Referral bonuses are a type of incentive used in affiliate marketing programs to reward participants for referring new customers or leads to a business. The bonus is typically granted when the referred customer or lead takes a specific action, such as making a purchase or signing up for a service. This type of bonus is often used to encourage affiliate marketers to refer potential customers to a business and can help to increase a company’s customer base. For example, an online retailer may offer a 10% bonus to affiliates who refer customers who make a purchase. The bonus may be paid out in cash, store credits, or products. An affiliate who refers several customers who make a purchase could then earn a significant bonus and they may be incentivized to continue promoting the business to their contacts. Referral bonuses are a great way to reward loyal affiliates, which can help to increase the amount of traffic that a business receives from affiliates.