Izea Reviews & Product Details

What is Izea?

IZEAx is a self-serve influencer marketing platform that makes it easy for you to create and execute an influencer marketing campaign. It is also the perfect tool to analyze your performance and amplify your best influencer marketing content. IZEAx provides everything you need to create a successful influencer marketing campaign, including: A library of high-quality influencers who are already familiar with your industry, the tools needed to identify the right influencers for your campaign, access to a database of over 15 million influencers, and analytics and reporting tools that help you identify what's working and what isn't.

Out of 5
An award given to top rated software
User Base
No Trial
Billing Cycle
Try Upfluence instead!
Upfluence simplifies product seeding with detailed shipping automation. Focus on choosing the right influencers, optimizing inventory, and boosting your campaign's ROI. Automate communicating, negotiating and hiring Influencers in just a few guided clicks.
Commonly used for


The GrowScore™ is derived from a balanced evaluation of Features, User Experience, and Performance & Reliability, each rated out of 100. We calculate the final score by taking the weighted average of these parameters, offering a quick, comprehensive insight into software quality.

Software Features:
User Experience:
Performance and Reliability:

Izea Platform Features

After conducting thorough research and a rigorous evaluation process, we have determined whether this software includes the top 5 essential features.

Feature Status Product Feature
Influencer Discovery & Vetting
Campaign Creation & Management
Content Approval Workflows
Payment & Contract Management
Performance Tracking & ROI Analysis

Izea Product Videos

Growann's View

Our opinion on Izea

Izea stands out in the influencer marketing platform arena with its robust system that emphasizes accountability for both creators and brands throughout campaign milestones, offering straightforward next steps for participants. The platform simplifies sourcing, onboarding, and analyzing influencer marketing programs for multiple brands simultaneously and touts a vast network of over 650,000 influencers. However, its primary focus on B2C influencers, relatively high pricing, and lack of a free trial option could deter potential B2B brand customers. Unique to Izea are features like Influencer and Content Search, detailed Influencer Profiles, Custom Influencer Lists, Influencer Rank, and convenient In-App Messaging, which collectively enhance the user experience and streamline influencer marketing operations.

What we like:

  • Their platform holds both the creator and brand responsible at different checkpoints within their campaign. It provides clear next steps for both parties involved.
  • The Izea platform is very easy to source, onboard, and analyze influencer marketing programs across several different brands at once.
  • Izea has over 650,000 influencers across their platform.

What we don't like:

  • Their platform is more focused on B2C influencers, and not B2B influencers. Their platform may not be the best fit if you’re a B2B brand.
  • They are definitely on the higher end of pricing when it comes to marketing software.
  • They don’t offer a free trial, so you’ll need to set up a demo with their team before diving fully into their platform.

Unique product features:

  • Influencer + Content Search
  • Influencer Profiles
  • Custom Influencer Lists
  • Influencer Rank
  • In-App Messaging

Izea User Feedback & Reviews

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Frequently Asked Questions

Does Izea offer customer support to their customers?

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How Much Does Izea Actually Cost?

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Best Alternatives to Izea

Below we're sharing some of the best alternatives we found to Izea. These alternatives are based on our our research and with a GrowScore greater than 4.3

Platform reviewed by

Author Headshot of Nick Cotter
Nick Cotter
Founder & CEO, Growann
March 5, 2024
Nick transforms the B2B partner marketing world with over seven years of innovation, spearheading collaborations with tech giants and creating Growann to fill the industry's knowledge gap with groundbreaking insights.