AppsFlyer Reviews & Product Details

What is AppsFlyer?

AppsFlyer is a mobile app tracking and attribution company. It provides analytics and insights on mobile app marketing and advertising. With its platform, businesses can track and measure the effectiveness of their mobile app marketing campaigns, and understand user behavior and engagement with their app. This can help businesses optimize their marketing efforts and improve the overall performance of their mobile app.

Out of 5
An award given to top rated software
User Base
Growth Based
Billing Cycle
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The GrowScore™ is derived from a balanced evaluation of Features, User Experience, and Performance & Reliability, each rated out of 100. We calculate the final score by taking the weighted average of these parameters, offering a quick, comprehensive insight into software quality.

Software Features:
User Experience:
Performance and Reliability:

AppsFlyer Platform Features

After conducting thorough research and a rigorous evaluation process, we have determined whether this software includes the top 5 essential features.

Feature Status Product Feature
Real-Time Monitoring & Detection
Automated Fraud Prevention
IP Address Blacklisting
Click Source Analysis
Customizable Threshold Settings

AppsFlyer Product Videos

Growann's View

Our opinion on AppsFlyer

Appsflyer boasts a user-friendly interface and advanced mobile attribution capabilities that ease tracking and analysis for marketers, alongside a robust fraud prevention technology that preemptively addresses potential threats. However, it is not without its weaknesses, such as the limited visibility and customization in the new LTV dashboard, the lack of an agency and network activity dashboard for non-admin users, and the inability to download data beyond 90 days, posing challenges for long-term analysis. Unique features of Appsflyer include a comprehensive measurement suite, cost aggregation, marketing analytics, predictive analytics, and customer experience (CX) & deep linking tools, positioning it as a versatile and powerful platform for marketers looking to optimize their campaigns and safeguard against fraud.

What we like:

  • One of the standout features of Appsflyer is its user-friendly interface. It's easy to understand and use, especially when it comes to mobile attribution. This makes it easy for brands to track the performance of all your marketing campaigns.
  • The Appsflyer platform enables you to rapidly and effectively analyze the performance of multiple channels in your marketing mix. This allows you to pinpoint top and underperforming channels, and make strategic adjustments quickly.
  • The Appsflyer fraud prevention technology is extremely helpful to help identify bad actors before they’ve escalated at a scale that would impact the performance of your business.

What we don't like:

  • A feature that I find lacking in the new LTV dashboard is the lack of visibility for events that are not useful, as well as the inability to save the LTV dashboard for a specific campaign.
  • One potential improvement for Appsflyer would be to add an activity dashboard for agencies and networks. Currently, this feature is only available to admin users.
  • Currently, it is not possible to download data from the platform after 90 days, which can make it difficult to perform long-term analysis.

Unique product features:

  • Measurement suite
  • Cost aggregation
  • Marketing analytics
  • Predictive analytics
  • CX & deep linking

AppsFlyer User Feedback & Reviews

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Frequently Asked Questions

Does AppsFlyer offer customer support to their customers?

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Platform reviewed by

Author Headshot of Nick Cotter
Nick Cotter
Founder & CEO, Growann
March 5, 2024
Nick transforms the B2B partner marketing world with over seven years of innovation, spearheading collaborations with tech giants and creating Growann to fill the industry's knowledge gap with groundbreaking insights.