Top 7+ Best PPC Management Software Solutions in 2023

Image of author Nick Cotter
Nick Cotter
PPC Management
February 23, 2023
-
10
min read

If you're looking to purchase the best PPC management software solutions available in 2023, then you've come to the right place! Here, we'll provide you with a comprehensive overview of the top 7+ best PPC management software solutions currently on the market. We'll discuss the features, advantages, and drawbacks of each one, so that you can make an informed decision and pick the software that best meets your needs. From automated bidding strategies and campaign optimization tools to detailed analytics and reporting, these software solutions offer a range of features that can help you to maximize the performance of your PPC campaigns. With a combination of industry-leading technology, powerful insight, and expert support, these platforms can help you to take your PPC campaigns to the next level.

Featured partner sponsors
Featured Partner
Image of Everflow Affiliate Marketing Software
Everflow
Everflow is a Partner Marketing platform for managing your partnerships, tracking all marketing channels, and amplifying your performance.
Get Started →

The Best PPC Management Software of 2023:

Here’s our shortlist of the best ppc management software I'm ranking through our extensive research and use:

  1. Everflow
  2. Acquisio
  3. Madgicx
  4. Marin
  5. Opteo
  6. Optmyzr

Our Reviews of the Best PPC Management Software:

Here is our list of our Favorite PPC management tools:

Sponsored badge
Image of Everflow logo

Everflow

Growann's Software Review:
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.4
out of 5

Everflow is a Partner Marketing platform for managing your partnerships, tracking all marketing channels, and amplifying your performance.

Take ownership of your growth: Quickly onboard and manage your affiliates, influencers, referral partners, and strategic partners. Consolidate your partnership and performance channels allowing you to understand the true value from each traffic source, control your attribution, and optimize towards your best performers. Get the attribution and analytics that are the keys to accelerating your revenue.

  • Track every channel: Everflow's tracking starts when users reach your website, letting you consolidate your performance reporting for affiliates, influencers, referrals, and media buying. Having all of this data in one place makes it easy for you to analyze and understand the value from each source of traffic.
  • Attribute unlimited events: Everflow lets you go beyond the sale or lead, and track every engagement that delivers value from your campaigns. Start paying your partners on CRM pipeline stages, approved leads, subscription renewals, and upsells. Understand your traffic better by analyzing engagement around newsletter signups, pricing page visits, and community activity.
  • Scale your partnerships: Better data and attribution empowers you to align your payouts with the partners that drive your best customers, motivating them to ramp up their promotions. Onboard your own partners in a few clicks, give them the tools to be successful and keep growing by discovering new relevant partners in Everflow's marketplace.
  • Tracks every channel and provides unlimited partner management
  • Powerful integrations with CRMs, Shopping Carts, and full access API
  • Makes it easy to view and optimize performance on the placement level
  • Vast number of capabilities can be overwhelming
  • Doesn't provide a massive marketplace for affiliates
  • Lacks robustness for emailer campaigns
The pricing starts at $750 per month for unlimited access to the platform. You must contact Everflow for a customized plan for more in-depth onboarding and dedicated customer success manager.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$750/month
Pricing Plan 2:
CUSTOM
  • Shopify
  • HubSpot
  • Optizmo
Get started →Get started →
Image of software rating badge
Sponsored badge

Acquisio is an online advertising platform that provides search marketing, display advertising, and data-driven insights to help businesses succeed in the digital landscape. It enables businesses to create, manage, and optimize their digital marketing campaigns with cutting-edge technology and expert services. Acquisio offers a suite of products including Bid and Budget Management, which helps businesses automate their search marketing by setting bids and budgets for keywords and campaigns; Ad Builder, which simplifies the creation of display ads; and Insights and Analytics, which provides actionable insights into campaign performance. The platform also provides advanced targeting options to help businesses reach their ideal customers, as well as reporting tools to measure the success of campaigns. Additionally, Acquisio offers specialized services such as account optimization, campaign setup and support, and training to help businesses get the most out of their digital marketing efforts. Overall, Acquisio is a comprehensive platform that enables businesses to maximize the return on their digital marketing investments.

