Marin Reviews & Product Details

What is Marin?

Marin Software is a cloud-based digital advertising platform. The platform is designed to help businesses and organizations manage their online advertising campaigns across multiple channels, including search, display, and social. Marin Software offers a suite of tools that allow users to analyze, monitor, and optimize their online campaigns. This includes predictive analytics, bid optimization, and audience targeting tools. It also provides a range of reporting and analytics features to help users understand the performance of their campaigns. Additionally, Marin Software also offers integrations with popular ad platforms such as Google Ads, Microsoft Advertising, and Facebook Ads. The platform is designed for digital marketing teams of all sizes, including small businesses, midsize businesses, and enterprise organizations. It provides users with an intuitive dashboard and customizable reporting options to help them better understand their campaigns and optimize performance. Marin Software also offers a range of support services, including onboarding, training, and ongoing support. The platform also offers a wide range of professional services, including consulting, custom solutions, and creative services.

Out of 5
An award given to top rated software
User Base
30 days
Billing Cycle
Try Skai instead!
Skai is an advanced, AI-powered platform that offers integrated marketing solutions including paid search, social media advertising, and eCommerce for businesses to optimize their digital marketing strategies and drive growth.
Commonly used for


The GrowScore™ is derived from a balanced evaluation of Features, User Experience, and Performance & Reliability, each rated out of 100. We calculate the final score by taking the weighted average of these parameters, offering a quick, comprehensive insight into software quality.

Software Features:
User Experience:
Performance and Reliability:

Marin Platform Features

After conducting thorough research and a rigorous evaluation process, we have determined whether this software includes the top 5 essential features.

Feature Status Product Feature
Keyword Research & Management
Ad Copy Creation & Optimization
Bid Management & Optimization
Campaign Performance Analytics
Competitor Analysis Tools

Marin Product Videos

Growann's View

Our opinion on Marin

Marin Software offers a robust solution for businesses looking to enhance their digital advertising campaigns through improved performance, time-saving automation tools, and in-depth analysis capabilities. Its strengths include a comprehensive toolset that aids in optimizing campaigns for better ROI, time efficiency through custom rules and automated actions, and the provision of detailed analytics to understand and improve campaign performance. However, its potential weaknesses lie in the necessity for a certain level of technical know-how for effective utilization, a pricing structure that may deter smaller businesses or those on tight budgets, and a reliance on rule-based rather than AI-driven optimization. Unique features of Marin Software include its ability to manage campaigns across multiple channels from a single interface, rule-based automation, advanced reporting and analytics capabilities, customizable dashboards for tailored metric viewing, and advanced audience segmentation to enhance targeting and improve overall campaign ROI.

What we like:

  • One of the main benefits of using Marin Software is that it can help businesses improve the performance of their digital advertising campaigns. The platform offers a wide range of tools and features that can help businesses optimize their campaigns and improve their return on investment.
  • Another benefit is that it can save time and effort. With Marin Software's automation tools, businesses can set up custom rules and automated actions to manage and optimize their campaigns, freeing up time for other important tasks.
  • The third benefit is that it can provide a more in-depth analysis of campaign performance. Marin Software's platform provides detailed analytics and reporting, which can help businesses understand how their campaigns are performing and identify areas for improvement. Additionally, it allows to set budgets, track spending and create custom dashboards to view the metrics that are most important to your business.

What we don't like:

  • One potential pitfall of using Marin Software is that it may require a certain level of technical knowledge to set up and use the tools effectively. The platform offers a lot of advanced features, so businesses that are new to digital advertising may have difficulty getting the most out of it.
  • Another pitfall is that the platform is relatively costly, which may make it out of reach for some smaller businesses or those with tight budgets.
  • The third pitfall is that the platform is rule-based, so businesses that would prefer an AI-driven optimization may find it less useful.

Unique product features:

  • Cross-Channel Management: Marin Software's platform allows businesses to manage and optimize their campaigns across multiple channels and platforms, such as Google Ads, Bing Ads, Facebook Ads, and more, from a single interface.
  • Rule-based Automation: Marin Software's platform allows businesses to set up custom rules and automated actions to manage and optimize their campaigns, based on pre-defined parameters.
  • Advanced Reporting and Analytics: The platform provides detailed reporting and analytics, including multi-touch attribution, that allows businesses to track the performance of their campaigns and identify areas for improvement.
  • Customizable Dashboards: Marin Software allows businesses to create custom dashboards, making it easy to view the metrics that are most important to them.
  • Advanced Audience Segmentation: Marin Software's platform allows businesses to segment their audiences and create highly targeted campaigns, which can help improve performance and increase ROI.

Marin User Feedback & Reviews

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Frequently Asked Questions

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Below we're sharing some of the best alternatives we found to Marin. These alternatives are based on our our research and with a GrowScore greater than 4.3

Platform reviewed by

Author Headshot of Nick Cotter
Nick Cotter
Founder & CEO, Growann
March 5, 2024
Nick transforms the B2B partner marketing world with over seven years of innovation, spearheading collaborations with tech giants and creating Growann to fill the industry's knowledge gap with groundbreaking insights.