been impacted. For the most part, you can trust the quality of reporting across your marketing channels.
  • CHEQ has a fantastic customer support team who is there with you from onboarding to day-to-day management of the platform. They’ll always have an answer to your questions.
  • The terminology used within the platform can be a bit overwhelming and difficult to understand at first, but once you’re in the platform for some time, you and the team will get used to it.
  • As of today, you have to manually upload your data from Bing ads, but that’s due to the lack of integration support from Microsoft.
  • It would be great to add platform-wide settings across an entire account, as well as individual settings at the campaign level.
Pricing for CHEQ is not currently listed on their website, therefore, is not publicly known. The team at CHEQ customizes each solution for their customers, so you'll need to contact their sales team to obtain a proper and accurate quote!
Best Fit For:
Mid Market & Enterprise Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
CUSTOM
Pricing Plan 2:
CUSTOM
  • Shopify
  • Salesforce
  • Google Ads
Get started →Get a quote →
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Image of ClickGUARD logo

ClickGUARD

Growann's Software Review:
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.3
out of 5

ClickGuard is a click-tracking fraud software that helps you detect and block fraudulent clicks on your website. You can use ClickGuard to track the number of clicks on any link or button on your site, and it will tell you how many of those clicks were from real users and how many were from bots. This lets you see how much traffic is coming from real people so that you can better estimate the value of your advertising campaign. It's also great for blocking bots so that they can't just come in and clutter up your stats with false clicks. With ClickGuard, you can block bots by IP address or by cookie—so even if a bot tries to come back using a different IP address or cookie ID (like when they switch from Google Chrome to Mozilla Firefox), they won't be able to get past the security measures put in place by ClickGuard.

  • The ClickGuard platform makes it seamless to quickly identify click fraud across your marketing campaigns, saving you (and your clients) a ton of marketing budget.
  • You’re able to also analyze your user behavior to determine ways in which you can further optimize your application, website, or marketing campaigns.
  • The customer support team is extremely helpful and always there to help mitigate any issues you have with your campaigns or platform settings, etc.
  • There may be some limitations in terms of integration partners of ClickGuard, but double-check with their technology team before making any final assumptions.
  • The UI can be a bit complicated to fully understand at first set-up, but once you’ve been within the platform for a few days, you’ll become more familiar with the setup.
  • Some users would like to see a bit more automation within the platform.
Pricing for ClickGUARD can vary greatly depending on what types of features and needs your team is looking for. That said, pricing for ClickGUARD can vary from $74/month to $124/month. For more in-depth pricing plans and custom solutions needed, contact the team at ClickGUARD for more information.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$74/month
Pricing Plan 2:
$124/month
  • Google Ads
  • Wordpress
  • Shopify
Get started →Get a quote →
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Image of Lunio logo

Lunio

Growann's Software Review:
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.3
out of 5

Lunio is click tracking fraud software that helps you keep track of who is clicking on your ads, and how many times they've clicked. It's a great way to keep track of your ad spend and understand what kind of traffic you're getting. You can see where your ads are being clicked, and then use this information to create better ads and improve your ad performance in general. This can be used for both mobile and web applications, so you can use it on all of your apps. Lunio helps you to identify which ad networks are fraudulent so that you can avoid them in the future.

  • Lunio aids numerous companies on the web in combating click farms and bot attacks, giving you the most precise picture of your marketing mix performance and a healthy overview of your business.
  • The team at Lunio offers new customers a free 14-day trial to test out all of the features and integrations necessary for your business. This allows you to see the full impact of the platform before making a final long-term purchase.
  • The team at Lunio offers their users a clean and easy-to-use interface, enabling you and your team to run the required reports and extract the data needed to analyze campaign-level performance with ease.
  • Currently, you’re not able to run invalid click reports sent to email at certain cadences. This would be helpful for certain marketing channels to request refunds for fraud.
  • It can take a bit of time to place the tracking code across all of your marketing campaigns.
  • Pulling data directly from Lunio can still be improved; by providing more custom reports, data fields, and formatted reports.
Pricing for Lunio is not currently listed on their website, therefore, is not publicly known. The team at Lunio customizes each solution for their customers, so you'll need to contact their sales team to obtain a proper and accurate quote!
Best Fit For:
Mid Market & Enterprise Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
CUSTOM
Pricing Plan 2:
CUSTOM
  • Google Ads
  • YouTube
  • Facebook
Get started →Get a quote →
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Image of Opticks logo

Opticks

Growann's Software Review:
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.3
out of 5

Opticks is a fraud detection software that uses click tracking to identify fraudulent clicks on your site. Opticks can be used by any business that wants to ensure that its online traffic is legitimate, and it does this by monitoring the clicks on a page and comparing them to an expected distribution of clicks. The software will then alert you when it detects something unusual or suspicious in that distribution.