  • AI-Assisted Optimization: Acquisio's platform uses advanced AI algorithms to analyze and optimize campaigns, providing highly targeted and effective optimization recommendations that are tailored to the business' specific goals.
  • Cross-Device and Cross-Channel Performance: Acquisio allows businesses to track and optimize their campaigns across multiple devices and channels, providing a comprehensive view of their digital advertising performance.
  • Automated Workflows: Acquisio allows businesses to create custom automated workflows that streamline their advertising operations, saving time and effort.
  • Advanced Bid Management: Acquisio offers advanced bid management tools that allow businesses to optimize their bids in real-time, based on the performance of their campaigns.
  • Customizable Dashboards: Acquisio allows businesses to create custom dashboards, making it easy to view the metrics that are most important to them.
  • Smart Alerts: The platform provides smart alerts, which are triggered by anomalies or unusual changes in performance, allowing businesses to quickly identify and address issues.
  • Acquisio provides businesses with a comprehensive solution for managing and optimizing digital advertising campaigns across multiple channels and devices. The platform offers a wide range of tools and features that can help businesses optimize their campaigns and improve their return on investment.
  • The platform's Automated Workflows can save businesses valuable time by streamlining advertising operations and freeing up resources for other important tasks.
  • The Smart Alerts feature allows businesses to identify and address issues or opportunities in real-time, allowing them to react promptly and make data-driven decisions that can improve the performance of their campaigns.
  • A potential disadvantage of using Acquisio is the learning curve associated with the platform. It offers a wide range of advanced features that may require a certain level of technical knowledge to set up and use effectively. This may make it challenging for businesses new to digital advertising to fully utilize the platform's capabilities.
  • Another potential pitfall is the cost. The platform's pricing model might not be suitable for small businesses or businesses with tight budgets.
  • The platform's heavy reliance on AI and machine learning algorithms may lead to suboptimal results if the data input is not accurate or if the business goals are not properly defined. This could lead to optimization recommendations that do not align with the business' needs.
Pricing for Acquisio is not currently listed on their website, therefore, is not publicly known. The team at Acquisio customizes each solution for their customers, so you'll need to contact their sales team to obtain a proper and accurate quote!
Best Fit For:
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
CUSTOM
Pricing Plan 2:
CUSTOM
  • Meta
  • Amazon
  • Google
Get started →Get started →
Image of software rating badge
Sponsored badge

Madgic is a company that offers a platform for digital advertising. The platform is designed to help businesses optimize and automate their advertising campaigns across various digital channels, such as social media and search engines. It uses artificial intelligence (AI) and machine learning (ML) to analyze data and make real-time decisions about how to target and budget ads for maximum effectiveness. The platform also provides businesses with a suite of tools for creating and managing ads, as well as for measuring and analyzing the results of their campaigns. Overall, Madgic aims to help businesses improve their return on investment (ROI) from digital advertising by automating and optimizing the ad buying process.

  • Tracking
  • Automation
  • Creatives
  • Targeting
  • Essentials
  • Marketing Analytics
  • The Madgicx platform is an excellent tool for navigating the paid media market and combating iOS4 updates.
  • Madgicx is a robust tool with several capabilities for improving your social media efforts.
  • Madgicx provides a free trial so you may evaluate the product before purchasing it. This is something that few of their rivals provide!
  • The Madgicx platform is a bit pricy for small enterprises, so if you're on a tight budget, this might not be the greatest answer for you right now.
  • I feel like the overall UI may be a bit scary, and I would want it to be more "intuitive". But perhaps this is as good as it gets when displaying a lot of information and settings.
  • In the future, I'd want to see more Google Search and YouTube ad automation.
Pricing for Madgicx can vary greatly depending on what types of features and needs your team is looking for. That said, pricing for Madgicx can vary from $383/month to $611/month. For more in-depth pricing plans and custom solutions needed, contact the team at Madgicx for more information.
Best Fit For:
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$383/month
Pricing Plan 2:
$611/month
  • Facebook
  • Google Analytics
  • Google Ads
Get started →Get started →
Image of software rating badge
Sponsored badge

