Our Reviews of the Best PPC Management Software:
Here is our list of our Favorite PPC management tools:

Kiflo
Kiflo is one of the leading partner management software solutions for small and medium-sized businesses that want to accelerate channel revenue. They’ve built a clean UI with many features and integrations for SaaS partner managers and their partners to access and grow the relationship together – it’s no wonder they’re a leading PRM solution on G2.But, what truly sets Kiflo apart from many other partner management solutions is the capability for their customers to scale out their partner program across referral, reseller, and affiliate channels. With Kiflo, you can minimize software costs, mitigate tracking errors, and truly grow a profitable partnership program for your business.
- Partner Portal
- Asset Management
- Lead & Deal Registration
- Partner Onboarding
- CRM Integration
- Partner KPIs
- They’re one of the most affordable partner management solutions on the market, with no long-term contract commitments.
- You’re able to scale out your partnership program across referrals, resellers, and affiliate partnerships. With Kiflo, you no longer need to have separate affiliate software outside of your PRM solution.
- Kiflo provides a seamless and automated partner onboarding experience to get your partners quickly activated and bought into your brand solution.
- Their platform doesn’t provide a learning management solution (LMS) for your partners to follow, learn, and become a “certified partner” through their portal.
- Currently, Kiflo doesn’t offer up features for building out co-branded marketing assets with your partners.
- There is currently no way to set specific user role types (partner manager, VP partnerships, sales rep, etc.) within the Kiflo platform.
- HubSpot
- Salesforce
- Zapier

Acquisio
Acquisio is an online advertising platform that provides search marketing, display advertising, and data-driven insights to help businesses succeed in the digital landscape. It enables businesses to create, manage, and optimize their digital marketing campaigns with cutting-edge technology and expert services. Acquisio offers a suite of products including Bid and Budget Management, which helps businesses automate their search marketing by setting bids and budgets for keywords and campaigns; Ad Builder, which simplifies the creation of display ads; and Insights and Analytics, which provides actionable insights into campaign performance. The platform also provides advanced targeting options to help businesses reach their ideal customers, as well as reporting tools to measure the success of campaigns. Additionally, Acquisio offers specialized services such as account optimization, campaign setup and support, and training to help businesses get the most out of their digital marketing efforts. Overall, Acquisio is a comprehensive platform that enables businesses to maximize the return on their digital marketing investments.
- AI-Assisted Optimization: Acquisio's platform uses advanced AI algorithms to analyze and optimize campaigns, providing highly targeted and effective optimization recommendations that are tailored to the business' specific goals.
- Cross-Device and Cross-Channel Performance: Acquisio allows businesses to track and optimize their campaigns across multiple devices and channels, providing a comprehensive view of their digital advertising performance.
- Automated Workflows: Acquisio allows businesses to create custom automated workflows that streamline their advertising operations, saving time and effort.
- Advanced Bid Management: Acquisio offers advanced bid management tools that allow businesses to optimize their bids in real-time, based on the performance of their campaigns.
- Customizable Dashboards: Acquisio allows businesses to create custom dashboards, making it easy to view the metrics that are most important to them.
- Smart Alerts: The platform provides smart alerts, which are triggered by anomalies or unusual changes in performance, allowing businesses to quickly identify and address issues.
- Acquisio provides businesses with a comprehensive solution for managing and optimizing digital advertising campaigns across multiple channels and devices. The platform offers a wide range of tools and features that can help businesses optimize their campaigns and improve their return on investment.
- The platform's Automated Workflows can save businesses valuable time by streamlining advertising operations and freeing up resources for other important tasks.
- The Smart Alerts feature allows businesses to identify and address issues or opportunities in real-time, allowing them to react promptly and make data-driven decisions that can improve the performance of their campaigns.
- A potential disadvantage of using Acquisio is the learning curve associated with the platform. It offers a wide range of advanced features that may require a certain level of technical knowledge to set up and use effectively. This may make it challenging for businesses new to digital advertising to fully utilize the platform's capabilities.
- Another potential pitfall is the cost. The platform's pricing model might not be suitable for small businesses or businesses with tight budgets.
- The platform's heavy reliance on AI and machine learning algorithms may lead to suboptimal results if the data input is not accurate or if the business goals are not properly defined. This could lead to optimization recommendations that do not align with the business' needs.
- Meta
- Amazon
- Google

Madgicx
Madgic is a company that offers a platform for digital advertising. The platform is designed to help businesses optimize and automate their advertising campaigns across various digital channels, such as social media and search engines. It uses artificial intelligence (AI) and machine learning (ML) to analyze data and make real-time decisions about how to target and budget ads for maximum effectiveness. The platform also provides businesses with a suite of tools for creating and managing ads, as well as for measuring and analyzing the results of their campaigns. Overall, Madgic aims to help businesses improve their return on investment (ROI) from digital advertising by automating and optimizing the ad buying process.
- Tracking
- Automation
- Creatives
- Targeting
- Essentials
- Marketing Analytics
- The Madgicx platform is an excellent tool for navigating the paid media market and combating iOS4 updates.
- Madgicx is a robust tool with several capabilities for improving your social media efforts.
- Madgicx provides a free trial so you may evaluate the product before purchasing it. This is something that few of their rivals provide!
- The Madgicx platform is a bit pricy for small enterprises, so if you're on a tight budget, this might not be the greatest answer for you right now.
- I feel like the overall UI may be a bit scary, and I would want it to be more "intuitive". But perhaps this is as good as it gets when displaying a lot of information and settings.
- In the future, I'd want to see more Google Search and YouTube ad automation.
- Facebook
- Google Analytics
- Google Ads

