Pay Per Call is a type of affiliate marketing in which an affiliate is paid a commission for every phone call they generate for a merchant. This type of marketing is becoming increasingly popular in e-commerce as it allows customers to quickly and easily make purchases without having to fill out forms or click on links. Pay Per Call is an attractive option for both affiliates and merchants because it enables affiliates to earn more money for each successful lead, and for merchants it can help to increase sales without having to invest in costly advertising campaigns. For example, a merchant may offer an affiliate a commission of $2 per phone call when a customer calls in to purchase their product. The affiliate would then promote the merchant’s product to their audience, which would lead to more phone calls and sales for the merchant. The affiliate would then receive a commission of $2 for each successful call they generate. In this example scenario, a merchant is looking to increase sales of their product and so they decide to enlist the help of an affiliate to promote it to their audience. The merchant offers the affiliate a commission of $2 per phone call when a customer calls in to purchase the product. The affiliate then promotes the merchant’s product to their audience and the merchant receives phone calls from customers. For each successful call, the affiliate is then paid a commission of $2. In this example, both the merchant and the affiliate benefit from Pay Per Call as the merchant is able to increase sales without having to invest in costly advertising campaigns and the affiliate is able to generate more revenue from each successful lead.