Tracking links are essential tools in affiliate marketing. They are special URLs that allow affiliates to track the performance of their marketing campaigns and measure the success of their efforts. The tracking link contains a unique identifier that allows the affiliate to track the clicks and impressions for a particular campaign. Tracking links provide the ability to track the performance of a particular campaign and measure the success of their efforts. For example, let's say you are running a banner on a website. You can create a tracking link that contains a unique identifier for that banner. This tracking link can then be used to track the performance of that particular banner. You can see how many clicks and impressions it received, and you can see how many people converted to customers. This data can be used to analyze the success of that particular campaign, and to make modifications or adjustments as needed to ensure that it is as successful as possible.