Marin
Marin Software is a cloud-based digital advertising platform. The platform is designed to help businesses and organizations manage their online advertising campaigns across multiple channels, including search, display, and social. Marin Software offers a suite of tools that allow users to analyze, monitor, and optimize their online campaigns. This includes predictive analytics, bid optimization, and audience targeting tools. It also provides a range of reporting and analytics features to help users understand the performance of their campaigns. Additionally, Marin Software also offers integrations with popular ad platforms such as Google Ads, Microsoft Advertising, and Facebook Ads. The platform is designed for digital marketing teams of all sizes, including small businesses, midsize businesses, and enterprise organizations. It provides users with an intuitive dashboard and customizable reporting options to help them better understand their campaigns and optimize performance. Marin Software also offers a range of support services, including onboarding, training, and ongoing support. The platform also offers a wide range of professional services, including consulting, custom solutions, and creative services.
- Cross-Channel Management: Marin Software's platform allows businesses to manage and optimize their campaigns across multiple channels and platforms, such as Google Ads, Bing Ads, Facebook Ads, and more, from a single interface.
- Rule-based Automation: Marin Software's platform allows businesses to set up custom rules and automated actions to manage and optimize their campaigns, based on pre-defined parameters.
- Advanced Reporting and Analytics: The platform provides detailed reporting and analytics, including multi-touch attribution, that allows businesses to track the performance of their campaigns and identify areas for improvement.
- Customizable Dashboards: Marin Software allows businesses to create custom dashboards, making it easy to view the metrics that are most important to them.
- Advanced Audience Segmentation: Marin Software's platform allows businesses to segment their audiences and create highly targeted campaigns, which can help improve performance and increase ROI.
- Budget Management: The platform allows businesses to set budgets and track spending across all campaigns in real time.
- One of the main benefits of using Marin Software is that it can help businesses improve the performance of their digital advertising campaigns. The platform offers a wide range of tools and features that can help businesses optimize their campaigns and improve their return on investment.
- Another benefit is that it can save time and effort. With Marin Software's automation tools, businesses can set up custom rules and automated actions to manage and optimize their campaigns, freeing up time for other important tasks.
- The third benefit is that it can provide a more in-depth analysis of campaign performance. Marin Software's platform provides detailed analytics and reporting, which can help businesses understand how their campaigns are performing and identify areas for improvement. Additionally, it allows to set budgets, track spending and create custom dashboards to view the metrics that are most important to your business.
- One potential pitfall of using Marin Software is that it may require a certain level of technical knowledge to set up and use the tools effectively. The platform offers a lot of advanced features, so businesses that are new to digital advertising may have difficulty getting the most out of it.
- Another pitfall is that the platform is relatively costly, which may make it out of reach for some smaller businesses or those with tight budgets.
- The third pitfall is that the platform is rule-based, so businesses that would prefer an AI-driven optimization may find it less useful.
- Meta
- Amazon
- Google

Opteo
Opteo is an artificial intelligence (AI) platform that helps Google Ads managers optimize their campaigns. It is a suite of tools that provide insights and analysis to help marketers make the most of their Google Ads campaigns. Opteo offers a range of features, including automated performance tracking, recommendations for improving campaigns, and customizable alerts. It can also be used to identify potential opportunities for improvement, as well as potential areas of risk. Opteo is designed to help marketers save time, improve their Google Ads performance, and make more informed decisions about their campaigns. It offers a variety of features, such as automated performance tracking, customizable alerts, and recommendations for improving campaigns. It also provides users with insights into audience behavior and competitor activity. Opteo can be used by companies of all sizes, from small businesses to large enterprises. It is available as a web-based platform and as an app for iOS and Android devices. It integrates with Google Ads, Google Analytics, and Google Data Studio, as well as with third-party software through its API.
- Automated Bid Management: Opteo provides an AI-driven optimization system that automatically adjusts bids based on the performance of the campaigns and the goals set by the user.
- Keyword Optimization: Opteo's platform offers a suite of keyword optimization tools that can help businesses identify new keywords, monitor and improve the performance of existing keywords and even suggest negative keywords.
- Ad Copy Optimization: Opteo's ad copy optimization tools provide suggestions for ad copy, helping you improve the performance of your ads.
- Anomaly Detection: Opteo's platform is able to detect unusual spikes or dips in your account performance, and alert you to potential issues.
- Reporting and Analytics: Opteo provides detailed reporting and analytics that allow businesses to track the performance of their campaigns and identify areas for improvement.
- Multi-Account Management: Opteo's platform allows businesses to manage multiple Google Ads accounts from a single interface.
- AI-driven optimization: Opteo uses artificial intelligence and machine learning algorithms to analyze and optimize your Google Ads campaigns, providing highly targeted and effective optimization recommendations.
- Real-time performance monitoring: Opteo provides real-time monitoring and alerts of your campaigns performance, allowing you to quickly identify and address any issues or opportunities.
- Multi-account Management: Opteo allows you to manage all of your Google Ads accounts from a single interface, making it easy to optimize and analyze performance across all your campaigns.
- Limited to Google Ads: Opteo is a specialized tool for Google Ads, which means that it doesn't support other ad platforms, so businesses that use other platforms may not find it as useful.
- Dependence on technical expertise: Opteo's advanced features may require a certain level of technical knowledge to set up and use effectively.
- Limited customizability: Opteo's optimization suggestions are generated by its AI algorithms, which may not align with your specific business goals or strategies, thus limiting the level of customizability for your account.
- Slack
- Google Ads
- Google Analytics

