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Last-click attribution
Definition

Last-click attribution

Learn everything there is to know about last-click attribution. Explore our experienced definition, examples, and FAQs.

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Last-click attribution

What is Last-Click Attribution in Affiliate Marketing?

Last-click attribution in affiliate marketing is a type of attribution model that assigns full credit for a sale or conversion to the last affiliate that referred the customer to the merchant. This model is often used to track the effectiveness of affiliate marketing campaigns, as it helps measure the success of affiliates in relation to each other and to the merchant. In practice, the last-click attribution model works by assigning an affiliate a “last-click” code. This code is placed within the affiliate’s tracking link and is used to identify the affiliate that referred the customer. When a customer clicks on the affiliate’s link and then proceeds to make a purchase, the last-click code is used to identify the affiliate and credit them with the sale or conversion. For example, if a customer clicks on an affiliate’s link and is then referred to another affiliate’s site before making a purchase, only the last affiliate that referred the customer to the merchant would get credit for the sale. In this case, the first affiliate would not get any credit for the conversion, even though they were the first to refer the customer.

Affiliate Marketing

Frequently asked questions

Everything you need to know.
Why is last-click attribution important in affiliate marketing?
Last-click attribution in affiliate marketing is important because it ensures that the correct affiliate is credited with the sale. This attribution methodology ensures that the right affiliate receives the commission for the conversion and helps optimize the overall performance of the affiliate program. Last-click attribution also helps marketers understand which affiliates are most effective and which promotions are most successful. This information can then be used to further optimize the affiliate program and ensure that affiliates are rewarded for their efforts.
How can last-click attribution be utilized in affiliate marketing?
Last-click attribution can be used in affiliate marketing to reward the affiliate that referred the customer who completed the sale. This type of attribution assigns the entire value of the sale to the last affiliate that referred the customer. This incentivizes affiliates to focus on driving conversions and rewards them for successful sales. Last-click attribution can also be used to track and monitor an affiliate's performance, allowing marketers to measure the success of their affiliate program.

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