Top 7+ Best PPC Management Software Solutions in 2023

Image of author Nick Cotter
Nick Cotter
PPC Management
January 13, 2023
-
10
min read

Are you looking to boost your PPC campaigns and maximize your ROI? With so many options available, it can be overwhelming to choose the right software solution. To help you out, we've compiled a list of the top PPC management software solutions for 2023. From established industry leaders to up-and-coming options, these platforms offer a range of features and benefits to help you track, analyze, and optimize your PPC campaigns for maximum results.

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What is the Best PPC Management Software:

Here is our list of our Favorite PPC management tools:

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Everflow

Growann's Software Review:
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.4
out of 5

Everflow is a Partner Marketing platform for managing your partnerships, tracking all marketing channels, and amplifying your performance.

Take ownership of your growth: Quickly onboard and manage your affiliates, influencers, referral partners, and strategic partners. Consolidate your partnership and performance channels allowing you to understand the true value from each traffic source, control your attribution, and optimize towards your best performers. Get the attribution and analytics that are the keys to accelerating your revenue.

  • Tracks every channel and provides unlimited partner management
  • Powerful integrations with CRMs, Shopping Carts, and full access API
  • Makes it easy to view and optimize performance on the placement level
  • Vast number of capabilities can be overwhelming
  • Doesn't provide a massive marketplace for affiliates
  • Lacks robustness for emailer campaigns
The pricing starts at $750 per month for unlimited access to the platform. You must contact Everflow for a customized plan for more in-depth onboarding and dedicated customer success manager.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$750/month
Pricing Plan 2:
CUSTOM
  • Shopify
  • HubSpot
  • Optizmo
Get started →Get a quote →
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Acquisio is an online advertising platform that provides search marketing, display advertising, and data-driven insights to help businesses succeed in the digital landscape. It enables businesses to create, manage, and optimize their digital marketing campaigns with cutting-edge technology and expert services. Acquisio offers a suite of products including Bid and Budget Management, which helps businesses automate their search marketing by setting bids and budgets for keywords and campaigns; Ad Builder, which simplifies the creation of display ads; and Insights and Analytics, which provides actionable insights into campaign performance. The platform also provides advanced targeting options to help businesses reach their ideal customers, as well as reporting tools to measure the success of campaigns. Additionally, Acquisio offers specialized services such as account optimization, campaign setup and support, and training to help businesses get the most out of their digital marketing efforts. Overall, Acquisio is a comprehensive platform that enables businesses to maximize the return on their digital marketing investments.

  • Acquisio provides businesses with a comprehensive solution for managing and optimizing digital advertising campaigns across multiple channels and devices. The platform offers a wide range of tools and features that can help businesses optimize their campaigns and improve their return on investment.
  • The platform's Automated Workflows can save businesses valuable time by streamlining advertising operations and freeing up resources for other important tasks.
  • The Smart Alerts feature allows businesses to identify and address issues or opportunities in real-time, allowing them to react promptly and make data-driven decisions that can improve the performance of their campaigns.
  • A potential disadvantage of using Acquisio is the learning curve associated with the platform. It offers a wide range of advanced features that may require a certain level of technical knowledge to set up and use effectively. This may make it challenging for businesses new to digital advertising to fully utilize the platform's capabilities.
  • Another potential pitfall is the cost. The platform's pricing model might not be suitable for small businesses or businesses with tight budgets.
  • The platform's heavy reliance on AI and machine learning algorithms may lead to suboptimal results if the data input is not accurate or if the business goals are not properly defined. This could lead to optimization recommendations that do not align with the business' needs.
Pricing for Acquisio is not currently listed on their website, therefore, is not publicly known. The team at Acquisio customizes each solution for their customers, so you'll need to contact their sales team to obtain a proper and accurate quote!
Best Fit For:
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
CUSTOM
Pricing Plan 2:
CUSTOM
  • Meta
  • Amazon
  • Google
Get started →Get a quote →
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Madgic is a company that offers a platform for digital advertising. The platform is designed to help businesses optimize and automate their advertising campaigns across various digital channels, such as social media and search engines. It uses artificial intelligence (AI) and machine learning (ML) to analyze data and make real-time decisions about how to target and budget ads for maximum effectiveness. The platform also provides businesses with a suite of tools for creating and managing ads, as well as for measuring and analyzing the results of their campaigns. Overall, Madgic aims to help businesses improve their return on investment (ROI) from digital advertising by automating and optimizing the ad buying process.

