Drip campaigns are automated email marketing campaigns used in affiliate marketing. The purpose of the campaign is to send out a series of emails at predetermined times in order to nurture potential customers and build relationships with them. This can be done by offering discounts, providing helpful content, or sending newsletters.By using drip campaigns, affiliate marketers can create a customized marketing experience for their customers. For example, an affiliate marketer could send a welcome email after someone signs up for their affiliate program. They could then follow up with a series of emails highlighting their product or service, providing helpful information, and offering discounts or other incentives. As an example, let's say an affiliate marketer is promoting a new online course. After someone signs up for their affiliate program, the marketer could set up a drip campaign that sends out a welcome email and then follows up with short emails that showcase the course's features, provide helpful tips and resources, and offer discounts on the course. This would enable the marketer to nurture potential customers and build relationships with them while also driving sales and conversions.