Pay-Per-Sale (or cost-per-sale) is a type of commission based affiliate marketing strategy in which the affiliate marketing partner receives a percentage of the revenue generated from a potential customer's purchase of a product or service. This is one of the most common types of affiliate marketing programs, as it allows for a more direct relationship between the affiliate's efforts and the potential customer's actual purchase. In a pay-per-sale affiliate model, the affiliate marketer is incentivized to bring customers to the merchant's website, as they will receive a percentage of the sale when a purchase is made. This percentage can vary significantly depending on the product or service being offered and the individual affiliate program. For example, some merchants may offer a 10% commission rate while others may offer up to 50% or even more.An example scenario is a jewelry store. The jewelry store has an affiliate program in which they offer a 15% commission rate on any sales made as a result of an affiliate’s marketing efforts. The affiliate advertises the jewelry store’s products on their website and social media channels. Whenever a potential customer clicks on their link and makes a purchase, the affiliate receives a 15% commission from the jewelry store.