Madgic is a company that offers a platform for digital advertising. The platform is designed to help businesses optimize and automate their advertising campaigns across various digital channels, such as social media and search engines. It uses artificial intelligence (AI) and machine learning (ML) to analyze data and make real-time decisions about how to target and budget ads for maximum effectiveness. The platform also provides businesses with a suite of tools for creating and managing ads, as well as for measuring and analyzing the results of their campaigns. Overall, Madgic aims to help businesses improve their return on investment (ROI) from digital advertising by automating and optimizing the ad buying process.