Marin Software is a cloud-based digital advertising platform. The platform is designed to help businesses and organizations manage their online advertising campaigns across multiple channels, including search, display, and social. Marin Software offers a suite of tools that allow users to analyze, monitor, and optimize their online campaigns. This includes predictive analytics, bid optimization, and audience targeting tools. It also provides a range of reporting and analytics features to help users understand the performance of their campaigns. Additionally, Marin Software also offers integrations with popular ad platforms such as Google Ads, Microsoft Advertising, and Facebook Ads. The platform is designed for digital marketing teams of all sizes, including small businesses, midsize businesses, and enterprise organizations. It provides users with an intuitive dashboard and customizable reporting options to help them better understand their campaigns and optimize performance. Marin Software also offers a range of support services, including onboarding, training, and ongoing support. The platform also offers a wide range of professional services, including consulting, custom solutions, and creative services.

  • Cross-Channel Management: Marin Software's platform allows businesses to manage and optimize their campaigns across multiple channels and platforms, such as Google Ads, Bing Ads, Facebook Ads, and more, from a single interface.
  • Rule-based Automation: Marin Software's platform allows businesses to set up custom rules and automated actions to manage and optimize their campaigns, based on pre-defined parameters.
  • Advanced Reporting and Analytics: The platform provides detailed reporting and analytics, including multi-touch attribution, that allows businesses to track the performance of their campaigns and identify areas for improvement.
  • Customizable Dashboards: Marin Software allows businesses to create custom dashboards, making it easy to view the metrics that are most important to them.
  • Advanced Audience Segmentation: Marin Software's platform allows businesses to segment their audiences and create highly targeted campaigns, which can help improve performance and increase ROI.
  • Budget Management: The platform allows businesses to set budgets and track spending across all campaigns in real time.
  • One of the main benefits of using Marin Software is that it can help businesses improve the performance of their digital advertising campaigns. The platform offers a wide range of tools and features that can help businesses optimize their campaigns and improve their return on investment.
  • Another benefit is that it can save time and effort. With Marin Software's automation tools, businesses can set up custom rules and automated actions to manage and optimize their campaigns, freeing up time for other important tasks.
  • The third benefit is that it can provide a more in-depth analysis of campaign performance. Marin Software's platform provides detailed analytics and reporting, which can help businesses understand how their campaigns are performing and identify areas for improvement. Additionally, it allows to set budgets, track spending and create custom dashboards to view the metrics that are most important to your business.
  • One potential pitfall of using Marin Software is that it may require a certain level of technical knowledge to set up and use the tools effectively. The platform offers a lot of advanced features, so businesses that are new to digital advertising may have difficulty getting the most out of it.
  • Another pitfall is that the platform is relatively costly, which may make it out of reach for some smaller businesses or those with tight budgets.
  • The third pitfall is that the platform is rule-based, so businesses that would prefer an AI-driven optimization may find it less useful.
Pricing for Marin is not currently listed on their website, therefore, is not publicly known. The team at Marin customizes each solution for their customers, so you'll need to contact their sales team to obtain a proper and accurate quote!
Best Fit For:
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
CUSTOM
Pricing Plan 2:
CUSTOM
  • Meta
  • Amazon
  • Google
Get started →Get started →
Image of software rating badge
Sponsored badge

Opteo is an artificial intelligence (AI) platform that helps Google Ads managers optimize their campaigns. It is a suite of tools that provide insights and analysis to help marketers make the most of their Google Ads campaigns. Opteo offers a range of features, including automated performance tracking, recommendations for improving campaigns, and customizable alerts. It can also be used to identify potential opportunities for improvement, as well as potential areas of risk. Opteo is designed to help marketers save time, improve their Google Ads performance, and make more informed decisions about their campaigns. It offers a variety of features, such as automated performance tracking, customizable alerts, and recommendations for improving campaigns. It also provides users with insights into audience behavior and competitor activity. Opteo can be used by companies of all sizes, from small businesses to large enterprises. It is available as a web-based platform and as an app for iOS and Android devices. It integrates with Google Ads, Google Analytics, and Google Data Studio, as well as with third-party software through its API.

