Image of AppsFlyer feature banner

AppsFlyer Reviews and Product Information.

What is AppsFlyer?

AppsFlyer is a mobile app tracking and attribution company. It provides analytics and insights on mobile app marketing and advertising. With its platform, businesses can track and measure the effectiveness of their mobile app marketing campaigns, and understand user behavior and engagement with their app. This can help businesses optimize their marketing efforts and improve the overall performance of their mobile app.

Image of AppsFlyer logo

About AppsFlyer and Our Ratings:

Companies Using this platform:
Mid Market & Enterprise Businesses
Great platform to use for:
Best Fit For: Mobile Attribution Specialist
Total Product Rating (out of 5):
4.40
Star ratingImage of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
Value of Software Rating:
4.3
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
Customer Support Rating:
4.5
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
Performance Rating:
4.4
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating

AppsFlyer Software Pricing:

Free trial?
Base price:
CUSTOM
Yes
NO

Best Alternatives to AppsFlyer:

AppsFlyer's Top Software Integrations:

  • Google Ads
  • Mailchimp
  • Mixpanel

Key Features of AppsFlyer:

  • Measurement suite
  • Cost aggregation
  • Marketing analytics
  • Predictive analytics
  • CX & deep linking
  • Audience segmentation

Major Benefits of Using the AppsFlyer Software:

  • One of the standout features of Appsflyer is its user-friendly interface. It's easy to understand and use, especially when it comes to mobile attribution. This makes it easy for brands to track the performance of all your marketing campaigns.
  • The Appsflyer platform enables you to rapidly and effectively analyze the performance of multiple channels in your marketing mix. This allows you to pinpoint top and underperforming channels, and make strategic adjustments quickly.
  • The Appsflyer fraud prevention technology is extremely helpful to help identify bad actors before they’ve escalated at a scale that would impact the performance of your business.

Drawbacks With Using AppsFlyer:

  • A feature that I find lacking in the new LTV dashboard is the lack of visibility for events that are not useful, as well as the inability to save the LTV dashboard for a specific campaign.
  • One potential improvement for Appsflyer would be to add an activity dashboard for agencies and networks. Currently, this feature is only available to admin users.
  • Currently, it is not possible to download data from the platform after 90 days, which can make it difficult to perform long-term analysis.

Frequently asked questions

Everything you need to know about the product, features and costs.

Does AppsFlyer offer customer support to their customers?

Yes! AppsFlyer does offer customer support to their customers. Based on the plan you choose, you may have access to live-chat, phone, email, or a dedicated account manager for your AppsFlyer account.

How Much Does AppsFlyer Actually Cost?

Pricing for AppsFlyer can usually vary greatly based on your needs. The team at AppsFlyer doesn't list their pricing models on their website, so you'll need reach out directly to their sales team to obtain a proper quote for your organization.)

What is the AppsFlyer software used for?

The AppsFlyer platform is used primarily to identify click fraud for your company and your clients marketing campaigns. It's a fantastic solution for those who want a streamlined, easy to use click fraud platform. It's also a great platform to identify optimizations across your entire marketing mix.

Compare AppsFlyer With Similar Vendors:

You can find them listed and compared in all of the below software review comparison pages we've pulled together.
Find the best click fraud protection software for your business in 2024. Compare detection tools and ensure your ad spend is protected.