Optmyzr
Optmyzr is an online advertising optimization platform designed to help businesses improve their digital marketing campaigns. It provides a suite of tools and services to help businesses maximize their return on investment (ROI) from digital campaigns. The platform offers features such as automated bidding strategies, campaign optimization, budget optimization, creative optimization, and more. Optmyzr also provides data insights, analytics, and reporting to help businesses make better decisions with their digital campaigns. The platform is designed to be easy to use, with simple setup and intuitive dashboard navigation. It can be used for search, display, video, and social campaigns, and works with the major search and ad networks such as Google, Bing, and Facebook. With Optmyzr, businesses can create and manage high-performing campaigns more efficiently, allowing them to increase their ROI and maximize their digital marketing budget.
- Keyword research and optimization tools
- A/B testing for ad copy and landing pages
- Automated bid management
- Tools for analyzing and improving the performance of shopping campaigns
- Scripts for automating common tasks in Google Ads
- Budget pacing features
- One of the main benefits of using Optmyzr is that it can help businesses improve the performance of their Google Ads campaigns. The platform offers a wide range of tools and features that can help businesses optimize their campaigns and improve their return on investment.
- Another benefit is that it can save time and effort. With Optmyzr's automation tools, businesses can automate many time-consuming tasks, such as bid management and ad copy testing, which can free up time for other important tasks.
- The third benefit is that it can provide a more in-depth analysis of campaign performance. Optmyzr's platform provides detailed analytics and reporting, which can help businesses understand how their campaigns are performing and identify areas for improvement.
- One potential pitfall of using Optmyzr is that it may require a certain level of technical knowledge to set up and use the tools effectively. The platform offers a lot of advanced features, so businesses that are new to Google Ads may have difficulty getting the most out of it.
- Another pitfall is that the platform is primarily focused on Google Ads, so businesses that rely on other advertising platforms may not find it as useful.
- The third pitfall is that the platform is relatively costly, which may make it out of reach for some smaller businesses or those with tight budgets.
- Amazon
- Google
- Facebook

Skai
Skai is a multi-channel performance management platform that helps businesses optimize their digital advertising campaigns across multiple channels and platforms, including Google Ads, Facebook Ads, and more. The platform offers a set of features and tools to help businesses improve their digital advertising performance. The company's goal is to make it easy for businesses to manage their digital advertising campaigns and improve their ROI, by automating many of the manual tasks associated with campaign management, and providing actionable insights and recommendations across multiple channels and platforms.
- Multi-Channel Management: Skai's platform allows businesses to manage and optimize their campaigns across multiple channels and platforms from a single interface.
- Automated Optimization: Skai uses artificial intelligence and machine learning algorithms to analyze and optimize your campaigns, providing highly targeted and effective optimization recommendations.
- Real-time Performance Monitoring: Skai provides real-time monitoring and alerts of your campaigns performance, allowing you to quickly identify and address any issues or opportunities.
- Reporting and Analytics: Skai provides detailed reporting and analytics that allow businesses to track the performance of their campaigns and identify areas for improvement.
- Integration: Skai's platform allows for easy integration with other tools like Google Analytics, Adobe Analytics, and other marketing automation tools.
- API: Skai's API allows to easily integrate the platform with other tools, automating routine tasks and providing access to all the features of the platform.
- The amount of detail in data manipulation across products, KWs, and marketing channels is exceptional.
- You're able to easily navigate across multiple client accounts and quickly make comparisons, optimizations and any necessary account changes.
- Wait Skai, you can manage advertising campaigns at scale, not having to worry about the monotonous tasks with paid media.
- The inability to save lookback comparisons has always been a limitation for many different teams using the platform.
- There are sometimes ad spend reporting disrepencies within the platform, but most of the time, it's just a minor lag in data transfer.
- It's a powerful platform, but it can require quite a bit of learning to get started and using all of the capabilities.
- Meta
- Amazon
- Google