Cost Per Sale (CPS) is a type of performance-based online marketing strategy used in affiliate marketing. This strategy involves a website owner or advertiser (also known as the merchant) paying an affiliate, who is typically a website or blog owner, a commission for each sale or lead generated by the affiliate’s promotional efforts. CPS is a popular strategy because it allows the website owner to only pay for those conversions that are generated by the affiliate. This is beneficial for the website owner because it incentivizes the affiliate to create quality content and promote the website owner’s product or service through their own channels. By doing this, the affiliate builds trust with their own readers and increases the likelihood of them clicking on the affiliate’s link, thereby increasing the chances of the website owner making a sale.For example, let's say a website owner is looking to promote their online store. They could partner with a blog owner who has an engaged audience interested in the products the website owner is selling. The website owner could then pay the blog owner a commission for each sale that is generated from the blog owner’s promotional efforts. This is an example of a Cost Per Sale, or CPS, affiliate marketing strategy.