  • The Madgicx platform is an excellent tool for navigating the paid media market and combating iOS4 updates.
  • Madgicx is a robust tool with several capabilities for improving your social media efforts.
  • Madgicx provides a free trial so you may evaluate the product before purchasing it. This is something that few of their rivals provide!
  • The Madgicx platform is a bit pricy for small enterprises, so if you're on a tight budget, this might not be the greatest answer for you right now.
  • I feel like the overall UI may be a bit scary, and I would want it to be more "intuitive". But perhaps this is as good as it gets when displaying a lot of information and settings.
  • In the future, I'd want to see more Google Search and YouTube ad automation.
Pricing for Madgicx can vary greatly depending on what types of features and needs your team is looking for. That said, pricing for Madgicx can vary from $383/month to $611/month. For more in-depth pricing plans and custom solutions needed, contact the team at Madgicx for more information.
Best Fit For:
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$383/month
Pricing Plan 2:
$611/month
  • Facebook
  • Google Analytics
  • Google Ads
Get started →Get a quote →
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Marin Software is a cloud-based digital advertising platform. The platform is designed to help businesses and organizations manage their online advertising campaigns across multiple channels, including search, display, and social. Marin Software offers a suite of tools that allow users to analyze, monitor, and optimize their online campaigns. This includes predictive analytics, bid optimization, and audience targeting tools. It also provides a range of reporting and analytics features to help users understand the performance of their campaigns. Additionally, Marin Software also offers integrations with popular ad platforms such as Google Ads, Microsoft Advertising, and Facebook Ads. The platform is designed for digital marketing teams of all sizes, including small businesses, midsize businesses, and enterprise organizations. It provides users with an intuitive dashboard and customizable reporting options to help them better understand their campaigns and optimize performance. Marin Software also offers a range of support services, including onboarding, training, and ongoing support. The platform also offers a wide range of professional services, including consulting, custom solutions, and creative services.

  • One of the main benefits of using Marin Software is that it can help businesses improve the performance of their digital advertising campaigns. The platform offers a wide range of tools and features that can help businesses optimize their campaigns and improve their return on investment.
  • Another benefit is that it can save time and effort. With Marin Software's automation tools, businesses can set up custom rules and automated actions to manage and optimize their campaigns, freeing up time for other important tasks.
  • The third benefit is that it can provide a more in-depth analysis of campaign performance. Marin Software's platform provides detailed analytics and reporting, which can help businesses understand how their campaigns are performing and identify areas for improvement. Additionally, it allows to set budgets, track spending and create custom dashboards to view the metrics that are most important to your business.
  • One potential pitfall of using Marin Software is that it may require a certain level of technical knowledge to set up and use the tools effectively. The platform offers a lot of advanced features, so businesses that are new to digital advertising may have difficulty getting the most out of it.
  • Another pitfall is that the platform is relatively costly, which may make it out of reach for some smaller businesses or those with tight budgets.
  • The third pitfall is that the platform is rule-based, so businesses that would prefer an AI-driven optimization may find it less useful.
Pricing for Marin is not currently listed on their website, therefore, is not publicly known. The team at Marin customizes each solution for their customers, so you'll need to contact their sales team to obtain a proper and accurate quote!
Best Fit For:
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
CUSTOM
Pricing Plan 2:
CUSTOM
  • Meta
  • Amazon
  • Google
Get started →Get a quote →
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Opteo is an artificial intelligence (AI) platform that helps Google Ads managers optimize their campaigns. It is a suite of tools that provide insights and analysis to help marketers make the most of their Google Ads campaigns. Opteo offers a range of features, including automated performance tracking, recommendations for improving campaigns, and customizable alerts. It can also be used to identify potential opportunities for improvement, as well as potential areas of risk. Opteo is designed to help marketers save time, improve their Google Ads performance, and make more informed decisions about their campaigns. It offers a variety of features, such as automated performance tracking, customizable alerts, and recommendations for improving campaigns. It also provides users with insights into audience behavior and competitor activity. Opteo can be used by companies of all sizes, from small businesses to large enterprises. It is available as a web-based platform and as an app for iOS and Android devices. It integrates with Google Ads, Google Analytics, and Google Data Studio, as well as with third-party software through its API.