  • Automated Bid Management: Opteo provides an AI-driven optimization system that automatically adjusts bids based on the performance of the campaigns and the goals set by the user.
  • Keyword Optimization: Opteo's platform offers a suite of keyword optimization tools that can help businesses identify new keywords, monitor and improve the performance of existing keywords and even suggest negative keywords.
  • Ad Copy Optimization: Opteo's ad copy optimization tools provide suggestions for ad copy, helping you improve the performance of your ads.
  • Anomaly Detection: Opteo's platform is able to detect unusual spikes or dips in your account performance, and alert you to potential issues.
  • Reporting and Analytics: Opteo provides detailed reporting and analytics that allow businesses to track the performance of their campaigns and identify areas for improvement.
  • Multi-Account Management: Opteo's platform allows businesses to manage multiple Google Ads accounts from a single interface.
  • AI-driven optimization: Opteo uses artificial intelligence and machine learning algorithms to analyze and optimize your Google Ads campaigns, providing highly targeted and effective optimization recommendations.
  • Real-time performance monitoring: Opteo provides real-time monitoring and alerts of your campaigns performance, allowing you to quickly identify and address any issues or opportunities.
  • Multi-account Management: Opteo allows you to manage all of your Google Ads accounts from a single interface, making it easy to optimize and analyze performance across all your campaigns.
  • Limited to Google Ads: Opteo is a specialized tool for Google Ads, which means that it doesn't support other ad platforms, so businesses that use other platforms may not find it as useful.
  • Dependence on technical expertise: Opteo's advanced features may require a certain level of technical knowledge to set up and use effectively.
  • Limited customizability: Opteo's optimization suggestions are generated by its AI algorithms, which may not align with your specific business goals or strategies, thus limiting the level of customizability for your account.
Pricing for Opteo can vary greatly depending on what types of features and needs your team is looking for. That said, pricing for Opteo can vary from $99/month to $799/month. For more in-depth pricing plans and custom solutions needed, contact the team at Opteo for more information.
Best Fit For:
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$99/month
Pricing Plan 2:
$799/month
  • Slack
  • Google Ads
  • Google Analytics
Get started →Get started →
Image of software rating badge
Sponsored badge

Optmyzr is an online advertising optimization platform designed to help businesses improve their digital marketing campaigns. It provides a suite of tools and services to help businesses maximize their return on investment (ROI) from digital campaigns. The platform offers features such as automated bidding strategies, campaign optimization, budget optimization, creative optimization, and more. Optmyzr also provides data insights, analytics, and reporting to help businesses make better decisions with their digital campaigns. The platform is designed to be easy to use, with simple setup and intuitive dashboard navigation. It can be used for search, display, video, and social campaigns, and works with the major search and ad networks such as Google, Bing, and Facebook. With Optmyzr, businesses can create and manage high-performing campaigns more efficiently, allowing them to increase their ROI and maximize their digital marketing budget.

  • Keyword research and optimization tools
  • A/B testing for ad copy and landing pages
  • Automated bid management
  • Tools for analyzing and improving the performance of shopping campaigns
  • Scripts for automating common tasks in Google Ads
  • Budget pacing features
  • One of the main benefits of using Optmyzr is that it can help businesses improve the performance of their Google Ads campaigns. The platform offers a wide range of tools and features that can help businesses optimize their campaigns and improve their return on investment.
  • Another benefit is that it can save time and effort. With Optmyzr's automation tools, businesses can automate many time-consuming tasks, such as bid management and ad copy testing, which can free up time for other important tasks.
  • The third benefit is that it can provide a more in-depth analysis of campaign performance. Optmyzr's platform provides detailed analytics and reporting, which can help businesses understand how their campaigns are performing and identify areas for improvement.
  • One potential pitfall of using Optmyzr is that it may require a certain level of technical knowledge to set up and use the tools effectively. The platform offers a lot of advanced features, so businesses that are new to Google Ads may have difficulty getting the most out of it.
  • Another pitfall is that the platform is primarily focused on Google Ads, so businesses that rely on other advertising platforms may not find it as useful.
  • The third pitfall is that the platform is relatively costly, which may make it out of reach for some smaller businesses or those with tight budgets.
Pricing for Optmyzr can vary greatly depending on what types of features and needs your team is looking for. That said, pricing for Optmyzr can vary from $208/month to CUSTOM. For more in-depth pricing plans and custom solutions needed, contact the team at Optmyzr for more information.
Best Fit For:
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$208/month
Pricing Plan 2:
CUSTOM
  • Amazon
  • Google
  • Facebook
Get started →Get started →
Image of software rating badge
Sponsored badge

