Deep linking in affiliate marketing is a technique that allows affiliates to link to a specific page or product within a merchant's website. This allows them to target customers with a more personalized experience and increase the chances of conversion.Deep linking allows affiliates to promote content on their own website while also providing a direct link to the product or page the customer is looking for. This type of linking helps to increase the visibility of the product or page, as well as boosting sales for the affiliate and merchant. An example scenario would be an affiliate promoting a specific product on their website. Instead of just linking to the home page of the merchant's website, the affiliate could use deep linking to link to the product page, providing the customer with a direct path to purchase. This can also be used to promote a special offer or discount, as the customer can directly access the page from the link without having to search for it.