4+ Best Partner Co-Selling & Account Mapping Software

Image of author Nick Cotter
Nick Cotter
Account Mapping
February 23, 2023
-
10
min read

Are you looking to increase sales through partnering with other businesses? If so, then partner co-selling and account mapping software can be a great asset to your business. This type of software helps you identify and target potential partners, and also provides you with insights into their customer profiles. With the right partner co-selling and account mapping software, you can improve your chances of success in business-to-business partnerships. Here, we've listed the 4+ best partner co-selling and account mapping software solutions to help you make the right choice. Each of these solutions offers different features, so you can pick the one best suited to your company's needs.

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The Best Partner Account Mapping Software of 2023:

Here’s our shortlist of the best partner account mapping software I'm ranking through our extensive research and use:

  1. Crossbeam
  2. Reveal
  3. CoSell.io
  4. Partnertap

Our Reviews of the Best Partner Account Mapping Software:

Here is our list of the best co-selling and account mapping platforms:

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Crossbeam

Growann's Software Review:
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.4
out of 5

Crossbeam helps companies build more valuable partnerships by providing free account mapping tools, industry-leading networking, and growing integration marketplaces. Revenue and partnerships are finally united with their free account mapping tools, industry-leading networking, and growing integration marketplaces.

  • Account mapping
  • Analytics
  • Co-marketing
  • Account mapping: Identify overlapping customers, shared pipeline, and more by connecting with partners.
  • Crossbeam makes it easier to get the job done by tapping your network for assists and warm intros with Salesforce, Slack, and other collaborative tools.
  • Integrate Salesforce, Outreach, Salesloft, HubSpot and other CRMs to enrich account views with insights from these systems.
  • Currently, there is no functionality to build pipelines with partners and add custom fields from your CRM to the reports.
  • You need to be sure your CRM has clean and up to date information that can be piped into Crossbeam.
  • Searching for partners on their platform is not as easy as users would like.
Pricing for Crossbeam can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from $0/month up to $500/month.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$0/month
Pricing Plan 2:
$500/month
  • Salesforce
  • HubSpot
  • Google Sheets
Get started →Get started →
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Reveal

Growann's Software Review:
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.3
out of 5

The Reveal Collaborative Growth Platform enables B2B firms to benefit from their partner networks by driving tangible ROI. With Reveal, you can instantly discover shared clients and prospective clients, collaborate more easily to procure more deals, and maintain data privacy and security.

  • Account mapping
  • Lead prioritization
  • Lead generation
  • They have a fantastic customer support team to ensure you're set up for partnership success.
  • The ability to track referrals and pipeline more easily at the individual partner level.
  • Reveal's automated account mapping features saves users hundreds of hours/years.
  • You need a CRM to integrate with their platform.
  • Currently there is no AE/sales rep view within the dashboard to work out of.
  • Currently there is no way to track deal progression easily.
Pricing for Reveal can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from free up to custom pricing.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
$0/month
Pricing Plan 2:
CUSTOM
  • Salesforce
  • Zoho
  • HubSpot
Get started →Get started →
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CoSell.io

Growann's Software Review:
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.2
out of 5

Using Cosell, marketing, sales, and partnership teams can increase relationship-lead growth by matching, introducing, and referring people efficiently and effectively.

  • Account mapping
  • Automated introductions
  • In-app messaging
  • The ability to source warm introductions to prospects have a great impact on revenue growth.
  • It only takes a few minutes to get set up and running with partner account matching.
  • You can build out different teams within the app to work accounts.
  • They're a newer application so there will likely be a few bugs to sort through.
  • More ways to track and measure referrals would be a great product feature addition.
  • Some partners can be reluctant to use CoSell due to data privacy concerns, but they do have regular penetration testing and security reviews to ensure a secure platform.
Pricing for CoSell.io can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from free demo up to custom pricing.
Best Fit For:
Small Business & Mid Market Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
CUSTOM
Pricing Plan 2:
CUSTOM
  • Salesforce
  • HubSpot
  • LinkedIn
Get started →Get started →
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Partnertap

Growann's Software Review:
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
4.2
out of 5

PartnerTap's Ecosystem Sales Platform instantly maps all of your accounts against all of your partners' accounts and provides both your sales channels and teams with the reports they need to discover new sales opportunities. PartnerTap connects you with the best partner(s) on every account to help your business grow faster.

  • Account mapping
  • Co-selling
  • Ecosystem analytics
  • Map millions of accounts to identify your mutual overlap with each partner.
  • You can control what data you share with each partner.
  • Partnertap's partner ecosystem analytics software delivers data to sales teams, allowing them to identify the biggest revenue opportunities and drive more revenue with each partner.
  • You need to share a lot of your CRM data to get the most out of the platform.
  • The interface could use some updates to make it a bit more clean to use.
  • Learning the ins and outs of the platform to use it to it's max capacity make take some time.
Pricing for Partnertap can vary greatly depending on what types of features and needs your team is looking for. That said, their pricing can range from free up to custom pricing.
Best Fit For:
Mid Market & Enterprise Businesses
Free Trial Offered?
YES!
NO.
Pricing Plan 1:
CUSTOM
Pricing Plan 2:
CUSTOM
  • Salesforce
  • Tableau
  • HubSpot
Get started →Get started →
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Software Rankings:
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Important Features to Look For in Partner Account Mapping Software:

Partner Account Mapping Software Pricing Comparison Tables:

In this section, we will be comparing the pricing of various partner account mapping software tools on the market. We will be examining the features and pricing plans offered by each tool, as well as any additional costs or fees that may be involved. This comparison will help you make an informed decision about which partner account mapping software is the best fit for your needs and budget. By understanding the features and costs of these tools, you can effectively plan and allocate your resources to ensure a successful partnership management strategy.

Platform Free Trial? Pricing #1 Pricing #2
Crossbeam true $0/month $500/month
Reveal true $0/month CUSTOM
CoSell.io false CUSTOM CUSTOM
Partnertap true CUSTOM CUSTOM
false

Partner Account Mapping Software Aggregated Review Comparison Tables:

As a business owner or marketer looking for partner account mapping software to help manage and optimize your partnerships, it's important to have the right tools. Aggregated review comparison tables can be a useful resource for quickly comparing different options. These tables gather together reviews from various sources and present them in an easy-to-read format, allowing you to get a sense of overall sentiment towards a particular software product. In this section, we'll provide a comparison table that examines key factors for a range of partner account mapping software products, including customer support, software performance, and value. This comparison table can help you make an informed decision or better understand the market.

Software Customer Support Performance Value Total Product Rating
Crossbeam 4.3 4.3 4.4 4.4
Reveal 4.2 4.3 4.3 4.3
CoSell.io 4.4 4.3 4.2 4.2
Partnertap 4.4 4.4 4.2 4.2

What does co-selling mean?

What is partner co-selling?

Why is co-selling important?

How do I account map with partners?

What is partner mapping?

How to choose a partner account mapping software?

Factors we use to Rank Account Mapping:

Similar Categories to Account Mapping

Nick Cotter

Founder & CEO

As a seasoned professional with over 7 years of experience in B2B partner marketing, Nick has a deep understanding of the industry and a proven track record of success. Throughout my career, I have worked with some of the most prominent technology brands and agencies, honing my skills and knowledge in the field. However, despite my success, I realized that there were limited resources available to support professionals like me in the field of partner marketing. That's why I founded Growann - to provide valuable insights, guidance, and support to individuals and organizations in the B2B partner marketing space.