Skai is a multi-channel performance management platform that helps businesses optimize their digital advertising campaigns across multiple channels and platforms, including Google Ads, Facebook Ads, and more. The platform offers a set of features and tools to help businesses improve their digital advertising performance. The company's goal is to make it easy for businesses to manage their digital advertising campaigns and improve their ROI, by automating many of the manual tasks associated with campaign management, and providing actionable insights and recommendations across multiple channels and platforms.

  • Multi-Channel Management: Skai's platform allows businesses to manage and optimize their campaigns across multiple channels and platforms from a single interface.
  • Automated Optimization: Skai uses artificial intelligence and machine learning algorithms to analyze and optimize your campaigns, providing highly targeted and effective optimization recommendations.
  • Real-time Performance Monitoring: Skai provides real-time monitoring and alerts of your campaigns performance, allowing you to quickly identify and address any issues or opportunities.
  • Reporting and Analytics: Skai provides detailed reporting and analytics that allow businesses to track the performance of their campaigns and identify areas for improvement.
  • Integration: Skai's platform allows for easy integration with other tools like Google Analytics, Adobe Analytics, and other marketing automation tools.
  • API: Skai's API allows to easily integrate the platform with other tools, automating routine tasks and providing access to all the features of the platform.
  • The amount of detail in data manipulation across products, KWs, and marketing channels is exceptional.
  • You're able to easily navigate across multiple client accounts and quickly make comparisons, optimizations and any necessary account changes.
  • Wait Skai, you can manage advertising campaigns at scale, not having to worry about the monotonous tasks with paid media.
  • The inability to save lookback comparisons has always been a limitation for many different teams using the platform.
  • There are sometimes ad spend reporting disrepencies within the platform, but most of the time, it's just a minor lag in data transfer.
  • It's a powerful platform, but it can require quite a bit of learning to get started and using all of the capabilities.
Pricing for Skai is not currently listed on their website, therefore, is not publicly known. The team at Skai customizes each solution for their customers, so you'll need to contact their sales team to obtain a proper and accurate quote!
Best Fit For:
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
CUSTOM
Pricing Plan 2:
CUSTOM
  • Meta
  • Amazon
  • Google
Get started →Get started →
Image of software rating badge
Featured Partners:
Software Rankings:
Disclaimer:
Each sponsored placement is distinguished with a distinctive blue ribbon, ensuring that you are aware of and informed about the content you're consuming.

Important Features to Look For in PPC Management Software:

PPC Management Software Pricing Comparisons:

Below we dive into comparisons between the best PPC management software pricing.

Platform Free Trial? Pricing #1 Pricing #2
Everflow false $750/month CUSTOM
Acquisio false CUSTOM CUSTOM
Madgicx true $383/month $611/month
Marin false CUSTOM CUSTOM
Opteo true $99/month $799/month

PPC Management Software Review Comparisons:

Below we dive into comparisons between the best PPC management software reviews.

Software Customer Support Performance Value Total Product Rating
Everflow 4.4 4.3 4.2 4.4
Acquisio 4.2 4.3 4.1 4.2
Madgicx 4.3 4.4 4.2 4.3
Marin 4.5 4.5 4.2 4.4
Opteo 4.6 4.3 4.4 4.4

What is PPC management software?

What is the most used PPC system in marketing?

How do I manage my PPC account?

How much does PPC management software cost?

Which platforms should your PPC management software integrate with?

Who uses PPC management software?

Factors we use to Rank PPC Management:

Similar Categories to PPC Management

Nick Cotter

Founder & CEO

As a seasoned professional with over 7 years of experience in B2B partner marketing, Nick has a deep understanding of the industry and a proven track record of success. Throughout my career, I have worked with some of the most prominent technology brands and agencies, honing my skills and knowledge in the field. However, despite my success, I realized that there were limited resources available to support professionals like me in the field of partner marketing. That's why I founded Growann - to provide valuable insights, guidance, and support to individuals and organizations in the B2B partner marketing space.