Opticks Reviews & Product Details

What is Opticks?

Opticks is a fraud detection software that uses click tracking to identify fraudulent clicks on your site. Opticks can be used by any business that wants to ensure that its online traffic is legitimate, and it does this by monitoring the clicks on a page and comparing them to an expected distribution of clicks. The software will then alert you when it detects something unusual or suspicious in that distribution.

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Try Fraud Blocker instead!
FraudBlocker is a software product that provides advanced online security solutions to protect businesses from various types of internet frauds and cyber threats.
Commonly used for


The GrowScore™ is derived from a balanced evaluation of Features, User Experience, and Performance & Reliability, each rated out of 100. We calculate the final score by taking the weighted average of these parameters, offering a quick, comprehensive insight into software quality.

Software Features:
User Experience:
Performance and Reliability:

Opticks Platform Features

After conducting thorough research and a rigorous evaluation process, we have determined whether this software includes the top 5 essential features.

Feature Status Product Feature
Real-Time Monitoring & Detection
Automated Fraud Prevention
IP Address Blacklisting
Click Source Analysis
Customizable Threshold Settings

Opticks Product Videos

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Our opinion on Opticks

Opticks boasts a suite of strengths such as its high level of customization to suit various business and marketing needs, detailed reporting capabilities from campaign-level data to geo-monitoring, and exceptional implementation support from its team. However, it does have some drawbacks, including a lack of categorization for different verticals within their offerings, a learning curve due to technical jargon, and a pricing model that may be considered steep for some. Unique features that set Opticks apart include advanced bot detection, cross-channel fraud protection, automated detection of invalid audiences, prevention of invalid leads, and refund protection, marking it as a sophisticated tool in campaign management and fraud prevention arenas.

What we like:

  • The team at Opticks provides next-level implementation to ensure you, your clients, and your account management team are 100% properly set up to begin reporting and analysis across your campaigns.
  • The Opticks platform is very customizable to fit your specific business and marketing needs. This is especially important if you’re working across several different client verticals.
  • The Opticks platforms allow you to dig deep in terms of reporting data; everything from campaign-level data, keyword reporting, geo-monitoring, and more.

What we don't like:

  • It would be great to be able to categorize different verticals within their offers and campaigns section.
  • Some of the in-platform verbiage may be a bit technical for some, but after a little while within the platform, you’ll understand more of the terminology.
  • The platform is on the higher side, so you must ensure this is something that would drive true value to you or your customers in the long term.

Unique product features:

  • Bot detection
  • Cross channel fraud protection
  • Automated invalid audience detection
  • Invalid lead prevention
  • Refund protection

Opticks User Feedback & Reviews

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Frequently Asked Questions

Does Opticks offer customer support to their customers?

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Below we're sharing some of the best alternatives we found to Opticks. These alternatives are based on our our research and with a GrowScore greater than 4.3

Platform reviewed by

Author Headshot of Nick Cotter
Nick Cotter
Founder & CEO, Growann
March 5, 2024
Nick transforms the B2B partner marketing world with over seven years of innovation, spearheading collaborations with tech giants and creating Growann to fill the industry's knowledge gap with groundbreaking insights.