Learn everything there is to know about cpa (cost per action). Explore our experienced definition, examples, and FAQs.
CPA (Cost Per Action)
Cost per action (CPA) is a pricing model in affiliate marketing where advertisers pay affiliates for each desired action taken by a referred user. This action can include anything from a purchase to a signup, to an email submission or a lead.CPA is an attractive pricing model for advertisers because it allows them to pay only for desired outcomes, and affiliates benefit from a model that rewards them for each action they can generate. This means that the affiliate gets paid for each time they refer a user who takes the desired action, meaning they have the potential to make a lot of money from this model.For example, an advertiser is looking to generate more signups to their website. They decide to partner with an affiliate network and offer a CPA model of $2.50 per signup. The affiliate then advertises the offer on their website and social media channels, and when a user clicks on the affiliate link and signs up on the advertiser’s site, the affiliate is credited with a $2.50 commission for their efforts.
