Overview Provided by: Nick Cotter
Updated on:
September 21, 2022
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Izea Reviews & Product Information.

What is Izea?

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IZEAx is a self-serve influencer marketing platform that makes it easy for you to create and execute an influencer marketing campaign. It is also the perfect tool to analyze your performance and amplify your best influencer marketing content. IZEAx provides everything you need to create a successful influencer marketing campaign, including: A library of high-quality influencers who are already familiar with your industry, the tools needed to identify the right influencers for your campaign, access to a database of over 15 million influencers, and analytics and reporting tools that help you identify what's working and what isn't.

Key Features of Izea:

  • Influencer + Content Search
  • Influencer Profiles
  • Custom Influencer Lists
  • Influencer Rank
  • In-App Messaging
  • Payment Management

Pros of Izea:

  • Their platform holds both the creator and brand responsible at different checkpoints within their campaign. It provides clear next steps for both parties involved.
  • The Izea platform is very easy to source, onboard, and analyze influencer marketing programs across several different brands at once.
  • Izea has over 650,000 influencers across their platform.

Cons of Izea:

  • Their platform is more focused on B2C influencers, and not B2B influencers. Their platform may not be the best fit if you’re a B2B brand.
  • They are definitely on the higher end of pricing when it comes to marketing software.
  • They don’t offer a free trial, so you’ll need to set up a demo with their team before diving fully into their platform.

Frequently Asked Questions

Does Izea offer customer support to their customers?

Yes! Izea does offer customer support to their customers. Based on the plan you choose, you may have access to live-chat, phone, email, or a dedicated account manager for your Izea account.

How Much Does Izea Actually Cost?

Pricing for Izea can usually vary based on your needs, but it can cost anywhere from $500/month to $4000/month.

What is the Izea software used for?

The Izea platform is used primarily to build out your influencer marketing program for your brand. It's a fantastic solution for those who want a streamlined, easy to use influencer marketing platform.