4+ Best Partner Co-Selling & Account Mapping Software

Nick Cotter
November 9, 2023
-
10
min read
Account Mapping
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I've scoured the market to bring you the leading partner account mapping software of 2023. Strategically align your partnerships with these essential tools.

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What Is Partner Account Mapping Software?

Best Partner Account Mapping Software of 2023:

Don't have time? Here’s our shortlist of the 5 best partner account mapping software I'm ranking through our extensive research and use:

Platform Company Name Best fit for: Base Price: Free Trial? Demo
Crossbeam Logo
Best Fit For: Partner Ecosystem Analytics $0/month true Try it
Reveal Logo
Best Fit For: Partnership Match Making $0/month true Try it
CoSell.io Logo
Best Fit For: B2B Co-selling Platform CUSTOM false Try it
Partnertap Logo
Best Fit For: Revenue Partnership Insights CUSTOM true Try it
 Logo
false Try it
Featured partner sponsors
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Everflow
Everflow is a Partner Marketing platform for managing your partnerships, tracking all marketing channels, and amplifying your performance.
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Kademi
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RANKINGS:

Our Reviews of the Best Partner Account Mapping Software:

Here is our list of the best co-selling and account mapping platforms:

Crossbeam

Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.4
out of 5

$ Base Price: $0/month

Crossbeam helps companies build more valuable partnerships by providing free account mapping tools, industry-leading networking, and growing integration marketplaces. Revenue and partnerships are finally united with their free account mapping tools, industry-leading networking, and growing integration marketplaces.

  • Account mapping
  • Analytics
  • Co-marketing
  • Account mapping: Identify overlapping customers, shared pipeline, and more by connecting with partners.
  • Crossbeam makes it easier to get the job done by tapping your network for assists and warm intros with Salesforce, Slack, and other collaborative tools.
  • Integrate Salesforce, Outreach, Salesloft, HubSpot and other CRMs to enrich account views with insights from these systems.
  • Currently, there is no functionality to build pipelines with partners and add custom fields from your CRM to the reports.
  • You need to be sure your CRM has clean and up to date information that can be piped into Crossbeam.
  • Searching for partners on their platform is not as easy as users would like.
  • Salesforce
  • HubSpot
  • Google Sheets

Free Trial: true

Ideal For: Small Business & Mid Market Businesses

Best Fit For: Partner Ecosystem Analytics

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Reveal

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4.3
out of 5

$ Base Price: $0/month

The Reveal Collaborative Growth Platform enables B2B firms to benefit from their partner networks by driving tangible ROI. With Reveal, you can instantly discover shared clients and prospective clients, collaborate more easily to procure more deals, and maintain data privacy and security.

  • Account mapping
  • Lead prioritization
  • Lead generation
  • They have a fantastic customer support team to ensure you're set up for partnership success.
  • The ability to track referrals and pipeline more easily at the individual partner level.
  • Reveal's automated account mapping features saves users hundreds of hours/years.
  • You need a CRM to integrate with their platform.
  • Currently there is no AE/sales rep view within the dashboard to work out of.
  • Currently there is no way to track deal progression easily.
  • Salesforce
  • Zoho
  • HubSpot

Free Trial: true

Ideal For: Small Business & Mid Market Businesses

Best Fit For: Partnership Match Making

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CoSell.io

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4.2
out of 5

$ Base Price: CUSTOM

Using Cosell, marketing, sales, and partnership teams can increase relationship-lead growth by matching, introducing, and referring people efficiently and effectively.

  • Account mapping
  • Automated introductions
  • In-app messaging
  • The ability to source warm introductions to prospects have a great impact on revenue growth.
  • It only takes a few minutes to get set up and running with partner account matching.
  • You can build out different teams within the app to work accounts.
  • They're a newer application so there will likely be a few bugs to sort through.
  • More ways to track and measure referrals would be a great product feature addition.
  • Some partners can be reluctant to use CoSell due to data privacy concerns, but they do have regular penetration testing and security reviews to ensure a secure platform.
  • Salesforce
  • HubSpot
  • LinkedIn

Free Trial: false

Ideal For: Small Business & Mid Market Businesses

Best Fit For: B2B Co-selling Platform

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Partnertap

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4.2
out of 5

$ Base Price: CUSTOM

PartnerTap's Ecosystem Sales Platform instantly maps all of your accounts against all of your partners' accounts and provides both your sales channels and teams with the reports they need to discover new sales opportunities. PartnerTap connects you with the best partner(s) on every account to help your business grow faster.

  • Account mapping
  • Co-selling
  • Ecosystem analytics
  • Map millions of accounts to identify your mutual overlap with each partner.
  • You can control what data you share with each partner.
  • Partnertap's partner ecosystem analytics software delivers data to sales teams, allowing them to identify the biggest revenue opportunities and drive more revenue with each partner.
  • You need to share a lot of your CRM data to get the most out of the platform.
  • The interface could use some updates to make it a bit more clean to use.
  • Learning the ins and outs of the platform to use it to it's max capacity make take some time.
  • Salesforce
  • Tableau
  • HubSpot

Free Trial: true

Ideal For: Mid Market & Enterprise Businesses

Best Fit For: Revenue Partnership Insights

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Partner Account Mapping Software Pricing.

Compare the various partner account mapping software prices:

Platform Free Trial? Pricing #1 Pricing #2
Crossbeam true $0/month $500/month
Reveal true $0/month CUSTOM
CoSell.io false CUSTOM CUSTOM
Partnertap true CUSTOM CUSTOM
false

Partner Account Mapping Software Reviews.

Compare the various partner account mapping software reviews:

Software Customer Support Performance Value Total Product Rating
Crossbeam 4.3 4.3 4.4 4.4
Reveal 4.2 4.3 4.3 4.3
CoSell.io 4.4 4.3 4.2 4.2
Partnertap 4.4 4.4 4.2 4.2

What does co-selling mean?

What is partner co-selling?

Why is co-selling important?

How do I account map with partners?

What is partner mapping?

How to choose a partner account mapping software?

Important Features to Look For in Partner Account Mapping Software:

There's a lot to pay attention to when it comes to software purchasing decisions. Here’s how we selected the best partner account mapping software:

Nick Cotter

Founder & CEO

With over 7 years navigating the intricate realms of marketing, and specifically B2B partner marketing, Nick has forged collaborations with top-tier tech brands, prominent agencies, and some of the industry's foremost B2B publishers and content creators. His deep immersion in both marketing landscapes showcases a trajectory of expertise and innovation. Identifying a significant void in specialized resources, he founded Growann.

The aspiration? Deliver unparalleled insights and guidance, carving out a dedicated space where the broader marketing and B2B partner marketing communities can flourish.