  • The team at Opticks provides next-level implementation to ensure you, your clients, and your account management team are 100% properly set up to begin reporting and analysis across your campaigns.
  • The Opticks platform is very customizable to fit your specific business and marketing needs. This is especially important if you’re working across several different client verticals.
  • The Opticks platforms allow you to dig deep in terms of reporting data; everything from campaign-level data, keyword reporting, geo-monitoring, and more.
  • It would be great to be able to categorize different verticals within their offers and campaigns section.
  • Some of the in-platform verbiage may be a bit technical for some, but after a little while within the platform, you’ll understand more of the terminology.
  • The platform is on the higher side, so you must ensure this is something that would drive true value to you or your customers in the long term.
Pricing for Opticks can vary greatly depending on what types of features and needs your team is looking for. That said, pricing for Opticks can vary from $/month to $/month. For more in-depth pricing plans and custom solutions needed, contact the team at Opticks for more information.
Best Fit For:
Mid Market & Enterprise Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
CUSTOM
Pricing Plan 2:
CUSTOM
  • Google Ads
  • Facebook
  • Salesforce
Get started →Get a quote →
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Image of Singular logo

Singular

Growann's Software Review:
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.4
out of 5

Singular, the click-tracking fraud software, is the latest in a long line of solutions for click fraud. The technology was developed by an experienced team of developers and marketers with a passion for ad technology and fraud prevention. It works by using artificial intelligence to analyze your data and detect fraudulent traffic. It then compares it against a database of known fraudulent IP addresses and cookies, so you can be sure that your marketing efforts are reaching real customers.

  • I appreciate that the UI is designed and built in a way that makes it easy to use for in-depth campaign reporting, optimization, and fraud prevention. The training provided during onboarding was also very helpful in this regard.
  • One of the best parts about signing up with Singluar is the availability you have with the customer support reps. They are there for you to help troubleshoot integration issues, reporting nuances, and streamline platform management for your team and clients.
  • With the Singular platform you can drill down into deep campaign level marketing data to identify your top and low performing campaigns. This helps you save time, budget, and ROI!
  • While it is possible to share audience reports via a custom link, this is not currently possible for creative reports.
  • Some of the data extraction, specifically when utilizing the Singluar API, can take some time to fully populate (especially if you’re working with hundreds of thousands of data points).
  • There have been a few reports of load times for their widgets and dashboard reports, but they seem to quickly resolve themself after some time within the platform.
Pricing for Singular is not currently listed on their website, therefore, is not publicly known. The team at Singular customizes each solution for their customers, so you'll need to contact their sales team to obtain a proper and accurate quote!
Best Fit For:
Small, Mid-Market and Enterprise Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
CUSTOM
Pricing Plan 2:
CUSTOM
  • Facebook
  • Snapchat
  • Twitter
Get started →Get a quote →
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Featured Partners
Software Rankings:

Click Fraud Software Pricing Comparison Tables:

In this section, we will be comparing the pricing options for click fraud software. By presenting the information in the form of comparison tables, it will be easy for readers to see the differences in pricing between the different software options and make an informed decision about which one is the best fit for their needs and budget. We will be looking at a range of factors, including the cost of the software, any additional fees or charges, and any discounts or promotions that are currently being offered. By the end of this section, readers should have a clear understanding of the various click fraud software pricing options and be able to choose the one that is most suitable for their business.

Platform Free Trial? Pricing #1 Pricing #2
Adjust true CUSTOM CUSTOM
Platform Free Trial? Pricing #1 Pricing #2
AppsFlyer true CUSTOM CUSTOM
Platform Free Trial? Pricing #1 Pricing #2
CHEQ false CUSTOM CUSTOM
Platform Free Trial? Pricing #1 Pricing #2
ClickGUARD true $74/month $124/month
Platform Free Trial? Pricing #1 Pricing #2
Lunio false CUSTOM CUSTOM
Platform Free Trial? Pricing #1 Pricing #2
Opticks false CUSTOM CUSTOM
Platform Free Trial? Pricing #1 Pricing #2
Singular true CUSTOM CUSTOM

Click Fraud Software Aggregated Review Comparison Tables:

As a business owner or marketer looking to protect your online advertising campaigns from click fraud, it's important to have the right tools to help detect and prevent fraudulent clicks. Aggregated review comparison tables can be a useful resource for quickly comparing different options. These tables gather together reviews from various sources and present them in an easy-to-read format, allowing you to get a sense of overall sentiment towards a particular software product. In this section, we'll provide a comparison table that examines key factors for a range of click fraud software products, including customer support, software performance, and value. This comparison table can help you make an informed decision or better understand the market.