  • AI-driven optimization: Opteo uses artificial intelligence and machine learning algorithms to analyze and optimize your Google Ads campaigns, providing highly targeted and effective optimization recommendations.
  • Real-time performance monitoring: Opteo provides real-time monitoring and alerts of your campaigns performance, allowing you to quickly identify and address any issues or opportunities.
  • Multi-account Management: Opteo allows you to manage all of your Google Ads accounts from a single interface, making it easy to optimize and analyze performance across all your campaigns.
  • Limited to Google Ads: Opteo is a specialized tool for Google Ads, which means that it doesn't support other ad platforms, so businesses that use other platforms may not find it as useful.
  • Dependence on technical expertise: Opteo's advanced features may require a certain level of technical knowledge to set up and use effectively.
  • Limited customizability: Opteo's optimization suggestions are generated by its AI algorithms, which may not align with your specific business goals or strategies, thus limiting the level of customizability for your account.
Pricing for Opteo can vary greatly depending on what types of features and needs your team is looking for. That said, pricing for Opteo can vary from $99/month to $799/month. For more in-depth pricing plans and custom solutions needed, contact the team at Opteo for more information.
Best Fit For:
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$99/month
Pricing Plan 2:
$799/month
  • Slack
  • Google Ads
  • Google Analytics
Get started →Get a quote →
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Optmyzr is an online advertising optimization platform designed to help businesses improve their digital marketing campaigns. It provides a suite of tools and services to help businesses maximize their return on investment (ROI) from digital campaigns. The platform offers features such as automated bidding strategies, campaign optimization, budget optimization, creative optimization, and more. Optmyzr also provides data insights, analytics, and reporting to help businesses make better decisions with their digital campaigns. The platform is designed to be easy to use, with simple setup and intuitive dashboard navigation. It can be used for search, display, video, and social campaigns, and works with the major search and ad networks such as Google, Bing, and Facebook. With Optmyzr, businesses can create and manage high-performing campaigns more efficiently, allowing them to increase their ROI and maximize their digital marketing budget.

  • One of the main benefits of using Optmyzr is that it can help businesses improve the performance of their Google Ads campaigns. The platform offers a wide range of tools and features that can help businesses optimize their campaigns and improve their return on investment.
  • Another benefit is that it can save time and effort. With Optmyzr's automation tools, businesses can automate many time-consuming tasks, such as bid management and ad copy testing, which can free up time for other important tasks.
  • The third benefit is that it can provide a more in-depth analysis of campaign performance. Optmyzr's platform provides detailed analytics and reporting, which can help businesses understand how their campaigns are performing and identify areas for improvement.
  • One potential pitfall of using Optmyzr is that it may require a certain level of technical knowledge to set up and use the tools effectively. The platform offers a lot of advanced features, so businesses that are new to Google Ads may have difficulty getting the most out of it.
  • Another pitfall is that the platform is primarily focused on Google Ads, so businesses that rely on other advertising platforms may not find it as useful.
  • The third pitfall is that the platform is relatively costly, which may make it out of reach for some smaller businesses or those with tight budgets.
Pricing for Optmyzr can vary greatly depending on what types of features and needs your team is looking for. That said, pricing for Optmyzr can vary from $208/month to CUSTOM. For more in-depth pricing plans and custom solutions needed, contact the team at Optmyzr for more information.
Best Fit For:
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$208/month
Pricing Plan 2:
CUSTOM
  • Amazon
  • Google
  • Facebook
Get started →Get a quote →
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Skai is a multi-channel performance management platform that helps businesses optimize their digital advertising campaigns across multiple channels and platforms, including Google Ads, Facebook Ads, and more. The platform offers a set of features and tools to help businesses improve their digital advertising performance. The company's goal is to make it easy for businesses to manage their digital advertising campaigns and improve their ROI, by automating many of the manual tasks associated with campaign management, and providing actionable insights and recommendations across multiple channels and platforms.

  • The amount of detail in data manipulation across products, KWs, and marketing channels is exceptional.
  • You're able to easily navigate across multiple client accounts and quickly make comparisons, optimizations and any necessary account changes.
  • Wait Skai, you can manage advertising campaigns at scale, not having to worry about the monotonous tasks with paid media.
  • The inability to save lookback comparisons has always been a limitation for many different teams using the platform.
  • There are sometimes ad spend reporting disrepencies within the platform, but most of the time, it's just a minor lag in data transfer.
  • It's a powerful platform, but it can require quite a bit of learning to get started and using all of the capabilities.
Pricing for Skai is not currently listed on their website, therefore, is not publicly known. The team at Skai customizes each solution for their customers, so you'll need to contact their sales team to obtain a proper and accurate quote!
Best Fit For:
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
CUSTOM
Pricing Plan 2:
CUSTOM
  • Meta
  • Amazon
  • Google
Get started →Get a quote →
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Featured Partners
Software Rankings:

PPC Management Software Pricing Comparisons:

Below we dive into comparisons between the best PPC management software pricing.

Platform Free Trial? Pricing #1 Pricing #2
Everflow false $750/month CUSTOM
Platform Free Trial? Pricing #1 Pricing #2
Acquisio false CUSTOM CUSTOM
Platform Free Trial? Pricing #1 Pricing #2
Madgicx true $383/month $611/month
Platform Free Trial? Pricing #1 Pricing #2
Marin false CUSTOM CUSTOM
Platform Free Trial? Pricing #1 Pricing #2
Opteo true $99/month $799/month
Platform Free Trial? Pricing #1 Pricing #2
Optmyzr true $208/month CUSTOM
Platform Free Trial? Pricing #1 Pricing #2
Skai false CUSTOM CUSTOM

PPC Management Software Review Comparisons:

Below we dive into comparisons between the best PPC management software reviews.

Software Customer Support Performance Value Total Product Rating
Everflow 4.4 4.6 4.2 4.4
Software Customer Support Performance Value Total Product Rating
Acquisio 4.2 4.3 4.1 4.2
Software Customer Support Performance Value Total Product Rating
Madgicx 4.3 4.4 4.2 4.3
Software Customer Support Performance Value Total Product Rating
Marin 4.5 4.5 4.2 4.4
Software Customer Support Performance Value Total Product Rating
Opteo 4.6 4.3 4.4 4.4
Software Customer Support Performance Value Total Product Rating
Optmyzr 4.3 4.4 4.3 4.3
Software Customer Support Performance Value Total Product Rating
Skai 4.2 4.3 4.5 4.3

The factors we use to rank software:

Ranking disclosure: We review software, compare products, and connect with users to help them find the right tool for their business. Some of the software that appear on our site are from companies from which Growann.com receives compensation. This compensation may influence the order in which the products appear, but we will not add a recommended vendor to the list we haven't researched thoroughly. Not all vendors in this category are listed within Growann.com's ranking link so be sure to due your due diligence before making any final purchase decisions.

Ranking and review factors:

  • Ease of use for application users
  • Design of the UI
  • Features available
  • Pricing
  • Scalability
  • Pros/cons
  • Integrations available
  • Number of years in business
  • Feedback across other review aggregate sites

What is PPC management software?

PPC (Pay-Per-Click) management software is a type of software that helps businesses create, launch, and manage PPC advertising campaigns. These campaigns allow businesses to place ads on search engines, social media platforms, and other websites, and pay only when someone clicks on the ad. PPC management software provides tools and features to help businesses manage their PPC campaigns more effectively, such as: Keyword research: PPC management software provides tools to help businesses research and select the most relevant keywords for their campaigns. Ad creation: PPC management software provides tools to help businesses create ads that are visually appealing and effective at driving traffic to their website. Bid management: PPC management software provides tools to help businesses manage their bid prices for keywords and ad placements, to ensure that their ads are shown to the right audience at the right time. Campaign management: PPC management software provides tools to help businesses manage and organize their PPC campaigns, including the ability to set budgets, track performance, and make adjustments as needed. Reporting and analytics: PPC management software provides tools to help businesses track the performance of their campaigns, including the number of clicks, conversions, and revenue generated. Automation: Some PPC management software comes with automation capabilities to streamline processes such as campaign management, tracking, and reporting. Integration: Some PPC management software can integrate with other platforms such as e-commerce platforms, CRM systems, email marketing platforms, affiliate networks, and social media platforms to provide a comprehensive view of customer behavior and purchase history. PPC management software is beneficial for businesses of all sizes as it helps businesses to optimize their campaigns and reach their target audience effectively, and in turn, increase the ROI from their PPC campaigns.

What is the most used PPC system in marketing?