Software Customer Support Performance Value Total Product Rating
Adjust 4.4 4.6 4.3 4.4
Software Customer Support Performance Value Total Product Rating
AppsFlyer 4.5 4.4 4.3 4.4
Software Customer Support Performance Value Total Product Rating
CHEQ 4.3 4.4 4.5 4.4
Software Customer Support Performance Value Total Product Rating
ClickGUARD 4.5 4.2 4.5 4.3
Software Customer Support Performance Value Total Product Rating
Lunio 4.4 4.4 4.4 4.3
Software Customer Support Performance Value Total Product Rating
Opticks 4.3 4.1 4.4 4.3
Software Customer Support Performance Value Total Product Rating
Singular 4.3 4.3 4.3 4.4

The factors we use to rank software:

Ranking disclosure: We review software, compare products, and connect with users to help them find the right tool for their business. Some of the software that appear on our site are from companies from which Growann.com receives compensation. This compensation may influence the order in which the products appear, but we will not add a recommended vendor to the list we haven't researched thoroughly. Not all vendors in this category are listed within Growann.com's ranking link so be sure to due your due diligence before making any final purchase decisions.

Ranking and review factors:

  • Ease of use for application users
  • Design of the UI
  • Features available
  • Pricing
  • Scalability
  • Pros/cons
  • Integrations available
  • Number of years in business
  • Feedback across other review aggregate sites

What is click fraud software?

Click fraud software is a type of tool that helps advertisers and publishers detect and prevent click fraud in pay-per-click (PPC) advertising campaigns. Click fraud occurs when someone clicks on an advertisement repeatedly or uses automated tools to click on ads, costing the advertiser money without providing any value. Click fraud software uses various techniques, such as analyzing click patterns and IP addresses, to identify suspicious activity and prevent fraudulent clicks from costing the advertiser money. By using click fraud software, advertisers and publishers can protect their advertising budgets and ensure that they are only paying for legitimate clicks on their ads.

What is the best click fraud protection?

There are several methods that can be used to protect against click fraud, including: 1) Using a reputable ad platform that has built-in fraud detection and prevention measures. 2) Monitoring your ad campaigns closely and regularly to detect any suspicious activity. 3) Use an automated click fraud detection and prevention tool, which can analyze your ad data and identify potential fraud in real-time. 4) Implementing a click-through rate (CTR) threshold, which can help identify suspicious clicks and prevent them from inflating your ad costs. 5) Only working with trusted and reputable publishers to reduce the risk of fraud. 6) Ultimately, the best click fraud protection will depend on your specific situation and needs. It's important to consider all of the available options and choose the approach that will provide the most effective protection for your ad campaigns.

How is click fraud detected?

Click fraud can be detected using a variety of methods, including: 1) Manual analysis: This involves reviewing your ad data and campaign results manually to identify any suspicious activity, such as a high number of clicks from a single IP address or sudden spikes in click volume. 2) Automated detection tools: These tools use algorithms and machine learning to analyze your ad data and identify potential instances of click fraud in real-time. 3) Reputable ad platforms: Many ad platforms have built-in fraud detection and prevention measures, which can help identify and prevent fraudulent clicks on your ads. 4) Click-through rate (CTR) threshold: By setting a CTR threshold, you can prevent suspicious clicks from inflating your ad costs. If the CTR for an ad exceeds this threshold, it can be flagged as potentially fraudulent. 5) Working with trusted publishers: By only working with reputable publishers, you can reduce the risk of fraud and protect your ad campaigns.

Is click fraud a crime?

Yes, click fraud is a crime. It involves intentionally clicking on online ads for the purpose of inflating the advertiser's costs or generating revenue for the person committing the fraud. This is a form of cybercrime and is illegal in most countries. If you suspect that your ad campaigns are being targeted by click fraud, you should report it to the appropriate authorities.

How does Google deal with click fraud?

Google has implemented several measures to detect and prevent click fraud on its advertising platform. These include: 1) Automated detection systems: Google uses algorithms and machine learning to analyze ad data and identify potential instances of click fraud in real time. 2) Manual reviews: Google also has teams of specialists who manually review ad campaigns and investigate any suspicious activity. 3) Invalid traffic policies: Google has policies in place to identify and filter out invalid traffic, such as clicks from bots or other non-human sources. 4) Refunds and credits: If click fraud is detected on an advertiser's account, Google may provide a refund or credit to help offset the fraudulent charges. 5) In addition to these measures, Google also provides resources and guidance to help advertisers protect their campaigns from click fraud. This includes best practices for identifying and preventing fraud, as well as information on how to report suspicious activity.

How do you protect against click fraud?

There are several steps you can take to protect your ad campaigns against click fraud, including: 1) Use a reputable ad platform: Choose an ad platform that has built-in fraud detection and prevention measures to help protect your campaigns. 2) Monitor your campaigns regularly: Regularly review your ad data and campaign results to identify any suspicious activity, such as a high number of clicks from a single IP address or sudden spikes in click volume. 3) Use an automated detection tool: Consider using an automated click fraud detection and prevention tool, which can analyze your ad data in real-time and identify potential instances of fraud. 4) Set a click-through rate (CTR) threshold: Implement a CTR threshold to prevent suspicious clicks from inflating your ad costs. If the CTR for an ad exceeds this threshold, it can be flagged as potentially fraudulent. 5) Only work with trusted publishers: Be selective about the publishers you work with to reduce the risk of fraud and protect your ad campaigns.

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