Google Ads (previously known as Google AdWords) is the most widely used PPC (Pay-Per-Click) system in marketing. Google Ads is a platform offered by Google that allows businesses to create, launch, and manage PPC campaigns on the Google search engine and other Google properties such as YouTube, Gmail, and the Google Display Network. Google Ads is popular among businesses of all sizes because it reaches a large and diverse audience, and offers a range of targeting options, including keyword targeting, demographic targeting, and geographic targeting. Additionally, Google Ads provides detailed tracking and analytics, which allows businesses to measure the performance of their campaigns and make data-driven decisions. Another PPC platform that is commonly used is Facebook Ads. This platform allows businesses to create, launch, and manage PPC campaigns on the Facebook social media platform. The platform is widely used as it reaches a large number of audience and offers a range of targeting options such as demographics, interests, behaviors, and connections. Bing Ads, LinkedIn Ads and other platforms are also used by businesses, but Google Ads and Facebook Ads are considered the most popular and widely used platforms in the market. It's worth noting that the best PPC platform for a business will depend on their target audience, budget and marketing goals.

How do I manage my PPC account?

Managing a PPC (Pay-Per-Click) account can be complex, but with the right tools and strategies, it is possible to achieve good results. Here are some tips on how to manage your PPC account: Set clear goals: Before you start managing your PPC account, it's essential to have clear goals in mind. Identify what you want to achieve with your PPC campaigns, whether it's increasing sales, generating leads, or boosting brand awareness. Research keywords: Keyword research is an essential part of PPC management. Use tools such as the Google Keyword Planner to find relevant keywords for your campaign. Use long-tail keywords, as well as broad keywords to reach a wider audience. Create compelling ads: The ads you create for your PPC campaign should be visually appealing, and the ad copy should be compelling and relevant to your target audience. Use ad extensions to provide additional information and increase the visibility of your ads. Optimize your landing page: Your landing page should be optimized to convert visitors into customers. Make sure your landing page is relevant to the ad, loads quickly, and has a clear call-to-action. Track and analyze your performance: Use tools such as Google Analytics to track the performance of your PPC campaigns. Monitor metrics such as click-through rate, conversion rate, and cost per conversion to understand how your campaigns are performing. Optimize your campaigns: Use the data you collect to optimize your campaigns. Make adjustments to your bids, ad copy, targeting options, and landing pages to improve the performance of your campaigns. Use A/B testing to test different variations of your ads and landing pages. Use automation: Some PPC management software comes with automation capabilities, such as bid optimization, ad scheduling, and budget management, which can help you save time and improve the performance of your campaigns. Monitor your competition: Keep an eye on your competitors to see what strategies they're using and how they're performing. Use tools such as SEMrush to gather data about their campaigns and find opportunities to improve your own campaigns. Keep experimenting: PPC management is an ongoing process. Continuously experiment with new strategies, ad formats, and targeting options to find what works best for your business. Regularly Audit: Regularly audit your account, campaigns and ad groups to ensure they align with your goals and remove underperforming elements. By following these tips and using the right tools, you can effectively manage your PPC account and achieve your business goals. It's important to remember that PPC management is an ongoing process, and you should be constantly testing and optimizing to improve the performance of your campaigns over time.

How much does PPC management software cost?

The cost of PPC management software can vary and depends on factors such as features, services, the size of your business, and the scope of your PPC campaigns. Common pricing models include monthly or annual subscription, pay-per-click, platform and network fees, and custom pricing. The price can range from $50 to several hundred dollars per month, but it can also include additional fees per click. It is important to review and compare the features and pricing of different PPC management software to find the one that best fits your business needs and budget.

Which platforms should your PPC management software integrate with?

Your PPC management software should integrate with the major advertising platforms such as Google Ads, Bing Ads, and Facebook Ads. In addition to the major advertising platforms like Google Ads, Bing Ads, and Facebook Ads, it is also beneficial for PPC management software to integrate with other platforms that can help with campaign management and optimization. These may include platforms like Google Analytics, Google Search Console, and social media management tools like Hootsuite or Sprout Social. Integrating with these platforms can provide additional data and insights that can help improve the performance of your PPC campaigns. Additionally, the software should be able to easily connect with your website, CRM, and other tools you use to manage your business.

Who uses PPC management software?

PPC management software is used by businesses and advertisers to manage and optimize their pay-per-click (PPC) advertising campaigns on platforms like Google Ads, Bing Ads, and Facebook Ads.

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